{"id":32330,"date":"2026-02-14T01:00:04","date_gmt":"2026-02-14T01:00:04","guid":{"rendered":"https:\/\/bihavadis.com\/?p=32330"},"modified":"2026-02-14T01:00:04","modified_gmt":"2026-02-14T01:00:04","slug":"sikayetvar-2025-verilerini-acikladi-dolandiricilik-ve-bahis-siteleri-gundemi-sarsti-2","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/14\/sikayetvar-2025-verilerini-acikladi-dolandiricilik-ve-bahis-siteleri-gundemi-sarsti-2\/","title":{"rendered":"\u015eikayetvar 2025 verilerini a\u00e7\u0131klad\u0131: Doland\u0131r\u0131c\u0131l\u0131k ve bahis siteleri g\u00fcndemi sarst\u0131"},"content":{"rendered":"

\u00c7\u00f6z\u00fcm platformu \u015eikayetvar, 2025 y\u0131l\u0131 verilerini a\u00e7\u0131klad\u0131. Ayl\u0131k 20 milyonu a\u015fan ziyaretin ger\u00e7ekle\u015fti\u011fi platformda bir y\u0131l i\u00e7erisinde yar\u0131m milyonu a\u015fk\u0131n \u015fikayet \u00e7\u00f6z\u00fcme kavu\u015ftu. En \u00e7ok \u015fikayet; e-ticaret, finans ve ileti\u015fim sekt\u00f6r\u00fcne gelirken T\u00fcrk Telekom, Garanti BBVA ve Akbank en \u00e7ok merak edilen markalar oldu. Platform, y\u0131l i\u00e7erisinde g\u00fcndemin nabz\u0131n\u0131 da tuttu. Verilere g\u00f6re doland\u0131r\u0131c\u0131l\u0131k, sanal bahis ve TOK\u0130 en \u00e7ok konu\u015fulanlar aras\u0131nda yer ald\u0131.\u00a0<\/strong><\/p>\n

\u015eikayetvar\u2019\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re 2025 y\u0131l\u0131 genelinde platforma toplam 2 milyon 868 bin 914 \u015fikayet ula\u015ft\u0131. Y\u0131l boyunca gelen \u015fikayetlere toplam 436 bin 342 yorum yaz\u0131ld\u0131. 2025\u2019te yeni kullan\u0131c\u0131 say\u0131s\u0131 y\u00fczde 11 art\u0131\u015fla 1 milyon 359 bin 51 olarak kaydedildi. Y\u0131l i\u00e7inde toplam 533 bin 117 \u015fikayet \u00e7\u00f6z\u00fcme kavu\u015ftu. Platforma kay\u0131tl\u0131 olan marka say\u0131s\u0131ysa 2025\u2019te 33 bin 500\u2019e yakla\u015ft\u0131. \u00a0<\/p>\n

En \u00e7ok \u015fikayet Aral\u0131kta<\/strong><\/p>\n

A\u00e7\u0131klanan verilere g\u00f6re \u015fikayetlerin en yo\u011fun oldu\u011fu ay 267 bin 49 \u015fikayetle Aral\u0131k olurken y\u0131l\u0131n 47. hafta (63 bin 577) en \u00e7ok \u015fikayet art\u0131\u015f\u0131n\u0131n ya\u015fand\u0131\u011f\u0131 hafta olarak kaydedildi. \u00d6\u011fretmenler G\u00fcn\u00fc\u2019ne denk gelen 24 Kas\u0131m tarihi ise 2025\u2019te en \u00e7ok \u015fikayetin geldi\u011fi g\u00fcn olarak tarihe ge\u00e7ti.\u00a0<\/p>\n

Yorum say\u0131s\u0131nda zirve Ocak ay\u0131nda\u00a0<\/strong><\/p>\n

Peki, 2025, yorum say\u0131lar\u0131 a\u00e7\u0131s\u0131ndan nas\u0131l bir tablo ortaya koydu? Verilere g\u00f6re yorum say\u0131s\u0131n\u0131n en \u00e7ok oldu\u011fu ay 44 bin 533 yorum say\u0131s\u0131yla Ocak olarak kaydedildi. Y\u0131l\u0131n ilk haftas\u0131 11 bin 39 yorumla y\u0131l\u0131n yorum \u015fampiyonu olurken 9 Ocak\u2019ta bin 854 yorumla bu kulvarda liderli\u011fini korudu.\u00a0<\/p>\n

