Turizm Yat\u0131r\u0131m Forumu 2026’da (Tourism Investment Forum-TIF 2026) 2 g\u00fcn boyunca turizmde s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, yat\u0131r\u0131m ortam\u0131 ve finansman ba\u015fl\u0131klar\u0131 ele al\u0131nacak.<\/p>\n
T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (TTYD) ev sahipli\u011finde, Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m ve Finans Ofisi ile T\u00fcrkiye Turizm Tan\u0131tma ve Geli\u015ftirme Ajans\u0131 deste\u011fi ve T\u00fcrkiye \u0130\u015f Bankas\u0131’n\u0131n ana sponsorlu\u011funda ger\u00e7ekle\u015ftirilen ve 2 g\u00fcn boyunca s\u00fcrecek Turizm Yat\u0131r\u0131m Forumu’nun (Tourism Investment Forum-TIF 2026) a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan TTYD Ba\u015fkan\u0131 Oya Narin, forumun 100’e yak\u0131n konu\u015fmac\u0131 ve konaklama, seyahat, gayrimenkul, finans, yat\u0131r\u0131m, kamu, tasar\u0131m, pazarlama gibi turizm d\u00fcnyas\u0131n\u0131n farkl\u0131 bile\u015fenlerini bir araya getirece\u011fini s\u00f6yledi.<\/p>\n
Narin, d\u00fcnya turizminin her ge\u00e7en g\u00fcn b\u00fcy\u00fcd\u00fc\u011f\u00fcne i\u015faret ederek, “K\u00fcresel turizm ekonomisi salg\u0131n sonras\u0131 toparland\u0131 ve tekrar b\u00fcy\u00fcmeye do\u011fru bir e\u011filim g\u00f6steriyor. World Travel & Tourism Council’\u0131n (WTTC) hesaplad\u0131\u011f\u0131 ekonomik etki \u00e7al\u0131\u015fmalar\u0131na g\u00f6re seyahat ve turizm sekt\u00f6r\u00fc 2024’te k\u00fcresel ekonomiye 10,9 trilyon dolar katk\u0131 sa\u011flarken, 357 milyon ki\u015fiye i\u015f sahas\u0131 a\u00e7t\u0131. \u00d6n\u00fcm\u00fczdeki 10 y\u0131l i\u00e7in projeksiyonlar ise bu katk\u0131n\u0131n 2035’te 16,5 trilyon dolara ula\u015faca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. \u0130stihdam ise 462 milyon \u015feklinde bir projeksiyonla kar\u015f\u0131 kar\u015f\u0131ya b\u0131rak\u0131yor bizi. T\u00fcrkiye turizmde bu tablo i\u00e7erisinde bakt\u0131\u011f\u0131m\u0131zda son derece g\u00fc\u00e7l\u00fc bir \u015fekilde yer al\u0131yor.” dedi.<\/p>\n
T\u00fcrkiye’nin turizm gelirlerine de\u011finen Narin, “2015 y\u0131l\u0131nda 31,5 milyar dolar olan turizm gelirimiz, 2025 itibar\u0131yla 65,2 milyar dolara ula\u015fm\u0131\u015f, 10 y\u0131lda y\u00fczde 107’lik bir b\u00fcy\u00fcme g\u00f6stermi\u015f. Ayn\u0131 d\u00f6nemde T\u00fcrkiye’yi ziyaret eden ziyaret\u00e7i say\u0131s\u0131 41,6 milyondan 63,9 milyona y\u00fckselmi\u015f. Ziyaret\u00e7i hacmi yakla\u015f\u0131k y\u00fczde 54 b\u00fcy\u00fcrken, ziyaret\u00e7i ba\u015f\u0131na ortalama gelir ise 757 dolardan 1020 dolara \u00e7\u0131km\u0131\u015f.” yorumunu yapt\u0131.<\/p>\n
Narin, \u015f\u00f6yle devam etti: <\/p>\n
