{"id":68754,"date":"2026-03-10T00:18:06","date_gmt":"2026-03-10T00:18:06","guid":{"rendered":"https:\/\/bihavadis.com\/?p=68754"},"modified":"2026-03-10T00:18:06","modified_gmt":"2026-03-10T00:18:06","slug":"tceden-dijital-reklamcilik-raporu-turkiyede-dijitalin-agirligi-yuzde-72yi-asti","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/10\/tceden-dijital-reklamcilik-raporu-turkiyede-dijitalin-agirligi-yuzde-72yi-asti\/","title":{"rendered":"T\u00c7E\u2019den dijital reklamc\u0131l\u0131k raporu: T\u00fcrkiye\u2019de dijitalin a\u011f\u0131rl\u0131\u011f\u0131 y\u00fczde 72\u2019yi a\u015ft\u0131"},"content":{"rendered":"

Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc\u2019n\u00fcn yay\u0131mlad\u0131\u011f\u0131 \u201cDijital Reklamc\u0131l\u0131k Raporu\u201d, T\u00fcrkiye\u2019de arama hizmetleri, dijital reklamc\u0131l\u0131k ve mobil uygulama ekosistemindeki yo\u011funla\u015fman\u0131n ekonomik etkilerini rakamlarla ortaya koydu.<\/p>\n

Ankara merkezli bir d\u00fc\u015f\u00fcnce kurulu\u015fu olan Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc, \u201cDijital Reklamc\u0131l\u0131k Raporu\u201dnu yay\u0131mlad\u0131. Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc Ba\u015fkan\u0131 Av. Dr. Yavuz Selim G\u00fcnay ile Ara\u015ft\u0131rma ve Veri Analizi Program\u0131 Direkt\u00f6r\u00fc Ya\u011fmur Uzun\u0131rmak\u2019\u0131n imzas\u0131n\u0131 ta\u015f\u0131yan raporda, dijital reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye ekonomisindeki a\u011f\u0131rl\u0131\u011f\u0131, genel arama hizmetlerindeki yo\u011funla\u015fma, mobil uygulama ma\u011fazalar\u0131n\u0131n gelir yap\u0131s\u0131 ve bunlar\u0131n reel sekt\u00f6r \u00fczerindeki etkileri veri temelli analizlerle ele al\u0131nd\u0131.<\/p>\n

Raporda, dijital reklamc\u0131l\u0131\u011f\u0131n yaln\u0131zca bir pazarlama faaliyeti olmad\u0131\u011f\u0131; internet hizmetlerinin finansman\u0131nda temel rol \u00fcstlendi\u011fi ve e-ticaret, turizm, perakende ve mobil uygulama ekonomisi gibi alanlarda yap\u0131sal bir girdi niteli\u011fi ta\u015f\u0131d\u0131\u011f\u0131 vurguland\u0131.<\/p>\n

D\u0130J\u0130TAL MECRALAR MEDYA VE REKLAM PAZARINI ALT \u00dcST ETT\u0130<\/strong><\/p>\n

Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc\u2019n\u00fcn raporunda, T\u00fcrkiye\u2019de 2024 y\u0131l\u0131 itibar\u0131yla toplam medya ve reklam yat\u0131r\u0131mlar\u0131n\u0131n 253,6 milyar lira d\u00fczeyine ula\u015ft\u0131\u011f\u0131 bilgisi aktar\u0131ld\u0131. Dijital mecralar bu toplam i\u00e7inde y\u00fczde 72,4 ile ilk s\u0131rada yer ald\u0131.<\/p>\n

