{"id":64123,"date":"2026-03-07T08:18:09","date_gmt":"2026-03-07T08:18:09","guid":{"rendered":"https:\/\/bihavadis.com\/?p=64123"},"modified":"2026-03-07T08:18:09","modified_gmt":"2026-03-07T08:18:09","slug":"wyndham-hotels-resorts-emeadaki-buyumesine-hiz-verdi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/07\/wyndham-hotels-resorts-emeadaki-buyumesine-hiz-verdi\/","title":{"rendered":"Wyndham Hotels & Resorts EMEA\u2019daki b\u00fcy\u00fcmesine h\u0131z verdi"},"content":{"rendered":"

Avrupa, Orta Do\u011fu, Avrasya ve Afrika\u2019da (EMEA) uluslararas\u0131 seyahatlerdeki g\u00fc\u00e7l\u00fc performans devam ederken, Wyndham Hotels & Resorts b\u00f6lge genelinde \u00f6zg\u00fcn deneyimlere ve geli\u015fen destinasyonlara y\u00f6nelik talebi kar\u015f\u0131lamak i\u00e7in stratejik b\u00fcy\u00fcmesine h\u0131z kazand\u0131r\u0131yor.<\/p>\n

D\u00fcnya genelindeki yakla\u015f\u0131k 8 bin 300 oteliyle d\u00fcnyan\u0131n franchise veren en b\u00fcy\u00fck otel \u015firketi Wyndham Hotels & Resorts, 2025 y\u0131l\u0131nda EMEA genelinde h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc.\u00a0 Wyndham, ekonomiden l\u00fcks segmente kadar uzanan ve toplamda 11 bin 500\u2019den fazla oday\u0131 kapsayan 126 otelin a\u00e7\u0131l\u0131\u015f\u0131yla 2025 y\u0131l\u0131nda EMEA b\u00f6lgesinde rekor b\u00fcy\u00fcmeye imza att\u0131. Yeni a\u00e7\u0131l\u0131\u015flarla birlikte EMEA b\u00f6lgesinde Wyndham markalar\u0131 alt\u0131nda i\u015fletilen otellerin say\u0131s\u0131 770\u2019in \u00fczerine \u00e7\u0131kt\u0131. Wyndham, ayn\u0131 d\u00f6nemde 173 yeni otel projesinin geli\u015ftirilmesi i\u00e7in de anla\u015fma imzalad\u0131. Wyndham\u2019\u0131n EMEA genelindeki toplam oda say\u0131s\u0131, yeni a\u00e7\u0131l\u0131\u015flarla birlikte yakla\u015f\u0131k 100 bin 200\u2019e ula\u015ft\u0131.<\/p>\n

Yurtd\u0131\u015f\u0131 seyahatlere y\u00f6nelik talebin ve Avrupa\u2019n\u0131n \u00f6ne \u00e7\u0131kan pazarlar\u0131na y\u00f6nelik ilginin devam etmesi, Wyndham\u2019\u0131n 2025 y\u0131l\u0131ndaki b\u00fcy\u00fcmesini destekledi. T\u00fcrkiye, Hindistan ve Orta Do\u011fu gibi h\u0131zl\u0131 b\u00fcy\u00fcyen pazarlarda yurti\u00e7i seyahatler g\u00fcc\u00fcn\u00fc korurken, Yunanistan, \u0130talya ve \u0130spanya da yurtd\u0131\u015f\u0131ndan yo\u011fun talep alan \u00fclkeler aras\u0131nda yer almay\u0131 s\u00fcrd\u00fcrd\u00fc. Resort destinasyonlara, ikincil \u015fehirlere ve az bilinen b\u00f6lgelere y\u00f6nelik ilginin artmas\u0131, hem k\u00f6kl\u00fc hem de geli\u015fen pazarlarda markal\u0131 otellerin geli\u015ftirilmesi ve markal\u0131 rezidanslar gibi segmentlerde yenilik\u00e7i giri\u015fimler i\u00e7in yeni f\u0131rsatlar yaratt\u0131.<\/p>\n

