{"id":26154,"date":"2026-02-10T20:00:07","date_gmt":"2026-02-10T20:00:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=26154"},"modified":"2026-02-10T20:00:07","modified_gmt":"2026-02-10T20:00:07","slug":"ozgultekin-ayvalik-gel-diye-cagirmiyor-hazirsan-buradayim-diyor","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/10\/ozgultekin-ayvalik-gel-diye-cagirmiyor-hazirsan-buradayim-diyor\/","title":{"rendered":"\u00d6zg\u00fcltekin; Ayval\u0131k, &#8220;Gel&#8221; Diye \u00c7a\u011f\u0131rm\u0131yor; &#8220;Haz\u0131rsan Buraday\u0131m&#8221; Diyor&#8230;"},"content":{"rendered":"<p><span><span><span><em><b><span><span><span><span>Ay<\/span><\/span><\/span><\/span><\/b><\/em><em><span><span><span><span>val\u0131k Turizm Geli\u015ftirme Birli\u011fi (AYTUGEB) Genel Sekreteri \u00dcmit \u00d6zg\u00fcltekin<\/span><\/span><\/span><\/span><\/em><span><span><span><span>,<\/span><\/span><\/span><\/span><span><span><span> 80-90 y\u0131lda bir ya\u015fanan b\u00fcy\u00fck kriz evrelerinden birinin i\u00e7inde bulundu\u011fumuz s\u00f6yledi. D\u00fcnyan\u0131n bir kez daha tarihsel bir e\u015fikten ge\u00e7ti\u011fini belirten \u00d6zg\u00fcltekin, Pandemilerin, sava\u015flar\u0131n, ekonomik dalgalanmalar\u0131n ve iklim krizinin; yaln\u0131zca k\u00fcresel sistemi de\u011fil, insan\u0131n hayata bak\u0131\u015f\u0131n\u0131 da d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. \u00dcmit \u00d6zg\u00fcltekin, \u201cAmerikal\u0131 tarih\u00e7iler William Strauss ve Neil Howe\u2019un \u201cku\u015fak d\u00f6ng\u00fcleri\u201d teorisinde tan\u0131mlad\u0131\u011f\u0131 gibi, yakla\u015f\u0131k her 80\u201390 y\u0131lda bir ya\u015fanan b\u00fcy\u00fck kriz evrelerinden birinin i\u00e7indeyiz. Eski d\u00fczen \u00e7\u00f6z\u00fcl\u00fcrken, yenisi hen\u00fcz kurulmu\u015f de\u011fil. Bu belirsizlik \u00e7a\u011f\u0131nda insanlar art\u0131k fazlas\u0131n\u0131 de\u011fil, do\u011frusunu ar\u0131yor\u201d dedi.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Bu de\u011fi\u015fimin turizmi de k\u00f6kten etkiledi\u011fini dile getiren \u00d6zg\u00fcltekin, uzun y\u0131llar boyunca bir \u201cka\u00e7\u0131\u015f end\u00fcstrisi\u201d olarak konumlanan turizm anlay\u0131\u015f\u0131n\u0131n yerini, anlam ve aidiyet aray\u0131\u015f\u0131na b\u0131rakt\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u0130nsanlar\u0131n art\u0131k daha l\u00fcks hissetmek ya da daha \u00e7ok e\u011flenmek i\u00e7in de\u011fil; g\u00fcvende hissetmek, bir yere ait olmak ve ger\u00e7ek bir temas kurmak i\u00e7in seyahat etti\u011fini vurgulayan \u00d6zg\u00fcltekin, \u201cB\u00fcy\u00fck, anonim ve kimliksiz sistemler sars\u0131l\u0131rken; yerel olan, sahici olan ve hik\u00e2yesi bulunan yerler \u00f6ne \u00e7\u0131k\u0131yor. Her \u015fey d\u00e2hil paketler, standartla\u015ft\u0131r\u0131lm\u0131\u015f deneyimler ve devasa tesisler bu yeni ruhla uyum sa\u011flayam\u0131yor. Kriz \u00e7a\u011f\u0131n\u0131n kazananlar\u0131; kendi haf\u0131zas\u0131n\u0131 koruyan, insanla ba\u011f kurabilen ve h\u0131z yerine denge sunabilen destinasyonlar oluyor. \u0130\u015fte Ayval\u0131k tam da bu noktada do\u011fal bir avantaja sahip\u201d dedi.