T\u00dcYAP Fuarlar Yap\u0131m A\u015e Genel M\u00fcd\u00fcr\u00fc ve T\u00fcrkiye Fuar Yap\u0131mc\u0131lar\u0131 Derne\u011fi Ba\u015fkan\u0131 \u0130lhan Ers\u00f6zl\u00fc, k\u00fcresel \u00f6l\u00e7ekte yap\u0131lan son de\u011ferlendirmelere dikkati \u00e7ekerek, 2026 y\u0131l\u0131nda d\u00fcnya genelinde fuarc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn istikrarl\u0131 ve sa\u011fl\u0131kl\u0131 bir \u015fekilde b\u00fcy\u00fcmeye devam edece\u011fini s\u00f6yledi.<\/p>\n
Ers\u00f6zl\u00fc, AA muhabirine, fuarc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn 2025 faaliyetleri ile 2026 hedeflerine ili\u015fkin de\u011ferlendirmede bulundu.<\/p>\n
T\u00fcyap Fuarc\u0131l\u0131k Grubu olarak 2025 y\u0131l\u0131n\u0131 hedefleri do\u011frultusunda ba\u015far\u0131l\u0131 \u015fekilde geride b\u0131rakt\u0131klar\u0131n\u0131 s\u00f6yleyen Ers\u00f6zl\u00fc, y\u0131l boyunca yurt i\u00e7inde ve d\u0131\u015f\u0131nda toplam 40 fuar organize ettiklerini ifade etti.<\/p>\n
D\u00fczenledikleri fuarlarda 9 bin 27 kat\u0131l\u0131mc\u0131 firma ile yakla\u015f\u0131k 3 milyon ziyaret\u00e7iyi bulu\u015fturduklar\u0131n\u0131 dile getiren Ers\u00f6zl\u00fc, “K\u00fcresel ticaretteki daralmaya kar\u015f\u0131n ula\u015f\u0131lan bu yo\u011fun ziyaret\u00e7i say\u0131s\u0131, fuarlar\u0131m\u0131z\u0131n ihracat\u00e7\u0131 firmalar i\u00e7in ne kadar g\u00fcvenilir ve vazge\u00e7ilmez bir ticaret zemini sundu\u011funu bir kez daha kan\u0131tlad\u0131.” yorumunu yapt\u0131.<\/p>\n
2026’da y\u00fczde 5’in \u00fczerinde b\u00fcy\u00fcme bekleniyor<\/p>\n
K\u00fcresel \u00f6l\u00e7ekte yap\u0131lan son de\u011ferlendirmelerin 2026 y\u0131l\u0131nda fuarc\u0131l\u0131k sekt\u00f6r\u00fcnde istikrarl\u0131 ve sa\u011fl\u0131kl\u0131 b\u00fcy\u00fcmenin s\u00fcrece\u011fine i\u015faret etti\u011fini belirten Ers\u00f6zl\u00fc, K\u00fcresel Fuarc\u0131l\u0131k \u00d6rg\u00fct\u00fc (UFI) verilerine atfen 2026’da d\u00fcnya genelinde fuarc\u0131l\u0131kta y\u00fczde 5’in \u00fczerinde bir art\u0131\u015f \u00f6ng\u00f6rd\u00fcklerini s\u00f6yledi.<\/p>\n
\u0130lhan Ers\u00f6zl\u00fc, “\u015eirketlerin \u00f6nemli bir b\u00f6l\u00fcm\u00fc hem ciro hem de operasyonel kapasite a\u00e7\u0131s\u0131ndan b\u00fcy\u00fcme beklentisini koruyor. Sekt\u00f6rde \u00f6zellikle fiziksel fuarlar g\u00fcc\u00fcn\u00fc korurken, dijitalle\u015fme, yapay zeka kullan\u0131m\u0131 ve veri odakl\u0131 i\u015f modellerinin h\u0131z kazand\u0131\u011f\u0131 bir d\u00f6neme giriyoruz.” dedi.<\/p>\n
T\u00fcrkiye \u00f6zelinde 2026 y\u0131l\u0131na daha iyimser perspektifle bak\u0131labilece\u011fi yorumunu yapan Ers\u00f6zl\u00fc, “G\u00fc\u00e7l\u00fc \u00fcretim altyap\u0131s\u0131, ihracat\u00e7\u0131 sekt\u00f6r \u00e7e\u015fitlili\u011fi ve jeopolitik konum avantaj\u0131 sayesinde T\u00fcrkiye’nin k\u00fcresel ticaretteki dalgalanmalara ra\u011fmen fuar\u0131n, kat\u0131l\u0131mc\u0131 ve ziyaret\u00e7i say\u0131lar\u0131nda minimal ama nitelikli bir ivme yakalamas\u0131 bekleniyor. \u00d6zellikle savunma sanayisi, g\u0131da, otomotiv, makine, sa\u011fl\u0131k, teknoloji ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 etkinlikler b\u00fcy\u00fcmenin lokomotifleri olacak.” de\u011ferlendirmesinde bulundu.<\/p>\n