Toplam dijital reklam harcamalar\u0131n\u0131n 2022\u2019de yakla\u015f\u0131k 831 milyon dolar seviyesinden 2024\u2019te 997 milyon dolara, 2025\u2019te 1,084 milyar dolara ula\u015ft\u0131\u011f\u0131 vurguland\u0131 ve 2028\u2019de de 1,359 milyar dolara \u00e7\u0131kaca\u011f\u0131 \u00f6ng\u00f6r\u00fcld\u00fc. Bu art\u0131\u015f\u0131n alt\u0131 y\u0131ll\u0131k d\u00f6nemde yakla\u015f\u0131k y\u00fczde 63\u2019l\u00fck b\u00fcy\u00fcmeye i\u015faret etti\u011fi belirtildi.<\/p>\n

ANA B\u00dcY\u00dcME “ARAMA REKLAMCILI\u011eI”NDA<\/strong><\/p>\n

Enstit\u00fcn\u00fcn raporunda yer alan grafiklerde, b\u00fcy\u00fcmenin \u00f6zellikle arama reklamc\u0131l\u0131\u011f\u0131 segmentinde yo\u011funla\u015ft\u0131\u011f\u0131na dikkat \u00e7ekildi. T\u00fcketicinin internette bir arama sorgusu girdi\u011finde \u00f6n\u00fcne \u00e7\u0131kan reklamlar i\u00e7in yap\u0131lan i\u015fletmelerce yap\u0131lan harcamalar\u0131n, yani arama reklamc\u0131l\u0131\u011f\u0131 harcamalar\u0131n\u0131n 2022\u2019de yakla\u015f\u0131k 430 milyon dolar d\u00fczeyindeyken 2025\u2019te 600 milyon dolar band\u0131n\u0131 a\u015ft\u0131\u011f\u0131, 2028 projeksiyonunda ise 800 milyon dolara yakla\u015faca\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n

<\/p>\n

Enstit\u00fcn\u00fcn ula\u015ft\u0131\u011f\u0131 verilere g\u00f6re:<\/p>\n

-G\u00fcney Kore\u2019de Google\u2019\u0131n arama hizmetleri pazar\u0131ndaki pay\u0131 yakla\u015f\u0131k y\u00fczde 30 seviyesindeyken TBM 0,28 dolar,<\/p>\n

-Rusya\u2019da y\u00fczde 32 pazar pay\u0131na kar\u015f\u0131l\u0131k TBM 0,26 dolar,<\/p>\n

-Belarus\u2019ta y\u00fczde 70 pazar pay\u0131na kar\u015f\u0131l\u0131k TBM 0,30 dolar,<\/p>\n

-Kazakistan\u2019da y\u00fczde 77 pazar pay\u0131na kar\u015f\u0131l\u0131k TBM 0,35 dolar\u0131n \u00fczerinde,<\/p>\n

-Meksika\u2019da y\u00fczde 90 pazar pay\u0131na kar\u015f\u0131l\u0131k TBM 0,48 dolar,<\/p>\n

-Tayland\u2019da y\u00fczde 97 pazar pay\u0131na kar\u015f\u0131l\u0131k TBM 0,55 dolar,<\/p>\n

-T\u00fcrkiye\u2019de ise Google\u2019\u0131n arama pazar pay\u0131 y\u00fczde 85\u2019in \u00fczerinde ve TBM 0,65 dolar\u0131n \u00fczerinde.<\/p>\n

<\/p>\n

T\u00dcRK\u0130YE\u2019N\u0130N PAZARDAK\u0130 PAYI Y\u00dcZDE 85\u2019\u0130N \u00dcZER\u0130NDE<\/strong><\/p>\n

T\u00dcRK\u0130YE 8 YILDA \u0130NTERNET ALI\u015eVER\u0130\u015e\u0130NE Y\u00d6NELD\u0130<\/strong><\/p>\n