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>Ayval\u0131k\u2019\u0131n bir turizm \u00fcr\u00fcn\u00fc de\u011fil; bir haf\u0131za alan\u0131, zeytin a\u011fa\u00e7lar\u0131yla k\u00f6klenmeyi, ta\u015f sokaklar\u0131yla yava\u015flamay\u0131, mutfa\u011f\u0131yla g\u00fcven duygusunu hat\u0131rlatt\u0131\u011f\u0131na de\u011finen \u00d6zg\u00fcltekin \u015f\u00f6yle devam etti: <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span>\u201cG\u00f6steri\u015ften uzak, acele etmeyen bir ritmi var. Burada zaman ba\u011f\u0131rm\u0131yor, mek\u00e2n kendini ispatlama \u00e7abas\u0131na girmiyor. Ayval\u0131k, \u201cgel\u201d diye \u00e7a\u011f\u0131rm\u0131yor; \u201chaz\u0131rsan buraday\u0131m\u201d diyor. Bug\u00fcn\u00fcn d\u00fcnyas\u0131nda bir destinasyonu pazarlamak art\u0131k yeterli de\u011fil. As\u0131l mesele, insanlara neden oraya gitmeleri gerekti\u011fini anlatmak de\u011fil; neden orada olmaya ihtiya\u00e7 duyacaklar\u0131n\u0131 hissettirmek. Reklamlar, parlak g\u00f6rseller ve kampanyalar h\u0131zla unutuluyor. Ancak insan\u0131n zihninde ve duygusunda yer eden mek\u00e2nlar kal\u0131c\u0131 oluyor. Krizler ge\u00e7er, trendler de\u011fi\u015fir. Ama kriz d\u00f6nemlerinde do\u011fru konumlanan yerler, sonraki y\u0131llar\u0131n kazanan\u0131 olur. Gelece\u011fin turizminde \u00f6ne \u00e7\u0131kacak destinasyonlar; an\u0131 satan de\u011fil, insanda iz b\u0131rakan, kendi hik\u00e2yesini bilen ve yerel olan\u0131 koruyan yerler olacak. Ayval\u0131k bu gelece\u011fin kenar\u0131nda de\u011fil; tam merkezinde duruyor. Bug\u00fcn Ayval\u0131k bir l\u00fcks de\u011fil, bir ihtiya\u00e7 olarak alg\u0131lan\u0131yorsa; bu, \u00e7a\u011f\u0131n ruhuyla kurdu\u011fu sessiz ama g\u00fc\u00e7l\u00fc ba\u011f\u0131n sonucudur. Turizmin gelece\u011fini anlamak isteyen herkes i\u00e7in art\u0131k temel c\u00fcmle nettir: Bir destinasyonu pazarlamak de\u011fil; oraya gitme ihtiyac\u0131n\u0131 olu\u015fturmak.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayval\u0131k Turizm Geli\u015ftirme Birli\u011fi (AYTUGEB) Genel Sekreteri \u00dcmit \u00d6zg\u00fcltekin, 80-90 y\u0131lda bir ya\u015fanan b\u00fcy\u00fck kriz evrelerinden birinin i\u00e7inde bulundu\u011fumuz s\u00f6yledi.<\/p>\n","protected":false},"author":1,"featured_media":26155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1995,4310,511],"class_list":["post-26154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ayvalik","tag-kriz","tag-turizm"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/26154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=26154"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/26154\/revisions"}],"predecessor-version":[{"id":26156,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/26154\/revisions\/26156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/26155"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=26154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=26154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=26154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}