{"id":33871,"date":"2026-02-14T20:57:06","date_gmt":"2026-02-14T20:57:06","guid":{"rendered":"https:\/\/bihavadis.com\/?p=33871"},"modified":"2026-02-14T20:57:06","modified_gmt":"2026-02-14T20:57:06","slug":"turk-gida-firmalari-rusyada-duzenlenen-prodexpoda","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/14\/turk-gida-firmalari-rusyada-duzenlenen-prodexpoda\/","title":{"rendered":"T\u00fcrk g\u0131da firmalar\u0131 Rusya\u2019da d\u00fczenlenen Prodexpo\u2019da"},"content":{"rendered":"

\u0130stanbul Hububat, Bakliyat, Ya\u011fl\u0131 Tohumlar ve Mamulleri \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi (\u0130HB\u0130R) organizasyonuyla d\u00fczenlenen T\u00fcrkiye Milli Pavilyonu da, ziyaret\u00e7ilerin en \u00e7ok ilgi g\u00f6sterdi\u011fi duraklardan biri oldu.<\/p>\n

Rusya pazar\u0131ndaki T\u00fcrk g\u0131da firmalar\u0131n\u0131n varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmenin yolunun kaliteli \u00fcretimden ge\u00e7ti\u011fini vurgulayan \u0130HB\u0130R Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u015eemsettin Memi\u015f, T\u00fcrk g\u0131da sanayisinin tesisle\u015fme ve teknoloji yat\u0131r\u0131mlar\u0131yla d\u00fcnya standartlar\u0131n\u0131 yakalad\u0131\u011f\u0131n\u0131 belirtti. Rus t\u00fcketicisinin kalite bilincine sahip oldu\u011funu ifade eden Memi\u015f, \u201cRus pazar\u0131nda T\u00fcrk kalite alg\u0131s\u0131na oynamam\u0131z, t\u00fcketiciye bu kaliteyi satmam\u0131z gerekiyor. T\u00fcrkiye g\u0131da sanayicisi tesislerine yat\u0131r\u0131m yaparak d\u00fcnyaya rahatl\u0131kla \u00fcr\u00fcn satar hale geldi.\u201d<\/em><\/b> diye konu\u015ftu.<\/p>\n

Rusya\u2019n\u0131n ba\u015fkenti Moskova\u2019da 33\u2019\u00fcnc\u00fc kez d\u00fczenlenen PRODEXPO 2026 Uluslararas\u0131 G\u0131da, \u0130\u00e7ecek ve G\u0131da Hammaddeleri Fuar\u0131\u2019nda T\u00fcrkiye Milli Pavilyonu, \u0130stanbul Hububat, Bakliyat, \u0130HB\u0130R’in organizasyonu ile 30 firman\u0131n kat\u0131l\u0131m\u0131yla olu\u015fturuldu. 9-12 \u015eubat tarihleri aras\u0131nda ziyaret\u00e7ilerini a\u011f\u0131rlayacak olan fuarda, T\u00fcrkiye\u2019den toplam 70 firma yer ald\u0131. Fuar\u0131n en kalabal\u0131k ve en ilgi \u00e7ekici hollerinden biri T\u00fcrkiye pavilyonu oldu.<\/p>\n

