![](\"https:\/\/bihavadis.com\/wp-content\/uploads\/2026\/05\/turk-turizmi-artik-sampiyonlar-liginde-0-8WNeP1jv.jpg\"\/)
<\/figure>\n<\/div>\n“T\u00dcRK\u0130YE KR\u0130Z Y\u00d6NET\u0130M\u0130NDE G\u00dc\u00c7L\u00dc B\u0130R REFLEKS KAZANDI”<\/b><\/p>\n
K\u00fcresel \u00f6l\u00e7ekte ekonomik, siyasi ve jeopolitik belirsizliklerin yo\u011funla\u015ft\u0131\u011f\u0131 bir d\u00f6nemden ge\u00e7ildi\u011fine dikkati \u00e7eken Ersoy, T\u00fcrkiye’nin Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan liderli\u011finde yoluna kararl\u0131l\u0131kla devam etti\u011fini s\u00f6yledi. T\u00fcrkiye’nin krizleri y\u00f6netme konusunda g\u00fc\u00e7l\u00fc bir refleks ve ciddi bir kurumsal tecr\u00fcbe kazand\u0131\u011f\u0131n\u0131 vurgulayan Ersoy, bu dayan\u0131kl\u0131l\u0131\u011f\u0131n turizm sekt\u00f6r\u00fc ve yat\u0131r\u0131m ortam\u0131na da do\u011frudan yans\u0131d\u0131\u011f\u0131n\u0131 dile getirdi. G\u00f6reve geldikleri g\u00fcnden bu yana turizmi yaln\u0131zca rakamlarla de\u011fil; vizyon, \u00e7e\u015fitlilik ve nitelik oda\u011f\u0131yla ele ald\u0131klar\u0131n\u0131 belirten Ersoy, deniz-kum-g\u00fcne\u015f anlay\u0131\u015f\u0131n\u0131n \u00f6tesine ge\u00e7erek k\u00fclt\u00fcr ve inan\u00e7 turizmi, arkeoloji, do\u011fa ve ekoturizm, gastronomi, sa\u011fl\u0131k ve termal turizm, kongre ve fuar, kruvaziyer ile k\u0131\u015f turizmi gibi alanlar\u0131 devreye alarak T\u00fcrk turizmine geni\u015f bir \u00fcr\u00fcn yelpazesi kazand\u0131rd\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n
![](\"https:\/\/bihavadis.com\/wp-content\/uploads\/2026\/05\/turk-turizmi-artik-sampiyonlar-liginde-1-8IfSaggM.jpg\"\/)
<\/figure>\n<\/div>\n“T\u00dcRK TUR\u0130ZM\u0130 B\u0130R\u0130NC\u0130 L\u0130GE Y\u00dcKSELD\u0130”<\/b><\/p>\n
\u00dcr\u00fcn \u00e7e\u015fitlili\u011fiyle birlikte pazar \u00e7e\u015fitlili\u011finin de art\u0131r\u0131ld\u0131\u011f\u0131n\u0131 ifade eden Ersoy, hedef \u00fclkelerde televizyonlardan dijital platformlara ve sosyal medyaya uzanan kapsaml\u0131 tan\u0131t\u0131m faaliyetleri y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc aktard\u0131. Bu \u00e7al\u0131\u015fmalar\u0131n nitelikli turist kazan\u0131m\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ve T\u00fcrk turizmini birinci lige ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yleyen Ersoy, turizmi 12 aya ve 81 ile yayma hedefinde emin ad\u0131mlarla, \u00f6nc\u00fc ve \u00f6rnek ba\u015far\u0131 hik\u00e2yeleri ve rekorlarla ilerlediklerini kaydetti. Birle\u015fmi\u015f Milletler D\u00fcnya Turizm \u00d6rg\u00fct\u00fc verilerine g\u00f6re T\u00fcrkiye’nin 2017 y\u0131l\u0131nda d\u00fcnyada en \u00e7ok turist a\u011f\u0131rlayan \u00fclkeler aras\u0131nda 8’inci s\u0131radayken, 2024 itibar\u0131yla 4’\u00fcnc\u00fc s\u0131raya y\u00fckseldi\u011fini belirten Ersoy, turizm gelirlerinde ise ayn\u0131 d\u00f6nemde 15’incilikten 7’ncili\u011fe \u00e7\u0131k\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
![](\"https:\/\/bihavadis.com\/wp-content\/uploads\/2026\/05\/turk-turizmi-artik-sampiyonlar-liginde-2-zggA8szY.jpg\"\/)
<\/figure>\n<\/div>\n2026 HEDEF\u0130: 68 M\u0130LYAR DOLAR<\/b><\/p>\n
2025 y\u0131l\u0131nda turizm gelirinin 65 milyar 231 milyon dolara ula\u015farak Cumhuriyet tarihinin en y\u00fcksek seviyesine \u00e7\u0131kt\u0131\u011f\u0131n\u0131 dile getiren Ersoy konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
