EM\u0130RHAN YILMAZ\/AL\u0130 CANBERK \u00d6ZBU\u011eUTU – Otoko\u00e7 Otomotiv \u015eirket Lideri \u0130nan Ekici, Kovid-19 d\u00f6neminde bozulan ikinci el-s\u0131f\u0131r ara\u00e7 fiyat dengesinin, 2025 y\u0131l\u0131 itibar\u0131yla salg\u0131n \u00f6ncesindeki sa\u011fl\u0131kl\u0131 seyrine yeniden yakla\u015fmaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Ekici, sekt\u00f6re ili\u015fkin 2025 y\u0131l\u0131 de\u011ferlendirmesi ve 2026 \u00f6ng\u00f6r\u00fclerini AA muhabirine anlatt\u0131.<\/p>\n
K\u0131sa s\u00fcreli ara\u00e7 kiralama sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan 2025’in, finansal ko\u015fullar\u0131n etkisiyle talebin daha dengeli seyretti\u011fi, filo yenileme ve yat\u0131r\u0131m kararlar\u0131n\u0131n ise s\u00fcrd\u00fcr\u00fclebilirlik ve verimlilik oda\u011f\u0131nda ele al\u0131nd\u0131\u011f\u0131 bir y\u0131l oldu\u011funu belirten Ekici, bu d\u00f6nemde uzun s\u00fcreli ara\u00e7 kiralama tercihlerinin daha se\u00e7ici bi\u00e7imde de\u011ferlendirildi\u011fini dile getirdi.<\/p>\n
Kurumsal \u015firketlerin maliyet ve verimlilik oda\u011f\u0131nda filo yap\u0131lar\u0131n\u0131 yeniden ele ald\u0131\u011f\u0131n\u0131 kaydeden Ekici, sat\u0131n alma ya da mevcut s\u00f6zle\u015fmelerin uzat\u0131lmas\u0131 gibi esnek ve alternatif \u00e7\u00f6z\u00fcmlerin de daha fazla de\u011ferlendirildi\u011fini bildirdi.<\/p>\n
Ekici, y\u0131l genelinde sekt\u00f6rdeki talebin yakla\u015f\u0131k y\u00fczde 5 seviyelerinde seyretti\u011finin tahmin edildi\u011fini, finansman ko\u015fullar\u0131n\u0131n belirleyici oldu\u011fu bu ortamda \u015firketlerin yat\u0131r\u0131mlar\u0131n\u0131 daha stratejik bak\u0131\u015f a\u00e7\u0131s\u0131yla y\u00f6netti\u011fini anlatt\u0131.<\/p>\n
Otoko\u00e7 Otomotiv \u00f6zelinde ise dijitalle\u015fme yat\u0131r\u0131mlar\u0131n\u0131n, veri odakl\u0131 gelir y\u00f6netimi yakla\u015f\u0131m\u0131n\u0131n ve operasyonel \u00e7evikli\u011fin g\u00fc\u00e7l\u00fc rekabet avantaj\u0131 yaratt\u0131\u011f\u0131na i\u015faret eden Ekici, “Bununla birlikte finansman maliyetleri, reg\u00fclasyonlara ili\u015fkin geli\u015fmeler ve maliyet dinamikleri, y\u0131l boyunca yak\u0131ndan takip edilen ba\u015fl\u0131klar aras\u0131nda yer ald\u0131.” ifadesini kulland\u0131.<\/p>\n
“Ge\u00e7ti\u011fimiz y\u0131l ikinci el ara\u00e7 fiyatlar\u0131, d\u00f6viz kuru, enflasyon ve s\u0131f\u0131r ara\u00e7 fiyatlar\u0131na k\u0131yasla daha s\u0131n\u0131rl\u0131 bir art\u0131\u015f g\u00f6sterdi.” diyen Ekici, y\u0131l genelinde avronun y\u00fczde 37, enflasyonun y\u00fczde 31, s\u0131f\u0131r ara\u00e7 fiyatlar\u0131n\u0131n y\u00fczde 29, ikinci el ara\u00e7 fiyatlar\u0131n\u0131n da y\u00fczde 13 artt\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n
Ekici, ikinci el-s\u0131f\u0131r ara\u00e7 fiyat dengesi konusunda \u015fu de\u011ferlendirmelerde bulundu: <\/p>\n
