{"id":70764,"date":"2026-03-27T09:51:06","date_gmt":"2026-03-27T09:51:06","guid":{"rendered":"https:\/\/bihavadis.com\/?p=70764"},"modified":"2026-03-27T09:51:06","modified_gmt":"2026-03-27T09:51:06","slug":"ihracatta-52-ulkeye-ulasan-demirdokumun-ceosu-alper-avdel-yeni-hedefimiz-isi-pompasinda-da-liderlik","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/27\/ihracatta-52-ulkeye-ulasan-demirdokumun-ceosu-alper-avdel-yeni-hedefimiz-isi-pompasinda-da-liderlik\/","title":{"rendered":"\u0130hracatta 52 \u00fclkeye ula\u015fan DemirD\u00f6k\u00fcm’\u00fcn CEO’su Alper Avdel: “Yeni hedefimiz \u0131s\u0131 pompas\u0131nda da liderlik”"},"content":{"rendered":"

DemirD\u00f6k\u00fcm, 2025’i k\u00f6kl\u00fc bir yenilenme ve ivmeli bir b\u00fcy\u00fcmeyle geride b\u0131rakt\u0131. \u0130hracat a\u011f\u0131n\u0131 52 \u00fclkeye ta\u015f\u0131yan \u015firket, yurt d\u0131\u015f\u0131 pazarlardaki gelirlerini y\u00fczde 7 art\u0131rd\u0131. CEO Alper Avdel, “Yenilenen kurumsal kimli\u011fimiz, geni\u015fleyen \u00fcr\u00fcn gam\u0131m\u0131z ve k\u00fcresel \u00f6l\u00e7ekte elde etti\u011fimiz ba\u015far\u0131lar\u0131m\u0131z\u0131 \u0131s\u0131 pompas\u0131 ile devam ettirmeyi hedefliyoruz” dedi.<\/strong><\/p>\n

Is\u0131tma, su \u0131s\u0131tma ve iklimlendirme sekt\u00f6r\u00fcn\u00fcn 72 y\u0131ll\u0131k k\u00f6kl\u00fc markas\u0131 DemirD\u00f6k\u00fcm, 2025 y\u0131l\u0131 i\u015f sonu\u00e7lar\u0131n\u0131 ve 2026 y\u0131l\u0131 hedeflerini kamuoyuyla payla\u015ft\u0131. K\u00fcresel ekonomik dalgalanmalara ra\u011fmen \u015firket, yurt i\u00e7i sat\u0131\u015flar\u0131nda da \u00f6nemli bir b\u00fcy\u00fcme kaydetti. \u0130hracat co\u011frafyas\u0131n\u0131 45 \u00fclkeden 52 \u00fclkeye geni\u015fleten DemirD\u00f6k\u00fcm, \u00fcr\u00fcn gam\u0131n\u0131 yeni \u00e7\u00f6z\u00fcmlerle geni\u015fletti. Boz\u00fcy\u00fck’te 270 bin metrekare a\u00e7\u0131k, 64 bin metrekare kapal\u0131 alana yay\u0131lan \u00fcretim \u00fcss\u00fcnden d\u00fcnyaya a\u00e7\u0131lan \u015firket, 2026’da \u0131s\u0131 pompas\u0131 segmentindeki at\u0131l\u0131m\u0131n\u0131 yeni \u00fcr\u00fcnlerle ta\u00e7land\u0131rmay\u0131 hedefliyor.<\/p>\n

“ASIRLIK HEDEFLER\u0130M\u0130ZE KARARLILIKLA \u0130LERL\u0130YORUZ”<\/strong><\/p>\n

