{"id":19350,"date":"2026-02-07T01:27:07","date_gmt":"2026-02-07T01:27:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=19350"},"modified":"2026-02-07T01:27:07","modified_gmt":"2026-02-07T01:27:07","slug":"corendon-airlines-sporu-markanin-kalbine-tasiyan-yolculuguyla-ilham-verdi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/07\/corendon-airlines-sporu-markanin-kalbine-tasiyan-yolculuguyla-ilham-verdi\/","title":{"rendered":"Corendon Airlines, sporu markan\u0131n kalbine ta\u015f\u0131yan yolculu\u011fuyla ilham verdi"},"content":{"rendered":"

Corendon Airlines, Brand & Sports Summit 2026\u2019da sporun kurum k\u00fclt\u00fcr\u00fc, i\u015fveren markas\u0131, turizm ve spor turizmi \u00fczerindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcn\u00fc iki farkl\u0131 perspektiften ele ald\u0131. H\u00fcrriyet Gazetesi Spor M\u00fcd\u00fcr\u00fc Mehmet Arslan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturumda konu\u015fan Corendon Airlines \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Berna Oskay ile Corendon Airlines K\u0131demli Kurumsal \u0130leti\u015fim ve Pazarlama M\u00fcd\u00fcr\u00fc P\u0131nar Pehlivan, hava yolu \u015firketinin sporda \u201coyunu de\u011fi\u015ftiren\u201d marka ve insan yat\u0131r\u0131mlar\u0131n\u0131 payla\u015ft\u0131.<\/strong><\/p>\n

Spor ve ileti\u015fim d\u00fcnyas\u0131n\u0131n \u00f6nde gelen profesyonellerini bir araya getiren Brand & Sports Summit, 5-6 \u015eubat 2026 tarihlerinde Kad\u0131k\u00f6y Paribu Art\u2019ta \u201cOyunu De\u011fi\u015ftirenler\u201d temas\u0131yla ger\u00e7ekle\u015ftiriliyor. Spor ve ileti\u015fim end\u00fcstrileri aras\u0131nda g\u00fc\u00e7l\u00fc bir k\u00f6pr\u00fc kuran zirve, ayn\u0131 zamanda spor d\u00fcnyas\u0131ndaki yeni yakla\u015f\u0131mlar\u0131n, d\u00f6n\u00fc\u015fen bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n ve ilham veren uygulamalar\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 \u00f6zg\u00fcn bir platform olma \u00f6zelli\u011fini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

Zirvenin ana destek\u00e7ileri aras\u0131nda yer alan yenilik\u00e7i hava yolu markas\u0131 Corendon Airlines, 5 \u015eubat\u2019ta d\u00fczenlenen \u201cGelece\u011fi Yaratanlar: Sporda Oyunu De\u011fi\u015ftiren Marka ve \u0130nsan Yat\u0131r\u0131mlar\u0131\u201d ba\u015fl\u0131kl\u0131 oturumda sporun kurum k\u00fclt\u00fcr\u00fc ve marka stratejileri \u00fczerindeki etkisini ele ald\u0131. Oturum, H\u00fcrriyet Gazetesi Spor M\u00fcd\u00fcr\u00fc Mehmet Arslan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015firken; Corendon Airlines \u0130nsan Kaynaklar\u0131ndan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Berna Oskay ile Corendon Airlines K\u0131demli Kurumsal \u0130leti\u015fim ve Pazarlama M\u00fcd\u00fcr\u00fc P\u0131nar Pehlivan konu\u015fmac\u0131 olarak yer ald\u0131.<\/p>\n

Spor, \u00e7al\u0131\u015fanlar\u0131n bizzat deneyimledi\u011fi bir k\u00fclt\u00fcr alan\u0131<\/strong><\/p>\n

