{"id":71540,"date":"2026-03-27T20:33:08","date_gmt":"2026-03-27T20:33:08","guid":{"rendered":"https:\/\/bihavadis.com\/?p=71540"},"modified":"2026-03-27T20:33:08","modified_gmt":"2026-03-27T20:33:08","slug":"korenin-global-cilt-bakim-markasi-nacific-turkiyede","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/27\/korenin-global-cilt-bakim-markasi-nacific-turkiyede\/","title":{"rendered":"Kore\u2019nin global cilt bak\u0131m markas\u0131 Nacific T\u00fcrkiye\u2019de"},"content":{"rendered":"

T\u00fcrkiye yap\u0131lanmas\u0131, Korelle Kozmetik liderli\u011finde \u015fekillenirken; Rossmann T\u00fcrkiye\u2019nin yayg\u0131n ve g\u00fc\u00e7l\u00fc perakende a\u011f\u0131yla t\u00fcketicilerle bulu\u015ftu.<\/p>\n

T\u00fcrkiye, Nacific\u2019in EMEA b\u00f6lgesindeki b\u00fcy\u00fcme stratejisinde stratejik \u00f6ncelikli pazarlardan biri olarak konumlan\u0131yor. Korelle Kozmetik ve Rossmann T\u00fcrkiye \u00f6zel i\u015f birli\u011fiyle hayata ge\u00e7irilen bu model, K-Beauty ekosisteminde uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir ve kurumsal marka yat\u0131r\u0131m\u0131 yakla\u015f\u0131m\u0131n\u0131n g\u00fc\u00e7l\u00fc bir \u00f6rne\u011fini ortaya koyuyor.<\/p>\n

K\u00fcresel K-Beauty pazar\u0131n\u0131n yakla\u015f\u0131k 15 milyar ABD dolar\u0131 b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131\u011f\u0131 ve 2030 y\u0131l\u0131na kadar istikrarl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu ivme; y\u00fcksek inovasyon kapasitesi, i\u00e7erik \u015feffafl\u0131\u011f\u0131, dijital pazarlama g\u00fcc\u00fc ve t\u00fcketici odakl\u0131 \u00fcr\u00fcn geli\u015ftirme yakla\u015f\u0131m\u0131yla destekleniyor.<\/p>\n

Kore cilt bak\u0131m felsefesi ise k\u0131sa vadeli \u00e7\u00f6z\u00fcmler yerine \u00f6nleyici bak\u0131m anlay\u0131\u015f\u0131n\u0131, katmanl\u0131 rutinleri ve uzun vadeli cilt sa\u011fl\u0131\u011f\u0131n\u0131 merkeze al\u0131yor. K-Beauty art\u0131k yaln\u0131zca bir trend de\u011fil; 10 binden fazla aktif markas\u0131 ve g\u00fc\u00e7l\u00fc Ar-Ge ekosistemiyle k\u00fcresel \u00f6l\u00e7ekte ba\u011f\u0131ms\u0131z ve dinamik bir kategoriye d\u00f6n\u00fc\u015fm\u00fc\u015f durumda.<\/p>\n

Kore merkezli global cilt bak\u0131m markas\u0131 Nacific, T\u00fcrkiye pazar\u0131na Korelle Kozmetik distrib\u00fct\u00f6rl\u00fc\u011f\u00fcnde ve g\u00fc\u00e7l\u00fc bir kurumsal marka kimli\u011fiyle giri\u015f yapt\u0131. Markan\u0131n T\u00fcrkiye yap\u0131lanmas\u0131 ve pazara giri\u015f stratejisi, Korelle Kozmetik liderli\u011finde kurgulan\u0131rken; Nacific \u00fcr\u00fcnleri Rossmann\u2019\u0131n yayg\u0131n ma\u011faza a\u011f\u0131 ve online sat\u0131\u015f kanallar\u0131 \u00fczerinden \u00f6zel olarak t\u00fcketicilerle bulu\u015fuyor. Bu g\u00fc\u00e7l\u00fc i\u015f ortakl\u0131\u011f\u0131 modeli, markan\u0131n T\u00fcrkiye\u2019de uzun vadeli ve s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme hedefledi\u011fini ortaya koyuyor.<\/p>\n

