K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, Turizm Yat\u0131r\u0131m Forumu’nun sadece \u00fclkemiz a\u00e7\u0131s\u0131ndan de\u011fil, k\u00fcresel turizm ekonomisi a\u00e7\u0131s\u0131ndan da \u00f6nemli bir bulu\u015fma noktas\u0131 haline geldi\u011fini s\u00f6yledi.<\/p>\n
K\u00fcresel turizm yat\u0131r\u0131mlar\u0131n\u0131n \u00f6nemli isimleri, bu y\u0131l be\u015fincisi d\u00fczenlenen “Tourism Investment Forum (Turizm Yat\u0131r\u0131m Forumu) – TIF 2026” kapsam\u0131nda \u0130stanbul’da bir araya geldi.<\/p>\n
A\u00e7\u0131l\u0131\u015fa kat\u0131lan K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, forumun her ge\u00e7en y\u0131l artan uluslararas\u0131 kat\u0131l\u0131m oran\u0131 ve yat\u0131r\u0131m oda\u011f\u0131yla g\u00fc\u00e7l\u00fc bir platform haline geldi\u011fini belirterek, “Forum, yaln\u0131zca \u00fclkemiz a\u00e7\u0131s\u0131ndan de\u011fil, k\u00fcresel turizm ekonomisi a\u00e7\u0131s\u0131ndan da \u00f6nemli bir bulu\u015fma noktas\u0131 haline gelmi\u015ftir. Turizmin t\u00fcm alanlar\u0131nda yeni yat\u0131r\u0131mlara, stratejik ortakl\u0131klara ve uzun vadeli i\u015fbirliklerine zemin haz\u0131rlayan Turizm Yat\u0131r\u0131m Forumu, \u015f\u00fcphesiz ki \u00fclkemize ve sekt\u00f6r\u00fcm\u00fcze de\u011fer katmaya devam edecektir.” dedi.<\/p>\n
Ersoy, T\u00fcrkiye’nin art\u0131k krizleri y\u00f6netme konusunda g\u00fc\u00e7l\u00fc bir refleks kazand\u0131\u011f\u0131na dikkati \u00e7ekerek, \u015f\u00f6yle devam etti: <\/p>\n
“G\u00f6reve geldi\u011fimiz g\u00fcnden bu yana turizmi yaln\u0131zca rakamlarla de\u011fil, vizyon, \u00e7e\u015fitlilik ve nitelik oda\u011f\u0131yla da ele ald\u0131k. Deniz, kum, g\u00fcne\u015f anlay\u0131\u015f\u0131n\u0131n \u00f6tesine ge\u00e7en bir yakla\u015f\u0131mla, k\u00fclt\u00fcr ve inan\u00e7 turizmi, arkeoloji, do\u011fa ve ekoturizm, gastronomi, sa\u011fl\u0131k ve termal turizm, kongre ve fuar, kruvaziyer ile k\u0131\u015f turizmi gibi alanlar\u0131 devreye alarak \u00fclkemize geni\u015f bir \u00fcr\u00fcn yelpazesi kazand\u0131rd\u0131k. Bu \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin hitap etti\u011fi farkl\u0131 kitlelere ula\u015fmak i\u00e7in ayn\u0131 anda pazar \u00e7e\u015fitlili\u011fimizi art\u0131rd\u0131k. Kendimize hedef belirledi\u011fimiz \u00fclkelerde televizyon kanallar\u0131ndan dijital platformlara ve sosyal medyaya uzanan d\u00fcnyan\u0131n en kapsaml\u0131 tan\u0131t\u0131m faaliyetlerini ger\u00e7ekle\u015ftirdik. T\u00fcrkiye’ye dair bilinirlik ve fark\u0131ndal\u0131k olu\u015fturduk. B\u00fct\u00fcn bu yo\u011fun ve \u00e7ok y\u00f6nl\u00fc mesai ba\u015fta nitelikli turist olmak \u00fczere bir\u00e7ok kazan\u0131m\u0131 beraberinde getirmi\u015f, T\u00fcrk turizmini birinci lige ta\u015f\u0131m\u0131\u015ft\u0131r.”<\/p>\n
“2025’te turizm gelirinde ve ziyaret\u00e7i say\u0131s\u0131nda rekora eri\u015fildi”<\/p>\n
