Havac\u0131l\u0131ktan kruvaziyere, yumu\u015fak g\u00fc\u00e7ten wellness\u2019e, s\u00fcrd\u00fcr\u00fclebilirlikten T\u00fcrk dizilerine kadar geni\u015f bir yelpazede geli\u015fim f\u0131rsatlar\u0131 ve b\u00fcy\u00fcme hedeflerinin payla\u015f\u0131ld\u0131\u011f\u0131 forumda; dijitalle\u015fme, mavi ekonomi ve l\u00fcks segmentteki d\u00f6n\u00fc\u015f\u00fcme dikkat \u00e7ekildi.\u00a0<\/p>\n
D\u00fcnya turizminin \u00f6nde gelen isimleri; T\u00fcrkiye’nin k\u00fcresel \u00f6l\u00e7ekteki ilk d\u00f6rt oyuncu aras\u0131ndaki yerini sa\u011flamla\u015ft\u0131rmak ve geli\u015ftirmek i\u00e7in sezonun 12 aya yay\u0131lmas\u0131 ve dijitalle\u015fmenin operasyonel s\u00fcre\u00e7lere entegre edilmesi gereklili\u011fini ortaya koydu. Forumda markala\u015fma, dijitalle\u015fme, s\u00fcrd\u00fcr\u00fclebilirlik, yumu\u015fak g\u00fc\u00e7 ve insan odakl\u0131 d\u00f6n\u00fc\u015f\u00fcm, turizmdeki stratejik ba\u015fl\u0131klar olarak \u00f6ne \u00e7\u0131kt\u0131.\u00a0<\/p>\n
OTURUMLARDA \u00d6NE \u00c7IKAN A\u015eLIKLAR <\/strong><\/p>\n -Kruvaziyer turizmde Galataport ve \u0130stanbul Havaliman\u0131 ile kamu, \u00f6zel sekt\u00f6r ve STK g\u00fc\u00e7 birli\u011finde pandemi sonras\u0131 kaydedilen h\u0131zl\u0131 toparlanmayla T\u00fcrkiye fark yaratt\u0131.\u00a0<\/p>\n -Orient Express, 67 vagonluk restore edilmi\u015f trenle 2027 sonu itibar\u0131yla Paris ve \u0130stanbul\u2019u birbirine ba\u011flayacak.<\/p>\n -T\u00fcrk havac\u0131l\u0131\u011f\u0131, THY, Pegasus ve SunExpress ile tarih yazd\u0131; 800 ticari u\u00e7akl\u0131k filomuz 10 y\u0131l i\u00e7inde ikiye katlanabilir. D\u00fcnya hava yolcu say\u0131s\u0131 2053\u2019te 22 milyara \u00e7\u0131kaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.\u00a0<\/p>\n T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (TTYD) ev sahipli\u011finde; T.C. Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m Ofisi, T.C. K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 ve D\u00fcnya Seyahat ve Turizm Konseyi (WTTC) stratejik ortakl\u0131\u011f\u0131nda, T\u00fcrkiye \u0130\u015f Bankas\u0131\u2019n\u0131n ana sponsorlu\u011funda d\u00fczenlenen Turizm Yat\u0131r\u0131m Forumu (Tourism Investment Forum) – TIF 2026\u2019n\u0131n ikinci g\u00fcn\u00fc de, d\u00fcnya turizminin \u00f6nde gelen isimlerinin kat\u0131l\u0131m\u0131yla yo\u011fun ve verimli oturumlara sahne oldu.<\/p>\n \u201cT\u00dcRK TUR\u0130ZM\u0130N\u0130N ASIL MUC\u0130ZES\u0130 \u0130NSANINDA YATIYOR\u201d<\/strong><\/p>\n Gazeteci \u00d6zlem Do\u011faner\u2019in moderat\u00f6r\u00fc oldu\u011fu \u201c\u00d6zet ve Temel \u00c7\u0131kar\u0131mlar: \u00c7er\u00e7evenin Olu\u015fturulmas\u0131\u201d <\/em><\/b>ba\u015fl\u0131kl\u0131 forumun ikinci g\u00fcn a\u00e7\u0131l\u0131\u015f panelinde konu\u015fan Oya Narin, TIF\u2019in her y\u0131l artan uluslararas\u0131 ilgiyle b\u00fcy\u00fcd\u00fc\u011f\u00fcne dikkat \u00e7ekti.