{"id":33740,"date":"2026-02-14T19:21:05","date_gmt":"2026-02-14T19:21:05","guid":{"rendered":"https:\/\/bihavadis.com\/?p=33740"},"modified":"2026-02-14T19:21:05","modified_gmt":"2026-02-14T19:21:05","slug":"surdurulebilirlik-ve-lojistik-e-ticaret-isletmelerini-rekabette-one-geciriyor","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/14\/surdurulebilirlik-ve-lojistik-e-ticaret-isletmelerini-rekabette-one-geciriyor\/","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilirlik ve lojistik e-ticaret i\u015fletmelerini rekabette \u00f6ne ge\u00e7iriyor"},"content":{"rendered":"

DHL eCommerce T\u00fcrkiye; ABD ve \u0130ngiltere\u2019nin de dahil oldu\u011fu 19 \u00fclkede faaliyet g\u00f6steren e-ticaret i\u015fletmelerinin kat\u0131l\u0131m\u0131yla haz\u0131rlad\u0131\u011f\u0131 \u0130\u015fletmelere \u00d6zel E-Ticaret Trendleri Raporu\u2019nu yay\u0131nlad\u0131.<\/p>\n

Farkl\u0131 sekt\u00f6rlerdeki binlerce k\u00fc\u00e7\u00fck, orta ve b\u00fcy\u00fck \u00f6l\u00e7ekli online perakendecinin sat\u0131\u015f stratejilerini, operasyonel \u00f6nceliklerini ve k\u00fcresel pazarlara bak\u0131\u015f\u0131n\u0131 ortaya koyan rapor, e-ticaret ekosisteminin s\u00fcrd\u00fcr\u00fclebilirlik, s\u0131n\u0131r \u00f6tesi sat\u0131\u015flar ve lojistik deneyimiyle yeniden \u015fekillendi\u011fini g\u00f6steriyor.<\/p>\n

Raporu de\u011ferlendiren DHL eCommerce T\u00fcrkiye CEO\u2019su Ka\u011fan G\u00fcnd\u00fcz, e-ticarette rekabetin \u00fc\u00e7 temel eksende artt\u0131\u011f\u0131n\u0131 belirterek, \u201c2025 itibar\u0131yla sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirlik, lojistik deneyimi ve s\u0131n\u0131r \u00f6tesi b\u00fcy\u00fcme etraf\u0131nda g\u00fc\u00e7lenen bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu ba\u015fl\u0131klar art\u0131k sat\u0131\u015f d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc do\u011frudan etkileyen, markalar\u0131n de\u011ferini y\u00fckselten ve rekabet avantaj\u0131n\u0131 kal\u0131c\u0131 hale getiren stratejik unsurlar haline geldi. E-ticaret daha \u015feffaf, daha \u00e7evreci ve daha h\u0131zl\u0131 \u00e7al\u0131\u015fan yeni bir modele do\u011fru ilerliyor. \u00d6zellikle de lojistik altyap\u0131s\u0131, m\u00fc\u015fteri memnuniyetinin de \u00f6tesinde bir rekabet avantaj\u0131na d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. DHL eCommerce olarak biz de h\u0131zl\u0131, g\u00fcvenli ve sorumlu bir hizmet anlay\u0131\u015f\u0131yla i\u015fletmelere destek oluyoruz.\u201d<\/em><\/b> diye konu\u015ftu.<\/p>\n

E-T\u0130CARETTE SINIRLAR A\u015eILIYOR<\/strong><\/p>\n

DHL eCommerce \u0130\u015fletmelere \u00d6zel E-Ticaret Trendleri Raporu, e-ticaret i\u015fletmelerinin k\u00fcresel pazarlarda entegrasyonunun h\u0131zland\u0131\u011f\u0131n\u0131 ortaya koyuyor. \u0130\u015fletmelerin y\u00fczde 64\u2019\u00fc art\u0131k s\u0131n\u0131r \u00f6tesi sat\u0131\u015f yap\u0131yor. B\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketlerde bu oran y\u00fczde 81\u2019e kadar \u00e7\u0131k\u0131yor. Almanya, Fransa ve ABD en yo\u011fun sat\u0131\u015f yap\u0131lan \u00fclkeler olurken, i\u015fletmelerin y\u00fczde 62\u2019si yabanc\u0131 kullan\u0131c\u0131lar i\u00e7in yerel dil ve para birimi se\u00e7enekleri sunarak m\u00fc\u015fteri deneyimini iyile\u015ftiriyor. Buna kar\u015f\u0131n, y\u00fcksek teslimat maliyetleri (y\u00fczde 53), iade giderleri (y\u00fczde 41) ve g\u00fcmr\u00fck s\u00fcre\u00e7leri (y\u00fczde 36), uluslararas\u0131 sat\u0131\u015f\u0131n \u00f6n\u00fcndeki temel zorluklar olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

LOJ\u0130ST\u0130K: SATI\u015eA G\u0130DEN G\u0130ZL\u0130 G\u00dc\u00c7<\/strong><\/p>\n

Teslimat ve iade s\u00fcre\u00e7leri, e-ticarette sat\u0131n alma karar\u0131n\u0131n belirleyicisi haline geldi. Rapora g\u00f6re i\u015fletmelerin y\u00fczde 96\u2019s\u0131, sunduklar\u0131 lojistik deneyimin sat\u0131\u015f i\u00e7in \u00f6nemli oldu\u011funu belirtiyor. \u00dccretsiz teslimat ve iade se\u00e7ene\u011fi sunanlar\u0131n y\u00fczde 86\u2019s\u0131, bunun sat\u0131\u015flar\u0131 do\u011frudan art\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u00d6zellikle T\u00fcrkiye, Hindistan, Tayland gibi \u00fclkelerdeki i\u015fletmeler bu y\u00f6ntemi uyguluyor.<\/p>\n

