Minycenter ile Beykoz \u00dcniversitesi aras\u0131nda, akademi ile i\u015f d\u00fcnyas\u0131 aras\u0131ndaki etkile\u015fimi art\u0131rmay\u0131 ama\u00e7layan kurumsal i\u015f birli\u011fi protokol\u00fc imzaland\u0131. S\u00f6z konusu anla\u015fma kapsam\u0131nda, \u00f6\u011frencilerin g\u00fcncel sekt\u00f6r dinamikleriyle daha yak\u0131n temas kurmas\u0131n\u0131 sa\u011flayacak ortak \u00e7al\u0131\u015fmalar\u0131n geli\u015ftirilmesi hedefleniyor.<\/b><\/p>\n
Beykoz \u00dcniversitesi \u0130\u015fletme Markal\u0131 Dersler program\u0131 kapsam\u0131nda anla\u015fma yap\u0131lan dersin ad\u0131, \u201cStrategies and Management of E-Commerce with Minycenter\u201d markal\u0131 ders oldu. Markal\u0131 ders modeli sayesinde teorik altyap\u0131 korunurken, sekt\u00f6r temsilcilerinin katk\u0131lar\u0131yla ders i\u00e7erikleri pratik deneyimlerle destekleniyor. Program kapsam\u0131nda \u00f6\u011frenciler; e-ticaret y\u00f6netimi, dijital pazarlama stratejileri ve g\u00fcncel i\u015f modellerini ger\u00e7ek sekt\u00f6r \u00f6rnekleri \u00fczerinden inceleme f\u0131rsat\u0131 elde ediyor.<\/p>\n
\u0130mza t\u00f6renine Minycenter\u2019\u0131 temsilen E-Ticaret & Pazarlama Grup Direkt\u00f6r\u00fc Necmi Kahraman ile K\u0131demli Pazarlama Y\u00f6neticisi Tolga Karl\u0131 kat\u0131ld\u0131. Beykoz \u00dcniversitesi ad\u0131na ise \u0130\u015fletme ve Y\u00f6netim Bilimleri Fak\u00fcltesi Dekan\u0131 Prof. Dr. \u0130lker K\u0131ymetli \u015een, Dekan Yard\u0131mc\u0131lar\u0131 Prof. Dr. A. Murat K\u00f6seo\u011flu ve Dr. \u00d6\u011fr. \u00dcyesi \u00d6zg\u00fcr Bur\u00e7ak G\u00fcrsoy, Uluslararas\u0131 Ticaret ve Finansman B\u00f6l\u00fcm Ba\u015fkan\u0131 Dr. \u00d6\u011fr. \u00dcyesi Neslihan Balc\u0131 Varol ile B\u2019Partners Koordinat\u00f6r\u00fc Dr. \u00d6\u011fr. \u00dcyesi Aysun Varan t\u00f6rende yer ald\u0131.<\/p>\n
Minycenter E-Ticaret & Pazarlama Grup Direkt\u00f6r\u00fc Necmi Kahraman<\/b>, i\u015f birli\u011fine ili\u015fkin de\u011ferlendirmesinde \u015fu ifadeleri kulland\u0131: \u201cE-ticaret ekosistemi her ge\u00e7en g\u00fcn daha h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcrken, gen\u00e7 yeteneklerin yaln\u0131zca teorik bilgiyle de\u011fil ger\u00e7ek sekt\u00f6r deneyimiyle yeti\u015fmesi b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Beykoz \u00dcniversitesi ile hayata ge\u00e7irilen bu i\u015f birli\u011fi sayesinde \u00f6\u011frencilerin g\u00fcncel dijital pazarlama yakla\u015f\u0131mlar\u0131n\u0131 ve e-ticaret stratejilerini uygulamal\u0131 \u00f6rneklerle deneyimlemesine katk\u0131 sunmay\u0131 hedefliyoruz. Akademi ile sekt\u00f6r aras\u0131nda kurulan bu g\u00fc\u00e7l\u00fc ba\u011f\u0131n, gelece\u011fin profesyonellerine ilham verecek s\u00fcrd\u00fcr\u00fclebilir bir de\u011fer yarataca\u011f\u0131na inan\u0131yoruz.\u201d<\/p>\n
Ger\u00e7ek sekt\u00f6r deneyiminin akademik e\u011fitimle bulu\u015fmas\u0131n\u0131 ama\u00e7layan bu i\u015f birli\u011fi, \u00f6\u011frencilerin mesleki yetkinliklerini geli\u015ftirmeye katk\u0131 sunarken; \u00fcniversite\u2013sekt\u00f6r entegrasyonuna y\u00f6nelik s\u00fcrd\u00fcr\u00fclebilir projelerin de \u00f6n\u00fcn\u00fc a\u00e7may\u0131 hedefliyor.<\/p>\n
Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"
Minycenter ile Beykoz \u00dcniversitesi aras\u0131nda, akademi ile i\u015f d\u00fcnyas\u0131 aras\u0131ndaki etkile\u015fimi art\u0131rmay\u0131 ama\u00e7layan kurumsal i\u015f birli\u011fi protokol\u00fc imzaland\u0131.<\/p>\n","protected":false},"author":1,"featured_media":38466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1429,1372,395,5446,502],"class_list":["post-38465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ders","tag-e-ticaret","tag-is","tag-pazarlama","tag-sektor"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/38465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=38465"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/38465\/revisions"}],"predecessor-version":[{"id":38467,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/38465\/revisions\/38467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/38466"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=38465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=38465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=38465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}