“Kovid-19 salg\u0131n\u0131 d\u00f6neminde bozulan ikinci el-s\u0131f\u0131r ara\u00e7 fiyat dengesi, 2025 y\u0131l\u0131 itibar\u0131yla salg\u0131n \u00f6ncesindeki daha sa\u011fl\u0131kl\u0131 seyrine yeniden yakla\u015fmaya ba\u015flad\u0131. O d\u00f6nemde ortalama y\u00fczde 60 seviyelerinde olan 3 ya\u015f RV (residual value) oran\u0131, 2022 y\u0131l\u0131nda y\u00fczde 75’lere kadar y\u00fckselmi\u015fken 2025 y\u0131l sonu itibar\u0131yla y\u00fczde 63 seviyesine geriledi. \u0130kinci el fiyat art\u0131\u015f\u0131ndaki yava\u015flaman\u0131n temel nedenleri aras\u0131nda y\u00fcksek faiz ortam\u0131 ve finansmana eri\u015fimdeki k\u0131s\u0131tlar \u00f6ne \u00e7\u0131karken y\u0131l\u0131n son \u00e7eyre\u011finde euro kurunun yaln\u0131zca y\u00fczde 3 oran\u0131nda art\u0131\u015f g\u00f6stermesi, markalar\u0131n s\u0131f\u0131r ara\u00e7 kampanyalar\u0131ndaki rekabet g\u00fcc\u00fcn\u00fc art\u0131rd\u0131. Bu durum, talebin k\u0131smen s\u0131f\u0131r ara\u00e7lara y\u00f6nelmesine ve ikinci el fiyatlar\u0131n\u0131n \u00fczerinde bask\u0131 olu\u015fmas\u0131na neden oldu.”<\/p>\n
Kurumsal m\u00fc\u015fteriler, art\u0131k “s\u00fcrprizsiz” deneyim talep ediyor<\/p>\n
Otoko\u00e7 Otomotiv \u015eirket Lideri Ekici, ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fcn, teknolojinin h\u0131zla geli\u015fmesi ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesiyle \u00e7ok \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinden ge\u00e7ti\u011fini s\u00f6yledi.<\/p>\n
Art\u0131k k\u0131sa s\u00fcreli ara\u00e7 kiralaman\u0131n yaln\u0131zca tatil ya da i\u015f seyahatlerinde ba\u015fvurulan hizmet olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade eden Ekici, bunun g\u00fcnl\u00fck ya\u015fam\u0131n do\u011fal par\u00e7as\u0131 haline geldi\u011fini belirtti.<\/p>\n
Ekici, hem bireysel hem de kurumsal m\u00fc\u015fteriler i\u00e7in kiralaman\u0131n, lokasyonda al\u0131nan klasik hizmetten ziyade, u\u00e7tan uca tasarlanm\u0131\u015f dijital uygulama ak\u0131\u015f\u0131 olarak alg\u0131land\u0131\u011f\u0131n\u0131 kaydederek, “Ak\u0131ll\u0131 cihaz kullan\u0131m\u0131n\u0131n artmas\u0131 ve temass\u0131z i\u015flemlere duyulan ilgi, ara\u00e7 kiralama \u015firketlerini \u00e7evrim i\u00e7i ve mobil uygulama tabanl\u0131 \u00e7\u00f6z\u00fcmlere daha fazla yat\u0131r\u0131m yapmaya y\u00f6neltti. Ofiste hizmet almak, yerini s\u00fcreci sistem \u00fczerinden y\u00f6netmeye b\u0131rakm\u0131\u015f durumda. Bu nedenle s\u00fcre\u00e7lerin m\u00fcmk\u00fcn oldu\u011funca k\u0131sa, temass\u0131z ve net olmas\u0131, m\u00fc\u015fteri memnuniyetinin en temel belirleyicilerinden biri haline geldi.” de\u011ferlendirmesinde bulundu.<\/p>\n
Kurumsal m\u00fc\u015fteri taraf\u0131nda da benzer d\u00f6n\u00fc\u015f\u00fcm\u00fcn s\u00f6z konusu oldu\u011funu anlatan Ekici, ge\u00e7mi\u015fte daha \u00f6ng\u00f6r\u00fclebilir hacimler ve s\u00fcrelerle ilerleyen kiralama anlay\u0131\u015f\u0131n\u0131n, bug\u00fcn yerini dalgal\u0131 ve anl\u0131k ihtiya\u00e7lara b\u0131rakt\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
