Stuttgart, Almanya \u2013 Teknoloji ve hizmet tedarik\u00e7isi Bosch, k\u00fcresel ekonomik bask\u0131lar\u0131n belirgin \u015fekilde hissedildi\u011fi 2025 mali y\u0131l\u0131n\u0131 zorlu ko\u015fullar alt\u0131nda tamamlad\u0131. \u00d6n kapan\u0131\u015f rakamlar\u0131na g\u00f6re\u00b9, \u015firketin sat\u0131\u015f gelirleri 91 milyar Euro ile bir \u00f6nceki y\u0131l\u0131n (2024: 90,3 milyar Euro) hafif \u00fczerinde ger\u00e7ekle\u015fti. Kur etkilerinden ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda, sat\u0131\u015f gelirleri y\u00fczde 4,2 art\u0131\u015f kaydetti. Faaliyetlerden elde edilen FV\u00d6K marj\u0131 ise y\u00fczde 1,9 seviyesinde kalarak beklentilerin alt\u0131nda ger\u00e7ekle\u015fti (2024: y\u00fczde 3,5). 2025 y\u0131l\u0131ndaki yava\u015f b\u00fcy\u00fcmede, k\u00fcresel ekonomik zay\u0131fl\u0131k ve zorla\u015fan piyasa ko\u015fullar\u0131 belirleyici oldu.\u00a0<\/p>\n
Bosch Grubu Y\u00f6netim Kurulu Ba\u015fkan\u0131 Stefan Hartung, \u00f6n kapan\u0131\u015f rakamlar\u0131na ili\u015fkin de\u011ferlendirmesinde, \u201cEkonomik ger\u00e7eklik sonu\u00e7lar\u0131m\u0131za yans\u0131d\u0131. 2025 Bosch i\u00e7in, zorlu ve zaman zaman can s\u0131kan bir y\u0131l oldu.\u201d dedi. Hartung s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cOlumsuz ko\u015fullara ra\u011fmen, b\u00fcy\u00fcme stratejimiz \u00fczerinde sistematik bir \u015fekilde \u00e7al\u0131\u015fmaya devam ediyoruz. Bu, rekabet g\u00fcc\u00fcm\u00fcz\u00fc art\u0131rmam\u0131z\u0131 da gerektiriyor. \u015eimdi gelece\u011fe y\u00f6nelik rotam\u0131z\u0131 belirliyoruz.\u201d Bosch 2030 Stratejisi kapsam\u0131nda, k\u00fcresel varl\u0131\u011f\u0131ndan, g\u00fc\u00e7l\u00fc markas\u0131ndan ve teknolojik uzmanl\u0131\u011f\u0131ndan faydalanmaya devam etmeyi planl\u0131yor.<\/p>\n
Bosch, mevcut ekonomik ortamda rekabetin daha da yo\u011funla\u015fmas\u0131n\u0131 beklerken, faaliyet g\u00f6sterdi\u011fi pazarlarda belirgin bir toparlanman\u0131n 2027\u2019den \u00f6nce ger\u00e7ekle\u015fmesini \u00f6ng\u00f6rm\u00fcyor. \u015eirketin uzun vadeli hedefleri do\u011frultusunda s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme i\u00e7in y\u0131ll\u0131k y\u00fczde 6\u20138 sat\u0131\u015f art\u0131\u015f\u0131 ve en az y\u00fczde 7 marj seviyesi stratejik referans olarak korunuyor; mevcut ko\u015fullar alt\u0131nda bu hedef marja en erken 2027 y\u0131l\u0131nda ula\u015f\u0131lmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
Rekabet g\u00fcc\u00fc: Maliyet a\u00e7\u0131\u011f\u0131n\u0131 kapatmak, yat\u0131r\u0131m kapasitesini g\u00fc\u00e7lendirmek<\/p>\n
2030 Stratejisi kapsam\u0131nda Bosch, maliyet yap\u0131s\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeye ve yat\u0131r\u0131m kapasitesini g\u00fcvence alt\u0131na almaya odaklan\u0131yor. Strateji, \u015firketin d\u00fcnyan\u0131n t\u00fcm b\u00f6lgelerindeki kilit pazarlarda ilk \u00fc\u00e7 tedarik\u00e7iden biri olma hedefini desteklerken, rekabet\u00e7i maliyet seviyeleri ile hedeflenen kar marj\u0131na ula\u015fma ve talep odakl\u0131 kapasite y\u00f6netimini zorunlu k\u0131l\u0131yor. Hartung, \u201cMalzeme maliyetlerimize y\u00f6nelik \u00fczerinde \u00e7ok \u00e7al\u0131\u015f\u0131yor \u00fcretkenli\u011fimizi art\u0131rmak i\u00e7in yapay zekay\u0131 daha yo\u011fun bir \u015fekilde kullan\u0131yor ve her yat\u0131r\u0131m\u0131 eskisinden daha dikkatli de\u011ferlendiriyoruz.