T\u00dcRK\u0130YE, EMEA STRATEJ\u0130S\u0130NDE \u00d6NCEL\u0130KL\u0130 PAZAR<\/strong><\/p>\n

Nacific, her cildin farkl\u0131 oldu\u011fu ve ki\u015fiye \u00f6zel bak\u0131m yakla\u015f\u0131m\u0131n\u0131 hak etti\u011fi inanc\u0131yla geli\u015ftirdi\u011fi form\u00fclleriyle bug\u00fcn 58\u2019den fazla \u00fclkede faaliyet g\u00f6steriyor. \u0130\u015f hacminin %80\u2019den fazlas\u0131n\u0131 global pazarlardan elde eden marka, uluslararas\u0131 b\u00fcy\u00fcme vizyonunu istikrarl\u0131 \u015fekilde s\u00fcrd\u00fcr\u00fcyor. T\u00fcrkiye ise; stratejik co\u011frafi konumu, geli\u015fmi\u015f ve organize perakende altyap\u0131s\u0131, gen\u00e7 ve bilin\u00e7li t\u00fcketici profili ile Nacific\u2019in EMEA b\u00f6lgesindeki en g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme merkezlerinden biri olarak konumlan\u0131yor. Avrupa ile Orta Do\u011fu aras\u0131nda k\u00f6pr\u00fc niteli\u011fi ta\u015f\u0131yan T\u00fcrkiye pazar\u0131, markan\u0131n b\u00f6lgesel \u00f6l\u00e7eklenme ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme stratejisi a\u00e7\u0131s\u0131ndan \u00f6nemli bir kald\u0131ra\u00e7 etkisi yarat\u0131yor.<\/p>\n

<\/p>\n

KORELLE KOZMET\u0130K L\u0130DERL\u0130\u011e\u0130NDE UZUN VADEL\u0130 YAPILANMA<\/strong><\/p>\n

Nacific\u2019in T\u00fcrkiye operasyonu, distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlenen Korelle Kozmetik \u00e7at\u0131s\u0131 alt\u0131nda y\u00fcr\u00fct\u00fcl\u00fcyor. Korelle Kozmetik; marka konumland\u0131rma, da\u011f\u0131t\u0131m y\u00f6netimi, pazarlama stratejisi ve pazar geli\u015ftirme s\u00fcre\u00e7lerini b\u00fct\u00fcnle\u015fmi\u015f bir yakla\u015f\u0131mla y\u00f6neterek markan\u0131n T\u00fcrkiye\u2019de kurumsal ve s\u00fcrd\u00fcr\u00fclebilir bir yap\u0131 i\u00e7inde b\u00fcy\u00fcmesini hedefliyor. \u00dcr\u00fcnler, g\u00fc\u00e7l\u00fc ve g\u00fcvenilir perakende altyap\u0131s\u0131 sayesinde Rossmann T\u00fcrkiye\u2019nin yayg\u0131n ma\u011faza a\u011f\u0131 ve online sat\u0131\u015f kanallar\u0131 \u00fczerinden t\u00fcketicilerle bulu\u015fuyor.<\/p>\n

Bu \u00fc\u00e7l\u00fc i\u015f birli\u011fi modeliyle Nacific; T\u00fcrkiye\u2019de yaln\u0131zca sat\u0131\u015f hacmine odaklanan bir b\u00fcy\u00fcme yerine, marka konumland\u0131rma, t\u00fcketici e\u011fitimi ve kategori geli\u015ftirme s\u00fcre\u00e7lerini kapsayan uzun vadeli ve s\u00fcrd\u00fcr\u00fclebilir bir marka yat\u0131r\u0131m\u0131 ger\u00e7ekle\u015ftirmeyi ama\u00e7l\u0131yor. Bu yakla\u015f\u0131m, K-Beauty segmentinde stratejik ve kal\u0131c\u0131 bir konum elde etmeyi hedefleyen b\u00fct\u00fcnc\u00fcl bir b\u00fcy\u00fcme modelini ortaya koyuyor.<\/p>\n

