{"id":17573,"date":"2026-02-06T00:00:07","date_gmt":"2026-02-06T00:00:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=17573"},"modified":"2026-02-06T00:00:07","modified_gmt":"2026-02-06T00:00:07","slug":"mastercard-isletmeleri-yapay-zeka-asistanli-caga-hazirlamak-icin-agent-suitei-duyurdu","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/06\/mastercard-isletmeleri-yapay-zeka-asistanli-caga-hazirlamak-icin-agent-suitei-duyurdu\/","title":{"rendered":"Mastercard, i\u015fletmeleri yapay zek\u00e2 asistanl\u0131 \u00e7a\u011fa haz\u0131rlamak i\u00e7in Agent Suite&#8217;i duyurdu"},"content":{"rendered":"<p>Yapay zek\u00e2\u00a0\u00e7a\u011f\u0131 resmen ba\u015flad\u0131. \u0130\u015fletmeler h\u0131zl\u0131 de\u011fi\u015fime ayak uydurmalar\u0131 gerekti\u011finin fark\u0131nda olsa da bu yolculu\u011fa ba\u015flamak i\u00e7in gerekli ara\u00e7lara hen\u00fcz herkes sahip de\u011fil. Mastercard, i\u015fletmelerin yapay zek\u00e2 asistanlar\u0131n\u0131 g\u00fcnl\u00fck operasyonlar\u0131na entegre edebilmeleri ve bu yeni d\u00f6neme h\u0131zla adapte olabilmeleri i\u00e7in\u00a0<strong>Mastercard Agent Suite<\/strong>\u00a0hizmet paketini hayata ge\u00e7irdi\u011fini duyurdu.\u00a0<\/p>\n<p>Mastercard Agent Suite, Mastercard\u2019\u0131n\u00a0\u00f6deme alan\u0131ndaki kapsaml\u0131 uzmanl\u0131\u011f\u0131, veriye dayal\u0131 i\u00e7g\u00f6r\u00fcleri, kendisine ait teknoloji platformlar\u0131 ve d\u00fcnya genelindeki 4.000 dan\u0131\u015fman\u0131n\u0131n birikiminden yararlanarak teknik destek ile\u00a0\u00f6zelle\u015ftirilebilir yapay zek\u00e2 asistanlar\u0131n\u0131 bir araya getiriyor.<\/p>\n<p>Mastercard Agent Suite kapsam\u0131nda m\u00fc\u015fteriler, amaca\u00a0\u00f6zel yapay zek\u00e2 asistanlar\u0131 olu\u015fturabilecek, test edebilecek ve devreye alabilecek. Ger\u00e7ek birer uygulama ve entegre \u00e7\u00f6z\u00fcm orta\u011f\u0131 olarak Mastercard\u2019\u0131n k\u00fcresel dan\u0131\u015fmanl\u0131k ekibi, i\u015f d\u00fcnyas\u0131n\u0131n nas\u0131l bir tabloyla kar\u015f\u0131la\u015f\u0131rsa kar\u015f\u0131la\u015fs\u0131n, \u015firketlerin teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc \u00f6zelle\u015ftirilebilir ve esnek bir bi\u00e7imde ger\u00e7ekle\u015ftirebilmesi i\u00e7in s\u00fcrecin her a\u015famas\u0131nda yanlar\u0131nda olacak. \u0130htiyac\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc\u00a0ise net: eMarketer\u2019a g\u00f6re 2028 y\u0131l\u0131na kadar kurumsal yaz\u0131l\u0131m uygulamalar\u0131n\u0131n \u00fc\u00e7te biri yapay zek\u00e2 asistanlar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131racak. Mastercard ise 2030 y\u0131l\u0131na kadar m\u00fc\u015fteri etkile\u015fimlerinin ve operasyonel g\u00f6revlerin\u00a0\u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn yapay zek\u00e2 asistanlar\u0131 taraf\u0131ndan desteklenece\u011fini\u00a0\u00f6ng\u00f6r\u00fcyor.<\/p>\n<p><strong>Yapay zek\u00e2 asistanl\u0131 d\u00f6neme\u00a0haz\u0131rl\u0131k ve uygulama i\u00e7in u\u00e7tan uca yetkinlikler<\/strong><\/p>\n<p>Mastercard Agent Suite, bu y\u0131l\u0131n ikinci \u00e7eyre\u011finde kullan\u0131ma sunulacak. \u00c7\u00f6z\u00fcm; g\u00fcvenli\u011fi g\u00fc\u00e7lendiren,\u00a0\u00f6demeleri optimize eden, kullan\u0131c\u0131 deneyimini iyile\u015ftiren ve i\u00e7g\u00f6r\u00fcler yoluyla b\u00fcy\u00fcmeyi destekleyen Mastercard\u2019\u0131n kapsaml\u0131 yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerini tamamlayarak, ticareti daha ak\u0131ll\u0131, daha g\u00fcvenli ve daha ki\u015fisel h\u00e2le getirecek. Buna ek olarak Mastercard Agent Suite, m\u00fc\u015fterilerin yapay zek\u00e2 asistanl\u0131 \u00e7a\u011fda liderlik edebilmesini desteklemek amac\u0131yla Mastercard\u2019\u0131n mevcut standartlar\u0131n\u0131n, programlar\u0131n\u0131n ve yetkinliklerinin bir uzant\u0131s\u0131 niteli\u011fini ta\u015f\u0131yor.