{"id":61385,"date":"2026-03-05T12:30:07","date_gmt":"2026-03-05T12:30:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=61385"},"modified":"2026-03-05T12:30:07","modified_gmt":"2026-03-05T12:30:07","slug":"nestle-turkiyeden-120nci-yilda-cifte-etki-120-bin-iyilik-ve-genclerle-tarimin-gelecegi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/05\/nestle-turkiyeden-120nci-yilda-cifte-etki-120-bin-iyilik-ve-genclerle-tarimin-gelecegi\/","title":{"rendered":"Nestl\u00e9 T\u00fcrkiye\u2019den 120\u2019nci Y\u0131lda \u00c7ifte Etki: 120 Bin \u0130yilik ve Gen\u00e7lerle Tar\u0131m\u0131n Gelece\u011fi"},"content":{"rendered":"

Nestl\u00e9 T\u00fcrkiye, \u201cOrtak De\u011fer Yaratma\u201d<\/em><\/b> anlay\u0131\u015f\u0131 do\u011frultusunda 120\u2019nci y\u0131l\u0131n\u0131 geni\u015f \u00f6l\u00e7ekli sosyal fayda hareketlerinden biri olan 120 Bin \u0130yilik Hareketi ve \u00fclkemiz tar\u0131m\u0131n\u0131n gelece\u011fini gen\u00e7lerle birlikte \u015fekillendirece\u011fi \u201cGen\u00e7 \u0130\u015fi Tar\u0131m\u201d<\/em><\/b> projesi ile kutluyor.<\/p>\n

\u201c120 Bin \u0130yilik Hareketi\u201d<\/em><\/b> ile do\u011fan\u0131n korunmas\u0131ndan e\u011fitimde f\u0131rsat e\u015fitli\u011fine, g\u0131daya eri\u015fimden toplumsal g\u00f6n\u00fcll\u00fcl\u00fc\u011fe ve meme sa\u011fl\u0131\u011f\u0131 fark\u0131ndal\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131na kadar pek \u00e7ok alanda payda\u015flar\u0131yla g\u00fc\u00e7 birli\u011fi yaparak kal\u0131c\u0131 etki yarat\u0131yor.<\/p>\n

\u015eirket ayn\u0131 zamanda 5 y\u0131lda 20 bini a\u015fk\u0131n gence ula\u015facak \u201cGen\u00e7 \u0130\u015fi Tar\u0131m\u201d projesiyle \u00fcretimin niteli\u011fi, dayan\u0131kl\u0131l\u0131\u011f\u0131 ve uzun vadeli s\u00fcrd\u00fcr\u00fclebilirli\u011finde d\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131na katk\u0131da bulunmay\u0131 hedefliyor.<\/p>\n

9 FARKLI KATEGOR\u0130DE 800\u2019\u00dc A\u015eKIN \u00dcR\u00dcN VE 50\u2019DEN FAZLA MARKA<\/strong><\/p>\n

Bug\u00fcn 9 farkl\u0131 kategoride 800\u2019\u00fc a\u015fk\u0131n \u00fcr\u00fcn\u00fc ve 50\u2019den fazla markas\u0131yla her 10 evin 9\u2019una konuk olan ve T\u00fcrkiye\u2019deki 120\u2019nci ya\u015f\u0131n\u0131 kutlayan Nestl\u00e9 T\u00fcrkiye’nin CEO\u2019su Leszek Wacirz, \u015firketin 120 y\u0131ll\u0131k k\u00f6kl\u00fc ge\u00e7mi\u015finden ald\u0131\u011f\u0131 g\u00fc\u00e7le s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesine kararl\u0131l\u0131kla devam etti\u011fini ifade etti.<\/p>\n

D\u00fcnya genelindeki g\u0131dan\u0131n gelece\u011fine de de\u011finen Wacirz, \u201cNestl\u00e9 k\u00fcresel bir \u015firket olarak, bug\u00fcn\u00fcn ve gelecek nesillerin ya\u015fam kalitesini art\u0131rmak i\u00e7in g\u0131dan\u0131n ve i\u00e7ece\u011fin g\u00fcc\u00fcn\u00fc ortaya \u00e7\u0131karmay\u0131 ama\u00e7l\u0131yor. G\u0131dan\u0131n gelece\u011fini g\u00fcvence alt\u0131na almak ekonomik bir gereklilik oldu\u011fu kadar, kolektif bir y\u00fck\u00fcml\u00fcl\u00fck. \u00d6n\u00fcm\u00fczdeki on y\u0131l\u0131n olas\u0131 riskleri aras\u0131nda yer alan hava olaylar\u0131, biyo\u00e7e\u015fitlili\u011fin etkilenmesi ve do\u011fal kaynaklar\u0131n azalmas\u0131 sorunlar\u0131na yaln\u0131zca bir risk bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011fil, sorumluluk bilinciyle odaklan\u0131yoruz. Bu do\u011frultuda, portf\u00f6y\u00fcm\u00fcz\u00fc daha sa\u011fl\u0131kl\u0131 ve besleyici alternatifler ile yeniliyoruz. Teknoloji ve inovasyonla haz\u0131rlad\u0131\u011f\u0131m\u0131z kaliteli \u00fcr\u00fcnlerimizi t\u00fcketicilerimizle bulu\u015fturuyoruz.\u201d<\/em><\/b> dedi.<\/p>\n