“Bu rakam, 2017 y\u0131l\u0131na k\u0131yasla %109’luk bir art\u0131\u015f anlam\u0131na gelmektedir. Yine 2025’te toplam ziyaret\u00e7i say\u0131m\u0131z 63 milyon 941 bin ki\u015fi olarak kaydedilmi\u015f; turizm gelirinde oldu\u011fu gibi ziyaret\u00e7i say\u0131s\u0131nda da yeni bir rekora eri\u015filmi\u015ftir. Ki\u015fi ba\u015f\u0131 gecelik yabanc\u0131 turist ortalama harcamas\u0131 ise 2025 y\u0131l\u0131nda 114 dolar seviyesine y\u00fckselmi\u015ftir. Bu art\u0131\u015f, nitelikli turizm ve y\u00fcksek katma de\u011ferli yat\u0131r\u0131m stratejimizin sonu\u00e7lar\u0131n\u0131 g\u00f6stermesi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. B\u00fct\u00fcn bu veriler, turizm vizyonumuz do\u011frultusunda hayata ge\u00e7irdi\u011fimiz projelerin sahadaki g\u00fc\u00e7l\u00fc kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ortaya koymakta; T\u00fcrkiye’nin yaln\u0131zca b\u00f6lgesel de\u011fil, k\u00fcresel \u00f6l\u00e7ekte bir turizm ve yat\u0131r\u0131m \u00fclkesi h\u00e2line geldi\u011fini a\u00e7\u0131k\u00e7a g\u00f6stermektedir.”<\/p>\n
T\u00fcrkiye’nin art\u0131k k\u00fcresel turizm politikalar\u0131nda s\u00f6z sahibi bir akt\u00f6r h\u00e2line geldi\u011fini vurgulayan Ersoy, 2026 y\u0131l\u0131 i\u00e7in 68 milyar dolarl\u0131k turizm geliri hedefi do\u011frultusunda \u00e7al\u0131\u015fmalara ba\u015fland\u0131\u011f\u0131n\u0131 s\u00f6yledi. G\u00fc\u00e7l\u00fc tan\u0131t\u0131m ve ileti\u015fim stratejisinin turizmin vazge\u00e7ilmez unsurlar\u0131ndan biri oldu\u011funa i\u015faret eden Ersoy, 2019’da kurulan T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131 arac\u0131l\u0131\u011f\u0131yla yakla\u015f\u0131k 200 \u00fclkede reklam, tan\u0131t\u0131m, pazarlama \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc s\u00f6yleyerek, “Daha \u00f6nce de ifade etti\u011fim gibi bu turizm d\u00fcnyas\u0131ndaki en yo\u011fun ve etkili tan\u0131t\u0131m hareketi olmu\u015ftur.” dedi.<\/p>\n
CNN, BBC, Al Jazeera ve Bloomberg gibi k\u00fcresel kanallarda reklam filmlerinin yer ald\u0131\u011f\u0131n\u0131 belirten Ersoy, 39 \u00fclkenin ulusal televizyonlar\u0131nda da tan\u0131t\u0131mlar yap\u0131ld\u0131\u011f\u0131n\u0131 aktard\u0131. GoT\u00fcrkiye platformunun 10 dilde yay\u0131n yapan k\u00fcresel bir tan\u0131t\u0131m mecras\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, sosyal medyada ise T\u00fcrkiye’nin YouTube ve TikTok’ta d\u00fcnya birincisi, Instagram’da ikinci s\u0131rada yer ald\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
Ersoy, “Sahip oldu\u011fumuz t\u00fcm sosyal medya hesaplar\u0131m\u0131zda toplam takip\u00e7i say\u0131m\u0131z 21,9 milyona ula\u015fm\u0131\u015ft\u0131r.” a\u00e7\u0131klamas\u0131nda bulundu. Tan\u0131t\u0131mda “mini dizi” stratejisini hayata ge\u00e7irdiklerini anlatan Ersoy, yeni projelerin de yolda oldu\u011funu dile getirdi.<\/p>\n
![](\"https:\/\/bihavadis.com\/wp-content\/uploads\/2026\/05\/turk-turizmi-artik-sampiyonlar-liginde-3-jMxktxuw.jpg\"\/)
<\/figure>\n<\/div>\nGASTRONOM\u0130 VE S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130K VURGUSU<\/b><\/p>\n
Tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131nda gastronominin \u00f6ncelikli alanlardan biri oldu\u011funu kaydeden Ersoy, Michelin Rehberinin T\u00fcrkiye yolculu\u011funun \u0130stanbul ile ba\u015flad\u0131\u011f\u0131n\u0131, ard\u0131ndan \u0130zmir, Bodrum, Mu\u011fla ve Kapadokya ile geni\u015fledi\u011fini s\u00f6yledi. 2026 se\u00e7kisiyle T\u00fcrkiye genelinde rehbere giren restoran say\u0131s\u0131n\u0131n 171’e, y\u0131ld\u0131zl\u0131 restoran say\u0131s\u0131n\u0131n ise 17’ye ula\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
S\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda K\u00fcresel S\u00fcrd\u00fcr\u00fclebilir Turizm Konseyi ile y\u00fcr\u00fct\u00fclen i\u015f birli\u011fi kapsam\u0131nda yakla\u015f\u0131k 18 bin konaklama tesisinin sertifikaland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 belirten Ersoy, T\u00fcrkiye’nin bu alanda d\u00fcnyada \u00f6nc\u00fc \u00fclkeler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
