{"id":41338,"date":"2026-02-22T07:15:04","date_gmt":"2026-02-22T07:15:04","guid":{"rendered":"https:\/\/bihavadis.com\/?p=41338"},"modified":"2026-02-22T07:15:04","modified_gmt":"2026-02-22T07:15:04","slug":"tuttofood-2026-hizla-buyuyen-kuresel-pazara-yanit-olarak-ucak-ici-ikram-alanina-ozel-bir-odak-sunuyor","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/22\/tuttofood-2026-hizla-buyuyen-kuresel-pazara-yanit-olarak-ucak-ici-ikram-alanina-ozel-bir-odak-sunuyor\/","title":{"rendered":"TUTTOFOOD 2026, H\u0131zla B\u00fcy\u00fcyen K\u00fcresel Pazara Yan\u0131t Olarak U\u00e7ak \u0130\u00e7i \u0130kram Alan\u0131na \u00d6zel Bir Odak Sunuyor"},"content":{"rendered":"

K\u00fcresel havayolu end\u00fcstrisinin g\u00fc\u00e7l\u00fc y\u00fckseli\u015fini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc bu d\u00f6nemde, TUTTOFOOD 2026; g\u0131da \u00fcreticileri ile uluslararas\u0131 alanda giderek b\u00fcy\u00fcyen havayolu Food & Beverage y\u00f6neticileri toplulu\u011fu aras\u0131nda do\u011frudan ba\u011flant\u0131lar kurulmas\u0131n\u0131 ama\u00e7layan, u\u00e7ak i\u00e7i ikram hizmetlerine odaklanan yeni ve \u00f6zel bir alan\u0131 hayata ge\u00e7irecek.<\/p>\n

SUBU Connect taraf\u0131ndan K\u00fcresel Havayolu \u015eirketleri \u00fczerine ger\u00e7ekle\u015ftirilen ba\u011f\u0131ms\u0131z ara\u015ft\u0131rmaya g\u00f6re, havac\u0131l\u0131k sekt\u00f6r\u00fc e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir b\u00fcy\u00fcme d\u00f6nemine giriyor.\u00a0D\u00fcnya genelinde tarifeli u\u00e7u\u015f ger\u00e7ekle\u015ftiren 700\u2019\u00fcn \u00fczerinde havayolu faaliyet g\u00f6steriyor; y\u0131lda 40\u201342 milyon u\u00e7u\u015f yap\u0131l\u0131yor ve 2025 y\u0131l\u0131nda ta\u015f\u0131nan yolcu say\u0131s\u0131n\u0131n yakla\u015f\u0131k 9,8 milyar oldu\u011fu tahmin ediliyor.\u00a0Yaln\u0131zca u\u00e7ak i\u00e7i ikram pazar\u0131 2024 y\u0131l\u0131nda 17,45 milyar dolar b\u00fcy\u00fckl\u00fc\u011fe ula\u015f\u0131rken, 2023\u20132030 d\u00f6neminde y\u00fczde 5,9 bile\u015fik y\u0131ll\u0131k b\u00fcy\u00fcme oran\u0131 (CAGR) ile 2030 y\u0131l\u0131na kadar 27,62 milyar dolara y\u00fckselmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Bu b\u00fcy\u00fcme, u\u00e7ak i\u00e7i ikram ekosistemini yeniden \u015fekillendiriyor. Turkish Airlines (T\u00fcrk Hava Yollar\u0131), Delta, United, American, Emirates, Qatar Airways, Air France, KLM, ve Singapore Airlines ba\u015fta olmak \u00fczere bir\u00e7ok b\u00fcy\u00fck k\u00fcresel havayolu \u015firketi, giderek geni\u015fleyen uluslararas\u0131 bir yolcu kitlesine hizmet veriyor. Premium hizmetlere y\u00f6nelim ise daha y\u00fcksek kaliteli yiyecek\u2013i\u00e7ecek sunumlar\u0131na ve geli\u015fmi\u015f bir yolcu deneyimine olan talebi art\u0131r\u0131yor.<\/p>\n