T\u00fcrkiye\u2019de e-ticaret kullan\u0131m yayg\u0131nl\u0131\u011f\u0131n\u0131n 2019\u2019da y\u00fczde 10 seviyesinden 2020\u2019de y\u00fczde 16\u2019ya, 2021\u2019de y\u00fczde 18\u2019e y\u00fckseldi\u011fi; 2022\u2019de y\u00fczde de ayn\u0131 band\u0131 korudu\u011fu, 2023\u2019te y\u00fczde 20\u2019ye \u00e7\u0131kt\u0131\u011f\u0131 ve 2024\u2019te ise y\u00fczde 19\u2019a geriledi\u011fi belirtildi. Kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak G\u00fcney Kore\u2019de kullan\u0131m yayg\u0131nl\u0131\u011f\u0131n\u0131n 2019\u2019da yakla\u015f\u0131k y\u00fczde 33 seviyesinden 2021\u2019de y\u00fczde 44\u2019e y\u00fckseldi\u011fi, sonraki y\u0131llarda y\u00fczde 34\u201340 band\u0131nda dengelendi\u011fi aktar\u0131ld\u0131.<\/p>\n

Raporda ayr\u0131ca T\u00fcrkiye\u2019de \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapan yeti\u015fkin n\u00fcfus oran\u0131n\u0131n 2017\u2019de y\u00fczde 25 seviyesinden 2025\u2019te y\u00fczde 56\u2019ya y\u00fckseldi\u011fi bilgisine yer verildi.<\/p>\n

Rapora g\u00f6re, T\u00fcrkiye\u2019de e-ticaret b\u00fcy\u00fcyor, ancak e-ticaretin perakende i\u00e7indeki pay\u0131n\u0131n daha ileri dijital ekonomilere k\u0131yasla d\u00fc\u015f\u00fck kal\u0131yor. Bu durum yaln\u0131zca t\u00fcketici e\u011filimleriyle a\u00e7\u0131klanam\u0131yor, maliyet ve pazara eri\u015fim ko\u015fullar\u0131 da \u00f6nemli. Bu ba\u011flamda dijital reklamc\u0131l\u0131k pazar\u0131n\u0131n daha rekabet\u00e7i bir d\u00fczleme \u00e7ekilmesi, T\u00fcrkiye\u2019de e-ticaret kullan\u0131m yayg\u0131nl\u0131\u011f\u0131n\u0131n yeniden h\u0131zlanmas\u0131 i\u00e7in kritik bir kald\u0131ra\u00e7 i\u015flevi g\u00f6rebilir.<\/p>\n

<\/p>\n

T\u00dcRK\u0130YE HANG\u0130 PLATFORMLARDAN ALI\u015eVER\u0130\u015e YAPIYOR?<\/strong><\/p>\n

T\u00fcrkiye e-ticaret pazar\u0131nda platform bazl\u0131 da\u011f\u0131l\u0131ma ili\u015fkin verilerde Trendyol\u2019un yakla\u015f\u0131k y\u00fczde 22, Hepsiburada\u2019n\u0131n yakla\u015f\u0131k y\u00fczde 12, n11\u2019in yakla\u015f\u0131k y\u00fczde 6, Amazon\u2019un yakla\u015f\u0131k y\u00fczde 6, PttAVM\u2019nin yakla\u015f\u0131k y\u00fczde 5, Getir\u2019in yakla\u015f\u0131k y\u00fczde 5, \u201cDi\u011ferleri\u201d kategorisinin ise y\u00fczde 43 paya sahip oldu\u011fu kaydedildi. Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc\u2019n\u00fcn raporunda, \u201cdi\u011ferleri\u201d kategorisindeki akt\u00f6rlerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn t\u00fcketiciye eri\u015fimde dijital reklam kanallar\u0131na ba\u011f\u0131ml\u0131 oldu\u011fu ifade edildi.<\/p>\n