Foodist \u0130stanbul Fuar\u0131<\/p>\n
Ers\u00f6zl\u00fc, 2026 planlamalar\u0131 dahilinde g\u0131da sekt\u00f6r\u00fcnde yeni bir organizasyonu hayata ge\u00e7ireceklerini duyurdu.<\/p>\n
T\u00fcrkiye’nin g\u0131da sekt\u00f6r\u00fcndeki g\u00fcc\u00fcn\u00fc d\u00fcnyaya ta\u015f\u0131may\u0131 hedeflediklerini vurgulayan Ers\u00f6zl\u00fc, “Foodist \u0130stanbul G\u0131da ve \u0130\u00e7ecek \u00dcr\u00fcnleri Fuar\u0131’n\u0131 1-4 Eyl\u00fcl 2026 tarihlerinde T\u00fcyap Fuar ve Kongre Merkezi’nde ger\u00e7ekle\u015ftirece\u011fiz. T\u00fcyap Fuarc\u0131l\u0131k Grubu ve ALZ Fuar organizasyonuyla T\u00fcrkiye G\u0131da Platformu \u00e7at\u0131s\u0131 alt\u0131nda birle\u015fen T\u0130M Hububat, Bakliyat, Ya\u011fl\u0131 Tohumlar ve Mamulleri Sekt\u00f6r Kurulu ve ba\u011fl\u0131 t\u00fcm \u0130hracat\u00e7\u0131 Birlikleri, TGDF ve ET\u00dcDER’in g\u00fc\u00e7l\u00fc deste\u011fiyle haz\u0131rlanan fuar\u0131m\u0131z, d\u00fcnyan\u0131n ilk 3 g\u0131da fuar\u0131 aras\u0131na girme hedefiyle yola \u00e7\u0131k\u0131yor. Hedefimiz, bu organizasyonu Anuga ve Gulfood gibi k\u00fcresel \u00f6l\u00e7ekte referans kabul edilen fuarlarla ayn\u0131 ligde konumland\u0131rmak.” diye konu\u015ftu.<\/p>\n
Fuarc\u0131l\u0131kta k\u00fcresel rekabet<\/p>\n
Ers\u00f6zl\u00fc, k\u00fcresel fuarc\u0131l\u0131kta rekabetin artt\u0131\u011f\u0131 bir d\u00f6nemde T\u00fcrkiye’nin sekt\u00f6rde \u00f6ne \u00e7\u0131kan avantajlar\u0131na ve rekabet g\u00fcc\u00fcn\u00fcn art\u0131r\u0131lmas\u0131na y\u00f6nelik ba\u015fl\u0131klara da de\u011findi.<\/p>\n
T\u00fcrkiye’nin stratejik co\u011frafi konumuna dikkati \u00e7eken Ers\u00f6zl\u00fc, “Avrupa, Orta Do\u011fu, Orta Asya ve Kuzey Afrika pazarlar\u0131n\u0131n kesi\u015fim noktas\u0131nda yer almam\u0131z, T\u00fcrkiye’yi do\u011fal bir ticaret ve bulu\u015fma merkezi haline getiriyor. Bu co\u011frafi avantaj, k\u0131sa u\u00e7u\u015f s\u00fcreleri, lojistik eri\u015filebilirlik ve geni\u015f hinterland\u0131yla fuarlara g\u00fc\u00e7l\u00fc bir uluslararas\u0131 \u00e7ekim sa\u011fl\u0131yor.” dedi.<\/p>\n
Bir di\u011fer \u00f6nemli avantaj olarak y\u00fcksek \u00fcretim g\u00fcc\u00fcne ve ihracat odakl\u0131 sekt\u00f6r \u00e7e\u015fitlili\u011fine vurgu yapan Ers\u00f6zl\u00fc, \u015fu de\u011ferlendirmeyi yapt\u0131: <\/p>\n
“Tekstil, makine, otomotiv, g\u0131da, savunma sanayisi, hal\u0131, ambalaj, plastik ve mobilya gibi pek \u00e7ok sekt\u00f6rde hem \u00fcretici hem de ihracat\u00e7\u0131 bir \u00fclke olmam\u0131z, fuarlar\u0131m\u0131z\u0131 yaln\u0131zca tan\u0131t\u0131m alanlar\u0131 de\u011fil, do\u011frudan i\u015f ba\u011flant\u0131lar\u0131n\u0131n kuruldu\u011fu ticaret platformlar\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Ayr\u0131ca gen\u00e7 ve dinamik