Ersoy, Birle\u015fmi\u015f Milletler D\u00fcnya Turizm \u00d6rg\u00fct\u00fc verilerine g\u00f6re, 2017’de d\u00fcnyada en \u00e7ok turist a\u011f\u0131rlayan \u00fclkeler aras\u0131nda 8. s\u0131rada olan T\u00fcrkiye’nin 2024’te 4. s\u0131raya y\u00fckseldi\u011finin alt\u0131n\u0131 \u00e7izdi.<\/p>\n
Ge\u00e7en y\u0131l turizm gelirinin 65 milyar 231 milyon dolara ula\u015ft\u0131\u011f\u0131na i\u015faret eden Bakan Ersoy, “Bu rakam, 2017’ye k\u0131yasla y\u00fczde 109’luk bir art\u0131\u015f anlam\u0131na gelmektedir. Yine 2025’te toplam ziyaret\u00e7i say\u0131m\u0131z 63 milyon 941 bin ki\u015fi olarak kaydedilmi\u015f, turizm gelirinde oldu\u011fu gibi ziyaret\u00e7i say\u0131s\u0131nda da yeni bir rekora eri\u015filmi\u015ftir. Ki\u015fi ba\u015f\u0131 gecelik yabanc\u0131 turist ortalama harcamas\u0131 ise 2025 y\u0131l\u0131nda 114 dolar seviyesine y\u00fckselmi\u015ftir. Bu art\u0131\u015f, nitelikli turizm ve y\u00fcksek katma de\u011ferli yat\u0131r\u0131m stratejimizin sonu\u00e7lar\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir.” de\u011ferlendirmesini yapt\u0131.<\/p>\n
TGA’n\u0131n faaliyetlerine de de\u011finen Bakan Ersoy, \u015fu bilgileri verdi: <\/p>\n
“CNN, BBC, Al Jazeera ve Bloomberg gibi k\u00fcresel kanallarda reklam ve tan\u0131t\u0131m filmlerimizle yer ald\u0131k. Buna ilave olarak 39 \u00fclkenin ulusal televizyonlar\u0131nda reklam filmlerimiz yay\u0131nland\u0131. GoT\u00fcrkiye web sitemiz de bug\u00fcn 10 dilde yay\u0131n yapan k\u00fcresel bir tan\u0131t\u0131m platformuna d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Sosyal medya penceresinden bakt\u0131\u011f\u0131m\u0131zda ise resmi \u00fclke hesaplar\u0131 aras\u0131nda YouTube ve TikTok’ta d\u00fcnyada birinci, Instagram’da ise ikinci s\u0131raday\u0131z. Sahip oldu\u011fumuz t\u00fcm sosyal medya hesaplar\u0131m\u0131zda toplam takip\u00e7i say\u0131m\u0131z 21,9 milyona ula\u015fm\u0131\u015ft\u0131r.”<\/p>\n
“Yeni dizi projeleri ger\u00e7ekle\u015ftirmeyi planl\u0131yoruz”<\/p>\n
Bakan Ersoy, turizmin d\u00fcnyada art\u0131k bir hikayeye dahil olma, bir duyguyu payla\u015fma ve bir ya\u015fam tarz\u0131n\u0131 deneyimleme s\u00fcrecine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc vurgulayarak, “Biz de bu fark\u0131ndal\u0131kla TGA arac\u0131l\u0131\u011f\u0131yla ‘mini dizi’ stratejisini geli\u015ftirdik. Haz\u0131rlad\u0131\u011f\u0131m\u0131z reklam filmlerinin yan\u0131na hikaye odakl\u0131, sinematik kalitesi y\u00fcksek yap\u0131mlar\u0131 ekledi\u011fimiz bu model, d\u00fcnya tan\u0131t\u0131m tarihinde \u00f6zg\u00fcn ve yenilik\u00e7i bir yakla\u015f\u0131m olarak yerini ald\u0131. Bu strateji kapsam\u0131nda bug\u00fcne kadar 4 mini dizimizi hayata ge\u00e7irdik. Bu \u00e7al\u0131\u015fmalar\u0131 s\u00fcrd\u00fcrerek yeni dizi projeleri ger\u00e7ekle\u015ftirmeyi planl\u0131yoruz.” diye konu\u015ftu.<\/p>\n