E-ticaret \u015fikayetleri yine zirvede<\/strong><\/p>\n

\u015eikayetvar taraf\u0131ndan a\u00e7\u0131klanan verilere g\u00f6re e-ticaret sekt\u00f6r\u00fc 365 bin 395 \u015fikayet say\u0131s\u0131yla t\u00fcketicilerin en \u00e7ok \u00e7\u00f6z\u00fcm bekledi\u011fi sekt\u00f6r oldu. 2. s\u0131rada 312 bin 396 \u015fikayet say\u0131s\u0131yla finans sekt\u00f6r\u00fc olurken, ileti\u015fim sekt\u00f6r\u00fc 286 bin 811 say\u0131s\u0131yla 3. s\u0131rada yer ald\u0131. \u0130nternet platformlar\u0131 (200 bin 880), \u015fans oyunlar\u0131 ve bahis (163 bin 484), kargo ve nakliyat (141 bin 851), giyim (127 bin 258), beyaz e\u015fya (116 bin 266), kamu (90 bin 394) ve ula\u015f\u0131m sekt\u00f6r\u00fc en \u00e7ok \u015fikayet edilen sekt\u00f6rler olarak s\u0131ralamada yerini ald\u0131.\u00a0<\/p>\n

E-ticarette en \u00e7ok \u015fikayet iade ve de\u011fi\u015fim s\u00fcrecine\u2026<\/strong><\/p>\n

E-ticaret sekt\u00f6r\u00fcnde \u015fikayetlerin oda\u011f\u0131nda \u201ciptal\u2013iade\u2013de\u011fi\u015fim\u201d s\u00fcre\u00e7leri yer ald\u0131. Bu ba\u015fl\u0131k, toplam \u015fik\u00e2yetlerin y\u00fczde 63\u2019\u00fcn\u00fc olu\u015ftururken, fiyat\u2013fatura\u2013\u00f6deme konular\u0131 y\u00fczde 56 ile ikinci s\u0131raya \u00e7\u0131kt\u0131. \u00dcr\u00fcnlerin teslim edilmedi\u011fine dair \u015fikayetler ise y\u00fczde 34 oran\u0131yla dikkat \u00e7ekti. \u00dcr\u00fcn taraf\u0131nda kalite, ay\u0131pl\u0131 \u00fcr\u00fcn ve eksik\/yanl\u0131\u015f \u00fcr\u00fcn bildirimleri \u00f6ne \u00e7\u0131kan di\u011fer ba\u015fl\u0131klar aras\u0131nda s\u0131raland\u0131.<\/p>\n

Finans sekt\u00f6r\u00fcnde en \u00e7ok \u015fikayet hesap i\u015flemlerinde<\/strong><\/p>\n

Finans sekt\u00f6r\u00fcnde \u015fikayetlerin lideri hesap i\u015flemleri oldu (y\u00fczde 36). Kredi kart\u0131 \u015fikayetleri y\u00fczde 31 ile \u00fcst s\u0131ralarda yer al\u0131rken, ATM ve \u015fube kaynakl\u0131 bildirimler y\u00fczde 22 seviyesinde ger\u00e7ekle\u015fti. Dijital kanallarda web sitesi sorunlar\u0131 da \u00f6ne \u00e7\u0131karken (y\u00fczde 19), transfer i\u015flemleri ve personel davran\u0131\u015f\u0131 \u015fikayetleri sekt\u00f6r\u00fcn g\u00fcndeminde yerini korudu.<\/p>\n

2025\u2019in ileti\u015fim karnesi: Fatura ve internet h\u0131z\u0131 zirvede<\/strong><\/p>\n