i\u015f g\u00fcc\u00fc, organizasyonel esneklik ve kriz d\u00f6nemlerinde h\u0131zl\u0131 aksiyon alabilme kabiliyeti de rekabet avantajlar\u0131m\u0131z aras\u0131nda yer al\u0131yor. \u00d6zellikle pandemi sonras\u0131nda T\u00fcrkiye, fuarc\u0131l\u0131kta Bat\u0131’ya nazaran \u00e7ok h\u0131zl\u0131 geli\u015fim g\u00f6sterdi. Mobilya, hal\u0131, ambalaj, plastik, ev tekstili konular\u0131nda d\u00fczenlenen baz\u0131 sekt\u00f6r fuarlar\u0131, d\u00fcnyan\u0131n ve Avrupa’n\u0131n ilk 3’\u00fcnde yer al\u0131r hale geldi.”<\/p>\n
Ers\u00f6zl\u00fc, rekabet avantaj\u0131n\u0131n T\u00fcrkiye lehine daha da g\u00fc\u00e7lendirilmesi i\u00e7in dijitalle\u015fme, hibrit fuarc\u0131l\u0131k, s\u00fcrd\u00fcr\u00fclebilirlik, karbon ayak izi y\u00f6netimi, ESG (\u00c7evresel, Sosyal, Y\u00f6neti\u015fim) kriterleri ve ortak ileti\u015fim stratejisinin \u00f6nemine dikkati \u00e7ekerek, \u015fu g\u00f6r\u00fc\u015fleri aktard\u0131: <\/p>\n
“Fiziksel fuar g\u00fcc\u00fcm\u00fcz\u00fc, dijital platformlar, veri analiti\u011fi, yapay zeka destekli e\u015fle\u015ftirme sistemleri ve y\u0131l geneline yay\u0131lan etkile\u015fim modelleriyle desteklemek, k\u00fcresel \u00f6l\u00e7ekte fark yaratmam\u0131z\u0131 sa\u011flayacakt\u0131r. Ayr\u0131ca s\u00fcrd\u00fcr\u00fclebilirlik, karbon ayak izi y\u00f6netimi ve ESG kriterleri, uluslararas\u0131 rekabette art\u0131k bir tercih de\u011fil, zorunluluk haline geldi. Bu alandaki yat\u0131r\u0131mlar\u0131m\u0131z\u0131 ve sertifikasyon s\u00fcre\u00e7lerini h\u0131zland\u0131rmak, \u00f6zellikle Avrupa pazar\u0131nda rekabet g\u00fcc\u00fcm\u00fcz\u00fc art\u0131racakt\u0131r. Son olarak, \u00fclke markas\u0131 ve fuar markalar\u0131n\u0131n uluslararas\u0131 alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirecek ortak bir ileti\u015fim dili olu\u015fturulmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Kamu, sekt\u00f6r temsilcileri ve organizat\u00f6rlerin daha koordineli hareket etmesi, T\u00fcrkiye’nin fuarc\u0131l\u0131kta ‘g\u00fcvenilir, \u00fcretken ve sonu\u00e7 odakl\u0131’ bir merkez olarak konumlanmas\u0131n\u0131 peki\u015ftirecektir.”<\/p>\n
Fuarc\u0131l\u0131\u011f\u0131 \u00fclke geneline yayma stratejileri<\/p>\n
Ers\u00f6zl\u00fc, uluslararas\u0131 fuar organizasyonlar\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u0130stanbul’da ve belirli tarihlerde yo\u011funla\u015fmas\u0131 nedeniyle fuarc\u0131l\u0131\u011f\u0131n farkl\u0131 illere ve y\u0131l\u0131n geneline yay\u0131lmas\u0131 ve yerel ekonomilerin canland\u0131r\u0131lmas\u0131na y\u00f6nelik izlenecek stratejileri de de\u011ferlendirdi.<\/p>\n
Uluslararas\u0131 fuarlar\u0131n d\u00fczenlendi\u011fi \u015fehirlere ba\u015fta d\u00f6viz olmak \u00fczere ciddi ekonomik katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 dile getiren Ers\u00f6zl\u00fc, “Bu yap\u0131y\u0131 dengelemek i\u00e7in merkezi g\u00fcc\u00fc zay\u0131flatmadan, b\u00f6lgesel uzmanl\u0131klar\u0131 \u00f6ne \u00e7\u0131karan bir strateji izlenmesi gerekti\u011fine inan\u0131yorum. \u00d6ncelikle her ilin, hatta her b\u00f6lgenin \u00fcretim, ihracat ve sekt\u00f6rel DNA’s\u0131na uygun tematik fuarlar kurgulanmal\u0131. B\u00f6ylece fuarlar yaln\u0131zca mekan de\u011fi\u015ftirmi\u015f olmaz, anlaml\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir ekosistem i\u00e7inde konumlan\u0131r.” ifadelerini kulland\u0131.<\/p>\n
