{"id":15840,"date":"2026-02-04T22:42:07","date_gmt":"2026-02-04T22:42:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=15840"},"modified":"2026-02-04T22:42:07","modified_gmt":"2026-02-04T22:42:07","slug":"misirli-underwear-socks-2026da-uretimde-ve-perakendede-buyumeyi-hizlandiracak","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/04\/misirli-underwear-socks-2026da-uretimde-ve-perakendede-buyumeyi-hizlandiracak\/","title":{"rendered":"MISIRLI Underwear &#038; Socks 2026&#8217;da \u00dcretimde ve Perakendede B\u00fcy\u00fcmeyi H\u0131zland\u0131racak"},"content":{"rendered":"<p>1927\u2019den bu yana T\u00fcrk tekstil sekt\u00f6r\u00fcn\u00fcn k\u00f6kl\u00fc oyuncular\u0131ndan olan MISIRLI Underwear &#038; Socks, 2025 y\u0131l\u0131 sonu\u00e7lar\u0131n\u0131 ve 2026 vizyonunu a\u00e7\u0131klad\u0131. Sekt\u00f6r genelinde ihracat\u0131n darald\u0131\u011f\u0131 ve k\u00e2rl\u0131l\u0131\u011f\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc zorlu bir y\u0131lda, cirosunu\u00a0<strong>55<\/strong>\u00a0milyon dolar seviyesinde korumay\u0131 ba\u015faran \u015firket; ba\u015far\u0131s\u0131n\u0131 \u2018\u00e7ift kutuplu \u00fcretim modeli\u2019 ve \u2018bir kald\u0131ra\u00e7 olarak s\u00fcrd\u00fcr\u00fclebilirlik\u2019 stratejilerine dayand\u0131rd\u0131.<\/p>\n<p><strong>Tekstilde Oyunun Kurallar\u0131 De\u011fi\u015fti<\/strong>\u00a0<\/p>\n<p>2025 y\u0131l\u0131n\u0131, sadece ayakta kal\u0131nan de\u011fil, gelece\u011fin temellerinin at\u0131ld\u0131\u011f\u0131 bir \u2018d\u00f6n\u00fc\u015f\u00fcm y\u0131l\u0131\u2019 olarak tan\u0131mlayan\u00a0<strong>MISIRLI Underwear &#038; Socks Y\u00f6netim Kurulu \u00dcyesi Murat Eren Ta\u015f\u00e7\u0131,<\/strong>\u00a0sekt\u00f6r\u00fcn mevcut \u015fartlar\u0131n\u0131 ve kendi pozisyonlar\u0131n\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi: &#8220;K\u00fcresel pazarlarda fiyat odakl\u0131 rekabet, Uzak Do\u011fu&#8217;nun hakimiyeti nedeniyle s\u00fcrd\u00fcr\u00fclemez bir noktaya geldi. Bu \u015fartlarda rekabet i\u00e7in art\u0131k yaln\u0131zca iyi veya yaln\u0131zca uygun fiyatl\u0131 \u00fcr\u00fcn \u00fcretmek yetmiyor; i\u015f modelinizin de ak\u0131ll\u0131 olmas\u0131 gerekiyor. 2025\u2019te rasyonel bir kararla \u00fcretim stratejimizi \u00e7ift kutuplu bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Bu modelde T\u00fcrkiye\u2019yi Ar-Ge, inovasyon ve katma de\u011ferli \u00fcr\u00fcnlerin merkezi olarak konumland\u0131rd\u0131k; M\u0131s\u0131r\u2019daki \u00fcretim yat\u0131r\u0131m\u0131m\u0131z ise global fiyat rekabetinde elimizi g\u00fc\u00e7lendiren, fiyat hassasiyeti y\u00fcksek pazarlar ve farkl\u0131 m\u00fc\u015fteri segmentlerine odakl\u0131 bir hacim merkezi rol\u00fcn\u00fc \u00fcstleniyor. Daralan piyasa ko\u015fullar\u0131na ra\u011fmen T\u00fcrkiye\u2019de \u00fcretimi korumay\u0131 ve b\u00fcy\u00fctmeyi stratejik bir sorumluluk olarak benimsiyoruz.