![](\"https:\/\/bihavadis.com\/wp-content\/uploads\/2026\/05\/turk-turizmi-artik-sampiyonlar-liginde-4-rtZEvgsr.jpg\"\/)
<\/figure>\n<\/div>\nK\u00dcLT\u00dcREL M\u0130RAS VE M\u00dcZC\u0130L\u0130K YATIRIMLARI<\/b><\/p>\n
“K\u00fclt\u00fcr-turizm yat\u0131r\u0131mlar\u0131m\u0131z birbirlerini destekleyen ve g\u00fc\u00e7lendiren bir ekosistem haline geldi.” diyen Ersoy \u015funlar\u0131 kaydetti:<\/p>\n
“Gelece\u011fe Miras Projemiz ile 2018 y\u0131l\u0131 itibariyle 12 ay kaz\u0131 program\u0131na ge\u00e7mi\u015ftik. Cumhuriyetimizin 100. Y\u0131l\u0131nda Efes Antik Kenti ile Gelece\u011fe Miras Projesi’nin ilk ad\u0131m\u0131n\u0131 atarken ge\u00e7en y\u0131l bu proje ile 255 kaz\u0131 alan\u0131nda \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrd\u00fck. Gelece\u011fe Miras Projesi kapsam\u0131nda kaz\u0131 alanlar\u0131na ayr\u0131lan kaynaklarda rekor seviyede art\u0131\u015f yapt\u0131k. Att\u0131\u011f\u0131m\u0131z t\u00fcm ad\u0131mlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6rmek bizleri \u00e7ok memnun ediyor.2025 y\u0131l\u0131nda yap\u0131lan arkeolojik \u00e7al\u0131\u015fmalarla; 15 binin \u00fczerinde arkeolojik buluntu elde ettik. Anadolu gibi zengin bir ge\u00e7mi\u015fe sahip co\u011frafyada m\u00fcze ve \u00f6ren yerleri, hem \u00fclkemizin miras\u0131na sahip \u00e7\u0131kmak hem de \u00fclkemizin turizmi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bakanl\u0131\u011f\u0131m\u0131z\u0131n titiz \u00e7al\u0131\u015fmalar\u0131yla 2025 y\u0131l\u0131nda Sardes Antik Kenti ve Bintepeler Lidya T\u00fcm\u00fcl\u00fcslerini de UNESCO D\u00fcnya Miras Listesi’ne ekleyerek varl\u0131k say\u0131m\u0131z\u0131 22’ye \u00e7\u0131kartt\u0131k. Ayr\u0131ca 24. Taraf Devletler Genel Kurulu oturumunda en y\u00fcksek oyu alarak se\u00e7ildi\u011fimiz D\u00fcnya Miras\u0131 Komitesi \u00dcyelik g\u00f6revini de ba\u015far\u0131yla s\u00fcrd\u00fcrmekteyiz.”<\/p>\n
Ge\u00e7ti\u011fimiz y\u0131l m\u00fcze ve \u00f6ren yerlerini 34 milyon 836 bin ki\u015finin ziyaret etti\u011fini aktaran Ersoy, gece m\u00fczecili\u011fi uygulamalar\u0131yla yakla\u015f\u0131k 600 bin ziyaret\u00e7iye ula\u015f\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6yledi. Haydarpa\u015fa ve Sirkeci Garlar\u0131n\u0131n k\u00fclt\u00fcr-sanat adas\u0131 olarak \u015fehre kazand\u0131r\u0131laca\u011f\u0131n\u0131, Diyarbak\u0131r Cezaevi’nin k\u00fclt\u00fcr merkezine d\u00f6n\u00fc\u015ft\u00fcr\u00fclece\u011fini, Antalya ve Hatay m\u00fczelerinin de yenilenece\u011fini ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
K\u00fclt\u00fcr ve Turizm Bakan\u0131 Mehmet Nuri Ersoy, \u0130stanbul’da d\u00fczenlenen TIF 2026 \u2013 Turizm Yat\u0131r\u0131m Forumu’nda yapt\u0131\u011f\u0131 konu\u015fmada, T\u00fcrkiye’nin turizmde elde etti\u011fi rekorlar\u0131, yat\u0131r\u0131m vizyonunu ve 2026 hedeflerini de\u011ferlendirerek, “T\u00fcrkiye’nin 2026 y\u0131l\u0131 turizm geliri hedefi 68 milyar dolar” dedi.<\/p>\n","protected":false},"author":1,"featured_media":81663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2474,5205,511,197,216],"class_list":["post-81662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ersoy","tag-tanitim","tag-turizm","tag-turkiye","tag-yatirim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=81662"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81662\/revisions"}],"predecessor-version":[{"id":81669,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81662\/revisions\/81669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/81663"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=81662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=81662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=81662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}