\u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi, toplumsal katk\u0131 ve bilim ileti\u015fimi misyonu kapsam\u0131nda d\u00fczenledi\u011fi Toplum \u0130\u00e7in \u0130leti\u015fim E\u011fitim Seminerlerinin be\u015fincisi ger\u00e7ekle\u015ftirdi. \u201cBilin\u00e7li T\u00fcketici Olmak: Sat\u0131n Alman\u0131n P\u00fcf Noktalar\u0131\u201d ba\u015fl\u0131\u011f\u0131yla \u00e7evrimi\u00e7i d\u00fczenlenen seminere yo\u011fun kat\u0131l\u0131m sa\u011fland\u0131.<\/p>\n
Pandemi sonras\u0131 t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 daha fazla sorgulanmaya ba\u015fland\u0131<\/strong><\/p>\n Seminerin konu\u015fmac\u0131s\u0131, \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm Ba\u015fkan\u0131 Prof. Dr. \u00d6zg\u00fcl Da\u011fl\u0131 oldu. Konu\u015fmas\u0131na, \u201cParan\u0131z\u0131n, zaman\u0131n\u0131z\u0131n ve gezegenimizin kontrol\u00fcn\u00fc ele alma zaman\u0131\u201d s\u00f6zleriyle ba\u015flayan Prof. Dr. Da\u011fl\u0131, pandemi sonras\u0131 d\u00f6nemde t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131n daha fazla sorgulanmaya ba\u015fland\u0131\u011f\u0131n\u0131 ifade etti. Kaynaklar\u0131n s\u0131n\u0131rl\u0131 oldu\u011funa dikkat \u00e7eken Prof. Dr. Da\u011fl\u0131, bilin\u00e7siz t\u00fcketimin \u00e7evreye, atmosfere ve do\u011fal kaynaklara zarar verdi\u011fini belirtti.<\/p>\n Al\u0131\u015fveri\u015f art\u0131k bir deneyim alan\u0131<\/strong><\/p>\n G\u00fcn\u00fcm\u00fczde al\u0131\u015fveri\u015fin yaln\u0131zca bir ihtiya\u00e7 giderme davran\u0131\u015f\u0131 olmaktan \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Prof. Dr. Da\u011fl\u0131, modern t\u00fcketici deneyiminin duygusal bir boyut kazand\u0131\u011f\u0131n\u0131 dile getirdi. Al\u0131\u015fveri\u015fin, bir\u00e7ok ki\u015fi i\u00e7in \u201cduygusal bo\u015fluk doldurma arac\u0131\u201d haline geldi\u011fini ifade eden Prof. Dr. Da\u011fl\u0131, bu durumun t\u00fcketim k\u00fclt\u00fcr\u00fcyle do\u011frudan ili\u015fkili oldu\u011funu kaydetti.<\/p>\n \u201cT\u00fcketim k\u00fclt\u00fcr\u00fcnde \u2018t\u00fcketti\u011fin kadar vars\u0131n\u2019 anlay\u0131\u015f\u0131 h\u00e2kim\u201d diyen Da\u011fl\u0131, bu yakla\u015f\u0131m\u0131n toplumsal etkilerinin sorgulanmas\u0131 gerekti\u011fini, bilin\u00e7li t\u00fcketimin, bireyin neden ve ne kadar t\u00fcketti\u011fini fark etmesiyle m\u00fcmk\u00fcn olabilece\u011fini belirtti.<\/p>\n H\u0131z ve haz \u00e7a\u011f\u0131nda t\u00fcketim<\/strong><\/p>\n G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131n\u0131n h\u0131z ve haz odakl\u0131 bir yap\u0131ya sahip oldu\u011funa dikkat \u00e7eken Da\u011fl\u0131, teknolojiyle birlikte ekranlar\u0131n hayat\u0131n merkezine yerle\u015fti\u011fini s\u00f6yledi. T\u00fcketicilerin bu ekranlardan h\u0131z ve anl\u0131k tatmin bekledi\u011fini belirten Prof. Dr. Da\u011fl\u0131, bilin\u00e7li t\u00fcketimin yaln\u0131zca para biriktirmek anlam\u0131na gelmedi\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n Bilin\u00e7li t\u00fcketimin; zaman\u0131, psikolojiyi ve \u00e7evresel kaynaklar\u0131 do\u011fru y\u00f6netmeyi de kapsad\u0131\u011f\u0131n\u0131 ifade eden Prof. Dr. Da\u011fl\u0131, \u201cHedef, t\u00fcketimin nesnesi de\u011fil \u00f6znesi olabilmek\u201d dedi.