{"id":28723,"date":"2026-02-12T03:45:06","date_gmt":"2026-02-12T03:45:06","guid":{"rendered":"https:\/\/bihavadis.com\/?p=28723"},"modified":"2026-02-12T03:45:06","modified_gmt":"2026-02-12T03:45:06","slug":"eti-gida-kuzey-amerikanin-hizli-buyuyen-protein-bar-markasi-trubari-satin-aldi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/12\/eti-gida-kuzey-amerikanin-hizli-buyuyen-protein-bar-markasi-trubari-satin-aldi\/","title":{"rendered":"Eti G\u0131da Kuzey Amerika\u2019n\u0131n h\u0131zl\u0131 b\u00fcy\u00fcyen protein bar markas\u0131 Trubar\u2019\u0131 sat\u0131n ald\u0131"},"content":{"rendered":"

Kuzey Amerika\u2019da \u00f6nemli bir pazar pay\u0131 bulunan TRUBAR, bitkisel bazl\u0131, temiz i\u00e7erikli ve lezzetli \u00fcr\u00fcnleriyle h\u0131zla b\u00fcy\u00fcyen bir marka. Sat\u0131n alman\u0131n, ETi\u2019nin uluslararas\u0131 pazarlardaki a\u011f\u0131rl\u0131\u011f\u0131n\u0131 art\u0131rmas\u0131 hedefleniyor.<\/p>\n

T\u00fcrkiye\u2019de g\u0131da ve at\u0131\u015ft\u0131rmal\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc ve lider markas\u0131 ETi, k\u00fcresel konumlanmas\u0131n\u0131 daha da g\u00fc\u00e7lendirme yolunda \u00f6nemli bir ad\u0131m att\u0131. ETi G\u0131da, tatl\u0131lardan ilham alan, lezzetten \u00f6d\u00fcn vermeyen ve temiz i\u00e7erikleriyle tan\u0131nan, h\u0131zla b\u00fcy\u00fcyen protein bar markas\u0131 TRUBAR\u2019\u0131n y\u00fczde 100\u2019\u00fcn\u00fc 173 milyon USD bedelle sat\u0131n ald\u0131.<\/p>\n

Sat\u0131n alma, TRUBAR\u2019\u0131n b\u00fcy\u00fcme yolculu\u011funda kritik bir d\u00f6n\u00fcm noktas\u0131 niteli\u011fi ta\u015f\u0131yor. Bu ad\u0131m, markan\u0131n Kuzey Amerika genelinde daha da \u00f6l\u00e7eklenmesini sa\u011flarken, yeni uluslararas\u0131 pazarlara a\u00e7\u0131lmas\u0131n\u0131n da \u00f6n\u00fcn\u00fc a\u00e7\u0131yor. 65 y\u0131ld\u0131r t\u00fcketicilerine lezzetli ve inovatif \u00fcr\u00fcnler sunan ETi de bu sat\u0131n alma ile gen\u00e7, dinamik ve \u00f6nemli bir markay\u0131 b\u00fcnyesine katarak uluslararas\u0131 pazarlardaki iddias\u0131n\u0131 art\u0131rd\u0131.<\/p>\n

\u201cBU SATIN ALMA ULUSLARARASI PAZARLARDAK\u0130 VARLI\u011eIMIZI G\u00dc\u00c7LEND\u0130RECEK\u201d<\/strong><\/p>\n

ETi\u2019nin sekt\u00f6rel uzmanl\u0131\u011f\u0131 ve operasyonel g\u00fcc\u00fc ile TRUBAR\u2019\u0131n temiz i\u00e7erikli \u00fcr\u00fcnler alan\u0131ndaki deneyimleri ve pazar penetrasyonundaki \u00e7evikli\u011finin birbirini tamamlay\u0131c\u0131 nitelikte oldu\u011funu vurgulayan ETi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Firuzhan Kanatl\u0131 sat\u0131n alma ile ilgili olarak \u015funlar\u0131 s\u00f6yledi:<\/p>\n