\u201d dedi. \u201cAncak uzun vadede rekabet g\u00fcc\u00fcm\u00fcz\u00fc ve yat\u0131r\u0131m kapasitemizi g\u00fcvence alt\u0131na almak i\u00e7in personel giderlerimizi azaltmak ve organizasyonumuzu daha verimli hale getirmek i\u00e7in \u00e7ok daha fazlas\u0131n\u0131 yapmam\u0131z gerekiyor.\u201d Elektromobiliteye ge\u00e7i\u015f ve k\u00fcresel otomotiv sekt\u00f6r\u00fcndeki son derece y\u00fcksek fiyat ve rekabet bask\u0131s\u0131, yaln\u0131zca Mobilite faaliyet alan\u0131nda hedef marja k\u0131yasla, y\u0131ll\u0131k yakla\u015f\u0131k 2,5 milyar Euro\u2019luk bir maliyet a\u00e7\u0131\u011f\u0131 yarat\u0131rken, bu tablo Bosch\u2019un ge\u00e7ti\u011fimiz y\u0131l yakla\u015f\u0131k 13.000 pozisyonda yeniden yap\u0131lanma ihtiyac\u0131 a\u00e7\u0131klamas\u0131na yol a\u00e7m\u0131\u015ft\u0131. Hartung, bu ad\u0131mlar\u0131n \u015firketin uzun vadeli rekabet g\u00fcc\u00fcn\u00fc ve yat\u0131r\u0131m kapasitesini korumaya y\u00f6nelik zorunlu ancak sorumlu kararlar oldu\u011funu vurgulad\u0131. Bosch’un ka\u00e7\u0131n\u0131lmaz olan bu tedbirleri, \u00e7al\u0131\u015fan temsilcileriyle yak\u0131n isti\u015fare i\u00e7inde ve ba\u015flang\u0131\u00e7ta \u015firket i\u00e7in y\u00fcksek maliyetlere yol a\u00e7sa bile sosyal a\u00e7\u0131dan m\u00fcmk\u00fcn oldu\u011funca kabul edilebilir bir \u015fekilde uygulamay\u0131 hedefledi\u011fini belirtti.<\/p>\n
2030 Stratejisi: \u0130novasyonlar ve sat\u0131n almalar i\u015f f\u0131rsatlar\u0131 yaratacak<\/p>\n
Bosch olumsuz ko\u015fullara ra\u011fmen, bir\u00e7ok pazar segmentinde i\u015flerin yeniden canlanmas\u0131 i\u00e7in \u00f6nemli b\u00fcy\u00fcme f\u0131rsatlar\u0131 g\u00f6r\u00fcyor. Hartung, \u201cYaz\u0131l\u0131m odakl\u0131 mobilite gibi kritik alanlardaki piyasa ivmesinin ba\u015flang\u0131\u00e7ta s\u0131n\u0131rl\u0131 olaca\u011f\u0131n\u0131, ancak \u00f6zellikle \u00f6n\u00fcm\u00fczdeki on y\u0131l i\u00e7erisinde \u00f6nemli \u00f6l\u00e7\u00fcde h\u0131zlanmas\u0131n\u0131 bekliyoruz.\u201d de\u011ferlendirmesinde bulundu. Bosch, 2025 y\u0131l\u0131nda ak\u0131ll\u0131 s\u00fcr\u00fcc\u00fc destek sistemleri ve sens\u00f6r teknolojisi gibi alanlarda g\u00fc\u00e7l\u00fc bir sipari\u015f ivmesi yakalayarak otonom s\u00fcr\u00fc\u015f \u00e7\u00f6z\u00fcmleri i\u00e7in 11 milyar Euro tutar\u0131nda sipari\u015f ald\u0131. HVAC (Is\u0131tma, Havaland\u0131rma, \u0130klimlendirme) \u00e7\u00f6z\u00fcmlerinde ger\u00e7ekle\u015ftirilen sat\u0131n alman\u0131n etkisiyle, Bosch Home Comfort\u2019un orta vadede sat\u0131\u015f gelirlerinin yakla\u015f\u0131k iki kat\u0131na \u00e7\u0131kararak 8 milyar Euro seviyesine ula\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. \u0130\u015fkolu, \u015fimdiden konut ve hafif ticari binalarda \u0131s\u0131tma, havaland\u0131rma ve so\u011futma pazar\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fck tedarik\u00e7ilerinden biri konumunda. Elektrikli El Aletleri i\u015f kolunda ise, pazara \u00e7\u0131k\u0131\u015f s\u00fcresi ortalama iki ay k\u0131salt\u0131l\u0131rken, 2027\u2019ye kadar yakla\u015f\u0131k 2.000 yeni \u00fcr\u00fcn\u00fcn\u00fcn piyasaya sunulmas\u0131 planlan\u0131yor. \u015eirket ayr\u0131ca 2027 sonuna kadar yapay zekaya toplam 2,5 milyar Euro yat\u0131r\u0131m yapmay\u0131 hedefliyor.<\/p>\n
Teknolojiye duyulan mesafe, Avrupa\u2019n\u0131n refah ve rekabet g\u00fcc\u00fcn\u00fc riske at\u0131yor<\/p>\n
Bosch\u2019a g\u00f6re Avrupa, b\u00f6lgesel rekabet g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir potansiyele sahip olsa da bu potansiyelin hayata ge\u00e7mesi toplumun ve politika yap\u0131c\u0131lar\u0131n teknolojiye y\u00f6nelik \u015f\u00fcphecili\u011fini a\u015fmas\u0131na ba\u011fl\u0131. Son Bosch Tech Compass ara\u015ft\u0131rmas\u0131na g\u00f6re Almanya\u2019da teknolojik ilerlemenin olumlu etkilerine inananlar\u0131n oran\u0131 \u00fc\u00e7te ikinin alt\u0131nda, Fransa\u2019da ise bu oran daha d\u00fc\u015f\u00fck seviyelerde. Hartung, \u201cBu olduk\u00e7a endi\u015fe verici bir durum. Bir \u00fclke, bir toplum, k\u00fcresel rekabette ancak teknolojik ilerleme i\u00e7in yeterli istek varsa hayatta kalabilir.\u201d dedi. Bosch, hidrojen ve yapay zeka gibi alanlarda daha cesur ad\u0131mlar at\u0131lmas\u0131 gerekti\u011fini vurgularken, 2018\u2019den bu yana yaln\u0131zca yapay zeka alan\u0131nda 2.000\u2019in \u00fczerinde patent ba\u015fvurusu ile bu d\u00f6n\u00fc\u015f\u00fcmde aktif rol \u00fcstleniyor.<\/p>\n
2025\u2019teki geli\u015fmeler: K\u00fcresel ekonomi sekt\u00f6r sat\u0131\u015flar\u0131n\u0131 yava\u015flat\u0131yor<\/p>\n
Bosch’un faaliyet g\u00f6sterdi\u011fi \u00e7e\u015fitli odak pazarlar\u0131ndaki zorlu k\u00fcresel ko\u015fullar,\u00a02025 y\u0131l\u0131nda i\u015f kollar\u0131 baz\u0131nda sat\u0131\u015f performans\u0131n\u0131 do\u011frudan etkiledi. Mobilite faaliyet alan\u0131nda, sat\u0131\u015f gelirleri 56 milyar Euro ile bir \u00f6nceki y\u0131la g\u00f6re nominal olarak %0,3, kur etkilerinden ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda %3,1 art\u0131\u015f g\u00f6sterdi. Sanayi Teknolojileri faaliyet alan\u0131 6,5 milyar Euro sat\u0131\u015f geliri elde ederken, kur etkilerinden ar\u0131nd\u0131r\u0131lm\u0131\u015f b\u00fcy\u00fcme %3,2 oldu. Dayan\u0131kl\u0131 T\u00fcketim Mallar\u0131 faaliyet alan\u0131nda sat\u0131\u015flar, 19,9 milyar Euro ile nominal olarak %1,9 d\u00fc\u015ferken, kur etkilerinden ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda %4 art\u0131\u015f kaydedildi. Enerji ve Bina Teknolojileri faaliyet alan\u0131 ise, 8,4 milyar Euro sat\u0131\u015f geliriyle nominal olarak %12,3, kur etkilerinden ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda %15,3 b\u00fcy\u00fcme g\u00f6stererek di\u011fer faaliyet alanlar\u0131ndan ayr\u0131\u015ft\u0131.<\/p>\n