\u0130leti\u015fim sekt\u00f6r\u00fcnde en yo\u011fun \u015fikayet ba\u015fl\u0131\u011f\u0131 fiyat\u2013fatura\u2013\u00f6deme oldu (y\u00fczde 35). \u0130nternet eri\u015fim ve h\u0131z \u015fikayetleri y\u00fczde 30 ile ikinci s\u0131raya yerle\u015firken, web sitesi kaynakl\u0131 sorunlar y\u00fczde 28 oran\u0131na ula\u015ft\u0131. Abonelik s\u00fcre\u00e7lerinde taahh\u00fct cayma bedeli, teknik tarafta modem\/cihaz ve teknik destek \u015fik\u00e2yetleri de dikkat \u00e7eken ba\u015fl\u0131klar aras\u0131nda yer ald\u0131.<\/p>\n

Bahis siteleri y\u0131la damgas\u0131n\u0131 vurdu<\/strong><\/p>\n

Platformun aktard\u0131\u011f\u0131 verilere g\u00f6re bu y\u0131l en \u00e7ok \u015fikayet edilen kategori, 155 bin 180 \u015fikayetle T\u00fcrkiye\u2019nin g\u00fcndeminden d\u00fc\u015fmeyen bahis siteleri oldu. 2023\u2019te 75 bin 99 olan \u015fikayet say\u0131s\u0131, 2024\u2019te 110 bin 10\u2019a y\u00fckseldi. Bu say\u0131 2025\u2019te ise 155 bin 180\u2019e ula\u015ft\u0131.\u00a0<\/p>\n

GSM operat\u00f6rleri ve internet servis sa\u011flay\u0131c\u0131lar\u0131 yine g\u00fcndemde<\/strong><\/p>\n

GSM operat\u00f6rlerinde \u015fikayet say\u0131s\u0131 142 bin 419, internet servis sa\u011flay\u0131c\u0131lar\u0131nda ise 135 bin 211 \u015fikayet platforma ula\u015ft\u0131. \u00d6zel bankalarda 134 bin 944 \u015fikayet say\u0131s\u0131, kargo kategorisinde 118 bin 232, pazaryeri sitelerinde 108 bin 299, giyim marka ma\u011faza zincirinde \u015fikayetler 56 bin 969 olarak kaydedildi. Kamu bankalar\u0131, karayolu ula\u015f\u0131m firmalar\u0131, zincir marketler, indirim marketleri ve doland\u0131r\u0131c\u0131l\u0131k kategorisi en \u00e7ok \u015fikayet edilen kategoriler olarak s\u0131raland\u0131.\u00a0<\/p>\n

Temizlik sekt\u00f6r\u00fc \u00e7\u00f6z\u00fcm oran\u0131nda bu y\u0131lda parlad\u0131<\/strong><\/p>\n

Temizlik sekt\u00f6r\u00fc bir \u00f6nceki y\u0131la k\u0131yasland\u0131\u011f\u0131nda y\u00fczde 29,7 art\u0131\u015fla \u00e7\u00f6z\u00fcm oran\u0131 en y\u00fcksek sekt\u00f6rlerde bu y\u0131l ilk s\u0131rada yer ald\u0131. Emlak ve in\u015faat sekt\u00f6r\u00fcnde bir \u00f6nceki y\u0131lda 5 bin 391 olan \u00e7\u00f6z\u00fcm say\u0131s\u0131 y\u00fczde 26\u2019l\u0131k \u00e7\u00f6z\u00fcm oran\u0131yla 20 bin 494\u2019e y\u00fckseldi. Kargo ve nakliyat, internet platformlar\u0131, g\u0131da ve sigortac\u0131l\u0131k \u00e7\u00f6z\u00fcm oran\u0131yla y\u0131l\u0131 zirvede kapatan sekt\u00f6rler oldu.\u00a0<\/p>\n

\u201c\u0130stenmeyen\u00a0numaralar\u201d bu y\u0131l da durmad\u0131<\/strong><\/p>\n