T\u00dcRK\u0130YE, ULUSLARARASI KOZMET\u0130K MARKALARI \u0130\u00c7\u0130N STRATEJ\u0130K B\u00dcY\u00dcME MERKEZ\u0130<\/strong><\/p>\n

K-Beauty trendinin k\u00fcresel \u00f6l\u00e7ekte istikrarl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc bir d\u00f6nemde T\u00fcrkiye; gen\u00e7 n\u00fcfusu, artan cilt bak\u0131m bilinci, dijital adaptasyonu y\u00fcksek t\u00fcketici profili, geli\u015fmi\u015f perakende ekosistemi ve b\u00f6lgesel eri\u015fim avantaj\u0131 sayesinde uluslararas\u0131 kozmetik markalar\u0131 i\u00e7in stratejik b\u00fcy\u00fcme merkezlerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor. Nacific\u2019in T\u00fcrkiye yat\u0131r\u0131m\u0131 da bu stratejik konumun somut g\u00f6stergelerinden biri olarak de\u011ferlendiriliyor. Korelle Kozmetik distrib\u00fct\u00f6rl\u00fc\u011f\u00fcnde uzun vadeli b\u00fcy\u00fcme hedefiyle konumlanan marka, Rossmann T\u00fcrkiye i\u015f birli\u011fiyle marka bilinirli\u011fini g\u00fc\u00e7lendirmeyi, t\u00fcketicilerle g\u00fc\u00e7l\u00fc ve kal\u0131c\u0131 bir ba\u011f kurmay\u0131 ve T\u00fcrkiye\u2019yi b\u00f6lgesel stratejisinin \u00f6nemli merkezlerinden biri haline getirmeyi ama\u00e7l\u0131yor.<\/p>\n

26 \u015eubat 2026 tarihinde ger\u00e7ekle\u015ftirilen bas\u0131n toplant\u0131s\u0131nda; Korelle Kozmetik Kurucu Orta\u011f\u0131 ve Ba\u015fkan\u0131 Fatih Ak\u015fener, The Skin Factory CEO\u2019su Jason Roh, Overseas Business Division Director Julie Sun ile Rossmann T\u00fcrkiye \u00fcst d\u00fczey y\u00f6neticileri bir araya geldi.<\/p>\n

Toplant\u0131da konu\u015fan Korelle Kozmetik Kurucu Orta\u011f\u0131 ve Ba\u015fkan Yard\u0131mc\u0131s\u0131 Neslihan Ni\u011fiz Ulak \u015fu de\u011ferlendirmede bulundu:<\/p>\n

T\u00fcrkiye\u2019de Kore kozmeti\u011fi kategorisi h\u0131zla b\u00fcy\u00fcrken, pazarda g\u00fc\u00e7l\u00fc kurumsal yap\u0131 ve uzun vadeli marka y\u00f6netimi konusunda \u00f6nemli bir bo\u015fluk oldu\u011funu g\u00f6zlemledik. Korelle Kozmetik\u2019i tam da bu ihtiyaca yan\u0131t vermek amac\u0131yla konumland\u0131rd\u0131k. Nacific\u2019in marka g\u00fcc\u00fc, bilimsel yakla\u015f\u0131m\u0131, i\u00e7erik \u015feffafl\u0131\u011f\u0131 ve ger\u00e7ek sonu\u00e7 odakl\u0131 marka felsefesi vizyonumuzla g\u00fc\u00e7l\u00fc bir uyum g\u00f6sterdi. Nacific\u2019in global g\u00fcc\u00fcn\u00fc Rossmann\u2019\u0131n g\u00fcvenilir perakende altyap\u0131s\u0131yla birle\u015ftirerek T\u00fcrkiye\u2019de s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme ivmesi yakalayaca\u011f\u0131m\u0131za inan\u0131yoruz. Uzun vadede hedefimiz, Korelle\u2019yi Kore g\u00fczelli\u011finin T\u00fcrkiye\u2019deki en etkili ve belirleyici oyuncular\u0131ndan biri haline getirmek.<\/p>\n

<\/p>\n

Rossmann T\u00fcrkiye Pazarlama ve E-Ticaret Grup M\u00fcd\u00fcr\u00fc G\u00fcl\u00e7in Uysal ise \u015funlar\u0131 s\u00f6yledi:<\/p>\n