Bu kapsamda, TUTTOFOOD 2026, havayolu ikram sekt\u00f6r\u00fcne \u00f6zel bir odak alan\u0131n\u0131 hayata ge\u00e7irecek. Sekt\u00f6r genelinde hedefli etkile\u015fimi desteklemek \u00fczere kurgulanan bu yap\u0131; \u00f6zel bir konferans program\u0131, bir networking etkinli\u011fi ve havayolu profesyonelleri ile taze \u00fcr\u00fcnler, i\u015flenmi\u015f g\u0131dalar, haz\u0131r t\u00fcketim \u00e7\u00f6z\u00fcmleri, organik ve do\u011fal \u00fcr\u00fcnler, f\u0131r\u0131nc\u0131l\u0131k ve at\u0131\u015ft\u0131rmal\u0131klar ile \u00f6zel \u00fcr\u00fcn kategorilerinde faaliyet g\u00f6steren kat\u0131l\u0131mc\u0131lar aras\u0131nda bire bir g\u00f6r\u00fc\u015fmeler arac\u0131l\u0131\u011f\u0131yla \u015fekillenecek.<\/p>\n

Bu giri\u015fim, sekt\u00f6rde \u00f6ne \u00e7\u0131kan \u00fc\u00e7 temel dinamikle \u00f6rt\u00fc\u015f\u00fcyor:<\/p>\n

    \n
  1. Son y\u0131llarda yolcu beklentilerinin y\u00fckselmesi ve rekabet\u00e7i farkl\u0131la\u015fma ihtiyac\u0131yla birlikte, u\u00e7ak i\u00e7i yiyecek\u2013i\u00e7ecek kalitesinde kayda de\u011fer bir iyile\u015fme ya\u015fanmas\u0131.<\/li>\n
  2. \u00a0U\u00e7ak i\u00e7i ikram\u0131n, markalar\u0131n y\u00fcksek de\u011ferli t\u00fcketicilere kontroll\u00fc ve ayr\u0131cal\u0131kl\u0131 bir ortamda ula\u015fabildi\u011fi premium bir kanal olarak konumlanmas\u0131.<\/li>\n<\/ol>\n
      \n
    1. Havac\u0131l\u0131k sekt\u00f6r\u00fcnde g\u0131da hik\u00e2yele\u015ftirmecili\u011finin y\u00fckseli\u015fiyle birlikte, havayolu \u015firketlerinin \u00f6zg\u00fcnl\u00fck, k\u00f6ken, s\u00fcrd\u00fcr\u00fclebilirlik ve ak\u0131lda kal\u0131c\u0131l\u0131k unsurlar\u0131n\u0131 yans\u0131tan \u00fcr\u00fcnlere artan ilgi g\u00f6stermesi.<\/li>\n<\/ol>\n

      Sekt\u00f6r\u00fcn \u00f6nde gelen oyuncular\u0131ndan gelen ilk geri d\u00f6n\u00fc\u015fler, TUTTOFOOD\u2019un u\u00e7ak i\u00e7i ikrama odaklanan yeni yakla\u015f\u0131m\u0131na y\u00f6nelik artan ilgiyi ortaya koyuyor. Bu kapsamdaki ilk kat\u0131l\u0131mc\u0131lar aras\u0131nda; dnata Catering & Retail (\u0130rlanda, \u0130talya ve Birle\u015fik Krall\u0131k), Emirates Flight Catering (Birle\u015fik Arap Emirlikleri), Foodfolk (Avustralya), Rwandair Catering (Ruanda) ve BWG Foods Group (\u0130rlanda) yer al\u0131yor. Bu kat\u0131l\u0131m, k\u00fcresel \u00f6l\u00e7ekte catering \u015firketleri, distrib\u00fct\u00f6rler ve sat\u0131n alma ekiplerinden g\u00fc\u00e7l\u00fc bir ilgi oldu\u011funu da teyit ediyor.<\/p>\n