B\u00f6lgesel bazda Avrupa\u2019da sat\u0131\u015f gelirleri 44,2 milyar Euro ile nominal olarak %0,6 d\u00fc\u015ferken, kur etkilerinden ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda %1,5 art\u0131\u015f kaydedildi. Amerika\u2019da sat\u0131\u015flar 18,5 milyar Euro ile kur etkilerinden ar\u0131nd\u0131r\u0131ld\u0131\u011f\u0131nda %9,2, Asya Pasifik\u2019te ise 28,3 milyar Euro ile kurdan ar\u0131nd\u0131r\u0131lm\u0131\u015f %5,6 b\u00fcy\u00fcme g\u00f6sterdi.<\/p>\n
Bosch Grubu Y\u00f6netim Kurulu \u00dcyesi ve Finans Direkt\u00f6r\u00fc Markus Forschner, g\u00f6r\u00fcn\u00fcm\u00fc \u015fu s\u00f6zlerle de\u011ferlendirdi: \u201cZay\u0131f k\u00fcresel ekonomik ortam\u0131n etkilerini net bi\u00e7imde hissettik. Buna ra\u011fmen att\u0131\u011f\u0131m\u0131z ad\u0131mlar, maliyet ve rekabet pozisyonumuzu g\u00fc\u00e7lendirmeyi hedefliyor. Bu iyile\u015fmelerin marjlara olumlu yans\u0131mas\u0131n\u0131 kademeli olarak g\u00f6rece\u011fiz; %7\u2019lik hedef marj\u0131m\u0131za en erken 2027\u2019de ula\u015fmay\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d<\/p>\n
2025 y\u0131l\u0131n\u0131 412.400 \u00e7al\u0131\u015fanla tamamlayan Bosch\u2019ta, k\u00fcresel \u00e7al\u0131\u015fan say\u0131s\u0131 bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k 5.400 ki\u015fi (%1) azald\u0131. En fazla d\u00fc\u015f\u00fc\u015f\u00fcn ya\u015fand\u0131\u011f\u0131 Almanya\u2019da say\u0131 yakla\u015f\u0131k 6.500 (yakla\u015f\u0131k y\u00fczde 5) ki\u015fi azalarak 123.100 \u00e7al\u0131\u015fana geriledi. 2026 y\u0131l\u0131 i\u00e7in Bosch, k\u00fcresel ekonominin %2,3 b\u00fcy\u00fcmesini beklerken, rekabet ve fiyat bask\u0131s\u0131n\u0131n s\u00fcrece\u011fini \u00f6ng\u00f6r\u00fcyor. \u015eirket, 2030 Stratejisi kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc d\u00f6n\u00fc\u015f\u00fcm ad\u0131mlar\u0131n\u0131 uzun vadeli b\u00fcy\u00fcme ve dayan\u0131kl\u0131l\u0131\u011f\u0131n temel unsuru olarak konumland\u0131r\u0131yor.<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
Stuttgart, Almanya \u2013 Teknoloji ve hizmet tedarik\u00e7isi Bosch, k\u00fcresel ekonomik bask\u0131lar\u0131n belirgin \u015fekilde hissedildi\u011fi 2025 mali y\u0131l\u0131n\u0131 zorlu ko\u015fullar alt\u0131nda tamamlad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":12894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2720,2203,661,2721,191],"class_list":["post-12893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bosch","tag-buyume","tag-hedef","tag-marj","tag-teknoloji"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/12893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=12893"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/12893\/revisions"}],"predecessor-version":[{"id":12895,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/12893\/revisions\/12895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/12894"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=12893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=12893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=12893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}