“TTYD olarak Turizmde D\u00f6n\u00fc\u015f\u00fcm projemiz kapsam\u0131nda yapt\u0131\u011f\u0131m\u0131z modellemelerde turizm gelirlerimizin bir d\u00f6n\u00fc\u015f\u00fcm program\u0131yla birlikte 2030’da 120 milyar dolara eri\u015filebilece\u011fini tahmin ediyoruz. Son y\u0131llarda pandemi ve yak\u0131n co\u011frafyam\u0131zda kontrol\u00fcm\u00fcz d\u0131\u015f\u0131nda geli\u015fen olaylara ra\u011fmen yolumuza emin ad\u0131mlarla ilerliyoruz. Bu s\u00fcre\u00e7te K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131m\u0131z\u0131n kararl\u0131 deste\u011fi, h\u0131zl\u0131 koordinasyonu ve sekt\u00f6re g\u00fcven veren duru\u015fu hepimiz i\u00e7in \u00e7ok k\u0131ymetli, kendilerine ve ekibine \u00f6zellikle te\u015fekk\u00fcr ediyoruz.”<\/p>\n
Narin, ba\u015fta \u0130stanbul Havaliman\u0131 olmak \u00fczere son 20 y\u0131lda yenilenen havalimanlar\u0131 ve hava ula\u015f\u0131m\u0131nda hayata ge\u00e7irilen yat\u0131r\u0131mlar\u0131n, turizmin bug\u00fcn ula\u015ft\u0131\u011f\u0131 seviyenin, Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan’\u0131n turizm sekt\u00f6r\u00fcne verdi\u011fi destekle bug\u00fcnlere geldi\u011fini ve bu d\u00f6n\u00fc\u015f\u00fcme destek veren herkese te\u015fekk\u00fcr ettiklerini s\u00f6yledi.<\/p>\n
T\u00fcrkiye’nin konumunu havac\u0131l\u0131kta b\u00fcy\u00fck bir avantaja \u00e7evirdiklerini anlatan Narin, 2021 sonunda 558 olan u\u00e7ak say\u0131s\u0131n\u0131n, 2025’te 800’e, koltuk kapasitesinin ise 104 binden 157 bine ula\u015farak y\u00fczde 50 artt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
Narin, s\u00f6zlerini \u015fu \u015fekilde tamamlad\u0131: <\/p>\n
“Bu s\u00fcre\u00e7te TTYD, ba\u015fta TIF olmak \u00fczere b\u00fct\u00fcn \u00e7al\u0131\u015fmalar\u0131nda bu stratejik g\u00fcndeme uygun aksiyon alacak ve T\u00fcrk turizminin ‘Yeni Gelece\u011fe’ yolculu\u011funda \u00f6zellikle yerli ve yabanc\u0131 markalar\u0131m\u0131z\u0131n da deste\u011fi ile k\u00fcresel oyuncularla referans noktas\u0131 olmaya devam edecek. T\u00fcrk turizmi bir ‘Sunset \u0130ndustry’ de\u011fil. Bir \u00e7ok sekt\u00f6r de\u011fi\u015fime d\u00f6n\u00fc\u015f\u00fcme yenilebilir ama T\u00fcrkiye’de turizm kal\u0131c\u0131 ve temel bir sekt\u00f6rd\u00fcr. \u00c7\u00fcnk\u00fc bu \u00fclke, t\u00fckenmeyen bir \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine sahip. Anadolu’nun benzersiz tarih ve arkeoloji birikimi, k\u00fclt\u00fcr rotalar\u0131, inan\u00e7 miras\u0131, gastronomi, do\u011fa ve k\u0131y\u0131 destinasyonlar\u0131yla inan\u0131lmaz bir \u00e7e\u015fitlilik sunuyor. Bu e\u015fsiz miras sayesinde T\u00fcrkiye, istikrarl\u0131 ve g\u00fc\u00e7l\u00fc bir turizm \u00fclkesi olarak ileriye do\u011fru devam edecek.”<\/p>\n
Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m ve Finans Ofisi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Bekir Polat ise konu\u015fmas\u0131nda, “Bundan 20 y\u0131l \u00f6nce Cumhurba\u015fkanl\u0131\u011f\u0131 Yat\u0131r\u0131m ve Finans Ofisi kuruldu\u011funda bir arg\u00fcman\u0131m\u0131z vard\u0131, ‘her turist asl\u0131nda potansiyel bir yat\u0131r\u0131mc\u0131d\u0131r’. ‘E\u011fer insanlar en k\u0131ymetli \u015feyleri olan zamanlar\u0131n\u0131, en k\u0131ymetli sevdiklerini ailelerini \u00fclkeye getiriyorlarsa yat\u0131r\u0131mlar\u0131n\u0131 neden getirmesinler?’ diyorduk ve asl\u0131nda bu arg\u00fcman\u0131m\u0131z asl\u0131nda halen ge\u00e7erli bir arg\u00fcman.” dedi.<\/p>\n
