{"id":70876,"date":"2026-03-27T11:30:07","date_gmt":"2026-03-27T11:30:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=70876"},"modified":"2026-03-27T11:30:07","modified_gmt":"2026-03-27T11:30:07","slug":"repid-ve-istinye-universitesinden-gelecegin-profesyonellerine-sorumluluk-pusulasi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/27\/repid-ve-istinye-universitesinden-gelecegin-profesyonellerine-sorumluluk-pusulasi\/","title":{"rendered":"REP\u0130D ve \u0130stinye \u00dcniversitesi&#8217;nden Gelece\u011fin Profesyonellerine &#8220;Sorumluluk&#8221; Pusulas\u0131"},"content":{"rendered":"<p><strong>Reklam ve Pazarlama \u0130leti\u015fimi Derne\u011fi (REP\u0130D) ile \u0130stinye \u00dcniversitesi i\u015fbirli\u011fiyle hayata ge\u00e7irilen &#8220;Reklam ve S\u00fcrd\u00fcr\u00fclebilir Marka \u0130leti\u015fiminde Sorumluluk Temelli D\u00f6n\u00fc\u015f\u00fcm&#8221; program\u0131 ba\u015flad\u0131. Ders, reklam\u0131n sadece sat\u0131\u015f art\u0131ran bir ara\u00e7 de\u011fil; toplumsal alg\u0131lar\u0131 ve de\u011fer sistemlerini etkileyen bir g\u00fc\u00e7 oldu\u011fu bilinciyle gelece\u011fin profesyonellerini haz\u0131rl\u0131yor.<\/strong><\/p>\n<p>Reklam ve Pazarlama \u0130leti\u015fimi Derne\u011fi (REP\u0130D) ve \u0130stinye \u00dcniversitesi, \u00fcniversite-sekt\u00f6r etkile\u015fimini g\u00fc\u00e7lendiren s\u00fcrd\u00fcr\u00fclebilir bir e\u011fitim modelini ba\u015flatt\u0131. &#8220;REP\u0130D: Reklam ve S\u00fcrd\u00fcr\u00fclebilir Marka \u0130leti\u015fiminde Sorumluluk Temelli D\u00f6n\u00fc\u015f\u00fcm&#8221; ba\u015fl\u0131\u011f\u0131yla kurgulanan, lisans \u00f6\u011frencilerine y\u00f6nelik ders program\u0131, reklam ve marka ileti\u015fimini yaln\u0131zca yarat\u0131c\u0131 \u00fcretim oda\u011f\u0131nda de\u011fil; etik, hukuki ve toplumsal sorumluluk boyutlar\u0131yla ele al\u0131yor. Sekt\u00f6r temsilcilerinin ve REP\u0130D \u00fcye derneklerinin katk\u0131lar\u0131yla \u015fekillenen dersin i\u00e7eri\u011fi, sadece teorik bilgiyle s\u0131n\u0131rl\u0131 kalm\u0131yor, vaka analizleri ve at\u00f6lye \u00e7al\u0131\u015fmalar\u0131yla \u00f6\u011frencilerin teorik bilgiyi sorumlu stratejilere d\u00f6n\u00fc\u015ft\u00fcrmesine katk\u0131 sa\u011flamay\u0131 hedefliyor.<\/p>\n<p><b><strong>&#8220;D\u00f6n\u00fc\u015f\u00fcm, sorumlulu\u011fu \u00fcstlenmekle ba\u015flar&#8221;<\/strong><\/b><\/p>\n<p>\u0130leti\u015fimin toplumsal d\u00f6n\u00fc\u015f\u00fcme katk\u0131da bulunan g\u00fcc\u00fcne dikkat \u00e7eken REP\u0130D Y\u00f6netim Kurulu Ba\u015fkan\u0131<strong>\u00a0Ahmet Pura<\/strong>, programla ilgili \u015fu de\u011ferlendirmede bulundu: &#8220;Reklam ve marka ileti\u015fimi yaln\u0131zca bir anlat\u0131m bi\u00e7imi de\u011fildir; toplumsal etkisi olan bir g\u00fc\u00e7t\u00fcr. Bu nedenle d\u00f6n\u00fc\u015f\u00fcm, \u00f6nce dilde ve anlat\u0131da ba\u015flar; ard\u0131ndan karar s\u00fcre\u00e7lerinde ve kurum k\u00fclt\u00fcr\u00fcnde yer bulur. Gen\u00e7 ileti\u015fimcilerin meslek hayatlar\u0131n\u0131n ba\u015f\u0131nda sorumluluk perspektifiyle d\u00fc\u015f\u00fcnmesini \u00f6nemsiyoruz. Bu ders, sekt\u00f6re ad\u0131m atmadan \u00f6nce sorumlulu\u011fun nerede ba\u015flad\u0131\u011f\u0131n\u0131 ve nas\u0131l s\u00fcrd\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc kavratmay\u0131 ama\u00e7l\u0131yor.