<\/p>\n

\u201cONARICI TARIMDA \u0130LK AKLA GELEN \u015e\u0130RKETLERDEN B\u0130R\u0130 OLMAYI HEDEFL\u0130YORUZ\u201d<\/strong><\/p>\n

Onar\u0131c\u0131 tar\u0131m\u0131, topra\u011f\u0131, suyu ve ekosistemleri iyile\u015ftiren ve yeniden g\u00fc\u00e7lendirmeyi hedefleyen b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131m olarak g\u00f6rd\u00fcklerini belirten Wacirz, \u201cOnar\u0131c\u0131 tar\u0131m; topra\u011f\u0131 iyile\u015ftiren, karbonu tutan, biyolojik \u00e7e\u015fitlili\u011fi art\u0131ran ve su d\u00f6ng\u00fcs\u00fcn\u00fc g\u00fc\u00e7lendiren yakla\u015f\u0131m\u0131yla geleneksel ve s\u00fcrd\u00fcr\u00fclebilir tar\u0131m y\u00f6ntemlerinden ayr\u0131\u015f\u0131yor. Bu yakla\u015f\u0131m sayesinde tar\u0131msal \u00fcretimin iklim de\u011fi\u015fikli\u011fine kar\u015f\u0131 dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131rken, \u00e7ift\u00e7i topluluklar\u0131n\u0131n refah\u0131n\u0131 ve gelir istikrar\u0131n\u0131 da destekliyoruz. Nestl\u00e9\u2019de, g\u00fc\u00e7l\u00fc \u00e7evresel, sosyal ve y\u00f6neti\u015fim alanlar\u0131ndaki sorumluluklar\u0131m\u0131z ve 2050 Net S\u0131f\u0131r taahh\u00fcd\u00fcm\u00fcz do\u011frultusunda, onar\u0131c\u0131 tar\u0131m\u0131 iklim hedeflerine ula\u015fmada kritik bir ara\u00e7 olarak g\u00f6r\u00fcyoruz. K\u00fcresel olarak, 2030 y\u0131l\u0131na kadar temel hammaddelerimizin y\u00fczde 50\u2019sini onar\u0131c\u0131 tar\u0131m uygulamalar\u0131n\u0131 benimseyen \u00e7ift\u00e7ilerden tedarik etmeyi ama\u00e7l\u0131yoruz. T\u00fcrkiye\u2019de ise yerel payda\u015flar ve \u00fcreticilerle i\u015f birli\u011fi i\u00e7inde y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalarla onar\u0131c\u0131 tar\u0131m uygulamalar\u0131n\u0131n yayg\u0131nla\u015fmas\u0131na katk\u0131 sa\u011flamay\u0131 ve bu alanda ilk akla gelen \u015firketlerden biri olmay\u0131 hedefliyoruz.\u201d <\/em><\/b>dedi.<\/p>\n

T\u00dcRK\u0130YE\u2019DE TARIM G\u0130R\u0130\u015e\u0130MC\u0130L\u0130\u011e\u0130NDE YEN\u0130 D\u00d6NEM: GEN\u00c7 \u0130\u015e\u0130 TARIM<\/strong><\/p>\n