&#8221;<\/p>\n<p><strong>T\u00fcrkiye\u2019de G\u00fcm\u00fc\u015f \u0130plik ve Pilot \u00c7orab\u0131, M\u0131s\u0131r\u2019da 30 Milyon \u00c7ift Kapasite<\/strong><\/p>\n<p>MISIRLI Underwear &#038; Socks \u0130stanbul, Yozgat ve K\u00fctahya\u2019daki fabrikalar\u0131nda, teknolojik altyap\u0131lar\u0131 ve 1.200 ki\u015filik nitelikli i\u015f g\u00fcc\u00fcyle y\u00fcksek kaliteli sessiz l\u00fcks segmentine odaklan\u0131yor. T\u00fcrkiye\u2019nin kendileri i\u00e7in bir inovasyon \u00fcss\u00fc oldu\u011funu belirten\u00a0<strong>Ta\u015f\u00e7\u0131<\/strong>; \u201cG\u00fcm\u00fc\u015f iplikli antibakteriyel \u00fcr\u00fcnler ve pilotlar i\u00e7in \u00f6zel \u00fcretilen teknik kompresyon \u00e7oraplar\u0131 gibi ni\u015f ve y\u00fcksek katma de\u011ferli koleksiyonlar\u0131m\u0131z\u0131 \u00fclkemizde geli\u015ftiriyor ve \u00fcretiyoruz.\u201d dedi.<\/p>\n<p>\u00d6te yandan, 10 milyon dolarl\u0131k yat\u0131r\u0131mla 2025 y\u0131l\u0131nda M\u0131s\u0131r\u2019da devreye al\u0131nan fabrika ise \u015firketin rekabet kalkan\u0131 olarak konumlan\u0131yor.\u00a0<strong>Ta\u015f\u00e7\u0131<\/strong>, \u201cM\u0131s\u0131r\u2019daki maliyet avantaj\u0131n\u0131, T\u00fcrkiye\u2019deki \u00fcretim kalitemizle birle\u015ftirdik. Y\u0131ll\u0131k 30 milyon \u00e7ift ek kapasite yaratan bu tesisimiz sayesinde, \u00c7in gibi rakiplerle fiyat konusunda ba\u015fa ba\u015f rekabet ederken, kalite konusunda onlara fark at\u0131yoruz.\u201d ifadelerini kulland\u0131.<\/p>\n<p><strong>S\u00fcrd\u00fcr\u00fclebilirlik Hem Tasarruf Hem de \u0130hracat Kozu<\/strong>\u00a0<\/p>\n<p>MISIRLI Underwear &#038; Socks\u2019in 2025\u2019teki ba\u015far\u0131l\u0131 performans\u0131nda rol oynayan bir di\u011fer kritik fakt\u00f6r ise \u015firketin 19 y\u0131ld\u0131r bilfiil s\u00fcrd\u00fcrd\u00fc\u011f\u00fc yenilenebilir enerji ve s\u00fcrd\u00fcr\u00fclebilirlik yat\u0131r\u0131mlar\u0131 oldu. \u015eirket, \u0130stanbul ve Yozgat\u2019taki \u00fcretim tesislerini ak\u0131ll\u0131 fabrika standartlar\u0131na ta\u015f\u0131yarak enerji ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131 ilan etti.<\/p>\n<p>S\u00fcrd\u00fcr\u00fclebilirli\u011fi \u00e7evresel etkinin yan\u0131 s\u0131ra bir verimlilik kald\u0131ra\u00e7\u0131 olarak ele ald\u0131klar\u0131n\u0131 belirten\u00a0<strong>Ta\u015f\u00e7\u0131<\/strong>, \u015fu verileri payla\u015ft\u0131: \u201c4,2 milyon dolarl\u0131k g\u00fcne\u015f enerjisi sistemi yat\u0131r\u0131m\u0131m\u0131z sayesinde, 2025 y\u0131l\u0131nda elektrik maliyetimizde y\u00fczde 100 tasarruf sa\u011flad\u0131k. Ya\u011fmur suyu geri kazan\u0131m sistemlerimizle su maliyetimizi y\u00fczde 38 d\u00fc\u015f\u00fcrd\u00fck. Bug\u00fcn \u00fcretimimizin y\u00fczde 90\u2019\u0131n\u0131 karbon n\u00f6tr ger\u00e7ekle\u015ftiriyoruz.