PAZARA HAK\u0130M OLMAK GEREK\u0130YOR<\/strong><\/p>\n

Rusya\u2019da d\u00fczenlenen fuarla ilgili de\u011ferlendirmelerde bulunan \u0130HB\u0130R Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u015eemsettin Memi\u015f, Rusya\u2019n\u0131n T\u00fcrkiye i\u00e7in \u00e7ok \u00f6nemli pazarlar aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Rusya\u2019ya yap\u0131lan ihracat\u0131n sekt\u00f6r i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7eken \u015eemsettin Memi\u015f, \u201cRusya ve Ukrayna aras\u0131nda ya\u015fanan sava\u015f nedeniyle bir\u00e7ok \u00fclke Rusya\u2019ya ambargo uyguluyor. Bu durum nedeniyle bir\u00e7ok marka Rusya\u2019dan \u00e7ekilmi\u015f durumda. Ancak T\u00fcrk g\u0131da markalar\u0131 Rusya\u2019da yer almaya devam ediyor. T\u00fcrkiye’deki sanayici \u00fcretici kaliteli \u00fcr\u00fcn \u00fcretiyor. Art\u0131k T\u00fcrkiye’de de maliyetler kaliteden dolay\u0131 daha da y\u00fckseldi. \u00c7\u00fcnk\u00fc Avrupa ile \u00e7al\u0131\u015f\u0131yoruz. Ayn\u0131 segmenti di\u011fer b\u00f6lgelere de yapman\u0131z gerekiyor. \u0130\u015fte bu sebeple Rus pazar\u0131nda da T\u00fcrk kalite alg\u0131s\u0131na oynamam\u0131z gerekiyor. Rus t\u00fcketicisine \u2018T\u00fcrk kalitesini\u2019 satmam\u0131z gerekiyor. Rus t\u00fcketicisi de Rusya da asl\u0131nda bunun bilincinde. \u00c7\u00fcnk\u00fc T\u00fcrkiye g\u0131da sanayicisi kendine yat\u0131r\u0131m yapt\u0131, tesislerine yat\u0131r\u0131m yapt\u0131. T\u00fcrkiye Avrupa’ya, d\u00fcnyaya \u00e7ok rahatl\u0131kla \u00fcr\u00fcn satan bir \u00fclke pozisyonuna geldi. Rusya kaliteyi \u00f6nceledi\u011fi zaman da T\u00fcrk firmalar\u0131 daha avantajl\u0131 hale gelecek. Ancak burada kalitemizle \u00f6n plana \u00e7\u0131karken, pazara da hakim olmam\u0131z, yerel marketlerden t\u00fcm kanallara kadar pazar\u0131 \u00e7ok iyi takip etmemiz gerekiyor. T\u00fcketici taraf\u0131ndan takip edilmeli, raflarda olmal\u0131y\u0131z. Bunun i\u00e7in Rusya\u2019ya daha fazla yat\u0131r\u0131m yapmal\u0131y\u0131z.\u201d <\/em><\/b>diye konu\u015ftu.\u00a0<\/p>\n

<\/p>\n

RUSYA\u2019DA DEPO VE LOJ\u0130ST\u0130K YATIRIMI<\/strong><\/p>\n

Sanayicinin her pazara g\u00f6re \u015fekil almas\u0131 gerekti\u011fini ifade eden \u015eemsettin Memi\u015f, \u201cRusya\u2019da b\u00fcy\u00fck T\u00fcrk markalar\u0131 g\u00fc\u00e7l\u00fc bir \u015fekilde yer al\u0131yor. Ancak orta ve k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli markalar\u0131n da Rusya pazar\u0131nda g\u00fc\u00e7l\u00fc olmas\u0131n\u0131 sa\u011flamal\u0131y\u0131z. Bunun i\u00e7in de Rusya\u2019da lojistik ve depo taraf\u0131nda g\u00fc\u00e7lenmemiz gerekiyor. Orta ve k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli ya da y\u00fcksek \u00f6l\u00e7ekli firmalar\u0131m\u0131z\u0131n da Rusya\u2019da daha fazla yer edinebilmesi i\u00e7in Rusya\u2019da yat\u0131r\u0131ma a\u011f\u0131rl\u0131k verilmesi gerekiyor. Buradaki market\u00e7i ya da toptanc\u0131, bir \u00fcr\u00fcn\u00fcn ula\u015f\u0131labilirli\u011fine bak\u0131yor. Yoksa ‘T\u00fcrkiye’ye sipari\u015fi ver, bir ay sonra \u00fcr\u00fcn gelsin, buradan bir daha ona gitsin’ istemiyor. Haz\u0131rda \u00fcr\u00fcn\u00fcn varsa; sipari\u015f verdi\u011fi zaman 1-2 g\u00fcn i\u00e7inde deposuna gelsin istiyor ve T\u00fcrkiye olarak biz bunu ba\u015farabiliriz.\u201d<\/em><\/b> dedi.\u00a0<\/p>\n

