{"id":73188,"date":"2026-03-28T18:18:07","date_gmt":"2026-03-28T18:18:07","guid":{"rendered":"https:\/\/bihavadis.com\/?p=73188"},"modified":"2026-03-28T18:18:07","modified_gmt":"2026-03-28T18:18:07","slug":"sikayetler-artti-kvkkdan-sadakat-kartlarina-dogrulama-zorunlulugu-getirildi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/03\/28\/sikayetler-artti-kvkkdan-sadakat-kartlarina-dogrulama-zorunlulugu-getirildi\/","title":{"rendered":"\u015eikayetler artt\u0131! KVKK’dan sadakat kartlar\u0131na do\u011frulama zorunlulu\u011fu getirildi"},"content":{"rendered":"

Ba\u015fkas\u0131na ait para puanlar\u0131 kullan\u0131nlar\u0131n say\u0131s\u0131 art\u0131nca, bu konuda da tedbir al\u0131nd\u0131.<\/p>\n

Ki\u015fisel Verileri Koruma Kurumu (KVKK), al\u0131\u015fveri\u015flerde indirim, promosyon ve puan kazan\u0131m\u0131 amac\u0131yla kullan\u0131lan sadakat kartlar\u0131n\u0131n, kart sahibinin bilgisi ve a\u00e7\u0131k r\u0131zas\u0131 olmadan \u00fc\u00e7\u00fcnc\u00fc ki\u015filerce kullan\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi i\u00e7in do\u011frulama mekanizmalar\u0131 kurulmas\u0131na y\u00f6nelik ilke karar\u0131 ald\u0131.<\/p>\n

Veri sorumlular\u0131na 6 ay uyum s\u00fcresi tan\u0131n\u0131rken, y\u00fck\u00fcml\u00fcl\u00fcklere uymayanlara 6698 say\u0131l\u0131 Kanun kapsam\u0131nda cezai i\u015flem uygulanacak.<\/p>\n

SADAKAT PUANLARI<\/strong><\/p>\n

Resmi Gazete’de yay\u0131mlanan karara g\u00f6re, \u00fc\u00e7\u00fcnc\u00fc ki\u015filerin sadakat kart\u0131 sahiplerinin bilgisi ve r\u0131zas\u0131 olmaks\u0131z\u0131n cep telefonu numaralar\u0131n\u0131 kasa g\u00f6revlisine ileterek al\u0131\u015fveri\u015f yapmalar\u0131 nedeniyle KVKK’ye \u00e7ok say\u0131da \u015fikayet ve ihbar ba\u015fvurusu yap\u0131ld\u0131.<\/p>\n

\u015eikayetlerde “sadakat kartlar\u0131yla yap\u0131lan bu al\u0131\u015fveri\u015fin kasa g\u00f6revlisi taraf\u0131ndan onay kodu sisteme girilmeksizin ger\u00e7ekle\u015ftirildi\u011fi”, “kart sahibinin al\u0131\u015fveri\u015f s\u0131ras\u0131nda kasada olmamas\u0131na ra\u011fmen al\u0131\u015fveri\u015f yap\u0131lmas\u0131na olanak sa\u011fland\u0131\u011f\u0131” ve “hukuka ayk\u0131r\u0131 veri i\u015fleme faaliyetinin ger\u00e7ekle\u015ftirildi\u011fi” ifade edildi.<\/p>\n

Kurumun yapt\u0131\u011f\u0131 incelemede, sadakat kartlar\u0131 kullan\u0131larak yap\u0131lan al\u0131\u015fveri\u015fler sonucunda d\u00fczenlenen fatura gibi belgelerin \u00e7o\u011funlukla kart sahibi ad\u0131na kesildi\u011fi ve al\u0131\u015fveri\u015f bilgilerinin kart sahibinin sistem kay\u0131tlar\u0131na i\u015flendi\u011fi tespit edildi.<\/p>\n

Kart sahibinin bilgisi ve r\u0131zas\u0131 bulunmadan cep telefonu ya da sadakat kart\u0131 numaras\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc bir ki\u015fi taraf\u0131ndan kullan\u0131lmas\u0131 halinde, ilgili ki\u015finin \u00fcyelik hesab\u0131na hatal\u0131 m\u00fc\u015fteri i\u015flem kayd\u0131 d\u00fc\u015f\u00fclebildi\u011fi veya ki\u015finin bilgisi ve r\u0131zas\u0131 d\u0131\u015f\u0131nda ger\u00e7ekle\u015ftirilen bir al\u0131\u015fveri\u015fe ili\u015fkin fatura d\u00fczenlenebildi\u011fi, bu durumun ki\u015fisel veri ihlallerine yol a\u00e7abildi\u011fi belirlendi.<\/p>\n