“Art\u0131k sadece maliyetler, te\u015fvikler yeterli de\u011fil”<\/p>\n
Turizm sekt\u00f6r\u00fcn\u00fcn kald\u0131ra\u00e7 etkisinin oldu\u011funa de\u011finen Polat, “Bunu asl\u0131nda yat\u0131r\u0131mc\u0131larla yapt\u0131\u011f\u0131m\u0131z belirli g\u00f6r\u00fc\u015fmelerde tecr\u00fcbeyle \u00f6\u011freniyoruz. Halen mevcut yat\u0131r\u0131mc\u0131larla, e\u011fer daha \u00f6nce \u00fclkemize hi\u00e7 gelmedilerse, T\u00fcrkiye aras\u0131nda realiteyle alg\u0131 aras\u0131nda bir bilgi asimetresi hala mevcut. O y\u00fczden yat\u0131r\u0131mc\u0131larla ilgili her zaman bununla ilgili ajandam\u0131z var, onlara m\u00fcmk\u00fcn oldu\u011funca h\u0131zl\u0131 bir \u015fekilde \u00fclkemizi ziyaret ettirmek. \u00c7\u00fcnk\u00fc \u00fclkemize geldiklerinde asl\u0131nda altyap\u0131m\u0131z \u00fcstyap\u0131m\u0131z, insan kayna\u011f\u0131, dinamizm ve benzeri y\u00f6n\u00fcnde bir pozitif etki oldu\u011funu her zaman g\u00f6zlemiyoruz.” ifadelerini kulland\u0131.<\/p>\n
Polat, son d\u00f6nemde \u00fclke tan\u0131t\u0131m\u0131nda, “T\u00fcrkiye d\u00fcnyan\u0131n ba\u011flant\u0131 noktas\u0131” kavram\u0131n\u0131 kulland\u0131klar\u0131n\u0131 ancak T\u00fcrkiye’nin sadece yollar\u0131 ve rotalar\u0131 ba\u011flayan bir yer olmad\u0131\u011f\u0131n\u0131, insanlar\u0131, ekonomileri, k\u00fclt\u00fcrleri de ba\u011flayan bir \u00fclke konumunda oldu\u011funu anlatt\u0131.<\/p>\n
Ge\u00e7en y\u0131la bak\u0131ld\u0131\u011f\u0131nda T\u00fcrkiye’nin 11 ayda 12.4 milyar dolar do\u011frudan yat\u0131r\u0131m \u00e7ekti\u011fini ve bunun 2024 y\u0131l\u0131n\u0131n 11 ay\u0131na g\u00f6re y\u00fczde 27,6 art\u0131\u015f demek oldu\u011funu belirten Polat, “Uluslararas\u0131 do\u011frudan yat\u0131r\u0131mc\u0131lar\u0131n ve karar al\u0131c\u0131lar\u0131n karar mekanizmalar\u0131 da de\u011fi\u015fiyor. Art\u0131k sadece maliyetler, te\u015fvikler yeterli de\u011fil. Ekosistemler gerekiyor.” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Turizm Yat\u0131r\u0131m Forumu 2026’da (Tourism Investment Forum-TIF 2026) 2 g\u00fcn boyunca turizmde s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, yat\u0131r\u0131m ortam\u0131 ve finansman ba\u015fl\u0131klar\u0131 ele al\u0131nacak.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[797,511,197,700,216],"class_list":["post-81981","post","type-post","status-publish","format-standard","hentry","category-ekonomi","tag-dolar","tag-turizm","tag-turkiye","tag-ulke","tag-yatirim"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=81981"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81981\/revisions"}],"predecessor-version":[{"id":81982,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/81981\/revisions\/81982"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=81981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=81981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=81981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}