<\/p>\n Sat\u0131n alma davran\u0131\u015f\u0131n\u0131n psikolojisi<\/strong><\/p>\n Sat\u0131n alma d\u00fcrt\u00fcs\u00fcn\u00fcn arkas\u0131nda n\u00f6rolojik s\u00fcre\u00e7lerin de bulundu\u011funu belirten Prof. Dr. Da\u011fl\u0131, al\u0131\u015fveri\u015f s\u0131ras\u0131nda beyinde dopamin salg\u0131land\u0131\u011f\u0131n\u0131 ve bu durumun k\u0131sa s\u00fcreli mutluluk hissi yaratt\u0131\u011f\u0131n\u0131, \u00f6zellikle \u00fcr\u00fcn\u00fcn hayal edilmesi ve beklenmesi s\u00fcrecinde dopamin d\u00fczeyinin artt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n \u201cYaln\u0131zl\u0131k, stres ve can s\u0131k\u0131nt\u0131s\u0131 gibi duygular, \u2018terapi ama\u00e7l\u0131 al\u0131\u015fveri\u015fi\u2019 tetikleyebiliyor\u201d diyen Prof. Dr. Da\u011fl\u0131, algoritmalar\u0131n t\u00fcketicilerin zay\u0131f anlar\u0131n\u0131 analiz ederek pazarlama ku\u015fatmas\u0131 olu\u015fturdu\u011funu dile getirdi.<\/p>\n Pazarlama tuzaklar\u0131na dikkat!<\/strong><\/p>\n Fiyatland\u0131rma stratejileri ve alg\u0131 y\u00f6netimi konular\u0131na da de\u011finen Prof. Dr. Da\u011fl\u0131, indirimlerin ve kampanyalar\u0131n beyinde \u201ckazanma hissi\u201d olu\u015fturdu\u011funu, sat\u0131n alma s\u00fcre\u00e7lerinde, mant\u0131kl\u0131 karar verme merkezi olan prefrontal korteks ile duygusal tepkilerden sorumlu amigdala aras\u0131nda bir denge m\u00fccadelesi ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n \u201cK\u0131tl\u0131k ve aciliyet ilkesi, \u2018hemen sat\u0131n almal\u0131y\u0131m\u2019 duygusunu k\u00f6r\u00fckl\u00fcyor\u201d diyen Prof. Dr. Da\u011fl\u0131, bu s\u00fcrecin medya ve dijital platformlar arac\u0131l\u0131\u011f\u0131yla s\u00fcrekli yeniden \u00fcretildi\u011fine dikkat \u00e7ekti. Prof. Dr. Da\u011fl\u0131, \u201c\u2018Son \u00fc\u00e7 \u00fcr\u00fcn\u2019, \u2018s\u00fcreniz doluyor\u2019 gibi uyar\u0131lar, t\u00fcketicide kayg\u0131 yarat\u0131yor. Bu durum \u2018f\u0131rsat\u0131 ka\u00e7\u0131rma korkusu\u2019, yani FOMO\u2019yu tetikliyor ve bireyi h\u0131zl\u0131 karar almaya itiyor\u201d ifadelerini kulland\u0131.<\/p>\n Duyular \u00fczerinden sat\u0131n alma davran\u0131\u015f\u0131 \u015fekilleniyor<\/strong><\/p>\n Duyusal pazarlaman\u0131n sat\u0131n alma s\u00fcre\u00e7lerindeki etkisine de de\u011finen Prof. Dr. Da\u011fl\u0131, al\u0131\u015fveri\u015f ortamlar\u0131n\u0131n bilin\u00e7li olarak tasarland\u0131\u011f\u0131n\u0131 belirtti. \u201cMa\u011faza i\u00e7indeki m\u00fczikten kokuya, raf d\u00fczeninden g\u00f6rsel tasar\u0131ma kadar her unsur sat\u0131n alma davran\u0131\u015f\u0131n\u0131 etkilemek \u00fczere kurgulan\u0131yor. Dijital ortamda ise bu deneyimi web siteleri ve e-ticaret platformlar\u0131 \u00fcstleniyor\u201d dedi.