<\/p>\n

WYNDHAM\u2019IN D\u00dcNYA GENEL\u0130NDEK\u0130 PROJE STOKU 2025 YILINDA B\u0130R \u00d6NCEK\u0130 SENEYE G\u00d6RE Y\u00dcZDE 3 B\u00dcY\u00dcD\u00dc<\/strong><\/p>\n

Wyndham\u2019\u0131n d\u00fcnya genelindeki proje stoku 2025 y\u0131l\u0131nda bir \u00f6nceki seneye g\u00f6re y\u00fczde 3 b\u00fcy\u00fcd\u00fc ve geli\u015ftirme a\u015famas\u0131ndaki otellerin kapsad\u0131\u011f\u0131 oda say\u0131s\u0131 259 bine ula\u015ft\u0131. EMEA b\u00f6lgesinde oda ba\u015f\u0131 gelirler 2025 y\u0131l\u0131nda y\u00fczde 6 artt\u0131. Uluslararas\u0131 seyahat talebinin g\u00fcc\u00fcn\u00fc 2026 y\u0131l\u0131nda da korumas\u0131 beklenirken, Wyndham da \u00f6nemli turizm merkezleri ve geli\u015fen seyahat pazarlar\u0131nda b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeye odaklan\u0131yor.<\/p>\n

Wyndham Hotels & Resorts EMEA Ba\u015fkan\u0131 Dimitris Manikis, \u201cSeyahat etmek, g\u00fcn\u00fcm\u00fczde bir tercihten ziyade bir gereklilik olarak d\u00f6n\u00fc\u015f\u00fcm ge\u00e7irmeye devam ediyor. 2025 y\u0131l\u0131ndaki g\u00fc\u00e7l\u00fc performans\u0131m\u0131z, bu d\u00f6n\u00fc\u015f\u00fcme paralel olarak b\u00fcy\u00fcd\u00fc\u011f\u00fcm\u00fcz\u00fcn bir g\u00f6stergesidir. Avrupa genelinde uluslararas\u0131 seyahate y\u00f6nelik taleple birlikte Hindistan ve T\u00fcrkiye gibi pazarlarda yurti\u00e7i b\u00fcy\u00fcme devam etti. Seyahat edenler, resort destinasyonlardan k\u00fclt\u00fcr turizminin \u00f6nemli merkezlerine ve h\u0131zla b\u00fcy\u00fcyen ikincil kentlere kadar, gittikleri her yerde yak\u0131nl\u0131k ve ke\u015fif f\u0131rsatlar\u0131 ar\u0131yor. Bu da otel sahipleri i\u00e7in \u00f6nemli f\u0131rsatlar yarat\u0131yor ve uzun vadede s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi ve performans\u0131 destekliyor.\u201d<\/b> dedi.<\/p>\n

<\/p>\n

WYNDHAM MARKALARI T\u00dcRK\u0130YE\u2019DE YEN\u0130 VE \u00d6ZEL DEST\u0130NASYONLARLA B\u00dcY\u00dcD\u00dc<\/strong><\/p>\n

T\u00fcrkiye Wyndham\u2019\u0131n d\u00fcnyadaki en b\u00fcy\u00fck ve en y\u00fcksek stratejik \u00f6neme sahip pazarlar\u0131 aras\u0131ndaki yerini korurken, \u015firketin \u015fu anda 40\u2019tan fazla \u015fehirde 130\u2019un \u00fczerine oteli bulunuyor. Wyndham, tesis say\u0131s\u0131 baz\u0131nda \u00fclkedeki en b\u00fcy\u00fck uluslararas\u0131 otel grubu olmaya devam ediyor. \u00a0<\/p>\n