Ekici, proje bazl\u0131 \u00e7al\u0131\u015fmalar\u0131n artmas\u0131, saha ekiplerinin esnekle\u015fmesi ve i\u015f seyahatlerinin daha anl\u0131k hale gelmesinin k\u0131sa d\u00f6nem kiralamay\u0131 kurumsal mobilitenin merkezine ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade ederek, “Kurumsal m\u00fc\u015fteriler, art\u0131k yaln\u0131zca araca eri\u015fim de\u011fil kontrol edilebilirlik, g\u00f6r\u00fcn\u00fcrl\u00fck, h\u0131zl\u0131 mutabakat ve s\u00fcrprizsiz bir deneyim talep ediyor.” dedi.<\/p>\n
Ara\u00e7 kiralaman\u0131n, harcama kalemi olmaktan \u00e7\u0131k\u0131p y\u00f6netilen politika ve standart ak\u0131\u015f haline geldi\u011finin alt\u0131n\u0131 \u00e7izen Ekici, “Bu noktada omnichannel (b\u00fct\u00fcnc\u00fcl kanal) m\u00fc\u015fteri y\u00f6netimi kritik bir rol \u00fcstleniyor. T\u00fcm temas noktalar\u0131n\u0131 entegre eden, m\u00fc\u015fteri ge\u00e7mi\u015fini tek ekranda y\u00f6neten yap\u0131lar hem memnuniyeti hem de g\u00fcven alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendiriyor.” g\u00f6r\u00fc\u015f\u00fcn\u00fc payla\u015ft\u0131.<\/p>\n
Ekici, bununla birlikte sahiplikten kullan\u0131m temelli modellere ge\u00e7i\u015fin de bu d\u00f6n\u00fc\u015f\u00fcm\u00fc destekledi\u011fini vurgulad\u0131.<\/p>\n
T\u00fcrkiye’de Z ku\u015fa\u011f\u0131n\u0131n y\u00fczde 56’s\u0131n\u0131n otomobili yaln\u0131zca ula\u015f\u0131m arac\u0131 g\u00f6rmesinin, kullan\u0131ma dayal\u0131 \u00f6deme ve payla\u015f\u0131ml\u0131 mobilite modellerine ilgiyi a\u00e7\u0131k\u00e7a ortaya koydu\u011funu s\u00f6yleyen Ekici, bu tablonun, ara\u00e7 kiralama \u015firketlerini yaln\u0131zca ara\u00e7 temin eden yap\u0131lar olmaktan \u00e7\u0131kar\u0131p u\u00e7tan uca mobilite \u00e7\u00f6z\u00fcmleri sunan i\u015f ortaklar\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc anlatt\u0131.<\/p>\n
Ekici, “Sonu\u00e7 olarak, de\u011fi\u015fen beklentiler, dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131, ara\u00e7 kiralama sekt\u00f6r\u00fcn\u00fc klasik tan\u0131m\u0131n\u0131n \u00f6tesine ta\u015f\u0131yor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fc do\u011fru okuyan ve m\u00fc\u015fteri deneyimini merkeze alan oyuncular, sekt\u00f6r\u00fcn gelece\u011finde net bir rekabet avantaj\u0131 elde edecektir.” dedi.<\/p>\n
Ara\u00e7lar\u0131n ikinci el de\u011ferini korumas\u0131, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan en \u00f6nemli kriterimiz<\/p>\n
\u0130nan Ekici, 2026 y\u0131l\u0131nda filo yat\u0131r\u0131mlar\u0131ndaki politikalar\u0131yla daha se\u00e7ici ve veriye dayal\u0131 yakla\u015f\u0131m\u0131n \u00f6ne \u00e7\u0131kaca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fcklerini belirtti.<\/p>\n