Rapora g\u00f6re, T\u00fcrkiye\u2019de e-ticaret pazar\u0131 eri\u015fim ve g\u00f6r\u00fcn\u00fcrl\u00fck bak\u0131m\u0131ndan y\u00fcksek derecede platform ve reklam altyap\u0131s\u0131 ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 ta\u015f\u0131yor. Dijital reklamc\u0131l\u0131k pazar\u0131ndaki tekelle\u015fme ve tekellerin reklam hizmetleri i\u00e7in y\u00fcksek fiyat belirleme g\u00fcc\u00fc, e-ticaret pazar\u0131ndaki rekabet ko\u015fullar\u0131n\u0131 olumsuz etkiliyor.<\/p>\n

T\u00dcRK\u0130YE\u2019DE AKILLI TELEFON KULLANIMI Y\u00dcZDE 96\u2019YA ULA\u015eTI!<\/strong><\/p>\n

Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc, T\u00fcrkiye\u2019de ak\u0131ll\u0131 telefon kullan\u0131m yayg\u0131nl\u0131\u011f\u0131n\u0131n 2020\u2019de y\u00fczde 65 seviyesindeyken 2021\u2019de y\u00fczde 77\u2019ye y\u00fckseldi\u011fini; 2024\u2019te y\u00fczde 88\u2019e, 2026\u2019da y\u00fczde 96\u2019ya ula\u015ft\u0131\u011f\u0131n\u0131 duyurdu. 2027 sonras\u0131nda oran\u0131n\u0131n y\u00fczde 97 seviyesinde yatay seyir izleyece\u011fi ve asl\u0131nda T\u00fcrkiye\u2019nin ak\u0131ll\u0131 telefon kullan\u0131m\u0131nda \u201cdoyum\u201d noktas\u0131na ula\u015faca\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n

Rapora g\u00f6re, ak\u0131ll\u0131 telefonlar, dijital ekosistemde merkezi konuma sahip. Arama sorgular\u0131n\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc art\u0131k mobil cihazlar \u00fczerinden ger\u00e7ekle\u015ftiriliyor. E-ticaretin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc, mobil cihazlar \u00fczerinden, s\u0131n\u0131rl\u0131 say\u0131da b\u00fcy\u00fck platformun sundu\u011fu aray\u00fczler ve bu platformlara trafik sa\u011flayan arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fiyor. Bu da tekelleri kal\u0131c\u0131 k\u0131l\u0131yor ve e-ticaret ekosistemindeki rekabeti olumsuz etkiliyor.<\/p>\n

UYGULAMALARDA EN B\u00dcY\u00dcK PAY \u2018OYUN\u2019DA<\/strong><\/p>\n

Rapora g\u00f6re, T\u00fcrkiye\u2019de mobil uygulama pazar\u0131, gelir taraf\u0131nda y\u00fcksek ve kal\u0131c\u0131 bir yo\u011funla\u015fma sergiliyor. Bu yo\u011funla\u015fma, mobil uygulama gelirlerinin h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fc bir ortamda, platformlar\u0131n pazarl\u0131k g\u00fcc\u00fcn\u00fc daha da art\u0131r\u0131yor.<\/p>\n

Raporda, mobil uygulama pazar gelirlerinin 2020\u2019de yakla\u015f\u0131k 954 milyon dolar d\u00fczeyindeyken 2024\u2019te 1,278 milyar dolara, 2026\u2019da 1,432 milyar dolara ve 2029 projeksiyonunda 1,652 milyar dolara ula\u015fmas\u0131n\u0131n beklendi\u011fi kaydedildi. Gelirlerde oyun uygulamalar\u0131n\u0131n en b\u00fcy\u00fck pay\u0131 ald\u0131\u011f\u0131 belirtildi.<\/p>\n

Raporda ayr\u0131ca, mobil uygulamalar aras\u0131ndaki rekabet, kullan\u0131c\u0131lar\u0131n dikkatini ve ekran s\u00fcresini \u00e7ekme m\u00fccadelesine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcne dikkat \u00e7ekildi. Bu m\u00fccadelenin en \u00f6nemli ara\u00e7lar\u0131ndan biri ise dijital reklamc\u0131l\u0131k. Mobil uygulamalar, kullan\u0131c\u0131lar\u0131 uygulamada tutabilmek i\u00e7in reklamc\u0131l\u0131k hizmetlerine ba\u011f\u0131ml\u0131. Bu \u00e7er\u00e7evede tekeller, mobil uygulamalar bak\u0131m\u0131ndan da reklam maliyetlerini y\u00fckseltiyor.<\/p>\n

