\n
YEMEKSEPET\u0130, T\u00fcrkiye’nin Gayri Safi Yurt \u0130\u00e7i Has\u0131las\u0131’na (GSYH) 3 milyar Euro’yu a\u015fan bir katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 duyurdu. 121 bini a\u015fk\u0131n istihdam\u0131 destekleyen \u015firket, hane halk\u0131 b\u00fct\u00e7esinin en g\u00fc\u00e7l\u00fc destek\u00e7ilerinden biri olmay\u0131 hedefliyor.<\/p>\n
T\u00fcrkiye’nin Online Yemek Sipari\u015f Markas\u0131 Yemeksepeti, 2025 y\u0131l\u0131nda T\u00fcrkiye ekonomisine sundu\u011fu katk\u0131ya dair verileri a\u00e7\u0131klad\u0131.<\/p>\n
Yemeksepeti’nin \u00e7at\u0131 \u015firketi Delivery Hero verileri ile d\u0131\u015f kaynaklar\u0131n birlikte kullan\u0131ld\u0131\u011f\u0131 ve Temmuz 2024 \u2013 Haziran 2025 d\u00f6nemini kapsayan, Centre for Economics and Business taraf\u0131ndan ger\u00e7ekle\u015ftirilen sosyo-ekonomik etki analizine g\u00f6re \u015firketin T\u00fcrkiye ekonomisindeki rol\u00fc \u015fu iki ana ba\u015fl\u0131k alt\u0131nda teyit edildi: <\/p>\n
“GSYH’ye g\u00fc\u00e7l\u00fc katk\u0131: Operasyonlar\u0131, restoran ve i\u015f orta\u011f\u0131 a\u011f\u0131, kurye ekosistemi ve tedarik zinciri \u00fczerinden; ayr\u0131ca bu gelirlerin ekonomide tekrar harcanmas\u0131yla olu\u015fan dolayl\u0131 etki dahil olmak \u00fczere Yemeksepeti toplamda 3,06 milyar Euro’luk ekonomik de\u011fer yaratt\u0131. Bu rakam, T\u00fcrkiye GSYH’sinin y\u00fczde 0,21’ine kar\u015f\u0131l\u0131k geliyor.<\/p>\n
“121 bin ki\u015filik istihdam etkisi: Yemeksepeti’nin kendi \u00e7al\u0131\u015fanlar\u0131, kurye i\u015f ortaklar\u0131 ve platformda faaliyet g\u00f6steren i\u015fletmelerin yan\u0131 s\u0131ra tedarik zinciri ve dolayl\u0131 ekonomik faaliyetler dahil edildi\u011finde, \u015firket 121.267 tam zamanl\u0131 e\u015fde\u011fer (FTE) istihdam\u0131 destekledi. Bu say\u0131, T\u00fcrkiye toplam istihdam\u0131n\u0131n y\u00fczde 0,35’ine denk geliyor.”<\/p>\n
\u015eirket taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, “Yemeksepeti, makroekonomik katk\u0131s\u0131n\u0131n \u00f6tesinde, kullan\u0131c\u0131 b\u00fct\u00e7elerine sa\u011flad\u0131\u011f\u0131 do\u011frudan finansal destekle de 2025 y\u0131l\u0131nda rekor k\u0131rd\u0131. Kampanyalar, kuponlar ve sadakat programlar\u0131 arac\u0131l\u0131\u011f\u0131yla sa\u011flanan toplam kullan\u0131c\u0131 faydas\u0131, bir \u00f6nceki y\u0131la k\u0131yasla yakla\u015f\u0131k iki kat\u0131na \u00e7\u0131karak 14,2 milyar TL’ye ula\u015ft\u0131. Bu deste\u011fin \u00f6nemli bir k\u0131sm\u0131, YeClub sadakat program\u0131 sayesinde hayata ge\u00e7ti. Program kapsam\u0131nda 6 milyar TL’nin \u00fczerinde puan da\u011f\u0131t\u0131ld\u0131. G\u00fcnl\u00fck sipari\u015fleri daha avantajl\u0131 hale getiren bu katk\u0131, Yemeksepeti’nin kullan\u0131c\u0131 b\u00fct\u00e7esini destekleyen ve g\u00fcnl\u00fck hayata de\u011fer katan g\u00fcvenilir bir yol arkada\u015f\u0131 rol\u00fcn\u00fc peki\u015ftirdi.”<\/p>\n
A\u00e7\u0131klaman\u0131n devam\u0131nda \u015funlara yer verildi: <\/p>\n
“Kullan\u0131c\u0131 dostu platformu, geni\u015f restoran a\u011f\u0131 ve \u00fcst\u00fcn kullan\u0131c\u0131 hizmetleriyle Yemeksepeti, MediaCat ve Ipsos taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma sonucunda, ‘T\u00fcrkiye’nin En Sevilen Markalar\u0131 2025’ ara\u015ft\u0131rmas\u0131nda ‘Online Yemek Sipari\u015fi’ kategorisinde T\u00fcrkiye’nin en sevdi\u011fi marka se\u00e7ildi.<\/p>\n