65 y\u0131ld\u0131r insanl\u0131\u011f\u0131n mutlulu\u011fu i\u00e7in \u00e7al\u0131\u015fan ETi, at\u0131\u015ft\u0131rmal\u0131k sekt\u00f6r\u00fcnde \u00f6nemli bir uzmanl\u0131\u011fa, g\u00fc\u00e7l\u00fc markalara ve T\u00fcrkiye\u2019de farkl\u0131 kategorilerde pazar liderli\u011fine sahip. TRUBAR gibi dinamik ve h\u0131zl\u0131 b\u00fcy\u00fcyen bir markan\u0131n ETi b\u00fcnyesine kat\u0131lmas\u0131ndan mutluluk duyuyorum.<\/p>\n

<\/p>\n

“TRUBAR G\u0130B\u0130 G\u00dc\u00c7L\u00dc B\u0130R MARKAYA YATIRIM YAPMAK B\u0130Z\u0130M \u0130\u00c7\u0130N STRATEJ\u0130K B\u0130R \u00d6NEME SAH\u0130P”<\/b><\/p>\n

Firuzhan Kanatl\u0131, \u015fu ifadeleri kulland\u0131:<\/p>\n

Kuzey Amerika, at\u0131\u015ft\u0131rmal\u0131k t\u00fcketiminde gelece\u011fin trendlerini belirleyen en \u00f6nemli pazarlar aras\u0131nda yer al\u0131yor. Bu alanda T\u00fcrkiye\u2019deki liderli\u011fimizi global \u00f6l\u00e7e\u011fe ta\u015f\u0131mak i\u00e7in TRUBAR gibi g\u00fc\u00e7l\u00fc bir markaya yat\u0131r\u0131m yapmak bizim i\u00e7in stratejik bir \u00f6neme sahip. Bu yat\u0131r\u0131m ETi i\u00e7in sadece co\u011frafi bir geni\u015fleme de\u011fil; ayn\u0131 zamanda k\u00fcresel \u00f6l\u00e7ekte yeni bir konumlanman\u0131n da ba\u015flang\u0131c\u0131 niteli\u011findedir. ETi\u2019nin y\u00fcksek standartlardaki kalite ve inovasyon anlay\u0131\u015f\u0131, sekt\u00f6rel uzmanl\u0131\u011f\u0131 ve 65 y\u0131ll\u0131k bilgi birikimi TRUBAR markas\u0131n\u0131 yeni zirvelere ta\u015f\u0131yacakt\u0131r.<\/p>\n

Bu sat\u0131n alman\u0131n, ETi\u2019nin 65. kurulu\u015f y\u0131ld\u00f6n\u00fcm\u00fcnde ger\u00e7ekle\u015fmesi bizleri ayr\u0131ca mutlu eden ve gururland\u0131ran bir a\u00e7\u0131l\u0131md\u0131r. De\u011ferli babam Firuz Kanatl\u0131\u2019n\u0131n annemle birlikte kurdu\u011fu, iki ablama ve bana emanet etti\u011fi ETi\u2019yi gelece\u011fe ta\u015f\u0131mak i\u00e7in \u00e7al\u0131\u015fmaya, kaliteli ve g\u00fcvenilir \u00fcr\u00fcnlerimizle d\u00fcnyan\u0131n her yerinde t\u00fcketici dostu bir marka olmaya devam edece\u011fiz.<\/p>\n

<\/p>\n

“ET\u0130 A\u0130LES\u0130NE KATILARA KONU DAHA DA G\u00dc\u00c7LEND\u0130R\u0130YORUZ”<\/b><\/p>\n

TRUBAR Kurucusu ve CEO\u2019su Erica Groussman ise \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131:<\/p>\n