GOOGLE PLAY M\u0130, APP STORE MU?<\/strong><\/p>\n

Gelire g\u00f6re T\u00fcrkiye\u2019de telefon uygulamas\u0131 pazar pay\u0131nda Google Play\u2019in yakla\u015f\u0131k y\u00fczde 61, App Store\u2019un ise y\u00fczde 39 paya sahip oldu\u011funu a\u00e7\u0131klayan Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc, raporunda mobil uygulama gelirlerinin fiilen bu iki ma\u011faza \u00fczerinden ger\u00e7ekle\u015fti\u011fini ve uygulama geli\u015ftiricilerinin bu da\u011f\u0131t\u0131m kanallar\u0131na ba\u011f\u0131ml\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n

TUR\u0130ZMDE 2028 BEKLENT\u0130S\u0130 75 M\u0130LYAR DOLAR<\/strong><\/p>\n

T\u00fcrkiye\u2019de otel ve turizm pazar\u0131n\u0131n 2015\u2019te yakla\u015f\u0131k 38 milyar dolar seviyesindeyken 2019\u2019da 43 milyar dolara y\u00fckseldi\u011fi; 2020\u2019de 15 milyar dolara geriledi\u011fi, 2022\u2019de 50 milyar dolara, 2024\u2019te 60 milyar dolara \u00e7\u0131kt\u0131\u011f\u0131 aktar\u0131ld\u0131. 2028 projeksiyonunda ise pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 75 milyar dolara ula\u015fmas\u0131n\u0131n beklendi\u011fi belirtildi.<\/p>\n

Raporda, turizm sekt\u00f6r\u00fcn\u00fcn, arama motorlar\u0131 ve \u00e7evrim i\u00e7i platformlara ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131 en belirgin sekt\u00f6rlerden biri oldu\u011fu kaydedildi. Bu ba\u011flamda arama motorlar\u0131 pazar\u0131ndaki tekelle\u015fmenin, reel sekt\u00f6rler bak\u0131m\u0131ndan da reklamc\u0131l\u0131k maliyetlerini y\u00fckseltti\u011fi ifade edildi.<\/p>\n

4 M\u0130LYAR DOLARLIK TASARRUF POTANS\u0130YEL\u0130<\/strong><\/p>\n

Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc, raporun sonu\u00e7 b\u00f6l\u00fcm\u00fcnde dijital platform yo\u011funla\u015fmas\u0131n\u0131n T\u00fcrkiye ekonomisi a\u00e7\u0131s\u0131ndan arama reklamc\u0131l\u0131\u011f\u0131 maliyetleri ve uygulama ma\u011fazalar\u0131 komisyonlar\u0131 olmak \u00fczere iki ana maliyet kanal\u0131 \u00fczerinden etkili oldu\u011funu vurgulad\u0131:<\/p>\n

Arama reklamc\u0131l\u0131\u011f\u0131 maliyetleri: <\/b>Yap\u0131lan senaryo analizine g\u00f6re Google\u2019\u0131n T\u00fcrkiye\u2019deki genel arama pazar pay\u0131n\u0131n y\u00fczde 70\u2019ler seviyesine gerilemesi halinde arama reklamc\u0131l\u0131\u011f\u0131nda TBM\u2019nin yakla\u015f\u0131k yar\u0131 yar\u0131ya d\u00fc\u015febilece\u011fi; bu durumda 2022\u2019den bu yana toplam arama reklamc\u0131l\u0131\u011f\u0131 harcamalar\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda yakla\u015f\u0131k 4 milyar dolar d\u00fczeyinde tasarruf potansiyeli olu\u015fabilece\u011fi ifade edildi.<\/p>\n