\u00a0<\/p>\n K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy\u2019un T\u00fcrkiye\u2019nin turizmde art\u0131k d\u00fcnyan\u0131n ilk d\u00f6rt vazge\u00e7ilmez destinasyonundan biri oldu\u011fu y\u00f6n\u00fcndeki de\u011ferlendirmelerine de\u011finen Oya Narin, TTYD olarak, turizm yat\u0131r\u0131mc\u0131lar\u0131 olarak bu g\u00fc\u00e7l\u00fc pozisyonu korumaya ve daha da geli\u015ftirmeye y\u00f6nelik kararl\u0131l\u0131klar\u0131n\u0131 dile getirdi.\u00a0<\/p>\n TTYD Ba\u015fkan\u0131 Narin, D\u00fcnya Seyahat ve Turizm Konseyi (WTTC) Ba\u015fkan\u0131 Gloria Guevara Manzo\u2019nun T\u00fcrkiye\u2019ye y\u00f6nelik \u201cB\u00fct\u00fcn d\u00fcnya sizi takip ediyor\u201d <\/em><\/b>s\u00f6zlerinin de T\u00fcrk turizmi a\u00e7\u0131s\u0131ndan son derece k\u0131ymetli ve motive edici oldu\u011funu belirtti.\u00a0<\/p>\n T\u00fcrk turizminde yatak kapasitesi i\u00e7inde y\u00fczde 10 gibi d\u00fc\u015f\u00fck bir d\u00fczeyde olan markala\u015fmay\u0131 art\u0131rmak zorunlulu\u011funa da dikkat \u00e7eken Oya Narin, a\u00e7\u0131klamas\u0131na \u015f\u00f6yle devam etti:\u00a0<\/p>\n \u00dclkemizin turizmde her \u015feyi var: \u0130klimimiz, do\u011fam\u0131z, tarihimiz, mitolojimiz, k\u00fclt\u00fcr\u00fcm\u00fcz, gastronomimiz, denizimiz ve g\u00fcne\u015fimiz. En \u00f6nemlisi ise heyecan\u0131m\u0131z ve p\u0131r\u0131l p\u0131r\u0131l insanlar\u0131m\u0131z. \u2018Tanr\u0131 misafiri\u2019 kavram\u0131na sahip bir k\u00fclt\u00fcrden geliyoruz. Misafiri kutsal kabul eden bir anlay\u0131\u015f\u0131m\u0131z var. T\u00fcrk turizminin as\u0131l mucizesi de burada yat\u0131yor: \u0130nsan\u0131nda.<\/p>\n \u201c2027 SONUNDA \u0130K\u0130NC\u0130 OR\u0130ENT EXPRESS TREN\u0130,\u2028PAR\u0130S \u0130LE \u0130STANBUL\u2019U B\u0130RB\u0130R\u0130NE BA\u011eLAYACAK\u201d <\/strong><\/p>\n Orient Express CEO\u2019su Gilda Perez Alvarado tarihi trenin 140 y\u0131l \u00f6nce ba\u015flayan hikayesini, yeni d\u00f6nem \u00e7al\u0131\u015fmalar\u0131n\u0131 ve l\u00fcks otelcilikteki trendleri anlatt\u0131. Alvarado, Agatha Christie\u2019den Hollywood\u2019a kadar k\u00fclt\u00fcrel bir ikon haline gelen Orient Express\u2019te 67 vagonluk restore edilmi\u015f ikinci bir treninin 2027 sonu itibar\u0131yla sefere ba\u015flayarak, Paris ve \u0130stanbul\u2019u birbirine ba\u011flayaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Alvarado, 2024 y\u0131l\u0131nda 150 milyar dolara yakla\u015fan l\u00fcks otel pazar\u0131n\u0131n 2032\u2019de 370 milyar dolara \u00e7\u0131kmas\u0131n\u0131n beklenildi\u011fini de belirtti.