\u00d6zellikle filo yat\u0131r\u0131mlar\u0131nda kal\u0131nt\u0131 de\u011ferin (RV), yat\u0131r\u0131m kararlar\u0131n\u0131n merkezinde yer almaya devam etti\u011fini belirten Ekici, “Ara\u00e7lar\u0131n ikinci el performans\u0131 ve de\u011ferini koruma potansiyeli, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme a\u00e7\u0131s\u0131ndan en \u00f6nemli kriterimiz.” dedi.<\/p>\n
Ekici, s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131: <\/p>\n
“Elektrikli ara\u00e7 d\u00f6n\u00fc\u015f\u00fcm\u00fc ise sekt\u00f6rde h\u0131zla konu\u015fulan bir ba\u015fl\u0131k olmakla birlikte, bug\u00fcn itibar\u0131yla kal\u0131nt\u0131 de\u011fer taraf\u0131nda hen\u00fcz yeterince \u00f6ng\u00f6r\u00fclebilir ve iyimser bir tablo sunmuyor. Bu nedenle Otoko\u00e7 Otomotiv olarak elektrikli ara\u00e7lara y\u00f6nelik b\u00fcy\u00fck \u00f6l\u00e7ekli bir yat\u0131r\u0131m plan\u0131 yerine, daha temkinli ve ihtiyaca dayal\u0131 bir strateji izliyoruz. Belirli m\u00fc\u015fteri segmentlerinde ve talebin net oldu\u011fu kullan\u0131m senaryolar\u0131nda elektrikli ara\u00e7 yat\u0131r\u0131mlar\u0131n\u0131 portf\u00f6y\u00fcm\u00fcze dahil ediyor ancak genel filo yat\u0131r\u0131mlar\u0131m\u0131zda a\u011f\u0131rl\u0131\u011f\u0131 halen konvansiyonel ara\u00e7lara veriyoruz.<\/p>\n
Yeni d\u00f6nemde \u00f6nceli\u011fimiz, g\u00fc\u00e7l\u00fc RV performans\u0131na sahip, operasyonel verimlili\u011fi y\u00fcksek ve m\u00fc\u015fteri beklentileriyle uyumlu bir ara\u00e7 park\u0131 olu\u015fturmak. Bu do\u011frultuda riskleri iyi y\u00f6neten, esnek ve dengeli bir b\u00fcy\u00fcme stratejisiyle ilerlemeyi hedefliyoruz. Y\u00fcz\u00fcnc\u00fc y\u0131l\u0131m\u0131za yakla\u015ft\u0131\u011f\u0131m\u0131z 2026’da da Otoko\u00e7 Otomotiv olarak, piyasa dinamiklerini yak\u0131ndan izleyen, m\u00fc\u015fteri odakl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratan bir yakla\u015f\u0131m\u0131 \u00f6n planda tutmaya devam edece\u011fiz.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Otoko\u00e7 Otomotiv Lideri Ekici, 2025’te ikinci el-s\u0131f\u0131r ara\u00e7 fiyat dengesinin d\u00fczene girece\u011fini belirtti.<\/p>\n","protected":false},"author":1,"featured_media":13354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[581,2776,2777,1249,216],"class_list":["post-13353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-arac","tag-ekici","tag-ikinci-el","tag-musteri","tag-yatirim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/13353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=13353"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/13353\/revisions"}],"predecessor-version":[{"id":13355,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/13353\/revisions\/13355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/13354"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=13353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=13353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=13353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}