Alt\u0131n ve g\u00fcm\u00fc\u015f al\u0131m sat\u0131m i\u015flemleri son y\u0131llarda h\u0131zla dijitalle\u015firken, t\u00fcketicilerin fiziki ma\u011fazalar yerine g\u00fcvenilir firmalar\u0131n internet siteleri ve online pazar yerlerindeki kurumsal ma\u011fazalar\u0131 tercih etme e\u011filimi art\u0131yor. Dijital kanallar i\u015flemlerin kay\u0131t alt\u0131na al\u0131nmas\u0131n\u0131 sa\u011flarken, al\u0131c\u0131lar a\u00e7\u0131s\u0131ndan da g\u00fcven ve konforu \u00f6n plana \u00e7\u0131kar\u0131yor.<\/p>\n
Sekt\u00f6r verilerine g\u00f6re e-ticaret \u00fczerinden ger\u00e7ekle\u015ftirilen k\u0131ymetli maden sat\u0131\u015flar\u0131, son 3-4 y\u0131lda istikrarl\u0131 bir b\u00fcy\u00fcme kaydetti. Online sat\u0131\u015flar\u0131n toplam i\u00e7indeki pay\u0131 hen\u00fcz s\u0131n\u0131rl\u0131 olsa da, b\u00fcy\u00fcme h\u0131z\u0131n\u0131n fiziki ma\u011fazalara k\u0131yasla daha y\u00fcksek oldu\u011fu belirtiliyor. Uzmanlar, dijital kanallara olan g\u00fcvenin \u00f6zellikle gen\u00e7 ve orta ya\u015f yat\u0131r\u0131mc\u0131lar aras\u0131nda her ge\u00e7en y\u0131l artt\u0131\u011f\u0131na dikkat \u00e7ekiyor. Sekt\u00f6rde uzun s\u00fcredir faaliyet g\u00f6steren, yayg\u0131n hizmet a\u011f\u0131na ve kurumsal altyap\u0131ya sahip firmalar\u0131n dijital platformlarda daha g\u00f6r\u00fcn\u00fcr hale gelmesinin bu d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131rd\u0131\u011f\u0131 ifade ediliyor. Bu firmalar aras\u0131nda yer alan Alt\u0131n Anne, g\u00fcven odakl\u0131 dijital sat\u0131\u015f anlay\u0131\u015f\u0131yla \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
“Dijital kanallar g\u00fcven ve konfor sunuyor”<\/p>\n
Alt\u0131n Anne adl\u0131 e-ticaret platformunun Kurumsal \u0130leti\u015fim Sorumlusu Ecem Karaman, dijitalle\u015fmenin sekt\u00f6re sa\u011flad\u0131\u011f\u0131 avantajlara ili\u015fkin yapt\u0131\u011f\u0131 de\u011ferlendirmede, “Alt\u0131n al\u0131m\u0131nda dijital kanallar, t\u00fcketiciye hem g\u00fcven hem de konfor sunuyor. \u0130\u015flemlerin kay\u0131t alt\u0131nda olmas\u0131, \u00fcr\u00fcn bilgilerinin netli\u011fi ve sigortal\u0131 kargo ile kap\u0131ya kadar teslimat, tercihleri do\u011frudan etkiliyor. \u0130nsanlar art\u0131k alt\u0131n\u0131 yan\u0131nda ta\u015f\u0131mak zorunda kalmadan, kaybolma ya da \u00e7al\u0131nma riski olmadan yat\u0131r\u0131m yapabilmenin rahatl\u0131\u011f\u0131n\u0131 ya\u015f\u0131yor” dedi.<\/p>\n
Alt\u0131na ek olarak g\u00fcm\u00fc\u015f \u00fcr\u00fcnlere olan ilgi artt\u0131<\/p>\n
Karaman, dijital platformlarda ayar, gramaj ve i\u00e7erik bilgilerinin \u015feffaf bi\u00e7imde sunulmas\u0131n\u0131n t\u00fcketicide g\u00fcven duygusunu art\u0131rd\u0131\u011f\u0131n\u0131 belirterek, \u00f6zellikle yat\u0131r\u0131ml\u0131k \u00fcr\u00fcnlerde “orijinal mi, ayar\u0131 do\u011fru mu” gibi soru i\u015faretlerinin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ortadan kalkt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
