{"id":20961,"date":"2026-02-07T23:00:06","date_gmt":"2026-02-07T23:00:06","guid":{"rendered":"https:\/\/bihavadis.com\/?p=20961"},"modified":"2026-02-07T23:00:06","modified_gmt":"2026-02-07T23:00:06","slug":"dursun-aydin-ozbek-sponsorluk-is-birliklerimiz-sayesinde-hem-kulubumuz-hem-de-markalar-kazaniyor","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/07\/dursun-aydin-ozbek-sponsorluk-is-birliklerimiz-sayesinde-hem-kulubumuz-hem-de-markalar-kazaniyor\/","title":{"rendered":"Dursun Ayd\u0131n \u00d6zbek: &#8220;Sponsorluk i\u015f birliklerimiz sayesinde hem kul\u00fcb\u00fcm\u00fcz hem de markalar kazan\u0131yor&#8221;"},"content":{"rendered":"<p><strong>Brand &#038; Sports Summit 2026, \u201cOyunu De\u011fi\u015ftirenler\u201d temas\u0131yla Kad\u0131k\u00f6y Paribu Art\u2019ta ger\u00e7ekle\u015fti. Zirve kapsam\u0131nda d\u00fczenlenen Corendon Sport Talks\u2019un konu\u011fu olan Galatasaray Spor Kul\u00fcb\u00fc Ba\u015fkan\u0131 Dursun Ayd\u0131n \u00d6zbek, sporda sponsorlu\u011fun stratejik rol\u00fcn\u00fc anlatarak, finansal s\u00fcrd\u00fcr\u00fclebilirlik ve tesisle\u015fmenin \u00f6nemine de\u011findi.<\/strong><\/p>\n<p>Spor ve ileti\u015fim d\u00fcnyas\u0131n\u0131n \u00f6nde gelen profesyonellerini bir araya getiren Brand &#038; Sports Summit, 5\u20136 \u015eubat 2026 tarihlerinde Kad\u0131k\u00f6y Paribu Art\u2019ta \u201cOyunu De\u011fi\u015ftirenler\u201d temas\u0131yla ger\u00e7ekle\u015ftirildi. Spor ve ileti\u015fim end\u00fcstrileri aras\u0131nda g\u00fc\u00e7l\u00fc bir k\u00f6pr\u00fc kuran zirve; sporda de\u011fi\u015fen yakla\u015f\u0131mlar\u0131n, yeni i\u015f modellerinin ve ilham veren uygulamalar\u0131n ele al\u0131nd\u0131\u011f\u0131 \u00f6zg\u00fcn bir payla\u015f\u0131m platformu olma \u00f6zelli\u011fini bu y\u0131l da s\u00fcrd\u00fcrd\u00fc.<\/p>\n<p>Zirvenin ana destek\u00e7ileri aras\u0131nda yer alan yenilik\u00e7i hava yolu markas\u0131 Corendon Airlines\u2019\u0131n spora yapt\u0131\u011f\u0131 katk\u0131lar\u0131n \u00f6nemli bir yans\u0131mas\u0131 olan Corendon Sport Talks, Brand &#038; Sports Summit kapsam\u0131nda ger\u00e7ekle\u015ftirildi. 6 \u015eubat\u2019ta H\u00fcrriyet Gazetesi Spor M\u00fcd\u00fcr\u00fc Mehmet Arslan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen oturumun konu\u011fu, Galatasaray Spor Kul\u00fcb\u00fc Ba\u015fkan\u0131 Dursun Ayd\u0131n \u00d6zbek oldu. \u201cSporda Sponsorlu\u011fun Stratejik \u00d6nemi\u201d ba\u015fl\u0131\u011f\u0131yla ger\u00e7ekle\u015fen oturumda, sponsorluk \u00e7al\u0131\u015fmalar\u0131n\u0131n kul\u00fcpler i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 kritik rol, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131ya katk\u0131s\u0131 ve Galatasaray\u2019\u0131n bu alandaki uzun vadeli vizyonu ele al\u0131nd\u0131.<\/p>\n<p><strong>Hedeflere ula\u015fma yolunda deste\u011fin \u00f6nemi<\/strong><\/p>\n<p>Galatasaray Spor Kul\u00fcb\u00fc\u2019n\u00fcn misyonunun; sporun ve olimpik bran\u015flar\u0131n sevilmesine ve yayg\u0131nla\u015fmas\u0131na katk\u0131 sa\u011flamak oldu\u011funu vurgulayan \u00d6zbek, \u201cT\u00fcrkiye\u2019de ve Avrupa\u2019da ba\u015far\u0131l\u0131 olmay\u0131 hedefliyoruz. Bu hedeflere ula\u015fmak i\u00e7in g\u00fc\u00e7l\u00fc desteklere ihtiya\u00e7 var. Sponsorluklar bu noktada devreye giriyor. Sponsorlar\u0131m\u0131z, Galatasaray gibi bir d\u00fcnya markas\u0131yla i\u015f birli\u011fi yapmaktan b\u00fcy\u00fck memnuniyet duyuyor. Sponsorluk i\u015f birliklerimiz sayesinde hem kul\u00fcb\u00fcm\u00fcz hem de markalar kazan\u0131yor\u201d dedi.