\u00a0<\/p>\n \u201cT\u00dcRK\u0130YE, KRUVAZ\u0130YER\u2019DE KAMU, \u00d6ZEL SEKT\u00d6R VE STK \u0130\u015e B\u0130RL\u0130\u011e\u0130 \u0130LE FARK YARATTI\u201d <\/strong><\/p>\n Oturumdan \u00f6nce \u201cMavi Ekonomi\u201d<\/em><\/b> ba\u015fl\u0131kl\u0131 ana tema konu\u015fmas\u0131n\u0131 yapan Carnival Corporation\u2019un eski K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Giora Israel, \u201cKruvaziyer Turizminin Bir Sonraki Dalgas\u0131\u201d<\/em><\/b> ba\u015fl\u0131kl\u0131 oturumun moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc de \u00fcstlendi. Oturumda Viking \u00dcr\u00fcn Geli\u015ftirme Ba\u015fkan Yard\u0131mc\u0131s\u0131 Joost Ouendag, Ritz Carlton Yacht Collection Liman ve Var\u0131\u015f Noktas\u0131 Operasyonlar\u0131ndan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Spyros Almpertis, Tura Turizm Holding Ba\u015fkan & CEO\u2019su Leyla \u00d6ner ile Galataport \u0130stanbul Liman Direkt\u00f6r\u00fc Tolga Tuncay konu\u015fmac\u0131 olarak yer ald\u0131.\u00a0<\/p>\n Oturumda kruvaziyer turizmi i\u00e7in T\u00fcrkiye\u2019nin misafirperverli\u011fi ve tarihi ile olu\u015fturdu\u011fu m\u00fckemmel destinasyonlar, kruvaziyerdeki y\u00fcksek e\u011fitim ve gelir\/harcama seviyesine sahip turist profili, VIP m\u00fc\u015fteriler i\u00e7in ultra l\u00fcks kruvaziyer deneyimi gibi \u00e7arp\u0131c\u0131 ba\u015fl\u0131klar ele al\u0131nd\u0131.\u00a0<\/p>\n Leyla \u00d6ner, T\u00fcrkiye\u2019nin pandemi sonras\u0131 2021\u2019de ba\u015flayan kruvaziyer turizmindeki toparlanma s\u00fcrecinde, Galataport ve \u0130stanbul Havaliman\u0131\u2019n\u0131n b\u00fcy\u00fck etki yaratt\u0131\u011f\u0131n\u0131 belirtti. \u00d6ner, h\u0131zl\u0131 bir \u015fekilde kamu, \u00f6zel sekt\u00f6r ve t\u00fcm STK’lar\u0131n g\u00fc\u00e7lerini birle\u015ftirerek; hem destinasyon tan\u0131t\u0131m\u0131n\u0131n etkili \u015fekilde yap\u0131lmas\u0131 hem de ta\u015f\u0131mac\u0131l\u0131k, tesis ve rehber gibi di\u011fer tamamlay\u0131c\u0131 hizmetlerde kaydettikleri geli\u015fmelerle T\u00fcrkiye\u2019nin fark yaratt\u0131\u011f\u0131n\u0131 s\u00f6yledi.\u00a0<\/p>\n \u201cHAVACILI\u011eIN YEN\u0130 Y\u00dcZYILI: 2053\u2019TE 22 M\u0130LYAR YOLCU\u201d<\/strong><\/p>\n Turizm ve havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn \u00f6nemli isimleri, “Hava Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131: S\u0131rada Ne Var?”<\/em><\/b> panelinde bir araya gelerek sekt\u00f6r\u00fcn yol haritas\u0131n\u0131 \u00e7izdi. Pegasus Airlines Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mehmet Tevfik Nane\u2019nin moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen oturumda, Southwind Airlines CEO\u2019su \u015e\u00fckr\u00fc Can, TAV Airports COO\u2019su Mete Erna ve TAV G\u00fcvenlik CEO\u2019su Turgay \u015eahan konu\u015fmac\u0131 olarak yer ald\u0131lar.