Ramazan d\u00f6nemi ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda bu y\u0131l bir ilke imza atan B\u0130M, yepyeni bir kampanya filmiyle izleyici kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. 2026 y\u0131l\u0131 ileti\u015fim stratejisini T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki ma\u011fazalar\u0131nda ya\u015fanan \u201cger\u00e7ek hik\u00e2yeler\u201d \u00fczerine kurgulayan B\u0130M, bu yakla\u015f\u0131m\u0131n ilk \u00f6rne\u011fini Ramazan d\u00f6neminde hayata ge\u00e7irdi.<\/p>\n
Film, bir B\u0130M ma\u011fazas\u0131nda ya\u015fanan ger\u00e7ek bir olaydan ilham al\u0131yor. Ma\u011faza \u00e7al\u0131\u015fanlar\u0131yla yak\u0131n bir kom\u015fuluk ili\u015fkisi kuran bir m\u00fc\u015fterinin, onlara iftar i\u00e7in yemekler haz\u0131rlamas\u0131 \u00fczerinden geli\u015fen hik\u00e2ye; yaln\u0131zca bir marka anlat\u0131s\u0131 de\u011fil, hayat\u0131n i\u00e7inden s\u0131cak ve samimi bir payla\u015fma an\u0131n\u0131 yans\u0131t\u0131yor. B\u0130M\u2019in her mahallenin par\u00e7as\u0131 olan yakla\u015f\u0131m\u0131 ve m\u00fc\u015fterileriyle kurulan g\u00f6n\u00fcl ba\u011f\u0131 ekrana ta\u015f\u0131n\u0131yor.<\/p>\n
B\u0130M Ticaret Ba\u015fkan\u0131 Umut Baba,\u00a0<\/strong>kampanya filmine ili\u015fkin \u015fu de\u011ferlendirmede bulundu: \u201cB\u0130M olarak 2026 y\u0131l\u0131 ileti\u015fim stratejimizi, T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki ma\u011fazalar\u0131m\u0131zda ya\u015fanan \u2018ger\u00e7ek hik\u00e2yeleri\u2019 anlatmak \u00fczerine kurgulad\u0131k. \u00c7\u00fcnk\u00fc biz, yaln\u0131zca \u00fcr\u00fcnleri her eve giren ve en yayg\u0131n ziyaret edilen perakende markas\u0131 de\u011filiz; ayn\u0131 zamanda her mahallenin bir par\u00e7as\u0131y\u0131z. Ma\u011faza \u00e7al\u0131\u015fanlar\u0131m\u0131z ile m\u00fc\u015fterilerimiz aras\u0131nda al\u0131\u015fveri\u015f ili\u015fkisinin \u00f6tesine ge\u00e7en, samimiyete ve g\u00fcvene dayal\u0131 g\u00fc\u00e7l\u00fc ba\u011flar olu\u015fuyor. Bu g\u00f6n\u00fcl ba\u011f\u0131 sayesinde T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda anlat\u0131lmaya de\u011fer pek \u00e7ok hik\u00e2ye birikiyor.\u201d<\/p>\n B\u0130M\u2019<\/strong>in Ramazan d\u00f6neminde ilk kez bir kampanya filmi yay\u0131nlad\u0131\u011f\u0131n\u0131 belirten\u00a0Umut Baba<\/strong>\u00a0s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:\u00a0\u201c2026 ileti\u015fim stratejimizin ilk ad\u0131m\u0131n\u0131 Ramazan ay\u0131 ile bulu\u015fturduk. Bir\u00e7ok ma\u011fazam\u0131zda ya\u015fanan ger\u00e7ek bir olaydan ilham alarak haz\u0131rlad\u0131\u011f\u0131m\u0131z bu filmle, m\u00fc\u015fterilerimizle aram\u0131zdaki samimiyeti ve g\u00f6n\u00fcl ba\u011f\u0131n\u0131 ileti\u015fime ta\u015f\u0131d\u0131k. Bu yaln\u0131zca bir B\u0130M hik\u00e2yesi de\u011fil; Ramazan\u2019\u0131n payla\u015fma, dayan\u0131\u015fma ve birlik olma ruhunu yans\u0131tan g\u00fc\u00e7l\u00fc bir insan hik\u00e2yesi.\u201d<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":" Ramazan d\u00f6nemi ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda bu y\u0131l bir ilke imza atan B\u0130M, yepyeni bir kampanya filmiyle izleyici kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":41213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[5742,1554,1414,2009,2714],"class_list":["post-41212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bim","tag-hikaye","tag-iletisim","tag-magaza","tag-ramazan"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/41212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=41212"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/41212\/revisions"}],"predecessor-version":[{"id":41214,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/41212\/revisions\/41214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/41213"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=41212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=41212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=41212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}