1987 y\u0131l\u0131nda 250 metrekarelik k\u00fc\u00e7\u00fck bir \u00fcretim alan\u0131nda yola \u00e7\u0131kan \u00c7elmo Mobilya, bug\u00fcn 70 bin metrekare kapal\u0131 alanda \u00fcretim yapan, 300 \u00e7al\u0131\u015fan\u0131 ve 95 \u00fclkeye ula\u015fan ihracat a\u011f\u0131yla T\u00fcrkiye’nin \u00f6nde gelen mobilya markalar\u0131 aras\u0131nda yer al\u0131yor. Yurt D\u0131\u015f\u0131 Pazarlama M\u00fcd\u00fcr\u00fc Murat Karaca, markan\u0131n b\u00fcy\u00fcme yolculu\u011funu ve hedeflerini anlatt\u0131.<\/p>\n
“\u0130HT\u0130YA\u00c7 DUYULAN T\u00dcM MOB\u0130LYA GRUPLARINI \u00dcRET\u0130YORUZ”<\/b><\/p>\n
Karaca, yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda 270’e yak\u0131n sat\u0131\u015f noktas\u0131 ve tabelal\u0131 bayilikleri bulunan \u00c7elmo Mobilya’n\u0131n yatak odas\u0131ndan yemek odas\u0131na, koltuk tak\u0131mlar\u0131ndan gen\u00e7 odalar\u0131na kadar ya\u015fam alanlar\u0131nda ihtiya\u00e7 duyulan t\u00fcm mobilya gruplar\u0131n\u0131 \u00fcretti\u011fini s\u00f6yledi. <\/p>\n
Karaca ayr\u0131ca firman\u0131n, ileri teknoloji \u00fcretim altyap\u0131s\u0131, g\u00fc\u00e7l\u00fc AR-GE \u00e7al\u0131\u015fmalar\u0131 ve \u00f6zg\u00fcn tasar\u0131mlar\u0131yla \u0130stanbul Uluslararas\u0131 Mobilya Fuar\u0131’nda dikkat \u00e7ekti\u011fini de belirtti.<\/p>\n
“T\u00dcM D\u00dcNYADA MODERN MOB\u0130LYAYA Y\u00d6NEL\u0130M ARTIYOR”<\/b><\/p>\n
Fuara 35 ki\u015filik bir ekiple haz\u0131rland\u0131klar\u0131n\u0131 belirten Karaca, ilk g\u00fcnden itibaren yo\u011fun ilgi g\u00f6rd\u00fcklerini ve \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde bu ilginin daha da artmas\u0131n\u0131 beklediklerini ifade etti. <\/p>\n
\u00c7elmo Mobilya’n\u0131n ihracat pazarlar\u0131nda ise b\u00f6lgesel tercihlerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yleyen Karaca, Afrika \u00fclkelerinde daha \u00e7ok avangard ve nak\u0131\u015fl\u0131 modellerin, Avrupa ve Orta Asya’da ise modern tasar\u0131mlar\u0131n tercih edildi\u011fi ifade etti. <\/p>\n
Ancak Karaca’ya g\u00f6re, geli\u015fen teknoloji ve sosyal medyan\u0131n etkisiyle t\u00fcm d\u00fcnyada modern mobilyaya y\u00f6nelim art\u0131yor.<\/p>\n
“\u0130NEG\u00d6L \u0130TALYA \u0130LE YARI\u015eIYOR”<\/b><\/p>\n
\u0130neg\u00f6l’\u00fcn T\u00fcrkiye’de mobilyan\u0131n merkezi haline gelmesini g\u00fc\u00e7l\u00fc tasar\u0131m ve AR-GE k\u00fclt\u00fcr\u00fcne ba\u011flayan Karaca, “T\u00fcrkiye’de mobilyada \u00e7izgiyi belirleyen yer \u0130neg\u00f6l. Bug\u00fcn bir \u015fehir olarak de\u011fil ama mobilyada \u0130talya ile yar\u0131\u015fan bir merkezden s\u00f6z ediyoruz” dedi.<\/p>\n
\u00c7elmo Mobilya’n\u0131n hedefi ise hem yurt i\u00e7inde hem yurt d\u0131\u015f\u0131nda tabelal\u0131 bayilik say\u0131s\u0131n\u0131 art\u0131rmak. Geni\u015f AR-GE altyap\u0131s\u0131yla 90’a yak\u0131n modele sahip olan firma, fuarda sergilenemeyen \u00fcr\u00fcnleri g\u00f6rmek isteyen ziyaret\u00e7ileri \u0130neg\u00f6l’deki fabrikas\u0131na ve showroomuna davet ediyor. <\/p>\n
Karaca, “Gelen misafirlerimize hem mobilyam\u0131z\u0131 hem de \u0130neg\u00f6l k\u00f6ftesini ikram ederiz” diyerek s\u0131cak bir davette de bulundu.<\/p>\n
“B\u00dcY\u00dcME YOLCULU\u011eUMUZ KARARLILIKLA DEVAM ED\u0130YOR”<\/b><\/p>\n
Mobilya sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck zorluklar\u0131ndan birinin lojistik ve nakliye s\u00fcre\u00e7leri oldu\u011funu belirten Karaca, t\u00fcm zorluklara ra\u011fmen sekt\u00f6r\u00fc sevdi\u011fini ve \u00c7elmo Mobilya’n\u0131n b\u00fcy\u00fcme yolculu\u011funun kararl\u0131l\u0131kla devam etti\u011fini vurgulad\u0131. <\/p>\n","protected":false},"excerpt":{"rendered":"
95 \u00fclkeye ula\u015fan ihracat a\u011f\u0131yla T\u00fcrkiye’nin \u00f6nde gelen mobilya markalar\u0131 aras\u0131nda yerini alan \u00c7elmo Mobilya Yurt D\u0131\u015f\u0131 Pazarlama M\u00fcd\u00fcr\u00fc Murat Karaca, markalar\u0131n\u0131n hedeflerini anlatt\u0131. Karaca yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, “T\u00fcrkiye’de mobilyada \u00e7izgiyi belirleyen yer \u0130neg\u00f6l. Bug\u00fcn bir \u015fehir olarak de\u011fil ama mobilyada \u0130talya ile yar\u0131\u015fan bir merkezden s\u00f6z ediyoruz” dedi.<\/p>\n","protected":false},"author":1,"featured_media":56184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1596,725,982,448],"class_list":["post-56183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-inegol","tag-karaca","tag-mobilya","tag-yurt"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/56183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=56183"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/56183\/revisions"}],"predecessor-version":[{"id":56185,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/56183\/revisions\/56185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/56184"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=56183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=56183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=56183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}