D\u00fcnyaca \u00fcnl\u00fc gastronomi se\u00e7kisi Michelin Rehberi’nin T\u00fcrkiye’deki yolculu\u011funa 2022’de \u0130stanbul ile ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yleyen Ersoy, “Takip eden y\u0131llarda \u00f6nce \u0130zmir ve Bodrum’u, ard\u0131ndan da Mu\u011fla ve Kapadokya’y\u0131 se\u00e7kiye ekleyerek kapsama alan\u0131n\u0131 geni\u015fletti. 2026 Michelin Rehberi T\u00fcrkiye se\u00e7kisiyle birlikte, T\u00fcrkiye genelinde Rehber’de yer alan toplam restoran say\u0131m\u0131z 171’e, y\u0131ld\u0131zl\u0131 restoran say\u0131m\u0131z ise 17’ye ula\u015fm\u0131\u015ft\u0131r.” diye konu\u015ftu.<\/p>\n
Bakan Ersoy, Gelece\u011fe Miras Projesi ile 2018’de 12 ay kaz\u0131 program\u0131na ge\u00e7ildi\u011fine i\u015faret ederek, \u015funlar\u0131 kaydetti: <\/p>\n
“Cumhuriyetimizin 100. y\u0131l\u0131nda Efes Antik Kenti ile Gelece\u011fe Miras Projesi’nin ilk ad\u0131m\u0131n\u0131 atarken ge\u00e7en y\u0131l bu proje ile 255 kaz\u0131 alan\u0131nda \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrd\u00fck. Kaz\u0131 alanlar\u0131na ayr\u0131lan kaynaklarda rekor seviyede art\u0131\u015f yapt\u0131k ve ge\u00e7en y\u0131l 15 binin \u00fczerinde arkeolojik buluntu elde ettik. Anadolu gibi zengin bir ge\u00e7mi\u015fe sahip co\u011frafyada m\u00fcze ve \u00f6ren yerleri, hem \u00fclkemizin miras\u0131na sahip \u00e7\u0131kmak hem de \u00fclkemizin turizmi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bakanl\u0131\u011f\u0131m\u0131z\u0131n titiz \u00e7al\u0131\u015fmalar\u0131yla 2025 y\u0131l\u0131nda Sardes Antik Kenti ve Bintepeler Lidya T\u00fcm\u00fcl\u00fcslerini de UNESCO D\u00fcnya Miras Listesi’ne ekleyerek varl\u0131k say\u0131m\u0131z\u0131 22’ye \u00e7\u0131kard\u0131k. Ayr\u0131ca 24. Taraf Devletler Genel Kurulu oturumunda en y\u00fcksek oyu alarak se\u00e7ildi\u011fimiz D\u00fcnya Miras\u0131 Komitesi \u00dcyelik g\u00f6revini de ba\u015far\u0131yla s\u00fcrd\u00fcrmekteyiz.”<\/p>\n
“68 milyar dolarl\u0131k turizm geliri hedefi i\u00e7in \u00e7al\u0131\u015fmalara ba\u015flad\u0131k”<\/p>\n
M\u00fcze ve \u00f6ren yerlerini ge\u00e7en y\u0131l 34 milyon 836 bin ki\u015finin ziyaret etti\u011fini aktaran Ersoy, haziran ve ekim ay\u0131nda 27 m\u00fczede gece m\u00fczecili\u011fini hizmete sunduklar\u0131n\u0131 belirtti.<\/p>\n
Mehmet Nuri Ersoy, Haydarpa\u015fa ve Sirkeci Gar sahalar\u0131nda ger\u00e7ekle\u015ftirilen \u00e7al\u0131\u015fmalara da de\u011finerek, “Bakanl\u0131\u011f\u0131m\u0131z ile Devlet Demiryollar\u0131 aras\u0131nda A\u011fustos 2024’te imzalanan protokol kapsam\u0131nda, \u0130stanbul’un iki ikonik tren gar\u0131n\u0131, k\u00fclt\u00fcrel ve toplumsal miras olarak da b\u00fct\u00fcnc\u00fcl bir yakla\u015f\u0131mla koruyarak \u015fehre kazand\u0131raca\u011f\u0131z. B\u00f6ylece \u0130stanbul’umuz iki yeni k\u00fclt\u00fcr sanat adas\u0131 kazanm\u0131\u015f oluyor.” dedi.<\/p>\n