<\/p>\n Sat\u0131n alma s\u00fcrecinin yaln\u0131zca reklamlardan ibaret olmad\u0131\u011f\u0131n\u0131 vurgulayan Prof. Dr. Da\u011fl\u0131, \u201cBurada b\u00fct\u00fcnle\u015fik pazarlama ileti\u015fiminden s\u00f6z ediyoruz. Reklam, fiyat, dijital i\u00e7erik, influencer \u00f6nerileri ve kullan\u0131c\u0131 deneyimleri bir b\u00fct\u00fcn olarak t\u00fcketici davran\u0131\u015f\u0131n\u0131 \u015fekillendiriyor\u201d diye konu\u015ftu.<\/p>\n Bilgi ve artan eri\u015fimle manip\u00fclasyonun h\u0131z\u0131 da artt\u0131\u00a0<\/strong><\/p>\n T\u00fcketici kavram\u0131na da a\u00e7\u0131kl\u0131k getiren Prof. Dr. Da\u011fl\u0131, nihai t\u00fcketicinin ekonomik zincirin son halkas\u0131nda yer ald\u0131\u011f\u0131n\u0131 ve \u00fcr\u00fcn\u00fc ticari bir ama\u00e7 g\u00fctmeden sat\u0131n ald\u0131\u011f\u0131n\u0131 ifade etti. Prof. Dr. Da\u011fl\u0131, \u201cBir avukat\u0131n evine ald\u0131\u011f\u0131 televizyon t\u00fcketici i\u015flemidir; ancak ofisine ald\u0131\u011f\u0131 bilgisayar ticari faaliyet kapsam\u0131nda de\u011ferlendirilir\u201d \u00f6rne\u011fini verdi.<\/p>\n Bilgiye eri\u015fimin kolayla\u015fmas\u0131n\u0131n yeni bir sorunu beraberinde getirdi\u011fini belirten Prof. Dr. Da\u011fl\u0131, \u201cEskiden sorun bilgi eksikli\u011fiydi, bug\u00fcn ise bilgi kirlili\u011fi ve manip\u00fclasyon. Devasa bir veri y\u0131\u011f\u0131n\u0131yla kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Hangisinin ger\u00e7ek bilgi, hangisinin alg\u0131 y\u00f6netimi oldu\u011funu ay\u0131rt etmek ciddi bir zihinsel \u00e7aba gerektiriyor\u201d \u015feklinde konu\u015ftu.<\/p>\n Bu durumu \u201cmodern t\u00fcketicinin paradoksu\u201d olarak tan\u0131mlayan Prof. Dr. Da\u011fl\u0131, \u201cBilgiye eri\u015fim h\u0131zland\u0131k\u00e7a, reklamlar\u0131n ve pazarlama tekniklerinin manip\u00fclasyon h\u0131z\u0131 da artt\u0131. Bu, dijital \u00e7a\u011f\u0131n en b\u00fcy\u00fck ironilerinden biri\u201d ifadelerini kulland\u0131.<\/p>\n \u00a0<\/p>\n Algoritmalar en zay\u0131f an\u0131 hedefliyor<\/strong><\/p>\n Algoritmik ku\u015fatmaya dikkat \u00e7eken Prof. Dr. Da\u011fl\u0131, \u201cArama ge\u00e7mi\u015fimiz sayesinde reklamlar bizi en zay\u0131f an\u0131m\u0131zda yakalayabiliyor. Gece yar\u0131s\u0131 kar\u015f\u0131n\u0131za \u00e7\u0131kan bir yemek reklam\u0131 tesad\u00fcf de\u011fil\u201d dedi. N\u00f6ropazarlama uygulamalar\u0131na da de\u011finen Prof. Dr. Da\u011fl\u0131, \u201cHangi rengin, hangi kelimenin ya da hangi sesin \u2018sat\u0131n al\u2019 butonuna bast\u0131rd\u0131\u011f\u0131n\u0131 art\u0131k biliyorlar\u201d \u015feklinde konu\u015ftu.