“T\u00dcRK SANAY\u0130C\u0130LER\u0130 \u0130\u00c7\u0130N FIRSAT OLU\u015eAB\u0130L\u0130R”<\/strong><\/p>\n

Ya\u015f meyve-sebze ihracat\u0131 ile birlikte de\u011ferlendirildi\u011finde Rusya\u2019n\u0131n, T\u00fcrkiye\u2019nin g\u0131da ihracat\u0131nda \u00f6nemli bir yere sahip oldu\u011funa dikkat \u00e7eken \u015eemsettin Memi\u015f, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

T\u00fcrkiye\u2019den Rusya\u2019ya g\u0131da alan\u0131nda ciddi bir ihracat var. Ambargo nedeniyle bu alanda ihracat\u0131m\u0131z daha fazla olabilirdi. Ancak Rusya stratejik olarak art\u0131k kendi kendine yeterlili\u011fini art\u0131rmaya ba\u015flad\u0131. Ambargolara kar\u015f\u0131 tedarik zincirini olu\u015fturmaya ba\u015flad\u0131. G\u0131da ve g\u0131da \u00fcretimi alan\u0131na yat\u0131r\u0131mlar\u0131n art\u0131rd\u0131. \u00d6zellikle tah\u0131l alan\u0131nda ve sera yat\u0131r\u0131mlar\u0131nda vitesi y\u00fckseltti. Bu anlamda da T\u00fcrkiye\u2019den sanayiciler i\u00e7in farkl\u0131 f\u0131rsatlar olu\u015fabilir.<\/p>\n

<\/p>\n

\u00d6L\u00c7E\u011e\u0130 ARTIRMAMIZ GEREK\u0130YOR<\/strong><\/p>\n

Gelecekte Avrupa\u2019n\u0131n ve ABD\u2019nin ambargoyu kald\u0131rmas\u0131n\u0131n ard\u0131ndan T\u00fcrk markalar\u0131n\u0131n g\u00fcc\u00fcn\u00fc kaybetmemek i\u00e7in Rusya\u2019da pazarlama ve tan\u0131t\u0131m faaliyetlerini art\u0131rmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izen \u015eemsettin Memi\u015f, \u201cT\u00fcrkiye g\u0131dayla alakal\u0131 iyi yerlere gidiyor. Ancak \u00f6l\u00e7ek yaratam\u0131yoruz, temel problemimiz bu. T\u00fcrkiye \u00f6l\u00e7ek yarat\u0131rsa rekabet\u00e7i olur. D\u00fcnyada her \u015fey art\u0131k \u00f6l\u00e7e\u011fe d\u00f6n\u00fcyor. Biz g\u0131dada kendimizi geli\u015ftiriyoruz, teknolojimizi geli\u015ftiriyoruz. \u00d6l\u00e7ek yaratmaya ihtiyac\u0131m\u0131z var. E\u011fer onu da yaparsak \u00fcr\u00fcnlerimizin kalitesiyle o \u00fclkede pazar\u0131m\u0131z\u0131 art\u0131r\u0131r\u0131z. \u00c7\u00fcnk\u00fc \u00fclkemiz g\u0131dada d\u00fcnyan\u0131n say\u0131l\u0131 \u00fclkeleri aras\u0131nda geliyor. Bu konuda hi\u00e7bir eksi\u011fimiz yok.\u201d<\/em><\/b> ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Moskova\u2019da d\u00fczenlenen PRODEXPO 2026\u2019ya damga vuran T\u00fcrk firmalar\u0131, Rus pazar\u0131nda \u2018kalite\u2019 \u00e7\u0131tas\u0131n\u0131 y\u00fckseltiyor. 33\u2019\u00fcnc\u00fc kez kap\u0131lar\u0131n\u0131 a\u00e7an fuara T\u00fcrkiye\u2019den 70 firma kat\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":33872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[705,1619,154,517,197],"class_list":["post-33871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-gida","tag-kalite","tag-rusya","tag-turk","tag-turkiye"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/33871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=33871"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/33871\/revisions"}],"predecessor-version":[{"id":33875,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/33871\/revisions\/33875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/33872"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=33871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=33871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=33871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}