Uygulama ma\u011fazas\u0131 komisyonlar\u0131: <\/b>Y\u00fczde 15 gibi daha d\u00fc\u015f\u00fck komisyon oran\u0131 sunan alternatif bir uygulama ma\u011fazas\u0131n\u0131n varl\u0131\u011f\u0131 halinde, 2019\u20132025 d\u00f6neminde yakla\u015f\u0131k 1 milyar dolar, 2026\u20132029 d\u00f6neminde ise yakla\u015f\u0131k 833 milyon dolar tutar\u0131nda maliyetten ka\u00e7\u0131n\u0131labilece\u011fi hesapland\u0131.<\/p>\n

Rapora g\u00f6re, bu iki maliyet kanal\u0131 birlikte de\u011ferlendirildi\u011finde, dijital platform yo\u011funla\u015fmas\u0131n\u0131n T\u00fcrkiye ekonomisine olan etkisi marjinal de\u011fil, sistemik. Arama reklamc\u0131l\u0131\u011f\u0131ndaki y\u00fcksek TBM seviyeleri ile mobil uygulama ma\u011fazalar\u0131nda y\u00fcksek komisyon oranlar\u0131, dijital de\u011fer zincirinin farkl\u0131 katmanlar\u0131nda maliyetleri y\u00fckseltiyor, dijital pazarlara giri\u015f ve \u00f6l\u00e7eklenme s\u00fcre\u00e7lerini zorla\u015ft\u0131r\u0131yor,<\/p>\n

Dijital reklamc\u0131l\u0131k ve genel arama hizmetleri pazarlar\u0131nda rekabetin art\u0131r\u0131lmas\u0131n\u0131n T\u00fcrkiye ekonomisine do\u011frudan ve dolayl\u0131 refah kazan\u0131mlar\u0131 sa\u011flayaca\u011f\u0131na vurgu yapan Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc raporunda \u201cRekabetin g\u00fc\u00e7lendi\u011fi bir dijital ekosistem, yaln\u0131zca daha d\u00fc\u015f\u00fck fiyatlar ve daha etkin reklam harcamalar\u0131 \u00fcretmekle kalmayacak; e-ticaretin derinle\u015fmesini, KOB\u0130\u2019lerin dijitalle\u015fmesini, turizm gibi stratejik sekt\u00f6rlerin uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fc ve nihayetinde t\u00fcketici refah\u0131n\u0131 destekleyen daha kapsay\u0131c\u0131 bir b\u00fcy\u00fcme zeminini de m\u00fcmk\u00fcn k\u0131lacakt\u0131r\u201d denildi.<\/p>\n

Kaynak:<\/strong> Ensonhaber Haber Merkezi<\/span> <\/div>\n","protected":false},"excerpt":{"rendered":"

Toplum \u00c7al\u0131\u015fmalar\u0131 Enstit\u00fcs\u00fc\u2019n\u00fcn yay\u0131mlad\u0131\u011f\u0131 \u201cDijital Reklamc\u0131l\u0131k Raporu\u201d, T\u00fcrkiye\u2019de arama hizmetleri, dijital reklamc\u0131l\u0131k ve mobil uygulama ekosistemindeki yo\u011funla\u015fman\u0131n ekonomik etkilerini rakamlarla ortaya koydu. Ankara merkezli bir d\u00fc\u015f\u00fcnce …<\/p>\n","protected":false},"author":1,"featured_media":68755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1046,7698,347,1506,2041],"class_list":["post-68754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dijital","tag-mobil-uygulama","tag-pazar","tag-reklam","tag-turkiyede"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/68754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=68754"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/68754\/revisions"}],"predecessor-version":[{"id":68759,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/68754\/revisions\/68759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/68755"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=68754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=68754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=68754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}