<\/p>\n<p><strong>Hedef sponsorluk gelirini 100 milyon avronun \u00fczerine ta\u015f\u0131mak<\/strong><\/p>\n<p>Kul\u00fcb\u00fcn sponsorluk gelirlerine ili\u015fkin de \u00f6nemli bilgiler payla\u015fan \u00d6zbek, bu sezon 85\u201390 milyon avro band\u0131nda sponsorluk deste\u011fi sa\u011fland\u0131\u011f\u0131n\u0131, hedeflerinin bu rakam\u0131 100 milyon avronun \u00fczerine ta\u015f\u0131mak oldu\u011funu belirtti. Sponsorluk anlay\u0131\u015flar\u0131n\u0131n yaln\u0131zca logo g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcyle s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131 vurgulayan \u00d6zbek, \u201cMarkalarla projeler geli\u015ftirerek, i\u015f ortakl\u0131klar\u0131 kurarak birlikte de\u011fer yaratmay\u0131 \u00f6nemsiyoruz\u201d ifadelerini kulland\u0131.<\/p>\n<p><strong>Stadyum deneyimini geli\u015ftiren yenilikler<\/strong><\/p>\n<p>Stadyum deneyimini geli\u015ftirmeye y\u00f6nelik yat\u0131r\u0131mlara da de\u011finen \u00d6zbek, ailelerin statlara daha fazla gelmeye ba\u015flad\u0131\u011f\u0131n\u0131, bu do\u011frultuda etkinliklerin yeniden kurguland\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u00d6zbek, LED alanlar\u0131n\u0131n art\u0131r\u0131lmas\u0131yla sponsor g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn g\u00fc\u00e7lendirildi\u011fini belirtti.<\/p>\n<p>\u00d6zbek, yay\u0131n gelirlerindeki d\u00fc\u015f\u00fc\u015fe dikkat \u00e7ekerek, \u201c400 milyon avroluk b\u00fct\u00e7emizin yaln\u0131zca 11\u201312 milyon avrosu naklen yay\u0131n gelirlerinden geliyor. Bu nedenle faaliyet d\u0131\u015f\u0131 gelirleri art\u0131rmaya odaklan\u0131yoruz\u201d dedi.<\/p>\n<p><strong>T\u00fcm bran\u015flar Aslantepe\u2019de toplan\u0131yor<\/strong><\/p>\n<p>Riva ve Florya projelerinin kul\u00fcp i\u00e7in stratejik \u00f6neme sahip oldu\u011funu ifade eden \u00d6zbek, bu projelerin meyvelerini vermeye ba\u015flad\u0131\u011f\u0131n\u0131 belirtti. Finansal s\u00fcrd\u00fcr\u00fclebilirli\u011fi sa\u011flad\u0131klar\u0131n\u0131 s\u00f6yleyen \u00d6zbek, tesisle\u015fme vizyonuna da dikkat \u00e7ekti. Futbol d\u0131\u015f\u0131nda 17 bran\u015fta faaliyet g\u00f6steren Galatasaray\u2019\u0131n t\u00fcm bran\u015flar\u0131n\u0131 Aslantepe\u2019de toplayacak, 365 g\u00fcn ya\u015fayan b\u00fcy\u00fck bir tesis projesinin temelinin mart\u2013nisan aylar\u0131nda at\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. \u00d6zbek ayr\u0131ca, Mecidiyek\u00f6y ve Kemerburgaz futbol tesisleri gibi projelerin de ba\u015far\u0131yla ilerledi\u011fini s\u00f6zlerine ekledi.<\/p>\n<p><strong>Temel misyon: Avrupa\u2019da ba\u015far\u0131<\/strong><\/p>\n<p>Gen\u00e7 taraftar kitlesiyle ileti\u015fimi g\u00fc\u00e7lendirmeye b\u00fcy\u00fck \u00f6nem verdiklerini belirten \u00d6zbek, Z ku\u015fa\u011f\u0131na y\u00f6nelik dijital projeler ve sosyal medya \u00e7al\u0131\u015fmalar\u0131yla Avrupa\u2019daki bir\u00e7ok kul\u00fcb\u00fc geride b\u0131rakan eri\u015fim rakamlar\u0131na ula\u015ft\u0131klar\u0131n\u0131 ifade etti. Avrupa\u2019da ba\u015far\u0131l\u0131 olman\u0131n Galatasaray\u2019\u0131n temel misyonlar\u0131ndan biri oldu\u011funu vurgulayan \u00d6zbek, finansal disiplinle birlikte sportif ba\u015far\u0131y\u0131 da ayn\u0131 anda hedeflediklerini dile getirdi. \u00a0\u00d6zbek, \u201cUEFA&#8217;da kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z tak\u0131mlar\u0131 yenen, yar\u0131\u015fmac\u0131 bir tak\u0131m kurmak zorunday\u0131z\u201d diye konu\u015ftu.