<\/p>\n Web sitelerinde kullan\u0131lan \u201ckaranl\u0131k modellerin\u201d de alt\u0131n\u0131 \u00e7izen Prof. Dr. Da\u011fl\u0131, \u201cSepetten \u00fcr\u00fcn \u00e7\u0131karman\u0131n zorla\u015ft\u0131r\u0131lmas\u0131, sahte stok saya\u00e7lar\u0131 gibi uygulamalar t\u00fcketiciyi d\u00fcrt\u00fcsel sat\u0131n almaya y\u00f6neltiyor\u201d diye konu\u015ftu.<\/p>\n Reklam ikna eder, manip\u00fcle etmez!<\/strong><\/p>\n Reklamc\u0131l\u0131\u011f\u0131n etik boyutuna vurgu yapan Prof. Dr. Da\u011fl\u0131, \u201cReklam ikna eder, manip\u00fcle etmez. Ancak t\u00fcketiciler manip\u00fcle olabildi\u011fi i\u00e7in bug\u00fcn bilin\u00e7li t\u00fcketimi konu\u015fmak zorunda kal\u0131yoruz\u201d ifadelerini kulland\u0131.<\/p>\n Influencer pazarlamas\u0131na da de\u011finen Prof. Dr. Da\u011fl\u0131, \u201cReklam, reklam gibi kokmad\u0131\u011f\u0131nda daha etkili oluyor. Bir arkada\u015f tavsiyesi gibi sunulan i\u00e7erikler ele\u015ftirel s\u00fczgeci a\u015fabiliyor\u201d dedi.<\/p>\n \u201cDur, d\u00fc\u015f\u00fcn\u201d \u00e7a\u011fr\u0131s\u0131<\/strong><\/p>\n Bilin\u00e7li t\u00fcketici olman\u0131n temel ad\u0131mlar\u0131n\u0131 da payla\u015fan Prof. Dr. Da\u011fl\u0131, sat\u0131n alma \u00f6ncesinde mutlaka bir \u201cdur, d\u00fc\u015f\u00fcn\u201d a\u015famas\u0131n\u0131n gerekti\u011fini s\u00f6yledi. \u201c\u2019Ger\u00e7ekten ihtiyac\u0131m var m\u0131, yoksa sadece moralim mi bozuk?\u2019 sorusu \u00e7ok g\u00fc\u00e7l\u00fc bir duygusal filtredir\u201d diyen Prof. Dr. Da\u011fl\u0131, 30 g\u00fcn kural\u0131, fiyat ge\u00e7mi\u015fi takibi, kullan\u0131c\u0131 yorumlar\u0131n\u0131n detayl\u0131 incelenmesi ve envanter kontrol\u00fc gibi y\u00f6ntemleri \u00f6nerdi.<\/p>\n D\u00fcrt\u00fcsel t\u00fcketici ile bilin\u00e7li t\u00fcketici aras\u0131ndaki farklara da de\u011finen Prof. Dr. Da\u011fl\u0131, \u201cD\u00fcrt\u00fcsel t\u00fcketici anl\u0131k haz pe\u015findedir ve \u00e7o\u011fu zaman pi\u015fmanl\u0131k ya\u015far. Bilin\u00e7li t\u00fcketici ise ara\u015ft\u0131r\u0131r, sorgular ve uzun vadeli tatmin ya\u015far\u201d diye konu\u015ftu.<\/p>\n Sat\u0131n alma sonras\u0131 da s\u00fcrecin par\u00e7as\u0131<\/strong><\/p>\n Sat\u0131n alma sonras\u0131n\u0131n da bilin\u00e7li t\u00fcketimin \u00f6nemli bir a\u015famas\u0131 oldu\u011funu vurgulayan Prof. Dr. Da\u011fl\u0131, \u201cBeklentiyle ger\u00e7ek \u00f6rt\u00fc\u015fm\u00fcyorsa cayma hakk\u0131n\u0131z\u0131 kullan\u0131n. \u2018Belki al\u0131\u015f\u0131r\u0131m\u2019 demeyin. Bu bir t\u00fcketici hakk\u0131d\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n \u00dcr\u00fcn kullan\u0131m k\u0131lavuzlar\u0131n\u0131n incelenmesi ve deneyimlerin payla\u015f\u0131lmas\u0131n\u0131n hem bireysel memnuniyeti hem de toplumsal fark\u0131ndal\u0131\u011f\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 belirten Prof. Dr. Da\u011fl\u0131, bilin\u00e7li t\u00fcketimin yaln\u0131zca bireysel de\u011fil, toplumsal bir sorumluluk oldu\u011funa dikkat \u00e7ekti.