G\u0131dan\u0131n gelece\u011finin tar\u0131m ve teknolojiyle g\u00fcvence alt\u0131na al\u0131nabilece\u011fini vurgulayan Nestl\u00e9 T\u00fcrkiye Pazarlama, Kurumsal \u0130leti\u015fim ve S\u00fcrd\u00fcr\u00fclebilirlik Direkt\u00f6r\u00fc Ba\u015fak \u00dcnal, T\u00fcrkiye\u2019nin tar\u0131mda k\u00fcresel \u00f6l\u00e7ekte yedinci s\u0131rada yer ald\u0131\u011f\u0131n\u0131, sekt\u00f6r\u00fcn gayri safi milli has\u0131laya yakla\u015f\u0131k y\u00fczde 7 katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ve \u00fclke n\u00fcfusunun y\u00fczde 20\u2019sinin h\u00e2l\u00e2 tar\u0131m sekt\u00f6r\u00fcnde istihdam edildi\u011fini belirtti. Bu g\u00f6stergelerin T\u00fcrkiye\u2019nin tar\u0131m alan\u0131ndaki g\u00fc\u00e7l\u00fc potansiyeline i\u015faret etti\u011fini ve Nestl\u00e9 T\u00fcrkiye olarak k\u00f6kl\u00fc miraslar\u0131ndan ald\u0131klar\u0131 ilhamla yeni bir projeyi hayata ge\u00e7irdiklerini s\u00f6yleyen \u00dcnal, \u201c\u2018Buras\u0131 Yuvam\u0131z\u2019 yakla\u015f\u0131m\u0131m\u0131zla, yerel de\u011ferleri g\u00f6zetiyor ve toplum i\u00e7in kal\u0131c\u0131 etki yaratmay\u0131 hedefliyoruz. Nestl\u00e9 \u00e7at\u0131s\u0131 alt\u0131nda, g\u0131dan\u0131n gelece\u011fini g\u00fcvence alt\u0131na almak, \u00e7ift\u00e7ileri desteklemek ve gen\u00e7lerin istihdam\u0131na katk\u0131 sa\u011flamak amac\u0131yla uzun y\u0131llard\u0131r pek \u00e7ok \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcyoruz. \u015eimdi de bu vizyonu gen\u00e7 ku\u015fa\u011f\u0131n dinamizmiyle birle\u015ftirip tar\u0131m ve giri\u015fimcilik sekt\u00f6r\u00fcne yeni bir soluk getirmeyi hedefleyerek, \u2018Gen\u00e7 \u0130\u015fi Tar\u0131m\u2019 projesini hayata ge\u00e7iriyoruz. Impact Hub \u0130stanbul oyun kuruculu\u011fuyla ba\u015flatt\u0131\u011f\u0131m\u0131z \u2018Gen\u00e7 \u0130\u015fi Tar\u0131m\u2019 projemizde, tar\u0131m sekt\u00f6r\u00fcne yenilik\u00e7i ve giri\u015fimci bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirecek gen\u00e7 yetenekleri bir araya getiriyoruz. \u2018Gen\u00e7 \u0130\u015fi Tar\u0131m\u2019 projemiz, k\u00fcresel \u00f6l\u00e7ekte gen\u00e7lerin ekonomik hayata kat\u0131l\u0131m\u0131n\u0131 destekleyen Nestl\u00e9 Needs YOUth giri\u015fiminin T\u00fcrkiye\u2019deki g\u00fc\u00e7l\u00fc bir yans\u0131mas\u0131.\u201d <\/em><\/b>dedi.<\/p>\n

Gen\u00e7 \u0130\u015fi Tar\u0131m\u2019\u0131n, gen\u00e7leri, dijital teknolojileri ve onar\u0131c\u0131 tar\u0131m yakla\u015f\u0131m\u0131n\u0131 bir araya getiren yenilik\u00e7i bir sosyal etki modeli olarak tasarland\u0131\u011f\u0131n\u0131 aktaran \u00dcnal, \u201cProjeyle tar\u0131m sekt\u00f6r\u00fcne giri\u015fimci ve \u00e7\u00f6z\u00fcm odakl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131r\u0131yoruz. E\u011fitimine devam eden \u00f6\u011frencileri, tar\u0131mla k\u00fclt\u00fcrel ba\u011fa sahip gen\u00e7leri ve e\u011fitim ya da istihdam d\u0131\u015f\u0131nda kalan (NEET) gen\u00e7leri dahil etti\u011fimiz proje ile be\u015f y\u0131l i\u00e7inde 20 binden fazla gence ula\u015fmay\u0131 ama\u00e7l\u0131yoruz. Gen\u00e7leri giri\u015fimcilik ekosistemiyle bulu\u015fturaca\u011f\u0131m\u0131z program kapsam\u0131nda 100\u2019\u00fc a\u015fk\u0131n payda\u015f ve 90\u2019dan fazla uzmanla birlikte \u00e7al\u0131\u015f\u0131yoruz. Haz\u0131rlad\u0131\u011f\u0131m\u0131z 60 saatlik kapsaml\u0131 e\u011fitim program\u0131yla gen\u00e7lere giri\u015fimcilik bak\u0131\u015f\u0131, onar\u0131c\u0131 tar\u0131m bilgisi, finansal okuryazarl\u0131k, pazarlama ve i\u015f geli\u015ftirme becerileri kazand\u0131r\u0131yoruz. Nisan 2026\u2019ya kadar T\u00fcrkiye genelinde 10 farkl\u0131 \u00fcniversitede gen\u00e7lerle bulu\u015fmay\u0131 planl\u0131yoruz. Fikir maratonu ve kulu\u00e7ka s\u00fcrecinde gen\u00e7lerin projelerini birlikte olgunla\u015ft\u0131r\u0131yor; 1,5 milyon T\u00fcrk liras\u0131 hibe ile gen\u00e7leri i\u015f geli\u015ftirme ve i\u015f kurma s\u00fcre\u00e7lerinde destekliyoruz. Bu sayede tar\u0131m\u0131 gen\u00e7ler i\u00e7in gelece\u011fi olan, teknolojiyle g\u00fc\u00e7lenen, etki yaratan bir kariyer alan\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.\u201d <\/em><\/b>dedi.<\/p>\n