K-Beauty kategorisi, global \u00f6l\u00e7ekte oldu\u011fu gibi T\u00fcrkiye\u2019de de kal\u0131c\u0131 bir b\u00fcy\u00fcme potansiyeli ta\u015f\u0131yor. Rossmann olarak bu kategoriyi stratejik \u00f6ncelik alanlar\u0131m\u0131zdan biri olarak g\u00f6r\u00fcyoruz ve m\u00fc\u015fterilerimize en do\u011fru markalar\u0131 g\u00fcvenilir bir perakende deneyimiyle sunmay\u0131 hedefliyoruz. Kore g\u00fczellik kategorisini yaln\u0131zca takip eden de\u011fil; geli\u015ftiren ve sahiplenen bir marka olmay\u0131 ama\u00e7l\u0131yoruz. Nacific, T\u00fcrkiye\u2019deki ilk exclusive Kore cilt bak\u0131m markam\u0131z olmas\u0131 a\u00e7\u0131s\u0131ndan bizim i\u00e7in son derece \u00f6zel. Exclusive i\u015f birlikleri sayesinde markay\u0131 daha do\u011fru konumland\u0131rabiliyor, t\u00fcketici deneyimini daha yak\u0131ndan y\u00f6netebiliyor ve g\u00fcven ili\u015fkisini g\u00fc\u00e7lendirebiliyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde hem global markalar hem de private label \u00fcr\u00fcnlerimizle K-Beauty ekosistemini geni\u015fleterek kategorinin geli\u015fimine katk\u0131 sa\u011flamay\u0131 s\u00fcrd\u00fcrece\u011fiz.<\/p>\n

Rossmann T\u00fcrkiye Sat\u0131n Alma Grup M\u00fcd\u00fcr\u00fc Yavuz Selim Ta\u015fk\u0131n da konu\u015fmas\u0131nda \u015fu ifadeleri kulland\u0131:<\/p>\n

Bilimsel yakla\u015f\u0131m\u0131, do\u011fal i\u00e7erik oda\u011f\u0131, \u00e7ok ad\u0131ml\u0131 bak\u0131m rutini ve yenilik\u00e7i form\u00fclasyonlar\u0131yla K-Beauty art\u0131k yaln\u0131zca bir trend de\u011fil; kal\u0131c\u0131 bir bak\u0131m k\u00fclt\u00fcr\u00fcne d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. T\u00fcrkiye\u2019de private label Kore Cilt Bak\u0131m Serisi sunan \u00f6nc\u00fc perakende zincirlerinden biri olmaktan gurur duyuyoruz. Nacific gibi T\u00fcrkiye\u2019ye yat\u0131r\u0131m yapmaya haz\u0131r, g\u00fc\u00e7l\u00fc Kore markalar\u0131n\u0131 \u00fclkemize kazand\u0131rmak ve onlar\u0131n bilgi birikimi ile uzmanl\u0131\u011f\u0131ndan faydalanmak istiyoruz. Rossmann kalite standartlar\u0131n\u0131 kar\u015f\u0131layan t\u00fcm Kore markalar\u0131na kap\u0131m\u0131z a\u00e7\u0131k.<\/p>\n

Kaynak:<\/strong> Ensonhaber Haber Merkezi<\/span> <\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye yap\u0131lanmas\u0131, Korelle Kozmetik liderli\u011finde \u015fekillenirken; Rossmann T\u00fcrkiye\u2019nin yayg\u0131n ve g\u00fc\u00e7l\u00fc perakende a\u011f\u0131yla t\u00fcketicilerle bulu\u015ftu. T\u00fcrkiye, Nacific\u2019in EMEA b\u00f6lgesindeki b\u00fcy\u00fcme stratejisinde stratejik \u00f6ncelikli pazarlardan biri olarak …<\/p>\n","protected":false},"author":1,"featured_media":71541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2203,1488,1768,347,197],"class_list":["post-71540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-guclu","tag-marka","tag-pazar","tag-turkiye"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/71540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=71540"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/71540\/revisions"}],"predecessor-version":[{"id":71544,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/71540\/revisions\/71544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/71541"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=71540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=71540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=71540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}