\u00a0<\/p>\n Oturumda; \u00fclkemize gelen her 10 turistin havayolu ile geldi\u011fi, T\u00fcrk havac\u0131l\u0131\u011f\u0131n\u0131n THY, Pegasus ve SunExpress ile tarih yazd\u0131\u011f\u0131, 800 ticari u\u00e7akl\u0131k filonun 10 y\u0131l i\u00e7inde ikiye katlanmas\u0131 beklendi\u011fi, d\u00fcnya hava yolcu say\u0131s\u0131n\u0131n 2043\u2019te 17 milyar, 2053\u2019te ise 22 milyara \u00e7\u0131kaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fc gibi \u00f6nemli konulara de\u011finildi.\u00a0<\/p>\n TUR\u0130ZMDE YEN\u0130 ROTA: \u00c7EV\u0130KL\u0130K VE D\u00d6N\u00dc\u015e\u00dcM <\/strong><\/p>\n Armin Zerunyan moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u201cOtel Yat\u0131r\u0131mlar\u0131: Trendler, Markalar ve Stratejik B\u00fcy\u00fcme\u201d<\/em><\/b> panelinde ise AZ Consultancy Kurucusu Armin Zerunyan, IHG Hotels & Resorts Geli\u015ftirme Ba\u015fkan\u0131 Kristin Thorsteinsdottir, Accor Premium Orta \u00d6l\u00e7ekli & Ekonomi MEA & T\u00fcrkiye CDO Maya Ziadeh, Hyatt Hotels G\u00fcney Avrupa Otel Geli\u015ftirme Direkt\u00f6r\u00fc Carlos Paredes Fernandez, Hilton Worldwide T\u00fcrkiye K\u0131demli Geli\u015ftirme Direkt\u00f6r\u00fc Funda Eratici ve Petra Hospitality Kurucu Ortak & Direkt\u00f6r Tasos Kotzanastassis, T\u00fcrkiye pazar\u0131n\u0131n gelece\u011fini konu\u015ftu. Oturumdaki a\u00e7\u0131klamalar Uluslararas\u0131 markalar\u0131n T\u00fcrkiye\u2019ye, zengin turizm potansiyeli paralelinde ilgi duydu\u011fu ve bu ilginin artarak devam edece\u011fi tablosunu ortaya koydu.\u00a0<\/p>\n \u201cKONAKLAMA VE TUR\u0130ZM F\u0130NANSMANINDA STRATEJ\u0130K ADIMLAR\u201d<\/strong><\/p>\n TKYB Ba\u015fkan Yard\u0131mc\u0131s\u0131 Se\u00e7il Y\u0131ld\u0131z moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen \u201cKonaklama Sekt\u00f6r\u00fcnde \u0130\u015fletme ve Yat\u0131r\u0131m Finansman\u0131\u201d<\/em><\/b> oturumunda konu\u015fmac\u0131lar; ICBC Proje Finansman\u0131 K\u0131demli Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ahmet Can Yakar, Ziraat Bank Proje Finansman\u0131 Ba\u015fkan\u0131 Berrin Mahmuto\u011flu, Ziraat Bank Proje Finansman\u0131 Ba\u015fkan\u0131 Berrin Mahmuto\u011flu, Ziraat Bank Proje Finansman\u0131 Ba\u015fkan\u0131 Berrin Mahmuto\u011flu, World Bank Group \u2013 Finans Sekt\u00f6r\u00fc G\u00f6rev Ekibi Lideri Etkin \u00d6zen ve EBRD K\u0131demli Gayrimenkul Bankac\u0131 Y\u00f6neticisi Seher G\u00fcng\u00f6r taraf\u0131ndan, turizm i\u015fletme ve finans y\u00f6netiminin sekt\u00f6r i\u00e7in ta\u015f\u0131d\u0131\u011f\u0131 stratejik de\u011fer masaya yat\u0131r\u0131ld\u0131.\u00a0<\/p>\n \u201cL\u00dcKS\u00dcN YEN\u0130 ROTASI: K\u0130\u015e\u0130YE \u00d6ZEL VE ANLAMLI YOLCULUKLAR\u201d<\/strong><\/p>\n Forbes Travel Guide CEO\u2019su ve K\u00fcresel El\u00e7isi Filip Boyen\u2019in moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen, \u201cL\u00fcksten Ya\u015fam Tarz\u0131na: Yeni Misafir Beklentileri\u201d<\/em><\/b> konulu panelde, Servotel Kurucu Orta\u011f\u0131 Ayla Heyfegil, The Peninsula \u0130stanbul Genel M\u00fcd\u00fcr\u00fc Jonathan Crook, Minor Hotels Operasyonlardan Sorumlu Genel M\u00fcd\u00fcr\u00fc Amir Golbarg ile Technogym T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO\u2019su Vittorio Zagaia turizmde l\u00fcks\u00fc konu\u015ftu.