Diyarbak\u0131r E Tipi Kapal\u0131 Cezaevi’ni de m\u00fcze, tiyatro salonu, konferans salonu, at\u00f6lyeler, k\u00fct\u00fcphane ve a\u00e7\u0131k hava etkinlik alanlar\u0131n\u0131 i\u00e7eren bir k\u00fclt\u00fcr merkezi olarak insanlarla bulu\u015fturacaklar\u0131n\u0131 belirten Ersoy, “\u00c7ok daha fazla eserin sergilenmesine olanak sa\u011flayacak \u00e7a\u011fda\u015f m\u00fczecilik anlay\u0131\u015f\u0131yla Antalya M\u00fczesi’ni de b\u00f6lgede bir odak noktas\u0131 haline getirece\u011fiz. Hatay Arkeoloji M\u00fczesi’ni, onar\u0131m ve yenilenen te\u015fhir tanzimi ile yeniden hizmete a\u00e7aca\u011f\u0131z.” diye konu\u015ftu.<\/p>\n
Ersoy, T\u00fcrkiye’nin art\u0131k k\u00fcresel turizm politikalar\u0131n\u0131n ve yat\u0131r\u0131m kararlar\u0131n\u0131n \u015fekillenmesinde s\u00f6z sahibi bir akt\u00f6r haline geldi\u011finin alt\u0131n\u0131 \u00e7izerek, s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131: <\/p>\n
“Bu yetkinli\u011fi devam ettirmek i\u00e7in \u015fu ana kadar elde edilen ba\u015far\u0131lar\u0131 art\u0131k geride b\u0131rak\u0131p, gelece\u011fe ve yeni hedeflere odaklanmak zorunday\u0131z. Halihaz\u0131rda 2026 y\u0131l\u0131 i\u00e7in belirledi\u011fimiz 68 milyar dolarl\u0131k turizm geliri hedefimiz do\u011frultusunda \u00e7al\u0131\u015fmalara ba\u015flad\u0131k. Bu hedefe de yine siz de\u011ferli payda\u015flar\u0131m\u0131zla omuz omuza vererek ula\u015faca\u011f\u0131m\u0131zdan \u015f\u00fcphem yoktur. T\u00fcrkiye’nin turizm vizyonunu ve yat\u0131r\u0131m potansiyelini d\u00fcnyaya anlatmam\u0131z a\u00e7\u0131s\u0131ndan b\u00f6ylesi geni\u015f kat\u0131l\u0131ml\u0131 sekt\u00f6r bulu\u015fmalar\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ben, T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi y\u00f6netici ve \u00e7al\u0131\u015fanlar\u0131n\u0131, bir kez daha ba\u015far\u0131yla ger\u00e7ekle\u015ftirdikleri bu de\u011ferli organizasyon dolay\u0131s\u0131yla tebrik ediyorum.”<\/p>\n
Forum, T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (TTYD) taraf\u0131ndan, Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m Ofisi ile T\u00fcrkiye Turizm Tan\u0131tma ve Geli\u015ftirme Ajans\u0131n\u0131n (TGA) deste\u011fi ve T\u00fcrkiye \u0130\u015f Bankas\u0131n\u0131n ana sponsorlu\u011funda bug\u00fcn ve yar\u0131n ger\u00e7ekle\u015ftirilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Ersoy, TIF 2026’n\u0131n k\u00fcresel turizm i\u00e7in \u00f6nemli bir platform haline geldi\u011fini belirtti.<\/p>\n","protected":false},"author":1,"featured_media":81513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[436,437,2474,511,517],"class_list":["post-81512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bakan","tag-dunya","tag-ersoy","tag-turizm","tag-turk"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=81512"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81512\/revisions"}],"predecessor-version":[{"id":81514,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81512\/revisions\/81514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/81513"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=81512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=81512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=81512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}