K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, “2025’i 63 milyon 941 bin ziyaret\u00e7iyle kapatt\u0131k. Turizm geliri 2025’te 65,2 milyar dolar oldu. 2026 hedefimiz 68 milyar dolar turizm geliri” dedi.<\/p>\n
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, Atat\u00fcrk K\u00fclt\u00fcr Merkezi’nde d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131nda 2025 y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyrek verilerini kamuoyuyla payla\u015ft\u0131. Bakan Ersoy, T\u00fcrkiye’nin 2025 y\u0131l\u0131 turizm gelirini 65 milyar 231 milyon dolar olarak a\u00e7\u0131klarken 2026 y\u0131l\u0131nda 68 milyar dolar gelir hedeflendi\u011fini duyurdu. Ersoy, konu\u015fmas\u0131nda T\u00fcrkiye’nin ge\u00e7ti\u011fimiz y\u0131l 64 milyon ziyaret\u00e7i a\u011f\u0131rlad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Toplant\u0131da geride kalan y\u0131l\u0131n de\u011ferlendirmesini yapan Bakan Ersoy, ayn\u0131 zamanda T\u00fcrkiye’nin turizm vizyonunun geldi\u011fi noktay\u0131 da payla\u015ft\u0131.<\/p>\n
“T\u00fcrkiye art\u0131k krizleri y\u00f6netme tecr\u00fcbesi kazand\u0131”<\/p>\n
Bakan Ersoy, k\u00fcresel \u00f6l\u00e7ekte ekonomik ve siyasi belirsizliklerin ya\u015fand\u0131\u011f\u0131 bir d\u00f6nemde, Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan’\u0131n liderli\u011finde T\u00fcrkiye’nin yoluna kararl\u0131l\u0131kla devam etti\u011fini s\u00f6yledi. D\u00fcnyada 24 saat i\u00e7inde bile dengelerin de\u011fi\u015febildi\u011fine dikkat \u00e7eken Ersoy, T\u00fcrkiye’nin art\u0131k krizleri y\u00f6netme konusunda g\u00fc\u00e7l\u00fc bir refleks ve ciddi bir tecr\u00fcbe kazand\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
“T\u00fcrkiye k\u00fcresel turizmin en \u00fcst liginde”<\/p>\n
Bakan Ersoy, Birle\u015fmi\u015f Milletler D\u00fcnya Turizm \u00d6rg\u00fct\u00fc verilerine g\u00f6re, T\u00fcrkiye’nin 2017 y\u0131l\u0131nda d\u00fcnyada en \u00e7ok turist a\u011f\u0131rlayan \u00fclkeler s\u0131ralamas\u0131nda 8’inci s\u0131rada bulundu\u011funu, 2024 itibar\u0131yla ise 4’\u00fcnc\u00fc s\u0131raya y\u00fckseldi\u011fini hat\u0131rlatt\u0131.<\/p>\n
Bakan Ersoy, turizm gelirlerinde ise 2017’de 15’inci s\u0131rada olan T\u00fcrkiye’nin 2024 y\u0131l\u0131nda 7’nci s\u0131raya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
Bu tablonun, T\u00fcrkiye’nin art\u0131k turizmde k\u00fcresel bir oyuncu haline geldi\u011finin a\u00e7\u0131k g\u00f6stergesi oldu\u011funu vurgulayan Ersoy, g\u00f6reve geldikleri g\u00fcnden bu yana turizm vizyonunu \u00fclkenin t\u00fcm potansiyelini kapsayacak \u015fekilde yeniden kurgulad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n
Deniz-kum turizminin \u00f6tesine ge\u00e7ildi\u011fini belirten Ersoy; k\u00fclt\u00fcr ve inan\u00e7 turizmi, do\u011fa ve ekoturizm, arkeoloji, sa\u011fl\u0131k ve termal, gastronomi, kongre-fuar, kruvaziyer ve k\u0131\u015f turizmi gibi bir\u00e7ok alanda \u00e7e\u015fitlili\u011fin katlanarak artt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