<\/p>\n Tek t\u0131kla \u00f6deme kolayla\u015f\u0131yor, harcama kontrol\u00fc zorla\u015f\u0131yor!<\/strong><\/p>\n Prof. Dr. \u00d6zg\u00fcl Da\u011fl\u0131, dijital \u00e7a\u011fda t\u00fcketim davran\u0131\u015flar\u0131n\u0131n d\u00f6n\u00fc\u015f\u00fcm\u00fcne dikkat \u00e7ekerek, \u00f6zellikle son d\u00f6nemde bilimsel \u00e7al\u0131\u015fmalarda \u00f6ne \u00e7\u0131kan \u201cinfinite scrolling\u201d (sonsuz kayd\u0131rma) kavram\u0131n\u0131n, bireyleri s\u00fcrekli bir aray\u0131\u015f ve sat\u0131n alma d\u00f6ng\u00fcs\u00fc i\u00e7inde tuttu\u011funu vurgulad\u0131. Prof. Dr. Da\u011fl\u0131, \u201cBu kavram asl\u0131nda bireyin hi\u00e7 durmadan t\u00fcketmeye y\u00f6nlendirilmesi anlam\u0131na geliyor. Algoritmalar\u0131n g\u00fcc\u00fc ve sosyal medya reklamlar\u0131n\u0131n ki\u015fiselle\u015ftirilmi\u015f yap\u0131s\u0131, bu s\u00fcreci daha da h\u0131zland\u0131r\u0131yor\u201d dedi.<\/p>\n Tek t\u0131kla \u00f6deme sistemlerinin \u00e7o\u011fu zaman kolayl\u0131k olarak sunuldu\u011funu ancak harcama kontrol\u00fcn\u00fc zorla\u015ft\u0131rd\u0131\u011f\u0131na dikkat \u00e7eken Prof. Dr. Da\u011fl\u0131, influencer pazarlamas\u0131 ve dijital vitrinlerin, bireylerin bilin\u00e7li t\u00fcketici olma yolculu\u011funun \u00f6n\u00fcne ge\u00e7ebildi\u011fini belirtti. Prof. Dr. Da\u011fl\u0131, \u201cG\u00f6rd\u00fc\u011f\u00fcn\u00fcz her \u015feye sahip olma arzusu, t\u00fcketim d\u00fcrt\u00fcm\u00fcz\u00fc k\u00f6r\u00fckl\u00fcyor\u201d ifadelerini kulland\u0131.<\/p>\n Ucuz olan pahal\u0131d\u0131r!<\/strong><\/p>\n \u00dcr\u00fcn kalitesinin nicelikten daha \u00f6nemli oldu\u011funu vurgulayan Prof. Dr. Da\u011fl\u0131, \u201cUcuz olan asl\u0131nda pahal\u0131d\u0131r s\u00f6z\u00fc bo\u015funa s\u00f6ylenmemi\u015ftir. Uzun \u00f6m\u00fcrl\u00fc, kaliteli ve \u00e7evreye duyarl\u0131 \u00fcr\u00fcnler tercih edilmelidir\u201d dedi.<\/p>\n Bilin\u00e7li t\u00fcketicinin bir \u201cmanifestosu\u201d olabilece\u011fini dile getiren Da\u011fl\u0131, bu manifestoyu \u201cAz ama \u00f6z almak, niceli\u011fe de\u011fil niteli\u011fe odaklanmak, kontrol\u00fcn sizde oldu\u011funun fark\u0131na varmak ve pazarlama stratejilerinin sizi her zaman y\u00f6netmesine izin vermemek.\u201d \u015feklinde dile getirdi.<\/p>\n Reklamlarda d\u00fcr\u00fcstl\u00fck ve \u015feffafl\u0131k esast\u0131r<\/strong><\/p>\n Bilin\u00e7li t\u00fcketicinin haklar\u0131n\u0131 bilmesi gerekti\u011fini ifade eden Prof. Dr. Da\u011fl\u0131, cayma hakk\u0131, fatura ve garanti belgelerinin saklanmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekti. Aldat\u0131c\u0131 reklamlara kar\u015f\u0131 uyar\u0131larda bulunan Prof. Dr. Da\u011fl\u0131, \u201cReklam Kurulu tan\u0131m\u0131na g\u00f6re t\u00fcketiciyi aldatan, bilgi eksikli\u011fini istismar eden ve can g\u00fcvenli\u011fini tehlikeye atan reklamlar aldat\u0131c\u0131 kabul edilir. Reklamlarda d\u00fcr\u00fcstl\u00fck ve \u015feffafl\u0131k esast\u0131r\u201d dedi.