\u00c7\u00f6z\u00fcm oran\u0131 en d\u00fc\u015f\u00fck olan sekt\u00f6rler 2025 y\u0131l\u0131 i\u00e7in \u015fu \u015fekilde s\u0131raland\u0131: Ula\u015f\u0131m, kamu, turizm, spor, sa\u011fl\u0131k, cep telefonu, e\u011fitim, enerji, otomotiv, al\u0131\u015fveri\u015f ve i\u00e7ecek\u2026 2025 y\u0131l\u0131 kategori baz\u0131nda de\u011ferlendirildi\u011finde herkesin kabusu olan \u201cistenmeyen aramalar\u201d 10 bin 49 \u015fikayetle ilk s\u0131rada yerini ald\u0131. Devlet \u00fcniversitesi hastaneleri \u00e7\u00f6z\u00fcm \u00fcretmede sorun ya\u015fayan 2. kategori oldu. Karayolu ula\u015f\u0131m firmalar\u0131, ulusal hava yollar\u0131 ve ikinci el giyim siteleri di\u011fer kategori olarak \u00f6ne \u00e7\u0131kt\u0131.\u00a0<\/p>\n

En \u00e7ok merak edilen sekt\u00f6rler: E-ticaret, finans, beyaz e\u015fya\u2026<\/strong><\/p>\n

\u015eikayetvar verilerine g\u00f6re 41 milyon 333 bin 518 ziyaret\u00e7i say\u0131s\u0131yla en \u00e7ok \u015fikayet edilen sekt\u00f6r e-ticaret oldu. Onu 26 milyon 985 bin 893 ziyaret\u00e7i say\u0131s\u0131yla finans, 18 milyon 951 bin 290 ziyaret\u00e7i say\u0131s\u0131yla beyaz e\u015fya, 18 milyon 447 bin 237 ziyaret\u00e7i say\u0131s\u0131yla otomotiv sekt\u00f6r\u00fc izledi. Kamu, elektrikli ev-mutfak aletleri, al\u0131\u015fveri\u015f ve ses & g\u00f6r\u00fcnt\u00fc sistemleri \u00f6ne \u00e7\u0131kan di\u011fer sekt\u00f6rler aras\u0131ndayd\u0131.<\/p>\n

Merak edilen markalarda zirve de\u011fi\u015fmedi<\/strong><\/p>\n

3 milyon 597 bin 926 ziyaret\u00e7i say\u0131s\u0131yla T\u00fcrk Telekom 2025\u2019in en \u00e7ok merak edilen ve \u015eikayetvar\u2019da en \u00e7ok ara\u015ft\u0131r\u0131lan marka olarak kaydedildi. Ortalama 2 milyon ziyaret\u00e7i say\u0131s\u0131yla Garanti BBVA ikinci s\u0131rada, 1 milyon 977 bin 49 ziyaret\u00e7i say\u0131s\u0131yla Akbank \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yerini ald\u0131. Vodafone, Instagram, Eminevim, Trendyol ve Ar\u00e7elik en \u00e7ok merak edilen markalar olarak \u00f6ne \u00e7\u0131kt\u0131.\u00a0<\/p>\n

Doland\u0131r\u0131c\u0131l\u0131k \u015fikayetleri 40 bini a\u015ft\u0131<\/strong><\/p>\n