\u00a0Oturumda; konukseverli\u011fin bir numaral\u0131 kalite unsuru oldu\u011fu, l\u00fcks\u00fcn fiziksel niteliklerden \u00e7ok \u2018benim i\u00e7in tasarlanm\u0131\u015f\u2019 hissi veren hizmet, ortam ve deneyime dayand\u0131\u011f\u0131, T\u00fcrkiye\u2019nin geleneksel misafirperverli\u011fi, gastronomi, k\u00fclt\u00fcr, marinalar ba\u015fta olmak \u00fczere l\u00fcks turizm a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 avantajlar ele al\u0131nd\u0131.\u00a0<\/p>\n \u201cSEYAHAT ARTIK KE\u015e\u0130F DE\u011e\u0130L, B\u00dcT\u00dcNSEL \u0130Y\u0130 OLU\u015e YOLCULU\u011eU\u201d<\/strong><\/p>\n NG Hotels Y\u00f6netim Kurulu Ba\u015fkan\u0131 Hediye G\u00fcral G\u00fcr\u2019\u00fcn moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi \u201cWellness \u00c7a\u011f\u0131nda Turizm Yat\u0131r\u0131mlar\u0131\u201d <\/em><\/b>ba\u015fl\u0131kl\u0131 panelde Forbes Travel Guide CEO\u2019su & K\u00fcresel El\u00e7i Filip Boyen, Sunset Hospitality Group \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Carmen Bardaji, Healing Hotels of the World Kurucu & CEO\u2019su Anne Biging ve Johnson Health Tech EMEA B\u00f6lgesi Otelcilik Sat\u0131\u015flar\u0131 Direkt\u00f6r\u00fc Gary Young, turizm sekt\u00f6r\u00fcn\u00fcn y\u00fckselen trendi wellness ve longevity kavramlar\u0131n\u0131 ve bu alanlar\u0131n sekt\u00f6re katk\u0131lar\u0131n\u0131 ele ald\u0131. Bu terndin otel tasar\u0131mlar\u0131ndan \u00e7al\u0131\u015fan e\u011fitimine kadar her alan\u0131 etkiledi\u011fi, bilim destekli \u00f6l\u00e7\u00fclebilir programlar\u0131n ve ki\u015fiselle\u015ftirilmi\u015f deneyimlerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 gibi \u00f6nemli ba\u015fl\u0131klar, oturumda detaylar\u0131 ile konu\u015fuldu.\u00a0<\/p>\n \u201cMAR\u0130NALAR, TEKNELER\u0130N OTOPARKI OLMAKTAN \u00c7OK YA\u015eAM ALANI H\u00c2L\u0130NE D\u00d6ND\u00dc\u201d<\/strong><\/p>\n Naviga Publishing and Communications Corp. Kurucu Orta\u011f\u0131 Tuba Noyan moderat\u00f6rl\u00fc\u011f\u00fcndeki \u201cMarinalar\u0131n Sosyal Ya\u015fam Alanlar\u0131na D\u00f6n\u00fc\u015f\u00fcm\u00fc\u201d<\/em><\/b> adl\u0131 panelde ise Setur Marina Genel M\u00fcd\u00fcr\u00fc Emre Doruk, marina k\u00fclt\u00fcr\u00fcndeki d\u00f6n\u00fc\u015f\u00fcm\u00fc ve bunun sosyal\u2013ekonomik etkilerini konu\u015ftu. Panelde; marinalar\u0131n yaln\u0131zca teknelerin park etti\u011fi yerler olmaktan \u00e7\u0131k\u0131p, herkes i\u00e7in alternatif birer ya\u015fam alan\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc ve T\u00fcrkiye\u2019nin marinalar konusunda geli\u015febilece\u011fi \u00e7ok \u00f6nemli bir co\u011frafyaya sahip oldu\u011fu belirtildi.