T\u00fcrkiye’nin yan\u0131 s\u0131ra 52 \u00fclkede faaliyet g\u00f6steren DemirD\u00f6k\u00fcm, 2025’te yenilenen logosu ve showroom konseptiyle marka kimli\u011fini de tazelerken; nitromiX ioni, MaxiAir R32 ve yeni ademiX gibi g\u00fc\u00e7l\u00fc lansmanlarla sekt\u00f6rde iz b\u0131rakt\u0131. Yeniliklerin y\u0131l\u0131 olarak a\u00e7\u0131klad\u0131klar\u0131 2025’te as\u0131rl\u0131k hedefleri \u015fekillendirdiklerini belirten\u00a0DemirD\u00f6k\u00fcm CEO’su Alper Avdel<\/strong>; “2025, DemirD\u00f6k\u00fcm i\u00e7in \u00e7ok boyutlu bir d\u00f6n\u00fc\u015f\u00fcm y\u0131l\u0131 oldu. Yeni kurumsal kimli\u011fimizi hayata ge\u00e7irdik. Showroom a\u011f\u0131m\u0131z\u0131 ba\u015ftan a\u015fa\u011f\u0131 yeniledik. \u00dcr\u00fcn gam\u0131m\u0131z\u0131 g\u00fc\u00e7lendirdik. Dijital d\u00f6n\u00fc\u015f\u00fcm projelerimizi hayata ge\u00e7irdik. \u0130hracatta a\u00e7\u0131l\u0131m\u0131m\u0131z\u0131 s\u00fcrd\u00fcrd\u00fck. Yurt i\u00e7indeki g\u00fc\u00e7l\u00fc pozisyonumuzu peki\u015ftirdik. T\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n ve i\u015f ortaklar\u0131m\u0131z\u0131n eme\u011fi ile g\u00fc\u00e7l\u00fc bir y\u0131l\u0131 geride b\u0131rakt\u0131k. T\u00fcrkiye enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcnde kritik bir e\u015fi\u011fi ge\u00e7iyor. Biz de bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn hem akt\u00f6r\u00fc hem mimar\u0131 olmak i\u00e7in konumumuzu sa\u011flamla\u015ft\u0131rd\u0131k. Ciromuzun y\u00fczde 2’sini Ar-Ge ve inovasyona aktarmaya devam ettik. 2025, DemirD\u00f6k\u00fcm’\u00fcn \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fcn yaln\u0131zca geleneksel \u0131s\u0131tmayla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, \u0131s\u0131 pompas\u0131ndan ak\u0131ll\u0131 iklim kontrol\u00fcne uzanan \u00e7ok daha geni\u015f bir alanda ilk tercih listesinde yer ald\u0131\u011f\u0131n\u0131 teyit etti\u011fimiz bir y\u0131l oldu” dedi.<\/p>\n

G\u00dc\u00c7L\u00dc \u00dcR\u00dcN GAMIYLA PAZARI YEN\u0130DEN TANIMLADI<\/strong><\/p>\n

DemirD\u00f6k\u00fcm, 2025’te kombi segmentindeki \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc peki\u015ftirirken \u0131s\u0131 pompas\u0131 alan\u0131ndaki iddias\u0131n\u0131 da art\u0131rd\u0131. Ocak ay\u0131nda sat\u0131\u015fa sunulan nitromiX ioni kombiler 1:10 modulasyonu ile kombi segmentinde verimlilik seviyesini ve do\u011fal gaz tasarrufu hedefinde \u00e7\u0131tay\u0131 y\u00fckseltti. \u015eirket, \u0131s\u0131 pompas\u0131ndaki iddias\u0131n\u0131 da MaxiAir serisinin yeni \u00fcyesi ile art\u0131rd\u0131. 10 y\u0131ld\u0131r \u0131s\u0131 pompas\u0131 alan\u0131nda yat\u0131r\u0131m yapan DemirD\u00f6k\u00fcm, MaxiAir R32 ile kullan\u0131c\u0131s\u0131na y\u00fczde 75’e varan enerji tasarrufu sundu. \u00dcr\u00fcn, A+++ enerji s\u0131n\u0131f\u0131yla \u0131s\u0131 pompas\u0131 pazar\u0131n\u0131n artan talebine g\u00fc\u00e7l\u00fc bir yan\u0131t verdi.<\/p>\n

Kombideki iddias\u0131n\u0131 ademiX serisinin yeni 3 versiyonu ile art\u0131ran \u015firket, yeni \u00fcr\u00fcn\u00fcnde 1:7 mod\u00fclasyon oran\u0131 ve 15 y\u0131ll\u0131k zorlu test ko\u015fullar\u0131n\u0131 ge\u00e7en tasar\u0131m\u0131yla sekt\u00f6rde yine referans konuma ula\u015ft\u0131. Sekt\u00f6rde al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda yeni bir kampanyay\u0131 hayata ge\u00e7iren DemirD\u00f6k\u00fcm, “Do\u011fru Se\u00e7im” ile t\u00fcketicilerin yaln\u0131zca ihtiya\u00e7 an\u0131nda de\u011fil, g\u00fcndelik alanlarda da ne kadar \u00f6nemli oldu\u011funun alt\u0131n\u0131 \u00e7izdi.\u00a0<\/p>\n

“\u0130HRACAT ATILIMIMIZ KARARLILI\u011eIMIZI TEMS\u0130L ED\u0130YOR”<\/strong><\/p>\n