<\/p>\n<p>Yapay zek\u00e2 asistanlar\u0131, gizlilik ve sorumlu yapay zek\u00e2 ilkeleri tasar\u0131m\u0131n merkezine al\u0131narak geli\u015ftirilecek ve Mastercard\u2019\u0131n g\u00fc\u00e7l\u00fc g\u00fcvenlik prensipleri do\u011frultusunda \u00e7al\u0131\u015facak. Bu yakla\u015f\u0131m hem m\u00fc\u015fteriler hem de t\u00fcketiciler i\u00e7in g\u00fcvene dayal\u0131 bir deneyim sunulmas\u0131n\u0131 sa\u011flayacak. \u0130lk kullan\u0131m senaryolar\u0131; bankalar i\u00e7in ak\u0131ll\u0131 \u00fcr\u00fcn ke\u015ffinin entegre edilmesine ve perakendeciler i\u00e7in ki\u015fiselle\u015ftirmeyi sohbet tabanl\u0131 al\u0131\u015fveri\u015f deneyimiyle birle\u015ftirmeye odaklanacak.\u00a0<\/p>\n<p>\u00d6rne\u011fin;\u00a0bir banka, bir t\u00fcketiciye seyahat kart\u0131 ya da masraflar\u0131 azaltan bir hesap gibi do\u011fru \u00fcr\u00fcn\u00fc\u00a0\u00f6nerebilir ve bu \u00fcr\u00fcn\u00fcn neden uygun oldu\u011funu a\u00e7\u0131klayabilir. Banka, farkl\u0131 teklif senaryolar\u0131n\u0131 test edebilir, ki\u015fiselle\u015ftirilmi\u015f kampanyalar\u0131 tetikleyebilir ve performans\u0131 \u00f6l\u00e7erek sonu\u00e7lar\u0131 iyile\u015ftirirken portf\u00f6y b\u00fcy\u00fcmesini destekleyebilir.<\/p>\n<p>Perakendeciler ise stok, k\u00e2r marjlar\u0131, kampanyalar ve marka dili gibi kurallar\u0131, al\u0131\u015fveri\u015f yolculu\u011funun kritik anlar\u0131nda \u00e7ok kanall\u0131 olarak sohbet temelli y\u00f6nlendirme sunan bir asistan\u0131n altyap\u0131s\u0131na tan\u0131mlayabilir. T\u00fcketiciler, tercihleri do\u011frultusunda ger\u00e7ek zamanl\u0131 ve ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler al\u0131rken, genel olarak daha kesintisiz bir al\u0131\u015fveri\u015f deneyimi ya\u015far.<\/p>\n<p><strong>Agentic ekosisteme yap\u0131lan yat\u0131r\u0131mlar<\/strong><\/p>\n<p>Mastercard, i\u015fletmeler ve t\u00fcketiciler i\u00e7in yapay zek\u00e2 adaptasyonunu h\u0131zland\u0131ran\u00a0\u00fcr\u00fcn ve hizmetler sunmak amac\u0131yla\u00a0\u00f6nemli yat\u0131r\u0131mlar ger\u00e7ekle\u015ftirdi. Mastercard Agent Suite; g\u00fcvenilir agentic i\u015flemleri destekleyen Mastercard Agent Pay ile geli\u015ftiriciler i\u00e7in daha geni\u015f eri\u015filebilirlik sa\u011flayan Mastercard Developers Agent Toolkit gibi \u00e7\u00f6z\u00fcmlerin aras\u0131na kat\u0131l\u0131yor.\u00a0Bunun yan\u0131 s\u0131ra \u015firketin yapay\u00a0zek\u00e2 dan\u0131\u015fmanl\u0131k hizmetleri, dan\u0131\u015fmanl\u0131k, inovasyon ve uygulama deste\u011fiyle i\u015fletmelerin yapay zek\u00e2n\u0131n t\u00fcm potansiyelini ortaya \u00e7\u0131karmas\u0131na yard\u0131mc\u0131 oluyor.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zek\u00e2\u00a0\u00e7a\u011f\u0131 resmen ba\u015flad\u0131. \u0130\u015fletmeler h\u0131zl\u0131 de\u011fi\u015fime ayak uydurmalar\u0131 gerekti\u011finin fark\u0131nda olsa da bu yolculu\u011fa ba\u015flamak i\u00e7in gerekli ara\u00e7lara hen\u00fcz herkes sahip de\u011fil.<\/p>\n","protected":false},"author":1,"featured_media":17574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[498,395,213,3339],"class_list":["post-17573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-destek","tag-is","tag-yapay-zeka","tag-yapay-zeka-asistanlari"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/17573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=17573"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/17573\/revisions"}],"predecessor-version":[{"id":17575,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/17573\/revisions\/17575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/17574"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=17573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=17573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=17573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}