“Gelece\u011fe Miras” ve tan\u0131t\u0131m hamlesi<\/p>\n
Bakan Ersoy, “Gelece\u011fe Miras” vizyonu ve Gece M\u00fczecili\u011fi uygulamalar\u0131n\u0131n d\u00fcnyada yaln\u0131zca say\u0131l\u0131 \u00fclkelerin ba\u015farabildi\u011fi i\u015fler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131, T\u00fcrkiye’nin ise bu alanda en ba\u015far\u0131l\u0131 \u00f6rneklerden biri haline geldi\u011fini s\u00f6yledi.<\/p>\n
Tan\u0131t\u0131m stratejisinde kullan\u0131lan “mini dizi” modelinin de k\u00fcresel \u00f6l\u00e7ekte b\u00fcy\u00fck ba\u015far\u0131 yakalad\u0131\u011f\u0131n\u0131 belirten Ersoy, “An Istanbul Story” dizisinin tek bir b\u00f6l\u00fcm\u00fcn\u00fcn 32 milyon izlenmeye ula\u015ft\u0131\u011f\u0131n\u0131, en d\u00fc\u015f\u00fck izlenen i\u00e7eri\u011fin bile 10 milyon g\u00f6r\u00fcnt\u00fclenme ald\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
Bakan Ersoy, turizmde elde edilen bu ba\u015far\u0131n\u0131n arkas\u0131nda b\u00fcy\u00fck bir emek ve yo\u011fun bir ekip \u00e7al\u0131\u015fmas\u0131 oldu\u011funu belirterek sekt\u00f6r temsilcilerinden tur operat\u00f6rlerine, rehberlerden otel \u00e7al\u0131\u015fanlar\u0131na kadar herkese te\u015fekk\u00fcr etti.<\/p>\n
Ersoy, T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131’n\u0131n (TGA) bu ba\u015far\u0131daki rol\u00fcne de konu\u015fmas\u0131nda \u00f6zel bir vurgu yapt\u0131.<\/p>\n
“Turizm geliri 65,2 milyar dolara \u00e7\u0131kt\u0131”<\/p>\n
Ersoy, konu\u015fmas\u0131nda bir sunum yaparak turizmde ula\u015f\u0131lan noktay\u0131 \u015fu \u015fekilde anlatt\u0131: “T\u00fcrkiye’nin turizm geliri 2025 y\u0131l\u0131nda 65 milyar 231 milyon dolar oldu. Bu rakam, 2024 y\u0131l\u0131na g\u00f6re y\u00fczde 6,8 art\u0131\u015f anlam\u0131na gelirken 2017 y\u0131l\u0131na k\u0131yasla art\u0131\u015f oran\u0131 y\u00fczde 109 olarak ger\u00e7ekle\u015fti. Turizm geliri 2017’de 31,254 milyar dolardan 2024’te 61,103 milyar dolara, 2025’te ise 65,231 milyar dolara y\u00fckseldi.”<\/p>\n
Bakan Ersoy’un 2025 y\u0131l\u0131 i\u00e7in “Turizmde Yeni Rekorlar” ba\u015fl\u0131\u011f\u0131 alt\u0131nda ekrana yans\u0131tt\u0131\u011f\u0131 tabloda ge\u00e7ti\u011fimiz senenin 64 milyon ziyaret\u00e7i ve 65,2 milyar dolar gelir ile tamamland\u0131\u011f\u0131 vurguland\u0131.<\/p>\n
Ziyaret\u00e7i say\u0131s\u0131 63,9 milyona dayand\u0131<\/p>\n
Bakan Ersoy, “T\u00fcrkiye’yi 2025 y\u0131l\u0131nda ziyaret eden toplam ziyaret\u00e7i say\u0131s\u0131 63 milyon 941 bin olarak kaydedildi. Bu rakam, 2024 y\u0131l\u0131na g\u00f6re y\u00fczde 2,7, 2017 y\u0131l\u0131na g\u00f6re ise y\u00fczde 68 art\u0131\u015f olarak kayda ge\u00e7ti. Ziyaret\u00e7i say\u0131s\u0131 2017’de 37 milyon 970 binden, 2024’te 62 milyon 270 bine, 2025 y\u0131l\u0131nda ise 63 milyon 941 bine y\u00fckseldi. T\u00fcrkiye’ye 2025 y\u0131l\u0131nda en \u00e7ok ziyaret\u00e7i g\u00f6nderen ilk \u00fc\u00e7 \u00fclke ise 6,90 milyon ile Rusya Federasyonu, 6,75 milyon ile Almanya, 4,27 milyon ile Birle\u015fik Krall\u0131k oldu” dedi.<\/p>\n