Corendon\u2019da sporun bir ileti\u015fim arac\u0131 olman\u0131n \u00f6tesinde, kurum k\u00fclt\u00fcr\u00fcn\u00fcn ya\u015fayan bir par\u00e7as\u0131 oldu\u011funu Berna Oskay, \u015fu de\u011ferlendirmelerde bulundu: \u201cSporu Corendon\u2019da yaln\u0131zca d\u0131\u015far\u0131ya anlat\u0131lan bir marka dili olarak de\u011fil, \u00e7al\u0131\u015fanlar\u0131n bizzat deneyimledi\u011fi bir k\u00fclt\u00fcr alan\u0131 olarak konumluyoruz. \u2018Team Corendon\u2019 \u00e7at\u0131s\u0131 alt\u0131nda hayata ge\u00e7irdi\u011fimiz yelken, ko\u015fu, bisiklet, k\u00fcrek, basketbol ve voleybol tak\u0131mlar\u0131m\u0131z; bu yakla\u015f\u0131m\u0131n en somut g\u00f6stergesi. Tak\u0131mlar\u0131m\u0131z\u0131n kat\u0131ld\u0131\u011f\u0131 m\u00fcsabakalarda elde edilen her ba\u015far\u0131, yaln\u0131zca sportif bir kazan\u0131m olman\u0131n \u00f6tesinde; \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131, psikolojik iyi olu\u015fu, dayan\u0131kl\u0131l\u0131\u011f\u0131 ve ku\u015faklar aras\u0131ndaki ba\u011f\u0131 besleyen g\u00fc\u00e7l\u00fc bir k\u00fclt\u00fcrel etki yarat\u0131yor.\u201d<\/p>\n

\u201cZ ku\u015fa\u011f\u0131, markalar\u0131n s\u00f6ylediklerinden \u00e7ok ya\u015fatt\u0131klar\u0131na bak\u0131yor\u201d<\/strong><\/p>\n

Sporun Corendon\u2019da hiyerar\u015fileri ortadan kald\u0131ran, dayan\u0131\u015fmay\u0131 ve birlikte ba\u015farmay\u0131 g\u00fc\u00e7lendiren bir alan sundu\u011funu belirten Oskay, \u00f6zellikle gen\u00e7 yetenekler a\u00e7\u0131s\u0131ndan bu yakla\u015f\u0131m\u0131n belirleyici oldu\u011funa dikkat \u00e7ekti. \u201cZ ku\u015fa\u011f\u0131, markalar\u0131n s\u00f6ylediklerinden \u00e7ok ya\u015fatt\u0131klar\u0131na bak\u0131yor. Spora verdi\u011fimiz destekle d\u0131\u015far\u0131da anlatt\u0131\u011f\u0131m\u0131z hik\u00e2yeyle, i\u00e7eride \u00e7al\u0131\u015fanlar\u0131n aktif olarak dahil oldu\u011fu spor ekipleri aras\u0131ndaki tutarl\u0131l\u0131k; Corendon\u2019u samimi ve inand\u0131r\u0131c\u0131 k\u0131l\u0131yor. Bu da i\u015fveren markam\u0131z i\u00e7in g\u00fc\u00e7l\u00fc bir ba\u011flay\u0131c\u0131 unsur olu\u015fturuyor,\u201d dedi.<\/p>\n

\u201cCorendon\u2019da spor, markan\u0131n vitrini de\u011fil; i\u015fveren kimli\u011finin kalbi\u201d<\/strong><\/p>\n

Corendon\u2019da s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmenin insan, k\u00fclt\u00fcr ve de\u011ferlerle birlikte ele al\u0131nd\u0131\u011f\u0131n\u0131 vurgulayan Oskay, s\u00f6zlerini \u015fu ifadelerle tamamlad\u0131: \u201cBiz insanlara sadece bir i\u015f de\u011fil, bir ya\u015fam ritmi sunan bir markay\u0131z. Corendon\u2019da spor, markan\u0131n vitrini de\u011fil; i\u015fveren kimli\u011finin kalbi.\u201d<\/p>\n

Spor, marka DNA\u2019s\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131<\/strong><\/p>\n

Corendon Airlines\u2019\u0131n sporu marka DNA\u2019s\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 olarak konumland\u0131rd\u0131\u011f\u0131n\u0131 belirten P\u0131nar Pehlivan ise markan\u0131n \u00e7ok boyutlu i\u015f birli\u011fi ve spor turizmi vizyonunu payla\u015ft\u0131. Pehlivan, \u201cSporun insanlar\u0131 bir araya getiren g\u00fcc\u00fcne inan\u0131yoruz. Bu inan\u00e7la yaln\u0131zca g\u00f6ky\u00fcz\u00fcnde de\u011fil, yery\u00fcz\u00fcndeki t\u00fcm ba\u015far\u0131 yolculuklar\u0131nda da sporun ve sporcunun yan\u0131nda yer al\u0131yoruz,\u201d dedi.<\/p>\n

T\u00fcrkiye\u2019nin spor turizmi potansiyelinin b\u00fcy\u00fct\u00fclmesine katk\u0131<\/strong><\/p>\n

