{"id":17945,"date":"2026-02-06T05:09:04","date_gmt":"2026-02-06T05:09:04","guid":{"rendered":"https:\/\/bihavadis.com\/?p=17945"},"modified":"2026-02-06T05:09:04","modified_gmt":"2026-02-06T05:09:04","slug":"a101-yeni-nesil-medya-platformu-medya101in-lansmanini-yapti-2","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/06\/a101-yeni-nesil-medya-platformu-medya101in-lansmanini-yapti-2\/","title":{"rendered":"A101, Yeni Nesil Medya Platformu Medya101’in Lansman\u0131n\u0131 Yapt\u0131"},"content":{"rendered":"

A101\u2019in ev sahipli\u011finde Rixos Tersane \u0130stanbul\u2019da ger\u00e7ekle\u015fen Medya101 lansman t\u00f6reninde, perakendede tedarik\u00e7ilerle birlikte \u015fekillenen yeni medya i\u015f modeli tan\u0131t\u0131ld\u0131. \u201cOyunun kurallar\u0131 de\u011fi\u015fiyor\u201d yakla\u015f\u0131m\u0131yla tan\u0131t\u0131lan Medya101\u2019in, yeni d\u00f6nemdeki perakende medya ileti\u015fimindeki stratejik rol\u00fc payla\u015f\u0131ld\u0131.<\/strong><\/p>\n

A101, tedarik\u00e7i ili\u015fkilerinde yeni bir d\u00f6nemi temsil eden Medya101 lansman t\u00f6renini 3 \u015eubat\u2019ta \u0130stanbul\u2019da ger\u00e7ekle\u015ftirdi. \u201cOyunun Kurallar\u0131 De\u011fi\u015fiyor\u201d konseptiyle d\u00fczenlenen lansman etkinli\u011finde Medya101A101\u2019in tedarik\u00e7i ekosistemine bak\u0131\u015f\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm\u00fcn somut bir \u00e7\u0131kt\u0131s\u0131 olarak tan\u0131t\u0131ld\u0131.<\/p>\n

Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Yekta Kopan\u2019\u0131n \u00fcstlendi\u011fi etkinlikte; perakende medyan\u0131n y\u00fckselen rol\u00fc, ortak ak\u0131lla karar alma s\u00fcre\u00e7leri ve birlikte b\u00fcy\u00fcme yakla\u015f\u0131m\u0131 farkl\u0131 oturum ve panellerle ele al\u0131nd\u0131. A Milli Kad\u0131n ve Fenerbah\u00e7e SK Kad\u0131n Voleybol Tak\u0131m\u0131 Kaptan\u0131 Eda Erdem\u2019in de panel konu\u015fmac\u0131lar\u0131 aras\u0131nda yer ald\u0131\u011f\u0131 etkinlikte milli voleybolcu, spor ve tak\u0131m k\u00fclt\u00fcr\u00fc perspektifinden s\u00fcrd\u00fcr\u00fclebilir d\u00f6n\u00fc\u015f\u00fcm\u00fcn nas\u0131l m\u00fcmk\u00fcn olabilece\u011fine dair g\u00f6r\u00fc\u015flerini payla\u015ft\u0131.<\/p>\n

Y\u0131ld\u0131z: \u201cPerakende medyada eri\u015fimi de\u011fil, etkiyi y\u00f6netiyoruz\u201d<\/strong><\/p>\n

A101 Ticaret ve Pazarlamadan Sorumlu \u0130cra Kurulu \u00dcyesi Volkan Y\u0131ld\u0131z, etkinli\u011fe ili\u015fkin de\u011ferlendirmesinde \u201cPerakende medya A101 i\u00e7in yaln\u0131zca bir ileti\u015fim alan\u0131 de\u011fil; sahip oldu\u011fumuz saha g\u00fcc\u00fcn\u00fc, \u00f6l\u00e7e\u011fi ve veriyi ticari de\u011fere d\u00f6n\u00fc\u015ft\u00fcren stratejik bir yap\u0131. Medya101 ile sat\u0131n alma an\u0131na en yak\u0131n temas noktalar\u0131nda do\u011fru \u00fcr\u00fcn\u00fcn, do\u011fru ki\u015fiyle, do\u011fru yerde bulu\u015fmas\u0131n\u0131 sa\u011fl\u0131yoruz. Bu yap\u0131 sayesinde tedarik\u00e7ilerimiz, \u00f6l\u00e7\u00fclebilir metotlarla yat\u0131r\u0131mlar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde alabiliyor. A101\u2019de perakende medyay\u0131 eri\u015fim de\u011fil, etki odakl\u0131 bir b\u00fcy\u00fcme alan\u0131 olarak ele al\u0131yoruz.\u201d ifadelerini kulland\u0131.<\/p>\n

Bilgi\u00e7: \u201cBu bir lansman de\u011fil, birlikte kurgulanan bir i\u015f modeli\u201d<\/strong><\/p>\n

Medya101 Genel M\u00fcd\u00fcr\u00fc Yeliz Yah\u015fi Bilgi\u00e7 ise, \u201cPerakende medyada oyunun kurallar\u0131 de\u011fi\u015fiyor. Art\u0131k markalar i\u00e7in yaln\u0131zca g\u00f6r\u00fcn\u00fcr olmak de\u011fil, temas\u0131n neye kar\u015f\u0131l\u0131k geldi\u011fini net bi\u00e7imde g\u00f6rebilmek \u00f6nemli. Medya101\u2019i ma\u011faza i\u00e7inden dijitale uzanan temas noktalar\u0131n\u0131 tek bir yap\u0131 alt\u0131nda ele alan, kampanyalar\u0131 sat\u0131\u015fla ili\u015fkilendiren entegre bir perakende medya modeli olarak kurgulad\u0131k. Bu yap\u0131y\u0131 da tedarik\u00e7ilerimizle birlikte de\u011fer \u00fcretmeye ve uzun vadeli b\u00fcy\u00fcmeye odaklanan bir i\u015f modeli olarak konumland\u0131r\u0131yoruz.\u201d a\u00e7\u0131klamalar\u0131nda bulundu.<\/p>\n

Medya101 bulu\u015fmas\u0131, A101\u2019in tedarik\u00e7ileriyle \u015feffaf, entegre ve uzun vadeli bir i\u015f birli\u011fi anlay\u0131\u015f\u0131yla ilerledi\u011fi yeni d\u00f6nemin g\u00fc\u00e7l\u00fc bir g\u00f6stergesi olarak de\u011ferlendirildi.<\/p>\n

\u00a0<\/p>\n

Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

A101\u2019in ev sahipli\u011finde Rixos Tersane \u0130stanbul\u2019da ger\u00e7ekle\u015fen Medya101 lansman t\u00f6reninde, perakendede tedarik\u00e7ilerle birlikte \u015fekillenen yeni medya i\u015f modeli tan\u0131t\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":17946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3164,244,3166,3165,3167],"class_list":["post-17945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-a101","tag-etki","tag-medya101","tag-perakende-medya","tag-tedarikci"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/17945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=17945"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/17945\/revisions"}],"predecessor-version":[{"id":17947,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/17945\/revisions\/17947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/17946"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=17945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=17945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=17945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}