2025 y\u0131l\u0131nda T\u00fcrkiye\u2019ye 52 milyondan fazla yabanc\u0131 uyruklu ziyaret\u00e7i giri\u015f yaparken, Wyndham da \u00e7e\u015fitli markalar\u0131yla yeni kentlerde ve resort destinasyonlarda b\u00fcy\u00fcmeye devam etti. \u00a0 La Quinta by Wyndham \u0130stanbul Kartal, \u00a0Wyndham Alanya, TRYP by Wyndham \u0130stanbul Beyo\u011flu and Ramada by Wyndham Arnavutk\u00f6y, \u015firketin a\u00e7t\u0131\u011f\u0131 \u015fehir, uzun konaklama ve tatil konseptli oteller aras\u0131nda yer ald\u0131. \u015eirketin T\u00fcrkiye\u2019deki ilk markal\u0131 rezidans projesi Ramada Residences by Wyndham \u0130stanbul Haramidere, d\u00fcnyan\u0131n ilk markal\u0131 ma\u011fara oteli olan Signature Cave Cappadocia, Trademark Collection by Wyndham, 17 tarihi ta\u015f kona\u011f\u0131n restore edilmesiyle hayata ge\u00e7en Wyndham Tarsus St. Paul ve Wyndham\u2019\u0131n Gaziantep\u2019teki ilk oteli olan Ramada by Wyndham Gaziantep de 2025 y\u0131l\u0131nda a\u00e7\u0131lan oteller aras\u0131nda yer ald\u0131. Ayn\u0131 d\u00f6nemde 20 yeni otel geli\u015ftirme anla\u015fmas\u0131na imza atan \u015firket, b\u00f6ylece \u00fclkede b\u00fcy\u00fcmeye devam etme kararl\u0131l\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n

2025 y\u0131l\u0131ndaki ivmesiyle yeni y\u0131la da h\u0131zl\u0131 bir ba\u015flang\u0131\u00e7 yapan Wyndham, \u0130stanbul\u2019un Anadolu yakas\u0131ndaki yeni lifestyle oteli olan TRYP by Wyndham \u0130stanbul Maltepe\u2019nin a\u00e7\u0131l\u0131\u015f\u0131n\u0131 da yak\u0131n zamanda ger\u00e7ekle\u015ftirdi.<\/p>\n

EMEA\u2019DAK\u0130 SE\u00c7K\u0130N DEST\u0130NASYONLARDA \u00dcST SEGMENTTEK\u0130 OTELLER\u0130YLE B\u00dcY\u00dcMEYE DEVAM ETT\u0130<\/strong><\/p>\n

Dikkat \u00e7ekici destinasyonlarda \u00f6zg\u00fcn ve deneyim odakl\u0131 konaklama hizmetlerine y\u00f6nelik talep artarken, Wyndham da EMEA b\u00f6lgesinde \u00fcst ve en \u00fcst segmentlerdeki b\u00fcy\u00fcmesine 2025 y\u0131l\u0131nda h\u0131z verdi.\u00a0 Signature Cave Cappadocia, Trademark Collection by Wyndham\u2019a ek olarak b\u00f6lge genelinde ger\u00e7ekle\u015fen di\u011fer a\u00e7\u0131l\u0131\u015flar aras\u0131nda Sicilya\u2019daki Dolce by Wyndham Siracusa I Monasteri Golf and Spa, Danimarka\u2019daki \u00a0Comwell Hvide Hus Aalborg, Dolce by Wyndham ve Hindistan\u2019daki Wyndham Grand Udaipur Fateh Sagar Lake de \u015firketin yerel karakteristik \u00f6zellikleri \u00fcst\u00fcn hizmet ve misafirleri i\u00e7ine \u00e7eken deneyimlerle bir araya getirme stratejisini yans\u0131tan oteller aras\u0131nda yer ald\u0131.<\/p>\n

EKONOM\u0130 VE ORTA SEGMENTTEK\u0130 MARKALAR HIZLI B\u00dcY\u00dcYEN PAZARLARDA G\u00dc\u00c7LEN\u0130YOR<\/strong><\/p>\n

Wyndham, deneyim odakl\u0131 otel a\u00e7\u0131l\u0131\u015flar\u0131na ek olarak, yurti\u00e7i seyahatler, i\u015f seyahatleri ve b\u00f6lgesel seyahatlerde g\u00fcvenilir ve markal\u0131 konaklama hizmetlerine y\u00f6nelik talebin artt\u0131\u011f\u0131 bu d\u00f6nemde ekonomi ve orta segmentlerindeki liderlik konumunu da g\u00fc\u00e7lendirdi.<\/p>\n