&#8221;<\/p>\n<p><strong>Ta\u015f\u00e7\u0131<\/strong>, bu ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fcn ihracat kapasitesine etkisini ise \u015f\u00f6yle \u00f6zetledi: &#8220;S\u00fcrd\u00fcr\u00fclebilir altyap\u0131m\u0131z enerji maliyetlerini d\u00fc\u015f\u00fcrmenin \u00f6tesinde bizi global ligde de rakiplerimizden ayr\u0131\u015ft\u0131r\u0131yor. Uluslararas\u0131 standartlardaki karbon n\u00f6tr \u00fcretim g\u00fcc\u00fcm\u00fcz; Hugo Boss, Tommy Hilfiger ve Calvin Klein gibi s\u00fcrd\u00fcr\u00fclebilirlik hassasiyeti y\u00fcksek k\u00fcresel devlerin \u00fcretici i\u015f orta\u011f\u0131 olarak bizi tercih etmesindeki en b\u00fcy\u00fck etkenlerden.&#8221;<\/p>\n<p><strong>Omnichannel Perakende Altyap\u0131s\u0131<\/strong><\/p>\n<p>\u00dcretim taraf\u0131nda maliyetleri kontrol alt\u0131na alan MISIRLI Underwear &#038; Socks, 2025 y\u0131l\u0131nda bu g\u00fcc\u00fc markala\u015fmaya odaklamaya ba\u015flad\u0131. Ni\u015fanta\u015f\u0131\u2019nda a\u00e7\u0131lan deneyim ma\u011fazas\u0131yla perakende ata\u011f\u0131n\u0131 ba\u015flatan marka, yeni d\u00f6nemde yurt i\u00e7inde ve yurt d\u0131\u015f\u0131 ma\u011fazala\u015fman\u0131n yan\u0131 s\u0131ra e-ticarete odaklanacak. Bu y\u0131l 100 ma\u011fazaya ula\u015fmay\u0131 planlayan ve e-ticaret hacmini art\u0131rmay\u0131 hedefleyen \u015firketin yurt d\u0131\u015f\u0131ndaki ilk adresi ise K\u0131br\u0131s olacak.<\/p>\n<p>2026 vizyonunu \u00f6zetleyen\u00a0<strong>Ta\u015f\u00e7\u0131<\/strong>, s\u00f6zlerini \u015f\u00f6yle noktalad\u0131: &#8220;Fiziksel ma\u011faza, e-ticaret ve t\u00fcm temas noktalar\u0131n\u0131 kapsayan omnichannel perakende altyap\u0131m\u0131zla kesintisiz bir m\u00fc\u015fteri deneyimi sunmaya ba\u015flad\u0131k. Bu y\u0131l, bir as\u0131rl\u0131k miras\u0131m\u0131zdan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le \u00fcretmeye ve \u00fclkemizi k\u00fcresel pazarlarda daha g\u00fc\u00e7l\u00fc temsil etmeye odaklan\u0131rken, T\u00fcrkiye\u2019ye katma de\u011fer sa\u011flamay\u0131 ve istihdam yaratmay\u0131 s\u00fcrd\u00fcrece\u011fiz.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1927\u2019den bu yana T\u00fcrk tekstil sekt\u00f6r\u00fcn\u00fcn k\u00f6kl\u00fc oyuncular\u0131ndan olan MISIRLI Underwear &#038; Socks, 2025 y\u0131l\u0131 sonu\u00e7lar\u0131n\u0131 ve 2026 vizyonunu a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":15841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[469,704,266,517,375],"class_list":["post-15840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bas","tag-maliyet","tag-milyon","tag-turk","tag-uretim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/15840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=15840"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/15840\/revisions"}],"predecessor-version":[{"id":15842,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/15840\/revisions\/15842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/15841"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=15840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=15840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=15840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}