\u0130lklerin havayolu \u015firketi olarak \u00e7oklu i\u015f birli\u011fi modeliyle spora verdikleri deste\u011fi her y\u0131l daha da derinle\u015ftirdiklerini ifade eden Pehlivan, ulusal ve uluslararas\u0131 anla\u015fmalarla T\u00fcrkiye\u2019nin spor turizmi potansiyelinin b\u00fcy\u00fct\u00fclmesine katk\u0131 sunduklar\u0131n\u0131 vurgulad\u0131. P\u0131nar Pehlivan; Polonya\u2019da G\u00f3rnik Zabrze Futbol Kul\u00fcb\u00fc ve Polonya Golf Federasyonu ile ger\u00e7ekle\u015ftirilen i\u015f birliklerinden, \u0130ngiltere\u2019de Hull City tak\u0131m\u0131yla yol arkada\u015fl\u0131\u011f\u0131na; Belek\u2019te d\u00fczenlenen uluslararas\u0131 golf organizasyonlar\u0131ndan T\u00fcrkiye\u2019deki basketbol ve futbol yat\u0131r\u0131mlar\u0131na kadar geni\u015f bir yelpazede projeler y\u00fcr\u00fctt\u00fcklerini aktard\u0131.<\/p>\n

\u201cSporun d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcne ortak oluyoruz\u201d<\/strong><\/p>\n

T\u00fcrkiye\u2019de hayata ge\u00e7irilen i\u015f birliklerine de de\u011finen Pehlivan, \u201cAntalyaspor\u2019un stadyumuna verdi\u011fimiz deste\u011fi \u2018Corendon Airlines Park\u2019 ad\u0131yla s\u00fcrd\u00fcrmekten ve Corendon Alanyaspor\u2019a katk\u0131 sa\u011flamaktan mutluluk duyuyoruz. Spor yat\u0131r\u0131mlar\u0131m\u0131z\u0131 yapt\u0131\u011f\u0131m\u0131z projelerle ta\u00e7land\u0131r\u0131yoruz. Bu sayede sporun d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcne ortak oluyoruz. Anadolu Efes Spor Kul\u00fcb\u00fc i\u015f birli\u011fiyle EuroLeague heyecan\u0131n\u0131 ilk kez Antalya\u2019ya ta\u015f\u0131d\u0131k. 14 Kas\u0131m 2025\u2019te oynanan Anadolu Efes ile FC Bayern Munich kar\u015f\u0131la\u015fmas\u0131, 10 bin ki\u015filik Antalya Spor Salonu\u2019nda unutulmaz bir atmosfer yaratt\u0131.\u201d<\/p>\n

\u201cSporun her dal\u0131nda var olmaya devam ediyoruz\u201d<\/strong><\/p>\n

Spor altyap\u0131s\u0131na y\u00f6nelik yat\u0131r\u0131mlar\u0131n da alt\u0131n\u0131 \u00e7izen P\u0131nar Pehlivan, Antalya Lara\u2019daki Corendon Football Center ve Corendon Tennis Club Kemer gibi tesislerin, T\u00fcrkiye\u2019nin uluslararas\u0131 spor organizasyonlar\u0131ndaki cazibesini art\u0131rd\u0131\u011f\u0131n\u0131 belirtti. Outdoor sporlar\u0131n da Corendon Airlines\u2019\u0131n uzun soluklu destek verdi\u011fi alanlar aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 ifade eden Pehlivan, \u201cSalomon Kapadokya Ultra-Trail\u00ae ve Tahtal\u0131 Run to Sky gibi prestijli organizasyonlara destek vererek sporun her dal\u0131nda var olmaya devam ediyoruz\u201d dedi.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

Corendon Airlines, Brand & Sports Summit 2026\u2019da sporun kurum k\u00fclt\u00fcr\u00fc, i\u015fveren markas\u0131, turizm ve spor turizmi \u00fczerindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcn\u00fc iki farkl\u0131 perspektiften ele ald\u0131.<\/p>\n","protected":false},"author":1,"featured_media":19351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[1184,395,1768,440,3553],"class_list":["post-19350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","tag-corendon","tag-is","tag-marka","tag-spor","tag-sporun"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/19350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=19350"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/19350\/revisions"}],"predecessor-version":[{"id":19352,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/19350\/revisions\/19352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/19351"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=19350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=19350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=19350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}