\u015eirket, 2025 y\u0131l\u0131nda Super 8\u00ae by Wyndham markas\u0131n\u0131 \u0130ber yar\u0131madas\u0131yla bulu\u015fturmak ve Suudi Arabistan\u2019daki portf\u00f6y\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fctmek i\u00e7in, \u00e7ok say\u0131da tesisi kapsayan anla\u015fmalara imza att\u0131. Soliteight ile kurulan m\u00fcnhas\u0131r ortakl\u0131k kapsam\u0131nda \u00f6n\u00fcm\u00fczdeki on y\u0131l i\u00e7inde \u0130spanya ve Portekiz\u2019in ikincil \u015fehirleri ve \u00f6nemli ula\u015f\u0131m merkezlerindeki talebi kar\u015f\u0131layacak 40 adet Super 8 oteli a\u00e7\u0131lacak. Suudi Arabistan\u2019da ise \u00a0Le Park Concord ile imzalanan stratejik anla\u015fma kapsam\u0131nda geli\u015ftirilecek 100 adet Super 8 oteli de \u00fclkenin 2030 Vizyonu\u2019ndaki turizm hedeflerini ve geli\u015fen destinasyonlarda kaliteli ve uygun b\u00fct\u00e7eli konaklama hizmetlerine eri\u015fimi destekleyecek.<\/p>\n

AVRUPA VE ORTA AYA: K\u00d6KL\u00dc VE GEL\u0130\u015eEN PAZARLARDA B\u00dcY\u00dcME DEVAM ED\u0130YOR<\/strong><\/p>\n

Wyndham, k\u00f6kl\u00fc pazarlarda hedefe y\u00f6nelik b\u00fcy\u00fcme ad\u0131mlar\u0131 atarak ve h\u0131zla b\u00fcy\u00fcyen yeni pazarlara giri\u015f yaparak, Orta, G\u00fcney ve Kuzey Avrupa\u2019daki varl\u0131\u011f\u0131n\u0131 geni\u015fletmeye devam etti. Wyndham bu b\u00f6lgedeki b\u00fcy\u00fcmesiyle, y\u0131l boyu seyahat eden misafirlerin geleneksel yaz tatilleri d\u0131\u015f\u0131ndaki farkl\u0131 konaklama se\u00e7eneklerine y\u00f6nelik talebini kar\u015f\u0131l\u0131yor. G\u00fcrcistan, Romanya ve Kazakistan\u2019daki portf\u00f6y\u00fcn\u00fc de b\u00fcy\u00fcten Wyndham, yurti\u00e7i seyahatler ve b\u00f6lgesel ba\u011flant\u0131 noktalar\u0131n\u0131n artmas\u0131na paralel olarak otel talebinin de y\u00fckseldi\u011fi Do\u011fu Avrupa ve Orta Asya \u00fclkelerinin geli\u015fmeye devam eden turizm merkezlerindeki konumunu g\u00fc\u00e7lendirdi.<\/p>\n

H\u0130ND\u0130STAN VE G\u00dcNEY ASYA\u2019DA HIZLI B\u00dcY\u00dcME: \u00dcST SEGMENT VE GEL\u0130\u015eEN DEST\u0130NASYONLAR<\/strong><\/p>\n

Hindistan, yurti\u00e7i seyahat talebinin g\u00fcc\u00fcn\u00fc korumas\u0131, orta s\u0131n\u0131f\u0131n giderek daha \u00e7ok seyahat etmesi ve markal\u0131 konaklama hizmetlerine y\u00f6nelik talebin b\u00fcy\u00fck metropollerin d\u0131\u015f\u0131nda da artmas\u0131yla birlikte, Wyndham\u2019\u0131n EMEA\u2019daki en h\u0131zl\u0131 b\u00fcy\u00fcyen pazarlar\u0131 aras\u0131nda yer almaya devam ediyor.<\/p>\n

2025 y\u0131l\u0131nda Hindistan\u2019da 29 otelin a\u00e7\u0131l\u0131\u015f\u0131na imza atan Wyndham, markal\u0131 konaklama kapasitesinin s\u0131n\u0131rl\u0131 oldu\u011fu ikincil ve \u00fc\u00e7\u00fcnc\u00fcl kentlerdeki b\u00fcy\u00fcmesine ivme kazand\u0131rd\u0131. \u015eirket, Wyndham Grand Udaipur Fateh Sagar Lake gibi \u00f6nemli a\u00e7\u0131l\u0131\u015flarla destinasyon odakl\u0131 konaklama alan\u0131ndaki varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi.<\/p>\n