\u00a0<\/p>\n \u201cH\u0130KAYELER\u0130M\u0130Z PETROLDEN DAHA DE\u011eERL\u0130\u201d<\/strong><\/p>\n Contemporary \u0130stanbul Vakf\u0131 Ba\u015fkan\u0131 Ali G\u00fcreli moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirilen \u201cYumu\u015fak G\u00fc\u00e7: Sanat ve K\u00fclt\u00fcr Yoluyla De\u011fer Yaratmak\u201d<\/em><\/b> panelinde ise FarkLabs Kurucusu Ahu B\u00fcy\u00fckk\u00fc\u015fo\u011flu Serter, Ay Yap\u0131m CEO\u2019su Kerem \u00c7atay ve Zeyrek \u00c7inili Hamam Kurucu Direkt\u00f6r\u00fc Koza G\u00fcreli Yazgan; sanat, dizi sekt\u00f6r\u00fc ve k\u00fclt\u00fcrel miras\u0131n birle\u015ferek turizm i\u00e7inde nas\u0131l devasa bir “yumu\u015fak g\u00fc\u00e7”<\/em><\/b> olu\u015fturdu\u011fu \u00e7arp\u0131c\u0131 \u00f6rneklerle anlat\u0131ld\u0131.<\/p>\n \u201cSEKT\u00d6RDE PARA VE YATIRIM VAR AMA DO\u011eRU \u0130NSAN YOK\u201d<\/strong><\/p>\n \u201cKonaklama Sekt\u00f6r\u00fcnde Yetene\u011fin Gelece\u011fi\u201d panelinde konu\u015fan Les Roches CEO\u2019su Carlos Diez, sekt\u00f6r\u00fcn i\u00e7inde bulundu\u011fu ve adeta \u2018m\u00fckemmel f\u0131rt\u0131na\u2019ya d\u00f6n\u00fc\u015fen yetenek krizine vurgu yapt\u0131.<\/p>\n Diez; \u201cTurizmde para var, tesis var, ancak bunlar\u0131 i\u015fletecek kalifiye insan yok. Turizm e\u011fitim alanlar\u0131n eskiden 90\u2019\u0131 otelcili\u011fi se\u00e7erken, bu oran \u015fimdi y\u00fczde 30\u2019a d\u00fc\u015ft\u00fc. \u00d6yle bir noktaday\u0131z ki baz\u0131 \u015firketler, sadece do\u011fru insan bulamad\u0131klar\u0131 i\u00e7in b\u00fcy\u00fcme planlar\u0131n\u0131 durdurmak zorunda kal\u0131yor\u201d <\/em><\/b>a\u00e7\u0131klamas\u0131nda bulundu.\u00a0<\/p>\n \u201cMICE SEKT\u00d6R\u00dc GEL\u0130R VE \u00dcLKE TANITIMI A\u00c7ISINDAN STRATEJ\u0130K \u00d6NEME SAH\u0130P\u201d<\/strong><\/p>\n Dreamproject CEO & Y\u00f6netim Kurulu \u00dcyesi Volkan Ataman moderat\u00f6rl\u00fc\u011f\u00fcndeki \u201cEtkinlik Turizminin Gelece\u011fi: Kongre Mekanlar\u0131 ve Spor Deneyimleri\u201d<\/em><\/b> panelinde L\u00fctfi K\u0131rdar Congress and Exhibition Center Genel M\u00fcd\u00fcr\u00fc Deniz Dikkaya, ICVB Genel M\u00fcd\u00fcr\u00fc Cemil Hakan K\u0131l\u0131\u00e7 ve T\u00dcRSAB Ba\u015fkan Yard\u0131mc\u0131s\u0131 Hasan Eker, T\u00fcrkiye\u2019nin b\u00fcy\u00fcyen etkinlik turizmi pazar\u0131nda sahip oldu\u011fu potansiyeli masaya yat\u0131rd\u0131lar. Projelerin mimari a\u015famalar \u00f6ncesinde profesyonel kongre organizat\u00f6rleriyle ba\u015flamas\u0131, kongre ziyaret\u00e7ilerinin ortalama turistlere oranla yakla\u015f\u0131k 4 kat fazla harcama yapmas\u0131, daha yeni ve donan\u0131ml\u0131 otelleri ile T\u00fcrkiye\u2019nin MICE sekt\u00f6r\u00fcnde avantajl\u0131 olmas\u0131 ve \u00fclkemizde d\u00fczenlenecek kongre say\u0131s\u0131n\u0131n art\u0131r\u0131lmas\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar, panelde ele al\u0131nan konular i\u00e7inde \u00f6ne \u00e7\u0131kt\u0131.