&#8221;<\/p>\n<p>\u0130stinye \u00dcniversitesi\u2019nden \u0130ktisadi, \u0130dari ve Sosyal Bilimler Fak\u00fcltesi Dekan\u0131, REP\u0130D S\u00fcrd\u00fcr\u00fclebilirlik Dan\u0131\u015fma Kurulu \u00dcyesi\u00a0<strong>Prof. Dr. Figen Y\u0131ld\u0131r\u0131m,<\/strong>\u00a0kurumsal i\u015f birli\u011fine ve programa y\u00f6nelik \u015fu a\u00e7\u0131klamalarda bulundu:\u201c REP\u0130D ile imzalad\u0131\u011f\u0131m\u0131z bu kurumsal i\u015fbirli\u011fi anla\u015fmas\u0131, akademi ile sekt\u00f6r aras\u0131nda g\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir i\u015f birli\u011fi k\u00f6pr\u00fcs\u00fc kurmay\u0131 hedefliyor. Bu anla\u015fma kapsam\u0131nda ortak projeler ve markal\u0131 dersler arac\u0131l\u0131\u011f\u0131yla \u00f6\u011frencilerimizi sekt\u00f6r\u00fcn ger\u00e7ek dinamikleriyle bulu\u015fturmay\u0131 planl\u0131yoruz. A\u00e7t\u0131\u011f\u0131m\u0131z \u2018Reklam ve S\u00fcrd\u00fcr\u00fclebilir Marka \u0130leti\u015fiminde Sorumluluk Temelli D\u00f6n\u00fc\u015f\u00fcm\u2019 dersi de bu yakla\u015f\u0131m\u0131n somut bir \u00f6rne\u011fi. Reklam ve pazarlama ileti\u015fimi sekt\u00f6r\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilirlik, etik ve sorumlu ileti\u015fim perspektifiyle d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ele alan bu ders sayesinde \u00f6\u011frencilerimizin hem mesleki yetkinliklerini geli\u015ftirmeleri hem de toplumsal ve \u00e7evresel sorumluluk bilinci y\u00fcksek profesyoneller olarak yeti\u015fmelerine destek olmay\u0131 hedefliyoruz.\u201d<\/p>\n<p><strong>Brief\u2019ten s\u00fcrd\u00fcr\u00fclebilirli\u011fe uzanan b\u00fct\u00fcnc\u00fcl bir m\u00fcfredat<\/strong><\/p>\n<p>D\u00f6n\u00fc\u015f\u00fcm\u00fcn dil ve anlat\u0131dan ba\u015flayarak stratejik karar s\u00fcre\u00e7lerinde kurumsalla\u015ft\u0131\u011f\u0131 bir yap\u0131 \u00fczerine in\u015fa edilen program, her per\u015fembe hibrit modelle y\u00fcr\u00fct\u00fcl\u00fcyor. 12 haftal\u0131k program, reklam\u0131n stratejik karar an\u0131 olan &#8220;brief&#8221; a\u015famas\u0131ndan ba\u015flayarak geni\u015f bir sorumluluk alan\u0131 \u00e7iziyor. M\u00fcfredat; reklam y\u00f6netmeli\u011fi ve \u00f6zdenetim mekanizmalar\u0131ndan s\u00fcrd\u00fcr\u00fclebilirlik sorumlulu\u011funa kadar pek \u00e7ok kritik ba\u015fl\u0131\u011f\u0131 i\u00e7eriyor. \u00d6\u011frenciler ayr\u0131ca veri kullan\u0131m\u0131, KVKK ve yapay zeka gibi yeni teknolojilerin hukuki sorumluluklar\u0131n\u0131 \u00f6\u011frenirken; toplumsal cinsiyet e\u015fitli\u011fi ve de\u011fer temelli ileti\u015fim konular\u0131n\u0131 k\u00fcresel standartlar \u00fczerinden analiz edecek.<\/p>\n<p>Program\u0131n temel felsefesi, \u00f6\u011frencilerin s\u0131nav odakl\u0131 bir ezber s\u00fcreci yerine, ileti\u015fim kararlar\u0131n\u0131 sorumluluk perspektifiyle analiz edebilecekleri ele\u015ftirel bir d\u00fc\u015f\u00fcnme becerisi kazanmalar\u0131n\u0131 esas al\u0131yor. D\u00f6nem boyunca haz\u0131rlanacak projelerin de\u011ferlendirilmesi ve ba\u015far\u0131l\u0131 bulunan \u00f6\u011frencilerin Kristal Elma\u2019ya davet edilmesi planlan\u0131yor. Bu sayede gelece\u011fin ileti\u015fimcilerinin, sekt\u00f6re ad\u0131m atmadan \u00f6nce stratejik karar \u00fcretme ve sorumlu ileti\u015fim kurma yetkinli\u011fi kazanmas\u0131 hedefleniyor.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Kaynak: (BYZHA) Beyaz Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam ve Pazarlama \u0130leti\u015fimi Derne\u011fi (REP\u0130D) ile \u0130stinye \u00dcniversitesi i\u015fbirli\u011fiyle hayata ge\u00e7irilen &#8220;Reklam ve S\u00fcrd\u00fcr\u00fclebilir Marka \u0130leti\u015fiminde Sorumluluk Temelli D\u00f6n\u00fc\u015f\u00fcm&#8221; program\u0131 ba\u015flad\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1429,1002,502,7847,970],"class_list":["post-70876","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-ders","tag-ogrenciler","tag-sektor","tag-sorumluluk","tag-surdurulebilir"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/70876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=70876"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/70876\/revisions"}],"predecessor-version":[{"id":70877,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/70876\/revisions\/70877"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=70876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=70876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=70876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}