<\/p>\n<p><strong>Taraftarlara mesaj<\/strong><\/p>\n<p>Konu\u015fmas\u0131n\u0131n sonunda taraftarlara \u00f6zel bir mesaj ileten \u00d6zbek, Galatasaray\u2019\u0131n g\u00fcc\u00fcn\u00fcn arkas\u0131nda taraftar tutkusunun yer ald\u0131\u011f\u0131n\u0131 belirterek, \u201cBiz taraftarlar\u0131m\u0131zla birlikte b\u00fcy\u00fcyoruz. Onlar yan\u0131m\u0131zda oldu\u011fu s\u00fcrece ba\u015faramayaca\u011f\u0131m\u0131z hi\u00e7bir \u015fey yok\u201d dedi.<\/p>\n<p><strong>Spora de\u011fer katan yay\u0131n serisi: Corendon Sport Talks<\/strong><\/p>\n<p>Havac\u0131l\u0131k ve turizm sekt\u00f6rlerinde hayata ge\u00e7irdi\u011fi yeniliklerle milyonlarca yolcuyu hayallerindeki destinasyonlara ula\u015ft\u0131ran Corendon Airlines, 20. kurulu\u015f y\u0131l\u0131 kapsam\u0131nda hayata ge\u00e7irdi\u011fi Corendon Sport Talks video serisiyle spora verdi\u011fi deste\u011fi s\u00fcrd\u00fcrmeye devam ediyor. Sporun birle\u015ftirici g\u00fcc\u00fcn\u00fc merkeze alan bu \u00f6zel projede, T\u00fcrk spor tarihine iz b\u0131rakan isimlerin ilham veren hik\u00e2yeleri geni\u015f kitlelerle bulu\u015fuyor.<\/p>\n<p>Spor d\u00fcnyas\u0131na farkl\u0131 bir bak\u0131\u015f sunmay\u0131 hedefleyen Corendon Sport Talks\u2019un\u00a02025-2026\u00a0y\u0131llar\u0131nda yay\u0131nlanan b\u00f6l\u00fcmlerinde konuk olan isimler \u015f\u00f6yle:<\/p>\n<ul>\n<li>Onvo Antalyaspor Teknik Direkt\u00f6r\u00fc Emre Bel\u00f6zo\u011flu ve Corendon Turizm Grubu Y\u00f6netim Kurulu Ba\u015fkan\u0131 Y\u0131ld\u0131ray Karaer<\/li>\n<li>Be\u015fikta\u015f JK eski ba\u015fkan\u0131, i\u015f insan\u0131 ve spor y\u00f6neticisi H\u00fcseyin Y\u00fccel, FIFA eski hakemi ve futbol yorumcusu F\u0131rat Ayd\u0131nus<\/li>\n<li>Muratpa\u015fa Belediyesi Spor Kul\u00fcb\u00fc Gen\u00e7 K\u0131zlar Voleybol Tak\u0131m\u0131&#8217;ndan Dora Badem, Yaren \u00c7al\u0131\u015fkan ve Selvi Alpaslan<\/li>\n<li>Gazeteci, sunucu ve futbol yorumcusu Ersin D\u00fczen, eski milli futbolcu ve futbol yorumcusu Nihat Kahveci ile e\u015fi sunucu Fulya Sever Kahveci<\/li>\n<li>Eski milli basketbolcu ve TBF Sportif Direkt\u00f6r\u00fc Alper Y\u0131lmaz ile eski milli basketbolcu ve T\u00fcrkiye Basketbol Federasyonu Ba\u015fkan Vekili Harun Erdenay<\/li>\n<li>Corendon Alanyaspor&#8217;un teknik direkt\u00f6r\u00fc Jo\u00e3o Pereira<\/li>\n<li>Profesyonel Tur Rehberi, Turizm Pazarlama Uzman\u0131 ve S\u00fcrd\u00fcr\u00fclebilir Turizm G\u00f6n\u00fcll\u00fcs\u00fc Ceylan \u015eensoy ile biricik annesi Milli Atlet ve Antren\u00f6r \u00c7i\u00e7ek Solon \u015eensoy<\/li>\n<li>Corendon Alanyaspor kaptan\u0131, T\u00fcrk mill\u00ee futbolcu Efecan Karaca<\/li>\n<li>Corendon Airlines Tahtal\u0131 Run to Sky yar\u0131\u015f\u0131n\u0131n organizat\u00f6rlerinden ve Merrell Skyrunner\u00ae World Series direkt\u00f6r\u00fc Andres Olivera ve Amerikal\u0131 profesyonel ko\u015fucu Morgan