\u0130\u015fletmeler daha h\u0131zl\u0131 ve daha esnek \u00e7\u00f6z\u00fcmler sunabilmek i\u00e7in lojistik i\u015f ortaklar\u0131n\u0131n say\u0131s\u0131n\u0131 art\u0131rmaya gidiyor. \u015eirketlerin y\u00fczde 43\u2019\u00fc \u00fc\u00e7 veya daha fazla lojistik hizmet sa\u011flay\u0131c\u0131yla \u00e7al\u0131\u015f\u0131yor. Bu oran b\u00fcy\u00fck i\u015fletmelerde y\u00fczde 57\u2019ye, toptanc\u0131larda y\u00fczde 53\u2019e \u00e7\u0131k\u0131yor.<\/p>\n

S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K ARTIK BEKLENT\u0130 DE\u011e\u0130L, YEN\u0130 STANDART<\/strong><\/p>\n

Raporun en dikkat \u00e7ekici bulgular\u0131ndan biri, s\u00fcrd\u00fcr\u00fclebilirli\u011fin i\u015fletmeler i\u00e7in bir tercih de\u011fil, zorunluluk haline gelmi\u015f olmas\u0131. E-ticaret i\u015fletmelerinin y\u00fczde 85\u2019i s\u00fcrd\u00fcr\u00fclebilirli\u011fi faaliyetlerinin merkezine ald\u0131\u011f\u0131n\u0131 belirtiyor. B\u00fcy\u00fck i\u015fletmelerde bu oran y\u00fczde 91\u2019e ula\u015f\u0131yor. T\u00fcrkiye\u2019deki perakendecilerin y\u00fczde 80\u2019i s\u00fcrd\u00fcr\u00fclebilir teslimat se\u00e7enekleriyle \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

\u201cAzalt, tekrar kullan ve geri d\u00f6n\u00fc\u015ft\u00fcr\u201d <\/em><\/b>anlay\u0131\u015f\u0131yla faaliyet g\u00f6steren i\u015fletmeler, plastik ve gereksiz ambalaj\u0131 azaltma (y\u00fczde 84), geri d\u00f6n\u00fc\u015f\u00fcm talimatlar\u0131 sunma (y\u00fczde 80) ve ikinci el modellerine y\u00f6nelme (y\u00fczde 71) gibi ad\u0131mlar at\u0131yor. T\u00fcrkiye\u2019deki i\u015fletmelerin y\u00fczde 59\u2019u plastik ve gereksiz ambalaj kullan\u0131m\u0131n\u0131 azalt\u0131yor.<\/p>\n

D\u00fcnya genelinde t\u00fcketicilerin y\u00fczde 35\u2019i s\u00fcrd\u00fcr\u00fclebilirlik beklentisi kar\u015f\u0131lanmad\u0131\u011f\u0131nda al\u0131\u015fveri\u015ften vazge\u00e7ti\u011fini s\u00f6ylerken bu tablo, s\u00fcrd\u00fcr\u00fclebilir uygulamalar olmadan uzun vadeli m\u00fc\u015fteri sadakatinin m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6steriyor.<\/p>\n

<\/p>\n

T\u00dcRK\u0130YE\u2019DE \u00d6DEME SE\u00c7ENEKLER\u0130 \u00dcR\u00dcNLER\u0130 SEPETTE BIRAKIYOR<\/strong><\/p>\n

KAMPANYA D\u00d6NEMLER\u0130NDE F\u0130YAT DE\u011e\u0130L, DENEY\u0130M YARI\u015eIYOR<\/strong><\/p>\n

\u0130\u015fletmelerin y\u00fczde 56\u2019s\u0131 kampanya d\u00f6nemlerinde sat\u0131\u015flar\u0131n y\u00fckseldi\u011fini belirtse de, rapora g\u00f6re t\u00fcketiciler art\u0131k yaln\u0131zca fiyata de\u011fil, lojistik h\u0131z\u0131na, iade kolayl\u0131\u011f\u0131na ve s\u00fcrd\u00fcr\u00fclebilir se\u00e7eneklere daha fazla odaklan\u0131yor. Bu durum, indirim d\u00f6nemlerinde rekabet avantaj\u0131n\u0131n lojistik ve s\u00fcrd\u00fcr\u00fclebilir uygulamalar \u00fczerinden \u015fekillendi\u011fini ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

DHL eCommerce\u2019\u00fcn 2025 \u0130\u015fletmelere \u00d6zel E-Ticaret Trendleri Raporu\u2019na g\u00f6re i\u015fletmelerin y\u00fczde 64\u2019\u00fc s\u0131n\u0131r \u00f6tesi sat\u0131\u015f yap\u0131yor, y\u00fczde 86\u2019s\u0131 \u00fccretsiz teslimat ve iade se\u00e7ene\u011finin sat\u0131\u015flar\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 belirtiyor, y\u00fczde 43\u2019\u00fc \u00fc\u00e7 veya daha fazla lojistik hizmet sa\u011flay\u0131c\u0131yla \u00e7al\u0131\u015f\u0131yor ve y\u00fczde 85\u2019i s\u00fcrd\u00fcr\u00fclebilirli\u011fi faaliyetlerinin merkezine al\u0131yor<\/p>\n","protected":false},"author":1,"featured_media":33741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1372,2157,4203,410,970],"class_list":["post-33740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-ticaret","tag-isletmeler","tag-lojistik","tag-satis","tag-surdurulebilir"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/33740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=33740"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/33740\/revisions"}],"predecessor-version":[{"id":33743,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/33740\/revisions\/33743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/33741"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=33740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=33740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=33740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}