<\/p>\n Sahte indirimler, eksik bilgilendirme, abart\u0131l\u0131 vaatler, bilimsel temeli olmayan sa\u011fl\u0131k beyanlar\u0131, g\u00f6rsel yan\u0131ltmalar ve dijital tuzaklar\u0131n en yayg\u0131n aldat\u0131c\u0131 reklam t\u00fcrleri oldu\u011funu belirten Prof. Dr. Da\u011fl\u0131, \u00f6zellikle influencer i\u015f birlikleri ve karanl\u0131k tasar\u0131mlara kar\u015f\u0131 t\u00fcketicilerin dikkatli olmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n Yan\u0131lt\u0131c\u0131 reklamlara kar\u015f\u0131 Reklam Kurulu\u2019na ba\u015fvurabilirsiniz<\/strong><\/p>\n T\u00fcketicilerin korunma mekanizmalar\u0131na ili\u015fkin bilgi veren Prof. Dr. Da\u011fl\u0131, \u201cYan\u0131lt\u0131c\u0131 reklamlara kar\u015f\u0131 Reklam Kurulu\u2019na ba\u015fvurabilirsiniz. E-Devlet \u00fczerinden bu i\u015flemler yap\u0131labiliyor. T\u00fcketici Hakem Heyetleri ve C\u0130MER de \u00f6nemli ba\u015fvuru kanallar\u0131d\u0131r\u201d dedi.<\/p>\n Prof. Dr. Da\u011fl\u0131, aldat\u0131c\u0131 reklamla sat\u0131n al\u0131nan \u00fcr\u00fcnlerin ay\u0131pl\u0131 mal kapsam\u0131nda de\u011ferlendirildi\u011fini ve iade, de\u011fi\u015fim ile tazminat hakk\u0131 do\u011fdu\u011funu hat\u0131rlatarak, \u201cSat\u0131n ald\u0131\u011f\u0131n\u0131z her \u015fey, hayat\u0131n\u0131zdan verdi\u011finiz bir zaman dilimidir. Zaman\u0131n\u0131z\u0131 neye harcad\u0131\u011f\u0131n\u0131za dikkat edin ve haklar\u0131n\u0131z\u0131 bilin\u201d \u015feklinde s\u00f6zlerini tamamlad\u0131.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" \u00dcsk\u00fcdar \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi, toplumsal katk\u0131 ve bilim ileti\u015fimi misyonu kapsam\u0131nda d\u00fczenledi\u011fi Toplum \u0130\u00e7in \u0130leti\u015fim E\u011fitim Seminerlerinin be\u015fincisi ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":1,"featured_media":40715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[671,561,1506,1143,2445],"class_list":["post-40714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saglik","tag-dikkat","tag-ifade","tag-reklam","tag-tuketici","tag-tuketim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/40714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=40714"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/40714\/revisions"}],"predecessor-version":[{"id":40716,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/40714\/revisions\/40716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/40715"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=40714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=40714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=40714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}