T\u00fcrkiye\u2019nin 2025\u2019te en \u00e7ok konu\u015ftu\u011fu konular aras\u0131nda doland\u0131r\u0131c\u0131l\u0131k vakalar\u0131 da yer ald\u0131. Son bir y\u0131lda platforma konuyla ilgili toplam 40 bin 105 \u015fikayet ula\u015ft\u0131. \u00c7e\u015fitli yollarla kullan\u0131c\u0131lar\u0131 a\u011flar\u0131na d\u00fc\u015f\u00fcren doland\u0131r\u0131c\u0131lar\u0131n kulland\u0131klar\u0131 yollar platforma yans\u0131d\u0131. 2025\u2019te \u201cdoland\u0131r\u0131c\u0131l\u0131k\u201d alan\u0131nda dava \/ icra SMS doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 y\u00f6ntemi bir \u00f6nceki y\u0131lla k\u0131yasland\u0131\u011f\u0131nda y\u00fczde 162\u2019lik art\u0131\u015fla 11 bin 368 say\u0131s\u0131n\u0131 g\u00f6rd\u00fc. Sahte bahis sitelerinde y\u0131ll\u0131k \u015fikayet art\u0131\u015f\u0131 y\u00fczde 67 oran\u0131nda g\u00f6zlemlendi ve \u015fikayet say\u0131s\u0131 5 bin 868\u2019e ula\u015ft\u0131. Evde paketleme doland\u0131r\u0131c\u0131l\u0131\u011f\u0131, sahte web sitesi doland\u0131r\u0131c\u0131l\u0131\u011f\u0131, Instagram doland\u0131r\u0131c\u0131l\u0131\u011f\u0131, kripto para yat\u0131r\u0131m doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 \u00f6ne \u00e7\u0131kan di\u011fer y\u00f6ntemler oldu.\u00a0<\/p>\n

\u201cSosyal yard\u0131m\u201d en \u00e7ok yorum alan \u015fikayet oldu<\/strong><\/p>\n

\u015eikayetvar, 2025 y\u0131l\u0131nda gelen ilgin\u00e7 \u015fikayetlere de yer verdi. Verilere g\u00f6re ge\u00e7ti\u011fimiz y\u0131l en \u00e7ok\u00a0yorum alan \u015fikayet \u015fu oldu: \u201cArkada\u015flar merhaba, iyi geceler. 2025 may\u0131s SED (Sosyal ve Ekonomik Destek) \u00f6demesi yatan var m\u0131 acaba? \u0130zmir hen\u00fcz yatmad\u0131. Nerelerde yatt\u0131 arkada\u015flar, yatan bilgi verebilir mi l\u00fctfen? Normalde 14’i gecesi 01:30’a kadar yat\u0131yordu ama saat ka\u00e7 oldu, h\u00e2l\u00e2 yatan yok. Hesab\u0131na yatan varsa il olarak bilgi verelim l\u00fctfen.\u201d<\/p>\n

2025\u2019te en \u00e7ok g\u00f6r\u00fcnt\u00fclenen \u015fikayet doland\u0131r\u0131c\u0131l\u0131k \u00fczerine<\/strong>
\u00a0En \u00e7ok g\u00f6r\u00fcnt\u00fclenen \u015fikayetse \u015fu oldu: \u201c29 Temmuz 2025 tarihinde saat 13:58\u2019de \u2018Ceza dosyan\u0131z\u0131n son g\u00fcn\u00fcd\u00fcr ma\u011fdur olmamak i\u00e7in aray\u0131n\u2019 diye mesaj geldi. Bu mesaj\u0131n doland\u0131r\u0131c\u0131l\u0131k oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. E-devlet ve UYAP \u00fczerinden yapt\u0131\u011f\u0131m kontrolde b\u00f6yle bir cezaya ait bir kayd\u0131n olmad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm. Bu numara, site veya hukuk b\u00fcrosu taraf\u0131ndan ad\u0131ma yap\u0131lan veya yap\u0131lacak hi\u00e7bir su\u00e7lamay\u0131, hesap a\u00e7\u0131l\u0131\u015f\u0131n\u0131, kredi ba\u015fvurusunu, para transferini, kumar i\u015flemini, al\u0131m-sat\u0131m\u0131, devri, kefaleti veya bahis i\u015flemlerini onaylam\u0131yorum.\u201d<\/p>\n

G\u0131da sekt\u00f6r\u00fcnde kaliteden \u00f6d\u00fcn \u015f\u00fcphesi<\/strong><\/p>\n