\u00a0<\/p>\n \u201cOTEL TASARIMINDA H\u0130K\u00c2YE VE DENEY\u0130M ODAKLI YAKLA\u015eIM\u201d<\/strong><\/p>\n GAD Architecture\/ Foundation Kurucusu G\u00f6khan Avc\u0131o\u011flu moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen \u201cOtel Tasar\u0131m\u0131nda Trendler: Destinasyon, Ruh, Deneyim ve \u0130\u015flev\u201d<\/em><\/b> ba\u015fl\u0131kl\u0131 oturumda, Bilgili Holding Y\u00f6netim Kurulu \u00dcyesi ve Proje Geli\u015ftirme ve \u0130n\u015faat Y\u00f6netimi Grubu Ba\u015fkan\u0131 Levent Abay, Space Architects & Designers Kurucusu Kaan \u00c7etinkaya ile Autoban Kurucu Orta\u011f\u0131 Seyhan \u00d6zdemir, yap\u0131 tasar\u0131m\u0131n\u0131n inceliklerini ve turizm deneyimine katk\u0131s\u0131n\u0131 ele ald\u0131. Panelde 20 otel, 25 bin oda kapasitesi ve 75 bin metrekarelik bir kongre merkezine sahip, kongre, spor ve longevity \u00fczerinden turizmi 12 aya yayacak bir Konakl\u0131 projesinin dahi b\u00f6lgeye 1,2 milyar dolarl\u0131k katma de\u011fer sa\u011flayaca\u011f\u0131n\u0131n vurguland\u0131\u011f\u0131 panelde, projelerin \u00e7ok titiz \u00e7al\u0131\u015fma ve 365 derecelik bir hassasiyetle tasarlanmas\u0131 gerekti\u011fi belirtildi.\u00a0<\/p>\n \u201cTUR\u0130ZMDE DENEY\u0130M, K\u0130\u015e\u0130SELLE\u015eT\u0130RME VE S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R DEST\u0130NASYONLAR\u201d<\/strong><\/p>\n \u201cPazarlamada Etkililik: Fikirleri Etkiye D\u00f6n\u00fc\u015ft\u00fcrmek\u201d<\/em><\/b> panelinde TBWA Worldwide Strateji Direkt\u00f6r\u00fc Toygun Y\u0131lmazer moderat\u00f6r\u00fc, Creative Supply Kurucu & Kreatif Direkt\u00f6r\u00fc- Youri Sawerschel ve Tatilbudur Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Mustafa Kemal \u00c7ubuk da konu\u015fmac\u0131 olarak yer ald\u0131lar. Panelde; baz\u0131 pop\u00fcler destinasyonlara yo\u011fun talep olu\u015furken, baz\u0131 destinasyonlar\u0131n ise kalabal\u0131k nedeni ile tercih edilmemesi, sofistike gezginlerin kimlikleriyle uyumlu destinasyonlar aramas\u0131, i\u015f ve tatilin birle\u015ftirilmesi, fiyat kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n belirleyici olmas\u0131, deneyim, ki\u015fiselle\u015ftirme ile s\u00fcrd\u00fcr\u00fclebilirli\u011fin \u00f6ne \u00e7\u0131kmas\u0131 gibi t\u00fcketici davran\u0131\u015flar\u0131ndaki t\u00fcm de\u011fi\u015fimler ve dijital platformlar\u0131n rol\u00fc masaya yat\u0131r\u0131ld\u0131.