Pazarlamasyon ve Nielsen IQ T\u00fcrkiye i\u015f birli\u011fiyle 12 ilde, 15-64 ya\u015f aras\u0131 ABC1C2 SES grubundan 1000 ki\u015finin kat\u0131l\u0131m\u0131yla d\u00fczenlenen Tech Brands Turkey ara\u015ft\u0131rmas\u0131nda Yemeksepeti, ‘Yemek Online\/Mobil Sipari\u015f’ kategorisinde ‘T\u00fcrkiye’nin En Teknolojik Markas\u0131’ se\u00e7ildi.”<\/p>\n
‘ETK\u0130M\u0130Z S\u0130PAR\u0130\u015e\u0130N \u00c7OK \u00d6TES\u0130NDE’<\/p>\n
Rapor sonu\u00e7lar\u0131n\u0131 ve 2025 y\u0131l\u0131n\u0131 de\u011ferlendiren Yemeksepeti CEO’su Oytun \u00c7alap\u00f6ver, \u015funlar\u0131 s\u00f6yledi: <\/p>\n
“2025, hem Yemeksepeti hem de i\u00e7inde bulundu\u011fumuz h\u0131zl\u0131 ticaret ekosistemi i\u00e7in d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131zland\u0131\u011f\u0131 bir y\u0131l oldu. Bu y\u0131l\u0131 salt b\u00fcy\u00fcme rakamlar\u0131yla tan\u0131mlamak eksik kal\u0131r. \u00c7\u00fcnk\u00fc as\u0131l b\u00fcy\u00fcme, yaratt\u0131\u011f\u0131m\u0131z toplumsal ve ekonomik de\u011ferde ger\u00e7ekle\u015fti. GSYH’ye 3 milyar Euro’yu a\u015fan katk\u0131m\u0131z\u0131n yan\u0131 s\u0131ra; \u00e7al\u0131\u015fanlar\u0131m\u0131z, kurye i\u015f ortaklar\u0131m\u0131z, market taraf\u0131nda toplay\u0131c\u0131 ve depocular\u0131m\u0131z dahil 121 bin ki\u015filik g\u00fc\u00e7l\u00fc bir istihdam etkisi yaratmam\u0131z bunun en somut g\u00f6stergesi. Kullan\u0131c\u0131lar\u0131m\u0131za sundu\u011fumuz ekonomik deste\u011fi neredeyse iki kat\u0131na \u00e7\u0131kararak 14,2 milyar TL’ye ula\u015ft\u0131r\u0131rken, t\u00fcm payda\u015flar\u0131n kazand\u0131\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilir bir model in\u015fa ettik. Bu, i\u015fimizi b\u00fcy\u00fct\u00fcrken \u00fclke ekonomisini de b\u00fcy\u00fctt\u00fc\u011f\u00fcm\u00fcz\u00fcn net bir kan\u0131t\u0131.”<\/p>\n
‘TEKNOLOJ\u0130 VE YAPAY ZEKA YILI’<\/p>\n
2025’i ‘altyap\u0131 ve yapay zeka y\u0131l\u0131’ olarak tan\u0131mlayan \u00c7alap\u00f6ver, \u015firketin gelecek vizyonuna dair de de\u011ferlendirmelerde bulundu. Yapay zekan\u0131n art\u0131k ki\u015fiselle\u015ftirme, talep tahmini ve lojistik optimizasyonunun merkezinde yer ald\u0131\u011f\u0131n\u0131 vurgulayan \u00c7alap\u00f6ver, \u015f\u00f6yle devam etti: <\/p>\n
“Delivery Hero’nun k\u00fcresel teknoloji g\u00fcc\u00fcn\u00fc yerel i\u00e7g\u00f6r\u00fclerle birle\u015ftirerek daha ak\u0131ll\u0131 ve daha h\u0131zl\u0131 bir deneyim sunduk. Yemeksepeti i\u00e7in 2026, daha fazlas\u0131n\u0131 yapmak de\u011fil, do\u011fru i\u015fleri daha iyi yapaca\u011f\u0131m\u0131z bir y\u0131l olacak.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Yemeksepeti, T\u00fcrkiye GSYH’sine 3,06 milyar Euro katk\u0131 sa\u011flad\u0131 ve 121 bin istihdam destekledi.<\/p>\n","protected":false},"author":1,"featured_media":6691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[487,395,462,819,684],"class_list":["post-6690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-487","tag-is","tag-kullanici","tag-milyar","tag-yemek"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/6690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=6690"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/6690\/revisions"}],"predecessor-version":[{"id":6692,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/6690\/revisions\/6692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/6691"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=6690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=6690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=6690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}