At\u0131k ve hurdalardan \u00fcretilen, enerjisini y\u00fczde 100 yenilenebilir kaynaklardan alan \u00f6zel tasar\u0131m ATM, Garanti BBVA’da \u00e7al\u0131\u015fanlar\u0131n yenilik\u00e7i fikirlerinin nas\u0131l somut projelere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcn ve s\u00fcrd\u00fcr\u00fclebilirli\u011fin kurum k\u00fclt\u00fcr\u00fcn\u00fcn do\u011fal par\u00e7as\u0131 haline geli\u015finin bir sembol\u00fc niteli\u011finde.<\/p>\n
D\u00fcnya, kaynaklar\u0131n giderek azald\u0131\u011f\u0131 ve bu azal\u0131\u015f\u0131n k\u00fcresel ekonomileri, tedarik zincirlerini ve ya\u015fam bi\u00e7imlerini do\u011frudan etkiledi\u011fi yeni bir d\u00f6neme girerken, s\u00fcrd\u00fcr\u00fclebilirlik art\u0131k yaln\u0131zca \u00e7evresel bir ba\u015fl\u0131k de\u011fil; i\u015f yap\u0131\u015f bi\u00e7imlerini k\u00f6kten d\u00f6n\u00fc\u015ft\u00fcren bir zorunluluk haline geliyor. Garanti BBVA, bu d\u00f6n\u00fc\u015f\u00fcm\u00fc yaln\u0131zca stratejileriyle de\u011fil, kurum k\u00fclt\u00fcr\u00fcn\u00fcn i\u00e7inden do\u011fan yenilik\u00e7i fikirlerle de desteklemeyi s\u00fcrd\u00fcr\u00fcyor.<\/p>\n
Bu yakla\u015f\u0131m\u0131n somut \u00f6rneklerinden biri, Erenk\u00f6y \u015eubesi’ne yerle\u015ftirilen \u00f6zel tasar\u0131ml\u0131 ATM oldu. Tamam\u0131 at\u0131k ve hurdadan \u00fcretilmi\u015f malzemelerle giydirilen, enerjisinin y\u00fczde 100’\u00fcn\u00fc yenilenebilir kaynaklardan alan bu ATM, bir Garanti BBVA \u00e7al\u0131\u015fan\u0131n\u0131n k\u00fc\u00e7\u00fck bir fikriyle ba\u015flayan anlaml\u0131 bir d\u00f6n\u00fc\u015f\u00fcm hikayesinin \u00fcr\u00fcn\u00fc. ATM’nin kabini, bankan\u0131n farkl\u0131 \u015fube ve merkezlerinden toplanan at\u0131k ve hurdalardan elde edilen malzemelerle haz\u0131rland\u0131. Y\u00fczeyinin y\u00fczde 83’\u00fc metal ve elektronik at\u0131klardan, y\u00fczde 8’i d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f ka\u011f\u0131t ve kartondan, y\u00fczde 4’\u00fc ise d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastikten olu\u015fuyor. Bir zamanlar i\u015flevini tamamlam\u0131\u015f par\u00e7alar, bug\u00fcn milyonlarca insan\u0131n temas etti\u011fi bir finans teknolojisi \u00fcr\u00fcn\u00fc olarak yeniden hayat buluyor.<\/p>\n
“Yenilik ve d\u00f6n\u00fc\u015f\u00fcm, kurum k\u00fclt\u00fcr\u00fcn\u00fcn i\u00e7inden do\u011fuyor”<\/p>\n
Garanti BBVA Yetenek ve K\u00fclt\u00fcr Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ebru Ta\u015fc\u0131 Firuzbay, projeye ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi: “Bankam\u0131zda s\u00fcrd\u00fcr\u00fclebilirli\u011fi, yaln\u0131zca stratejik bir hedef olarak de\u011fil, t\u00fcm i\u015f yap\u0131\u015f bi\u00e7imlerimize yerle\u015fmi\u015f bir yakla\u015f\u0131m olarak ele al\u0131yoruz. Bu ATM projesinin en k\u0131ymetli yan\u0131, bir \u00e7al\u0131\u015fan\u0131m\u0131z\u0131n fikriyle ba\u015flam\u0131\u015f olmas\u0131. Yenili\u011fin, i\u015fin i\u00e7inde olup, merak ve cesaretle deneyen ekiplerle b\u00fcy\u00fcd\u00fc\u011f\u00fcne inan\u0131yoruz. \u00c7al\u0131\u015fanlar\u0131m\u0131za fikirlerini \u00f6zg\u00fcrce payla\u015fabilecekleri ve denemekten \u00e7ekinmeyecekleri bir alan a\u00e7t\u0131\u011f\u0131n\u0131zda, inovasyon da do\u011fal bi\u00e7imde geli\u015fiyor. Bu proje de, bankam\u0131zda insan oda\u011f\u0131n\u0131, \u00fcreticili\u011fi ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi bir araya getiren kurum k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn g\u00fc\u00e7l\u00fc bir yans\u0131mas\u0131d\u0131r.”<\/p>\n
At\u0131klar ekonomik ve toplumsal de\u011fere d\u00f6n\u00fc\u015febilir<\/p>\n
Yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, bankan\u0131n bu \u00f6zel ATM projesi, yaln\u0131zca yenilik\u00e7i bir tasar\u0131m \u00e7al\u0131\u015fmas\u0131 de\u011fil; ayn\u0131 zamanda s\u00fcrd\u00fcr\u00fclebilirli\u011fe bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen bir d\u00fc\u015f\u00fcnce egzersizi olarak konumlan\u0131yor. At\u0131klar\u0131n yaln\u0131zca bertaraf edilmesi gereken maddeler de\u011fil, do\u011fru fikirlerle yeni ekonomik ve toplumsal de\u011ferlere d\u00f6n\u00fc\u015febilece\u011fini hat\u0131rlat\u0131yor. Banka, bu projeyle s\u00fcrd\u00fcr\u00fclebilirli\u011fin, teknolojinin ve insan \u00fcreticili\u011finin birlikte nas\u0131l anlaml\u0131 bir etki olu\u015fturabilece\u011fini g\u00f6steriyor. Bug\u00fcn sembolik bir \u00f6rnek olarak hayata ge\u00e7en bu ATM’nin, gelecekte daha s\u00fcrd\u00fcr\u00fclebilir \u015fubelerin, daha verimli teknolojilerin ve daha kapsay\u0131c\u0131 i\u015f modellerinin ilham kayna\u011f\u0131 olmas\u0131 hedefleniyor. – \u0130STANBUL<\/p>\n","protected":false},"excerpt":{"rendered":"
At\u0131k ve hurdalardan \u00fcretilen yenilenebilir enerjiyle \u00e7al\u0131\u015fan ATM, s\u00fcrd\u00fcr\u00fclebilir kurum k\u00fclt\u00fcr\u00fcn\u00fc sembolize ediyor.<\/p>\n","protected":false},"author":1,"featured_media":45683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2163,6092,121,237,970],"class_list":["post-45682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-atik","tag-atm","tag-kultur","tag-proje","tag-surdurulebilir"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/45682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=45682"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/45682\/revisions"}],"predecessor-version":[{"id":45684,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/45682\/revisions\/45684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/45683"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=45682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=45682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=45682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}