<\/p>\n \u201cT\u00dcRK D\u0130Z\u0130LER\u0130: 170 \u00dcLKEYE \u0130HRA\u00c7 ED\u0130LEN \u00dcCRETS\u0130Z TANITIM G\u00dcC\u00dc\u201d<\/strong><\/p>\n Av. Dr. Ayd\u0131n Orhan\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcndeki \u201cT\u00fcrk Dizileri Arac\u0131l\u0131\u011f\u0131yla Destinasyon Markala\u015fmas\u0131\u201d<\/em><\/b> oturumunda Gold Film\u2019in kurucusu Faruk Turgut ile S\u00fcre\u00e7 Film\u2019in sahibi Ali G\u00fcndo\u011fdu konu\u015fmac\u0131 olarak yer ald\u0131. Panelde, 2008 y\u0131l\u0131nda ba\u015flayan k\u00fcresel yolculu\u011fun bug\u00fcn 1 milyar izleyiciye ula\u015ft\u0131\u011f\u0131, 2024-2025 sezonunda tahminen 800 milyon dolarl\u0131k bir sat\u0131\u015f ger\u00e7ekle\u015fti\u011fi, dizi ihrac\u0131 konusunda Amerika ve \u0130ngiltere\u2019den sonra en fazla sat\u0131\u015f yapan \u00fclke olarak elde edilen tan\u0131t\u0131m, k\u00fclt\u00fcrel kazan\u0131m ve turizme katk\u0131s\u0131 masaya yat\u0131r\u0131ld\u0131.\u00a0<\/p>\n \u201cKONAKLAMA YATIRIMLARINDA SERMAYE, K\u00c2RLILIK VE D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM\u201d <\/strong><\/p>\n \u201cKonaklama Sekt\u00f6r\u00fcnde Sermaye Ak\u0131\u015flar\u0131 ve \u0130\u015flemlere Bak\u0131\u015f\u201d<\/em><\/b> oturumunda ise Access Hospitality Kurucu & Ba\u015fkan\u0131 Haluk \u00d6zdo\u011fan (moderat\u00f6r\u00fc), Ernst & Young Orta\u011f\u0131 G\u00fcn G\u00f6kkaya ve Deloitte Orta\u011f\u0131 Osman Arslan sahneye \u00e7\u0131kt\u0131. Oturumda, T\u00fcrkiye\u2019deki otel yat\u0131r\u0131mlar\u0131ndaki sermaye ak\u0131\u015flar\u0131, yat\u0131r\u0131mc\u0131 ilgisi ve dijital d\u00f6n\u00fc\u015f\u00fcm trendlerini ele ald\u0131.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrk turizminin g\u00fcndeminde \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar; Markala\u015fma,\u2028Dijitalle\u015fme, Yumu\u015fak G\u00fc\u00e7, S\u00fcrd\u00fcr\u00fclebilirlik ve \u0130nsan Kayna\u011f\u0131 oldu.<\/p>\n","protected":false},"author":1,"featured_media":40937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[986,407,502,511,517],"class_list":["post-40936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-baskani","tag-orta","tag-sektor","tag-turizm","tag-turk"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/40936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=40936"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/40936\/revisions"}],"predecessor-version":[{"id":40943,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/40936\/revisions\/40943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/40937"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=40936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=40936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=40936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![](\"https:\/\/bihavadis.com\/wp-content\/uploads\/2026\/02\/tif-2026-ikinci-gununde-turizmin-farkli-alanlarina-mercek-tutuldu-0-96mHnEN9.jpg\"\/)
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