Ki\u015fi ba\u015f\u0131 harcama 100 dolara \u00e7\u0131kt\u0131<\/p>\n
Bakan Ersoy, “Ki\u015fi ba\u015f\u0131 gecelik ortalama harcama 2025 y\u0131l\u0131nda t\u00fcm ziyaret\u00e7iler i\u00e7in 100 dolar seviyesine ula\u015ft\u0131. Bu rakam 2024’te 96,5 dolar, 2017’de de 73,8 dolard\u0131. Yabanc\u0131 ziyaret\u00e7ilerin ki\u015fi ba\u015f\u0131 gecelik harcamas\u0131 114 dolar, yurt d\u0131\u015f\u0131 yerle\u015fik vatanda\u015flar\u0131n ki\u015fi ba\u015f\u0131 gecelik harcamas\u0131 64,4 dolar, t\u00fcm ziyaret\u00e7iler ortalamas\u0131 ise 100 dolar oldu.<\/p>\n
Bu kalemde 2017-2025 d\u00f6neminde art\u0131\u015f oran\u0131 yabanc\u0131 ziyaret\u00e7ilerde y\u00fczde 38, t\u00fcm ziyaret\u00e7ilerde y\u00fczde 36 olarak ger\u00e7ekle\u015fti. T\u00fcrkiye’de 2025 y\u0131l\u0131nda turistlerin ortalama kal\u0131\u015f s\u00fcresi de 10,7 gece olarak ger\u00e7ekle\u015fti.<\/p>\n
2026 hedefi 68 milyar dolar<\/p>\n
Bakan Ersoy, T\u00fcrkiye’nin 2026 y\u0131l\u0131 turizm gelirinin 68 milyar dolar seviyesinde beklendi\u011fini s\u00f6yleyerek, “Hem ana pazarlarda hem de uzak pazarlarda \u00e7ift haneli b\u00fcy\u00fcme beklentisinin vurguland\u0131\u011f\u0131 toplant\u0131da, 2025 y\u0131l\u0131n\u0131n hem toplam gelir hem ki\u015fi ba\u015f\u0131 harcama hem de toplam ziyaret\u00e7i say\u0131s\u0131 a\u00e7\u0131s\u0131ndan T\u00fcrkiye turizm tarihinin en y\u00fcksek seviyelerinin g\u00f6r\u00fcld\u00fc\u011f\u00fc y\u0131l olarak kay\u0131tlara ge\u00e7ti\u011fi ortaya \u00e7\u0131kt\u0131” ifadelerini kulland\u0131. – \u0130STANBUL<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, “2025’i 63 milyon 941 bin ziyaret\u00e7iyle kapatt\u0131k. Turizm geliri 2025’te 65,2 milyar dolar oldu.<\/p>\n","protected":false},"author":1,"featured_media":13328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[398,266,511,1561,1267],"class_list":["post-13327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-siyaset","tag-2025-yili","tag-milyon","tag-turizm","tag-turkiyenin","tag-ziyaretci"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/13327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=13327"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/13327\/revisions"}],"predecessor-version":[{"id":13329,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/13327\/revisions\/13329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/13328"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=13327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=13327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=13327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}