ETi ailesine kat\u0131larak kimli\u011fimizi de\u011fi\u015ftirmiyoruz, aksine onu daha da g\u00fc\u00e7lendiriyoruz. \u00dcr\u00fcnlerimiz, ekip arkada\u015flar\u0131m\u0131z ve de\u011ferlerimiz yapt\u0131\u011f\u0131m\u0131z her i\u015fin merkezinde kalmaya devam edecek. De\u011fi\u015fen tek \u015fey, daha h\u0131zl\u0131 inovasyon yapma ve daha fazla t\u00fcketiciye ula\u015fma g\u00fcc\u00fcm\u00fcz olacak. Bu ortakl\u0131k, TRUBAR\u2019\u0131n Kuzey Amerika\u2019daki b\u00fcy\u00fcmesini destekleyecek \u00f6nemli kaynaklar sa\u011flarken, markan\u0131n yeni uluslararas\u0131 pazarlara a\u00e7\u0131lma s\u00fcrecini de h\u0131zland\u0131racakt\u0131r. ETi G\u0131da yaln\u0131zca bir at\u0131\u015ft\u0131rmal\u0131k \u015firketi de\u011fil, insanlar\u0131n b\u00fcy\u00fcrken hayatlar\u0131n\u0131n do\u011fal bir par\u00e7as\u0131 haline gelen bir marka. Bu marka nesiller boyunca t\u00fcketicilerle mutluluk ve g\u00fcvenle beslenen g\u00fc\u00e7l\u00fc bir ba\u011f kurarak g\u00fcnl\u00fck hayattaki anlaml\u0131 anlara e\u015flik etti. \u2018Mutluluk denince akla gelen marka\u2019 olma fikri benim yakla\u015f\u0131m\u0131mla derinden \u00f6rt\u00fc\u015f\u00fcyor ve k\u00fcresel \u00f6l\u00e7ekte b\u00fcy\u00fcrken bu ruhu TRUBAR\u2019a ta\u015f\u0131maktan b\u00fcy\u00fck heyecan duyuyorum.<\/p>\n

<\/p>\n

KAPI KAPI SATI\u015e YAPAN B\u0130R ANNEDEN, YAKLA\u015eIK 100 M\u0130LYON USD GEL\u0130R VE 20 B\u0130N\u0130 A\u015eKIN SATI\u015e NOKTASINA<\/strong><\/p>\n

TRUBAR, giri\u015fimci ve anne Erica Groussman taraf\u0131ndan kuruldu. Groussman, ailesine ve ba\u015fkalar\u0131na temiz i\u00e7erikli ama ger\u00e7ekten lezzetli at\u0131\u015ft\u0131rmal\u0131klar sunma misyonundan ilham ald\u0131.<\/p>\n

Groussman 2018 y\u0131l\u0131nda TRUBAR\u2019\u0131 kurarak yoluna daha profesyonel bir \u015fekilde devam etti. \u00dcr\u00fcnlerin arkas\u0131ndaki samimi kurucu \u00f6yk\u00fcs\u00fc ve Erica Groussman\u2019\u0131n \u00e7ok \u00e7al\u0131\u015farak ba\u015far\u0131l\u0131 olan anne kimli\u011fi markayla t\u00fcketici aras\u0131nda duygusal bir ba\u011f olu\u015ftururken, TRUBAR markas\u0131 da mutfaktan \u00e7\u0131k\u0131p ulusal market raflar\u0131na ta\u015f\u0131nd\u0131. TRUBAR bir \u201cprotein bar markas\u0131\u201d<\/em><\/b> olman\u0131n \u00f6tesine ge\u00e7erek modern ya\u015fam tarz\u0131n\u0131n e\u011flenceli bir par\u00e7as\u0131 haline geldi.<\/p>\n

2025 y\u0131l\u0131nda yakla\u015f\u0131k 100 milyon USD br\u00fct gelir elde eden TRUBAR, son bir y\u0131l i\u00e7inde 20.000\u2019i a\u015fk\u0131n sat\u0131\u015f noktas\u0131na ula\u015farak perakende a\u011f\u0131n\u0131 h\u0131zla geni\u015fletti. Markan\u0131n \u00fcr\u00fcnleri k\u00fc\u00e7\u00fck ve ba\u011f\u0131ms\u0131z sat\u0131\u015f noktalar\u0131nda oldu\u011fu gibi, Costco, Target ve Walmart gibi b\u00fcy\u00fck perakende zincirlerinin ma\u011fazalar\u0131nda ve Amazon\u2019da da bulunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

ETi G\u0131da k\u00fcreselle\u015fme yolunda \u00f6nemli bir ad\u0131m atarak protein bar markas\u0131 TRUBAR\u2019\u0131 173 Milyon USD kar\u015f\u0131l\u0131\u011f\u0131nda b\u00fcnyesine katt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":28724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4581,1768,347,4580,1661],"class_list":["post-28723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-eti","tag-marka","tag-pazar","tag-trubar","tag-urunler"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/28723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=28723"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/28723\/revisions"}],"predecessor-version":[{"id":28728,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/28723\/revisions\/28728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/28724"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=28723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=28723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=28723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}