2025 y\u0131l\u0131 \u00f6zelinde g\u0131da \u015fikayetlerindeki art\u0131\u015f\u0131n ana motoru art\u0131k sadece “pahal\u0131 olmas\u0131” de\u011fil, kalitesinin bozulmas\u0131 olarak g\u00f6zlemlendi. Girdi maliyetleri artan firmalar\u0131n, \u00fcr\u00fcn i\u00e7eri\u011fini de\u011fi\u015ftirmesi veya raflardaki \u00fcr\u00fcnlerin y\u00fcksek fiyat nedeniyle yava\u015f d\u00f6nmesi t\u00fcketicinin en hassas oldu\u011fu noktalardan biri olarak g\u00f6zlemlendi. T\u00fcketici, “Bu kadar para veriyorsam, \u00fcr\u00fcn taze ve kaliteli olmak zorunda” diyerek hata pay\u0131n\u0131 s\u0131f\u0131ra indirgemek istedi.<\/p>\n

“Harcama pi\u015fmanl\u0131\u011f\u0131” ve iptal ve iade f\u0131rt\u0131nas\u0131<\/strong><\/b><\/p>\n

Hemen hemen t\u00fcm b\u00fcy\u00fcyen kategorilerde (giyim, e-ticaret, hobiler vb) “iptal \/ iade \/ de\u011fi\u015fim” ve “fiyat \/ fatura \/ hesap \/ \u00f6deme” konular\u0131 ilk iki s\u0131rada yer al\u0131yor. B\u00f6ylesi bir\u00a0<\/strong>ortamda yap\u0131lan her harcama, t\u00fcketicinin b\u00fct\u00e7esinde b\u00fcy\u00fck bir delik a\u00e7\u0131yor. Bu da “sat\u0131n alma sonras\u0131 pi\u015fmanl\u0131k” veya “beklentinin kar\u015f\u0131lanmamas\u0131” durumunda iade s\u00fcrecini bir “hak arama sava\u015f\u0131na” d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n

L\u00fcks ve keyfi t\u00fcketimden ka\u00e7\u0131\u015f\u2026<\/strong><\/p>\n

Baz\u0131 kategorilerde \u015fikayetlerin azalmas\u0131, o sekt\u00f6rdeki memnuniyetin artt\u0131\u011f\u0131 anlam\u0131na gelmiyor; aksine t\u00fcketicinin o \u00fcr\u00fcnden\/hizmetten tamamen elini \u00e7ekti\u011fini g\u00f6steriyor. 2024\u2019\u00fcn b\u00fcy\u00fck trendleri olan air fryer ve oyun konsolu kategorisinde ya\u015fanan sert \u015fikayet d\u00fc\u015f\u00fc\u015fleri “keyfi” harcamalar\u0131n b\u0131\u00e7ak gibi kesildi\u011fini kan\u0131tl\u0131yor. \u0130nsanlar art\u0131k teknolojik oyuncaklar yerine temel ihtiya\u00e7lara b\u00fct\u00e7e ay\u0131r\u0131yor. Ev dekorasyonu ve yenileme harcamalar\u0131 ertelenen harcamalar listesinin ba\u015f\u0131nda yer al\u0131yor.<\/p>\n

“Online\u2019dan fiziksele” d\u00f6n\u00fc\u015f: Teslimat \u00fccreti etkisi<\/strong><\/b><\/p>\n

Market al\u0131\u015fveri\u015f siteleri kategorisinde ya\u015fanan y\u00fczde 45\u2019lik d\u00fc\u015f\u00fc\u015f olduk\u00e7a kritik bir veri olarak de\u011ferlendirilebilir. \u00d6yle ki 2024\u2019te 17 bin olan \u015fikayet say\u0131s\u0131 2025\u2019te 9 bine kadar geriledi\u011fi g\u00f6zlemleniyor. Ekonomik zorluklar nedeniyle artan kurye \u00fccretleri, servis bedelleri ve uygulama i\u00e7i fiyat farklar\u0131, t\u00fcketiciyi \u201conline konforu\u201dndan vazge\u00e7ip fiziksel marketlere \u00f6zellikle indirim marketlerine geri d\u00f6nd\u00fcrd\u00fc. \u0130nsanlar art\u0131k 3-5 TL daha ucuza almak i\u00e7in art\u0131k kendi po\u015fetini kendi ta\u015f\u0131yor.\u00a0<\/p>\n

2025\u2019te finansal “k\u0131\u015f uykusu” ya\u015fand\u0131\u00a0<\/strong><\/p>\n