Udaipur, Pushkar ve Jaipur gibi tatil, spirit\u00fcel ve d\u00fc\u011f\u00fcn odakl\u0131 destinasyonlarda kutlamalar, hac ziyaretleri ve deneyim odakl\u0131 turizm y\u0131l boyunca talep \u00fcretiyor ve Wyndham\u2019\u0131n b\u00f6lgedeki b\u00fcy\u00fcmesi de bu talebe odaklan\u0131yor. G\u00fcney Asya genelinde 100 oteli bulunan Wyndham, Ramada by Wyndham Cox’s Bazar Kolatoli Beach otelinin a\u00e7\u0131l\u0131\u015f\u0131yla yurti\u00e7i turizmin g\u00fc\u00e7l\u00fc bir \u015fekilde b\u00fcy\u00fcd\u00fc\u011f\u00fc Banglade\u015f pazar\u0131na da giri\u015f yapt\u0131.<\/p>\n

Wyndham ile Cygnett Hotels & Resorts aras\u0131nda kurulan stratejik ortakl\u0131k kapsam\u0131nda Hindistan, Banglade\u015f, Sri Lanka ve Nepal\u2019de \u00f6n\u00fcm\u00fczdeki on y\u0131l i\u00e7inde 60\u2019tan fazla otelin a\u00e7\u0131lmas\u0131 ve La Quinta\u00ae by Wyndham ve Registry Collection Hotels\u00ae markalar\u0131n\u0131n da bu b\u00f6lgeyle bulu\u015fmas\u0131 bekleniyor.<\/p>\n

WYNDHAM AVANTAJI: OTEL SAH\u0130B\u0130N\u0130N \u00d6NCEL\u0130\u011e\u0130 VE HAC\u0130ML\u0130 B\u00dcY\u00dcMEYE DESTEK<\/strong><\/p>\n

Wyndham deneyimleri \u00f6ne \u00e7\u0131kararak b\u00fcy\u00fcrken ve EMEA genelinde yeni pazarlara girerken, otel sahiplerinin ba\u015far\u0131ya ula\u015fmas\u0131na yard\u0131mc\u0131 olan pazarlama, sat\u0131\u015f ve operasyon \u00e7\u00f6z\u00fcmlerini entegre eden platformu Wyndham Avantaj\u0131\u2019ndan destek al\u0131yor. 2018 y\u0131l\u0131ndan bu yana 375 milyon ABD dolar\u0131ndan fazla yat\u0131r\u0131m yapan \u015firket, otel sahiplerine yeni nesil sistemlere, global da\u011f\u0131t\u0131m a\u011f\u0131na ve Wyndham Rewards\u00ae\u2019un d\u00fcnya genelindeki yakla\u015f\u0131k 122 milyon kay\u0131tl\u0131 \u00fcyesine eri\u015fim olana\u011f\u0131 sunarak, otel sahiplerinin daha h\u0131zl\u0131 b\u00fcy\u00fcmesine ve uzun vadede g\u00fc\u00e7l\u00fc performans g\u00f6stermesine yard\u0131mc\u0131 oluyor.<\/p>\n

Kaynak:<\/strong> Ensonhaber Haber Merkezi<\/span> <\/div>\n","protected":false},"excerpt":{"rendered":"

Avrupa, Orta Do\u011fu, Avrasya ve Afrika\u2019da (EMEA) uluslararas\u0131 seyahatlerdeki g\u00fc\u00e7l\u00fc performans devam ederken, Wyndham Hotels & Resorts b\u00f6lge genelinde \u00f6zg\u00fcn deneyimlere ve geli\u015fen destinasyonlara y\u00f6nelik talebi kar\u015f\u0131lamak i\u00e7in stratejik b\u00fcy\u00fcmesine h\u0131z …<\/p>\n","protected":false},"author":1,"featured_media":64124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[510,2203,997,2524,5018],"class_list":["post-64123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bolge","tag-buyume","tag-hiz","tag-otel","tag-wyndham"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/64123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=64123"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/64123\/revisions"}],"predecessor-version":[{"id":64127,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/64123\/revisions\/64127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/64124"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=64123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=64123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=64123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}