NESTL\u00c9 T\u00dcRK\u0130YE, 120 YILLIK YOLCULU\u011eUNU 120 B\u0130N \u0130Y\u0130L\u0130K HAREKET\u0130 \u0130LE TA\u00c7LANDIRIYOR<\/strong><\/p>\n

Nestl\u00e9 T\u00fcrkiye, 120\u2019nci y\u0131l\u0131nda iyili\u011fi tek bir ba\u015fl\u0131k alt\u0131nda de\u011fil, hayata dokunan somut ad\u0131mlar \u00fczerinden b\u00fcy\u00fctmeye odaklan\u0131yor. Birlikte daha iyi bir gelece\u011fin tohumlar\u0131n\u0131 ekmek i\u00e7in \u00e7al\u0131\u015fmaya devam edeceklerini a\u00e7\u0131klayan \u00dcnal, \u201c120 Bin \u0130yilik Hareketi do\u011frultusunda, ataca\u011f\u0131m\u0131z t\u00fcm bu ad\u0131mlar 120 y\u0131ll\u0131k sorumlulu\u011fumuzun bug\u00fcne yans\u0131yan en g\u00fc\u00e7l\u00fc ifadeleri. Toplum sa\u011fl\u0131\u011f\u0131n\u0131n g\u00fc\u00e7lenmesine katk\u0131 sa\u011flamak ve meme sa\u011fl\u0131\u011f\u0131 fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak amac\u0131m\u0131z do\u011frultusunda, MEMEDER Meme Sa\u011fl\u0131\u011f\u0131 Derne\u011fi ile binlerce Aile Sa\u011fl\u0131\u011f\u0131 Hekimine ve 1.200 kad\u0131na e\u011fitim veriyoruz. Orman alanlar\u0131n\u0131n \u00e7o\u011falmas\u0131n\u0131 destekleyerek, Ege Orman Vakf\u0131 ile 12.000 fidan\u0131 toprakla bulu\u015fturuyoruz. G\u0131daya eri\u015fimin g\u00fc\u00e7lendirilmesi i\u00e7in G\u0131da Kurtarma Derne\u011fi ile ihtiya\u00e7 sahibi ailelere 120.000 \u00f6\u011f\u00fcn ula\u015ft\u0131r\u0131yoruz. <\/em><\/b><\/p>\n

dedi.<\/p>\n

Kaynak:<\/strong> Ensonhaber Haber Merkezi<\/span> <\/div>\n","protected":false},"excerpt":{"rendered":"

Nestl\u00e9 T\u00fcrkiye, \u201cOrtak De\u011fer Yaratma\u201d anlay\u0131\u015f\u0131 do\u011frultusunda 120\u2019nci y\u0131l\u0131n\u0131 geni\u015f \u00f6l\u00e7ekli sosyal fayda hareketlerinden biri olan 120 Bin \u0130yilik Hareketi ve \u00fclkemiz tar\u0131m\u0131n\u0131n gelece\u011fini gen\u00e7lerle birlikte \u015fekillendirece\u011fi \u201cGen\u00e7 \u0130\u015fi Tar\u0131m\u201d projesi …<\/p>\n","protected":false},"author":1,"featured_media":61386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[5650,340,1946,237,371],"class_list":["post-61385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-5650","tag-genc","tag-guc","tag-proje","tag-tarim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/61385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=61385"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/61385\/revisions"}],"predecessor-version":[{"id":61388,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/61385\/revisions\/61388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/61386"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=61385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=61385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=61385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}