Bireysel emeklilik sisteminde 2025 y\u0131l\u0131nda ya\u015fanan y\u00fczde 45\u2019lik d\u00fc\u015f\u00fc\u015f yeni kat\u0131l\u0131m\u0131n azalm\u0131\u015f olabilece\u011fini veya insanlar\u0131n sistemdeki paralar\u0131na dokunmadan beklemeye ge\u00e7ti\u011fini g\u00f6steriyor. \u00d6te yandan banka arac\u0131 yat\u0131r\u0131m \u015firketlerinin \u015fikayetlerindeki y\u00fczde 57\u2019lik gerileme borsa veya yat\u0131r\u0131m ara\u00e7lar\u0131ndaki hacim daralmas\u0131 veya t\u00fcketicinin riskli yat\u0131r\u0131mlardan ka\u00e7\u0131p mevduat gibi daha stabil alanlara \u00e7ekilmesi bu d\u00fc\u015f\u00fc\u015f\u00fc a\u00e7\u0131kl\u0131yor.<\/p>\n

E-ticaret: “Konfordan tasarrufa” ge\u00e7i\u015f<\/strong><\/p>\n

E-ticaret sekt\u00f6r\u00fc ge\u00e7en y\u0131la oranla genel toplamda eksi y\u00fczde 4 ile yatay bir seyir izlemi\u015f gibi g\u00f6r\u00fcnse de alt k\u0131r\u0131l\u0131mlar b\u00fcy\u00fck bir kabuk de\u011fi\u015fimini g\u00f6steriyor. Market al\u0131\u015fveri\u015f sitelerinde ya\u015fanan y\u00fczde 45\u2019lik sert d\u00fc\u015f\u00fc\u015f, t\u00fcketicinin \u201ckap\u0131ya gelsin\u201d konforundan vazge\u00e7ip 5-10 TL daha ucuza \u00fcr\u00fcn bulabilece\u011fi indirim marketlere ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131 i\u015faret ediyor. Yemek siteleri kategorisinde y\u00fczde 13\u2019l\u00fck art\u0131\u015f, d\u0131\u015far\u0131da yemek yemenin a\u015f\u0131r\u0131 pahal\u0131la\u015fmas\u0131yla \u201ceve sipari\u015f\u201din devam etti\u011fini g\u00f6steriyor.<\/p>\n

Beyaz e\u015fya: “Yenisini alam\u0131yoruz, eskiyi ya\u015fatmal\u0131y\u0131z”<\/strong><\/p>\n

Verilere g\u00f6re 2025 y\u0131l\u0131nda beyaz e\u015fya kategorisinde \u015fikayetler y\u00fczde 3.7\u2019lik hafif bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131. Bu d\u00fc\u015f\u00fc\u015f asl\u0131nda bir “sat\u0131n alma daralmas\u0131\u201dna i\u015faret ediyor. Beyaz e\u015fya fiyatlar\u0131ndaki fahi\u015f art\u0131\u015flar, t\u00fcketicinin “bozulana kadar kullan” moduna ge\u00e7mesine neden oldu. Sekt\u00f6r\u00fcn en b\u00fcy\u00fck \u015fikayet konular\u0131 “ar\u0131za-\u00e7al\u0131\u015fmama” ve “servis” olarak \u00f6ne \u00e7\u0131kt\u0131. \u0130nsanlar yeni bir buzdolab\u0131 almak yerine mevcut olan\u0131 tamir ettirmeye \u00e7al\u0131\u015f\u0131yor ve bu s\u00fcre\u00e7teki yetersiz\/yava\u015f servis hizmetleri en b\u00fcy\u00fck gerginlik kayna\u011f\u0131 olarak g\u00f6zlemleniyor. \u00d6te yandan elektrik zamlar\u0131 sonras\u0131 beyaz e\u015fyalar\u0131n “ne kadar yakt\u0131\u011f\u0131” konusu, ilk kez bu kadar \u00fcst s\u0131ralarda bir \u015fikayet konusu haline geldi.<\/p>\n