Online al\u0131\u015fveri\u015fte en \u00e7ok tercih edilen \u00fcr\u00fcn gruplar\u0131 aras\u0131nda gram alt\u0131n, Darphane bas\u0131m\u0131 \u00fcr\u00fcnler, ziynet alt\u0131nlar\u0131, cumhuriyet alt\u0131n\u0131 ve d\u00fc\u015f\u00fck i\u015f\u00e7ilikli tak\u0131lar yer al\u0131yor. Yat\u0131r\u0131m gayesiyle bileziklerin ise likiditesi ve d\u00fc\u015f\u00fck i\u015f\u00e7ilik maliyeti nedeniyle dijital platformlarda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 kaydediliyor. Alt\u0131na ek olarak g\u00fcm\u00fc\u015f \u00fcr\u00fcnlere olan ilginin de artt\u0131\u011f\u0131 g\u00f6zlemleniyor. Daha d\u00fc\u015f\u00fck b\u00fct\u00e7elerle yat\u0131r\u0131m yapmak isteyen t\u00fcketicilerin g\u00fcm\u00fc\u015f\u00fc alternatif bir yat\u0131r\u0131m ve de\u011fer saklama arac\u0131 olarak tercih etti\u011fi, \u00f6zellikle online sat\u0131\u015f kanallar\u0131nda i\u015flem adedinin y\u00fckseldi\u011fi belirtiliyor. K\u00fcresel \u00f6l\u00e7ekte de benzer bir e\u011filim ya\u015fand\u0131\u011f\u0131na dikkat \u00e7ekilirken, Avrupa, K\u00f6rfez \u00fclkeleri ve Asya pazarlar\u0131nda dijital alt\u0131n ve g\u00fcm\u00fc\u015f sat\u0131\u015flar\u0131n\u0131n pay\u0131n\u0131n her ge\u00e7en y\u0131l artt\u0131\u011f\u0131 ifade ediliyor. Uzmanlar, \u00f6n\u00fcm\u00fczdeki y\u0131llarda dijital kanallar\u0131n k\u0131ymetli maden ticaretinde kal\u0131c\u0131 ve tamamlay\u0131c\u0131 bir rol \u00fcstlenece\u011fini vurguluyor. Sekt\u00f6r temsilcileri, t\u00fcketiciler i\u00e7in art\u0131k yaln\u0131zca fiyat\u0131n de\u011fil g\u00fcven, kay\u0131tl\u0131 i\u015flem, sigortal\u0131 teslimat, \u00fcr\u00fcn do\u011frulu\u011fu ve kullan\u0131m kolayl\u0131\u011f\u0131n\u0131n da belirleyici unsurlar aras\u0131nda yer ald\u0131\u011f\u0131n\u0131, dijital platformlar\u0131n ise bu beklentilere ayn\u0131 anda cevap verdi\u011fini kaydediyor. – \u0130STANBUL<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcketiciler online ma\u011fazalar\u0131 tercih ederken, dijitalle\u015fme g\u00fcvenli ve konforlu sat\u0131\u015f imkan\u0131 sunuyor.<\/p>\n","protected":false},"author":1,"featured_media":53359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[387,1046,293,460,216],"class_list":["post-53358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-altin","tag-dijital","tag-guven","tag-urun","tag-yatirim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/53358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=53358"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/53358\/revisions"}],"predecessor-version":[{"id":53360,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/53358\/revisions\/53360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/53359"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=53358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=53358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=53358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}