K\u00fcresel ekonomik daralmay\u0131 f\u0131rsat olarak de\u011ferlendirdiklerini belirten CEO Alper Avdel, son 2 y\u0131lda ihracat stratejilerindeki ad\u0131mlarla \u00fclke say\u0131s\u0131n\u0131 45’ten 52’ye \u00e7\u0131kard\u0131klar\u0131n\u0131 belirtti. \u0130hracat gelirlerini bir \u00f6nceki y\u0131la k\u0131yasla y\u00fczde 7 art\u0131rd\u0131klar\u0131n\u0131 belirten\u00a0Avdel<\/strong>; “Toplamda 3,5 milyar TL ihracat gelirine ula\u015ft\u0131k. \u00a0Bu rakam\u0131n ard\u0131nda yaln\u0131zca co\u011frafi bir geni\u015fleme yok. G\u00fcney Amerika ve Orta Asya gibi y\u00fcksek potansiyelli yeni pazarlarda k\u00f6kl\u00fc bir konumlanma var. Almanya, \u0130talya, Slovakya ve Moldova’da yo\u011fu\u015fmal\u0131 kombilerimiz ve kontrol cihazlar\u0131m\u0131zla g\u00fc\u00e7l\u00fc performans\u0131m\u0131z\u0131 s\u00fcrd\u00fcrd\u00fck. K\u0131rg\u0131zistan, Mo\u011folistan ve M\u0131s\u0131r gibi geli\u015fen pazarlarda ise markam\u0131z\u0131 tan\u0131tt\u0131k ve kal\u0131c\u0131 m\u00fc\u015fteri ili\u015fkileri kurduk. Hedef k\u0131sa s\u00fcrede 60 \u00fclkede g\u00fc\u00e7l\u00fc bir varl\u0131k s\u00fcrd\u00fcrmek. Ayn\u0131 zamanda Azerbaycan, Moldova, T\u00fcrkmenistan \u00fclkelerindeki g\u00fc\u00e7l\u00fc konumumuzu di\u011fer \u00fclkelere de yaymak” a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

“2026’DA ISI POMPASINDA YEN\u0130 B\u0130R SAYFA A\u00c7IYORUZ”<\/strong><\/p>\n

DemirD\u00f6k\u00fcm i\u00e7in 2026’n\u0131n \u0131s\u0131 pompas\u0131 sat\u0131\u015flar\u0131nda yeni bir d\u00f6nem oldu\u011funu belirten\u00a0Alper Avdel<\/strong>; “Bu y\u0131l \u0131s\u0131 pompas\u0131nda DemirD\u00f6k\u00fcm’\u00fcn yenilikler y\u0131l\u0131 olacak. 10 y\u0131l\u0131k sekt\u00f6r tecr\u00fcbemizi yeni \u00fcr\u00fcnlerle ta\u00e7land\u0131raca\u011f\u0131z. Is\u0131 pompas\u0131ndaki konumumuzu bir \u00fcst segmente ta\u015f\u0131yaca\u011f\u0131z. Hem i\u00e7 pazarda t\u00fcketicilerin enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcne kat\u0131l\u0131m\u0131n\u0131 kolayla\u015ft\u0131racak, hem de ihracatta, \u00f6zellikle AB pazarlar\u0131nda, bizi yeni bir rekabet seviyesine ta\u015f\u0131yacak. T\u00fcrkiye \u0131s\u0131 pompas\u0131 pazar\u0131 h\u0131zla b\u00fcy\u00fcyor. Biz de DemirD\u00f6k\u00fcm olarak her y\u0131l pazar\u0131n \u00fczerinde b\u00fcy\u00fcme oran\u0131 yakalayarak kuvvetli bir pazar pay\u0131 art\u0131\u015f\u0131 performans\u0131 g\u00f6steriyoruz\u201d dedi. Avdel, 2026 y\u0131l\u0131nda i\u00e7 pazarda y\u00fczde 20, ihracatta ise y\u00fczde 17 b\u00fcy\u00fcme hedeflediklerini belirtti.<\/p>\n

\u00a0<\/p>\n

Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

DemirD\u00f6k\u00fcm, 2025’i k\u00f6kl\u00fc bir yenilenme ve ivmeli bir b\u00fcy\u00fcmeyle geride b\u0131rakt\u0131. \u0130hracat a\u011f\u0131n\u0131 52 \u00fclkeye ta\u015f\u0131yan \u015firket, yurt d\u0131\u015f\u0131 pazarlardaki gelirlerini y\u00fczde 7 art\u0131rd\u0131. CEO Alper Avdel, “Yenilenen kurumsal kimli\u011fimiz, geni\u015fleyen \u00fcr\u00fcn gam\u0131m\u0131z ve k\u00fcresel \u00f6l\u00e7ekte elde etti\u011fimiz ba\u015far\u0131lar\u0131m\u0131z\u0131 \u0131s\u0131 pompas\u0131 ile devam ettirmeyi hedefliyoruz” dedi.<\/p>\n","protected":false},"author":1,"featured_media":70765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[661,396,347,700,460],"class_list":["post-70764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-hedef","tag-ihracat","tag-pazar","tag-ulke","tag-urun"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/70764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=70764"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/70764\/revisions"}],"predecessor-version":[{"id":70766,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/70764\/revisions\/70766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/70765"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=70764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=70764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=70764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}