2025\u2019te “fatura \u015foklar\u0131\u201d ya\u015fad\u0131k<\/strong><\/p>\n

Y\u00fczde 3,5’lik art\u0131\u015fla ileti\u015fim sekt\u00f6r\u00fc 2025’in en hareketli sekt\u00f6rlerinden biri olarak \u00f6ne \u00e7\u0131kt\u0131. Fiyat ve fatura konulu 82 bin \u015fikayetle operat\u00f6rlerin enflasyon g\u00fcncellemesi alt\u0131nda yapt\u0131\u011f\u0131 zamlar, t\u00fcketicinin en \u00e7ok ses \u00e7\u0131kard\u0131\u011f\u0131 ba\u015fl\u0131k oldu. Kullan\u0131c\u0131lar\u00a0<\/strong>“bir sonraki faturam ne olacak?” endi\u015fesiyle web sitelerini ve taahh\u00fct yenileme s\u00fcre\u00e7lerini (63 bin \u015fikayet) didik didik etti. Verilere g\u00f6re sekt\u00f6r art\u0131k “hizmet kalitesi”nden ziyade “fiyat adaleti” \u00fczerinden ele\u015ftirilerin oda\u011f\u0131nda yer ald\u0131.\u00a0<\/p>\n

Kargo sekt\u00f6r\u00fcnde \u00e7arklar yava\u015fl\u0131yor<\/strong><\/b><\/p>\n

Kargo ve nakliyat sekt\u00f6r\u00fcnde y\u00fczde 21\u2019lik \u015fikayet d\u00fc\u015f\u00fc\u015f\u00fc sekt\u00f6r\u00fcn m\u00fckemmelle\u015fmesinden ziyade, e-ticaret hacminin (\u00f6zellikle mobilya, k\u0131rtasiye, teknoloji gibi b\u00fcy\u00fck kalemlerde) daralmas\u0131yla ilgili olabilir. \u015eikayetlerin hala a\u00e7\u0131k ara lideri “ge\u00e7 teslimat” konusundan geldi. T\u00fcketici, y\u00fcksek kargo \u00fccretleri \u00f6dedi\u011fi bir d\u00f6nemde “h\u0131zl\u0131 teslimat” beklentisinden \u00f6d\u00fcn vermedi.<\/p>\n

2025\u2019te TOK\u0130 \u015fikayetleri zirveyi g\u00f6rd\u00fc<\/strong><\/p>\n

2025 y\u0131l\u0131nda en \u00e7ok konu\u015ftu\u011fumuz konulardan biri de TOK\u0130 oldu. 439 bin 239 ziyaret\u00e7i say\u0131s\u0131yla kas\u0131m, aramalar\u0131n zirve yapt\u0131\u011f\u0131 ay olarak kaydedildi. \u00d6te yandan bir \u00f6nceki ay ile k\u0131yasland\u0131\u011f\u0131nda kas\u0131mda ziyaret oran art\u0131\u015f\u0131 y\u00fczde 639 olarak kaydedildi. Yine ayn\u0131 d\u00f6nemde \u015fikayetler bir \u00f6nceki aya g\u00f6re y\u00fczde 495\u2019e y\u00fckseldi.<\/p>\n

\u00a0<\/p>\n

Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7\u00f6z\u00fcm platformu \u015eikayetvar, 2025 y\u0131l\u0131 verilerini a\u00e7\u0131klad\u0131. Ayl\u0131k 20 milyonu a\u015fan ziyaretin ger\u00e7ekle\u015fti\u011fi platformda bir y\u0131l i\u00e7erisinde yar\u0131m milyonu a\u015fk\u0131n \u015fikayet \u00e7\u00f6z\u00fcme kavu\u015ftu.<\/p>\n","protected":false},"author":1,"featured_media":32331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[487,832,266,502,2045],"class_list":["post-32330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-487","tag-en-cok","tag-milyon","tag-sektor","tag-sikayet"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/32330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=32330"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/32330\/revisions"}],"predecessor-version":[{"id":32332,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/32330\/revisions\/32332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/32331"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=32330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=32330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=32330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}