\u0130lhan Ers\u00f6zl\u00fc, \u015f\u00f6yle devam etti: <\/p>\n
“\u0130kinci \u00f6nemli ad\u0131m, takvim y\u00f6netiminin b\u00fct\u00fcnc\u00fcl yakla\u015f\u0131mla ele al\u0131nmas\u0131. Y\u0131l\u0131n belli aylar\u0131na s\u0131k\u0131\u015fan fuar trafi\u011fini dengelemek i\u00e7in ulusal d\u00fczeyde koordineli bir fuar takvimi olu\u015fturulmal\u0131, b\u00f6lgesel fuarlar uluslararas\u0131 al\u0131c\u0131lar\u0131n seyahat planlar\u0131n\u0131 kolayla\u015ft\u0131racak bi\u00e7imde ard\u0131\u015f\u0131k veya tamamlay\u0131c\u0131 \u015fekilde konumland\u0131r\u0131lmal\u0131d\u0131r. Ayr\u0131ca ula\u015f\u0131m, konaklama ve tan\u0131t\u0131m destekleri kritik rol oynuyor. \u0130stanbul d\u0131\u015f\u0131ndaki \u015fehirlerde d\u00fczenlenecek fuarlar i\u00e7in yabanc\u0131 ziyaret\u00e7i ve al\u0131c\u0131lara \u00f6zel u\u00e7u\u015f, konaklama ve transfer te\u015fvikleri sa\u011flanmas\u0131, kamu desteklerinin bu y\u00f6nde farkl\u0131la\u015ft\u0131r\u0131lmas\u0131, \u00f6nemli bir ivme yaratacakt\u0131r. Ayn\u0131 zamanda bu fuarlar\u0131n uluslararas\u0131 pazarlarda g\u00fc\u00e7l\u00fc bi\u00e7imde tan\u0131t\u0131lmas\u0131, \u015fehir markalar\u0131yla birlikte ele al\u0131nmas\u0131 gerekiyor.”<\/p>\n
Ers\u00f6zl\u00fc, fuarc\u0131l\u0131\u011f\u0131 daha geni\u015f bir co\u011frafyaya yaymak amac\u0131yla Anadolu’daki g\u00fc\u00e7l\u00fc ve k\u00f6kl\u00fc markalar\u0131 fuarlarla uluslararas\u0131 vitrine ta\u015f\u0131maya odakland\u0131klar\u0131n\u0131 da s\u00f6zlerine ekledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130lhan Ers\u00f6zl\u00fc, 2026’da fuarc\u0131l\u0131k sekt\u00f6r\u00fcnde %5 b\u00fcy\u00fcme \u00f6ng\u00f6rd\u00fcklerini a\u00e7\u0131klad\u0131. Yeni projeler yolda.<\/p>\n","protected":false},"author":1,"featured_media":59983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[433,7135,1462,502,197],"class_list":["post-59982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-fuar","tag-fuarlar","tag-kuresel","tag-sektor","tag-turkiye"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/59982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=59982"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/59982\/revisions"}],"predecessor-version":[{"id":59984,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/59982\/revisions\/59984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/59983"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=59982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=59982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=59982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}