Eliiot<\/li>\n<li>Triatlet ve i\u00e7erik \u00fcreticisi Fatih Top\u00e7u<\/li>\n<li>Fenerbah\u00e7e Kad\u0131n Futbol Tak\u0131m\u0131 Kaptan\u0131, T\u00fcrk Mill\u00ee Futbolcu Ya\u011fmur Uraz<\/li>\n<li>Spor Spikeri ve Sunucu Ertem \u015eener<\/li>\n<li>Spor spikeri, sunucu ve gazeteci Fuat Akda\u011f<\/li>\n<li>\u00dcnl\u00fc oyuncu ve sunucu Sel\u00e7uk Y\u00f6ntem<\/li>\n<li>Eski milli futbolcu ve teknik direkt\u00f6r Arda Turan<\/li>\n<li>Hull City AFC futbol tak\u0131m\u0131 sahibi Acun Il\u0131cal\u0131<\/li>\n<li>Polonya as\u0131ll\u0131 Alman futbolcu Lukas Podolski<\/li>\n<li>T\u00fcrk teknik direkt\u00f6r ve eski mill\u00ee futbolcu Mustafa Denizli<\/li>\n<li>2024 Avrupa G\u00fcre\u015f \u015eampiyonas\u0131 alt\u0131n madalya sahibi milli g\u00fcre\u015fci Nesrin Ba\u015f<\/li>\n<li>A Milli Kad\u0131n Voleybol Tak\u0131m\u0131 Liberosu ve Eczac\u0131ba\u015f\u0131 Dynavit kaptan\u0131 Simge Ak\u00f6z<\/li>\n<li>Argeus Travel &#038; Events Y\u00f6netici Orta\u011f\u0131 ve Salomon Cappadocia Ultra-Trail Organizat\u00f6r\u00fc Ayd\u0131n Ayhan G\u00fcney ile; belgesel yap\u0131mc\u0131s\u0131, Sport Point Extreme CEO\u2019su ve Kurucu Orta\u011f\u0131, ayr\u0131ca Skechers T\u00fcrkiye Y\u00f6netim Kurulu \u00dcyesi ve Kurucu Orta\u011f\u0131 Orkun Olgar<\/li>\n<li>Wellness &#038; Yoga E\u011fitmeni, Sunucu ve Yazar Ece Vahapo\u011flu, Joy of Athletics &#038; Gurme Run Kurucusu, Eski Milli Triatlet Bahar Sayg\u0131l\u0131 ve Team Corendon ekibinde yer alan Corendon Airlines \u00e7al\u0131\u015fanlar\u0131ndan U\u00e7u\u015f Operasyon Uzman\u0131 Ali \u00d6zkan ile U\u00e7u\u015f A\u011f\u0131 Planlama ve Zamanlama M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ceren K\u00fc\u00e7\u00fck\u00e7etin<\/li>\n<li>D\u00fcnya ve Avrupa Karate \u015eampiyonu, Milli sporcu Serap \u00d6z\u00e7elik Arapo\u011flu<\/li>\n<li>Eski Futbolcu ve Teknik Direkt\u00f6r Y\u0131lmaz Vural<\/li>\n<\/ul>\n<p>Corendon\u2019un, Corendon Sport Talks video serisinin yan\u0131 s\u0131ra spor d\u00fcnyas\u0131na de\u011fer katmak hedefiyle yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar Corendon Sports Instagram sayfas\u0131ndan takip edilebiliyor:\u00a0https:\/\/www.instagram.com\/corendonsports\/\u00a0\u00a0\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand &#038; Sports Summit 2026, \u201cOyunu De\u011fi\u015ftirenler\u201d temas\u0131yla Kad\u0131k\u00f6y Paribu Art\u2019ta ger\u00e7ekle\u015fti.<\/p>\n","protected":false},"author":1,"featured_media":20962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[3793,365,1907,2493,440],"class_list":["post-20961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor","tag-basa","tag-futbol","tag-milli","tag-ozbek","tag-spor"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/20961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=20961"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/20961\/revisions"}],"predecessor-version":[{"id":20963,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/20961\/revisions\/20963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/20962"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=20961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=20961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=20961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}