      11\u201314 May\u0131s tarihleri aras\u0131nda Milano\u2019da ger\u00e7ekle\u015ftirilecek TUTTOFOOD 2026, bu do\u011frultuda u\u00e7ak i\u00e7i ikram alan\u0131na \u00f6zel olarak g\u00fc\u00e7lendirilmi\u015f bir i\u00e7erik program\u0131na ev sahipli\u011fi yapacak. Program kapsam\u0131nda; 2025 y\u0131l\u0131nda 100\u2019\u00fc a\u015fk\u0131n \u00fclkeden 3.000\u2019den fazla \u00fcst d\u00fczey sat\u0131n almac\u0131y\u0131 bir araya getiren Buyers Program\u0131 b\u00fcnyesinde hedefli i\u015f e\u015fle\u015ftirme f\u0131rsatlar\u0131 sunulurken, taze, i\u015flenmi\u015f ve servise haz\u0131r \u00fcr\u00fcnlerdeki yeniliklerin sergilendi\u011fi tematik alanlar da yer alacak.<\/p>\n

      Fiere di Parma CEO\u2019su Antonio Cellie konuya ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:
      \u00a0\u201cU\u00e7ak i\u00e7i ikram, premium ve y\u00fcksek katma de\u011ferli bir kanal. Bu alandaki \u00fcst d\u00fczey al\u0131c\u0131lar\u0131n TUTTOFOOD\u2019da yer almas\u0131, fuar\u0131n geleneksel bir tar\u0131m ve g\u0131da fuar\u0131ndan k\u00fcresel \u00f6l\u00e7ekte tan\u0131nan bir g\u0131da tedarik platformuna d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn somut bir g\u00f6stergesi. TUTTOFOOD, bu sekt\u00f6r\u00fc bir araya getirerek; inovasyonun, y\u00fckselen trendlerin ve uluslararas\u0131 b\u00fcy\u00fcmenin kataliz\u00f6r\u00fc olarak konumlan\u0131yor. Bu yakla\u015f\u0131m, yeni pazar f\u0131rsatlar\u0131n\u0131 de\u011ferlendirmeye \u00e7al\u0131\u015fan ve Horeca kanal\u0131n\u0131 hedefleyen yiyecek\u2013i\u00e7ecek \u015firketlerinin tam olarak arad\u0131\u011f\u0131 \u015fey.\u201d<\/p>\n

      SUBU Connect Kurucusu ve Direkt\u00f6r\u00fc Matt McCabe ise \u015fu de\u011ferlendirmede bulundu:
      \u00a0\u201cK\u00fcresel yolcu trafi\u011finin 2043 y\u0131l\u0131na kadar 17,7 milyara, 2053 itibar\u0131yla ise 22,3 milyara ula\u015fmas\u0131n\u0131n \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fc bir ortamda, y\u00fcksek kaliteli u\u00e7ak i\u00e7i yiyecek\u2013i\u00e7ecek hizmetlerine olan talep artmaya devam edecek. Bu b\u00fcy\u00fcme, hem \u00fcreticiler hem de havayolu catering \u015firketleri i\u00e7in uzun vadeli f\u0131rsatlar yarat\u0131yor.\u201d<\/p>\n

      \u00a0<\/p>\n

      Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

      K\u00fcresel havayolu end\u00fcstrisinin g\u00fc\u00e7l\u00fc y\u00fckseli\u015fini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc bu d\u00f6nemde, TUTTOFOOD 2026; g\u0131da \u00fcreticileri ile uluslararas\u0131 alanda giderek b\u00fcy\u00fcyen havayolu Food & Beverage y\u00f6neticileri toplulu\u011fu aras\u0131nda do\u011frudan ba\u011flant\u0131lar kurulmas\u0131n\u0131 ama\u00e7layan, u\u00e7ak i\u00e7i ikram hizmetlerine odaklanan yeni ve \u00f6zel bir alan\u0131 hayata ge\u00e7irecek.<\/p>\n","protected":false},"author":1,"featured_media":41339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[5756,1462,502,5758,5757],"class_list":["post-41338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-havayolu","tag-kuresel","tag-sektor","tag-tuttofood","tag-ucak-ici-ikram"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/41338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=41338"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/41338\/revisions"}],"predecessor-version":[{"id":41340,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/41338\/revisions\/41340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/41339"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=41338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=41338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=41338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}