KARARLARA UYMAYANLARA CEZA\u0130 \u0130\u015eLEM UYGULANACAK<\/strong><\/p>\n

KVKK, al\u0131\u015fveri\u015f esnas\u0131nda yayg\u0131n \u015fekilde ya\u015fand\u0131\u011f\u0131 anla\u015f\u0131lan bu uygulamaya ili\u015fkin ilke karar\u0131 yay\u0131mlad\u0131.<\/p>\n

Karar kapsam\u0131nda, ilgili ki\u015fiye ait cep telefonu ya da sadakat kart\u0131 numaras\u0131n\u0131n, ki\u015finin bilgisi ve r\u0131zas\u0131 olmadan \u00fc\u00e7\u00fcnc\u00fc bir ki\u015fi taraf\u0131ndan kasadaki g\u00f6revliye iletilerek al\u0131\u015fveri\u015f yap\u0131lmas\u0131na imkan tan\u0131yan uygulamaya son verilecek.<\/p>\n

Al\u0131\u015fveri\u015fin kart sahibinin bilgisi ve r\u0131zas\u0131 \u00e7er\u00e7evesinde yap\u0131ld\u0131\u011f\u0131n\u0131 do\u011frulamak amac\u0131yla “SMS ile g\u00f6nderilen do\u011frulama kodunun kasa g\u00f6revlisine bildirilmesi”, “mobil uygulama veya internet sitesi \u00fczerinden sa\u011flanan barkod veya QR kodun kasada okutulmas\u0131” ve “sadakat kart\u0131 \u015fifresinin kasada i\u015flem cihaz\u0131na girilmesi” gibi do\u011frulama y\u00f6ntemleri devreye al\u0131nacak.<\/p>\n

<\/p>\n

6 AYLIK S\u00dcRE<\/strong><\/p>\n

S\u00f6z konusu do\u011frulama mekanizmalar\u0131n\u0131n hayata ge\u00e7irilmesi i\u00e7in veri sorumlular\u0131na, ilke karar\u0131n\u0131n Resmi Gazete’de yay\u0131mland\u0131\u011f\u0131 tarihten itibaren 6 ay s\u00fcre tan\u0131nacak.<\/p>\n

Bu tedbirleri uygulamayan ve kanun h\u00fck\u00fcmlerine ayk\u0131r\u0131 \u015fekilde i\u015flem yapmay\u0131 s\u00fcrd\u00fcren, ilke karar\u0131nda yer alan y\u00fck\u00fcml\u00fcl\u00fcklere uygun davranmad\u0131\u011f\u0131 belirlenen veri sorumlular\u0131 hakk\u0131nda 6698 say\u0131l\u0131 Ki\u015fisel Verilerin Korunmas\u0131 Kanunu’nun 18. maddesi uyar\u0131nca idari yapt\u0131r\u0131m uygulanacak.<\/p>\n

Kaynak:<\/strong> Ensonhaber Haber Merkezi<\/span> <\/div>\n","protected":false},"excerpt":{"rendered":"

Ba\u015fkas\u0131na ait para puanlar\u0131 kullan\u0131nlar\u0131n say\u0131s\u0131 art\u0131nca, bu konuda da tedbir al\u0131nd\u0131. Ki\u015fisel Verileri Koruma Kurumu (KVKK), al\u0131\u015fveri\u015flerde indirim, promosyon ve puan kazan\u0131m\u0131 amac\u0131yla kullan\u0131lan sadakat kartlar\u0131n\u0131n, kart sahibinin bilgisi ve a\u00e7\u0131k …<\/p>\n","protected":false},"author":1,"featured_media":73189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[3568,424,2969,5565,292],"class_list":["post-73188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-karar","tag-kasa","tag-sadakat","tag-veri"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/73188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=73188"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/73188\/revisions"}],"predecessor-version":[{"id":73191,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/73188\/revisions\/73191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/73189"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=73188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=73188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=73188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}