Antalya’da dijital \u00e7a\u011f\u0131n insan \u00fczerindeki etkilerinin ele al\u0131nd\u0131\u011f\u0131 “Dijital \u0130nsan: Sosyal Medyan\u0131n Gelece\u011fi-Gelece\u011fin Sosyal Medyas\u0131” ba\u015fl\u0131kl\u0131 fikir zirvesi ger\u00e7ekle\u015ftirildi.<\/p>\n
Antalya Ticaret ve Sanayi Odas\u0131 (ATSO) ile Akdeniz Reklamc\u0131lar Derne\u011fi i\u015fbirli\u011finde, ATSO Atat\u00fcrk Konferans Salonu’nda d\u00fczenlenen zirvede, sosyal medyan\u0131n bireysel ve toplumsal etkileri, dijitalle\u015fmenin ileti\u015fim bi\u00e7imlerini nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc ve sosyal medya platformlar\u0131n\u0131n gelecekteki y\u00f6nelimi ele al\u0131nd\u0131.<\/p>\n
Zirvenin a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan ATSO Ba\u015fkan\u0131 Yusuf Hac\u0131s\u00fcleyman, sosyal medya kavram\u0131n\u0131n bilimsel bir s\u00fczge\u00e7ten ge\u00e7irilmesi gerekti\u011fini s\u00f6yledi.<\/p>\n
Sosyal medyan\u0131n bir “alg\u0131 y\u00f6netimi” oldu\u011funu ifade eden Hac\u0131s\u00fcleyman, etkinli\u011fin temel oda\u011f\u0131n\u0131 “Dijital D\u00fcnya” yerine “Dijital \u0130nsan” olarak belirlediklerini kaydetti.<\/p>\n
\u0130nsan\u0131n teknolojiyle olan ser\u00fcvenini do\u011fayla ili\u015fkisi \u00fczerinden de\u011ferlendiren Hac\u0131s\u00fcleyman, \u015f\u00f6yle konu\u015ftu: <\/p>\n
“\u0130lk yarat\u0131l\u0131\u015ftan itibaren insan, do\u011faya teslim olarak ya\u015fam\u0131na ba\u015flad\u0131 ve onu s\u00fcrd\u00fcrmeye \u00e7al\u0131\u015ft\u0131. Do\u011fa kar\u015f\u0131s\u0131nda hi\u00e7bir g\u00fcc\u00fc yoktu. Zamanla, ister bar\u0131nma ister beslenme ya da \u00f6mr\u00fcn\u00fc uzatma \u00e7abalar\u0131yla, ‘Ben \u00e7ok eziliyorum, bu do\u011fayla uyum i\u00e7inde olmam laz\u0131m.’ dedi. Ancak daha sonra da ‘Bu uyum bana yetmez, ben do\u011fay\u0131 y\u00f6netmeliyim, do\u011fan\u0131n \u00fcst\u00fcnde olmal\u0131y\u0131m, istedi\u011fimi yapar\u0131m’ noktas\u0131na geldi. B\u00f6ylece insan ile do\u011fa aras\u0131ndaki ili\u015fki bu \u015fekilde \u015fekillendi.”<\/p>\n
Hac\u0131s\u00fcleyman, dijitalle\u015fmenin bireysel yans\u0131malar\u0131na ve sosyal medyan\u0131n psikolojik etkilerine de\u011finerek, insanlar\u0131n sosyal platformlarda mevcut ger\u00e7eklikle yetinmeyip kendi sanal ger\u00e7ekliklerini olu\u015fturmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 dile getirdi.<\/p>\n
Sosyal medyan\u0131n temelde bir mutsuzluk kayna\u011f\u0131 olup olmad\u0131\u011f\u0131n\u0131n sorgulanmas\u0131 gerekti\u011fini belirten Hac\u0131s\u00fcleyman, kullan\u0131c\u0131lar\u0131n ekranlarda s\u00fcrekli olarak g\u00f6r\u00fcp sahip olamad\u0131klar\u0131 hayatlar\u0131 ve objeleri izledi\u011fine dikkati \u00e7ekti.<\/p>\n
Hac\u0131s\u00fcleyman, yapay zekan\u0131n i\u015f d\u00fcnyas\u0131ndaki etkilerine ili\u015fkin, “Sonu\u00e7ta o tu\u015fa basacak, robotu \u00e7al\u0131\u015ft\u0131racak, on-off d\u00fc\u011fmesini kullanacak bir insana hala ihtiya\u00e7 var. Bu gereksinimin hi\u00e7bir zaman ortadan kalkmamas\u0131n\u0131 diliyoruz.” ifadelerini kulland\u0131.<\/p>\n
“Alg\u0131lar\u0131 y\u00f6nlendirmek i\u00e7in sosyal medyay\u0131 ara\u00e7 oldu”<\/p>\n
Akdeniz Reklamc\u0131lar Derne\u011fi Ba\u015fkan\u0131 Emre Noyan ise sosyal medyan\u0131n ge\u00e7irdi\u011fi evrime dikkati \u00e7ekerek, bu mecralar\u0131n art\u0131k yaln\u0131zca birer ara\u00e7 olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Sosyal medyan\u0131n ilk d\u00f6nemlerde yaln\u0131zca bir ileti\u015fim kanal\u0131 olarak g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc hat\u0131rlatan Noyan, gelinen noktay\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi: <\/p>\n
“Sosyal medya hayat\u0131m\u0131za ilk girdi\u011finde onu yaln\u0131zca bir ileti\u015fim kanal\u0131 olarak d\u00fc\u015f\u00fcnd\u00fck. Ancak zamanla bunun bir ileti\u015fim arac\u0131 olman\u0131n \u00f6tesine ge\u00e7ti\u011fini g\u00f6rd\u00fck. B\u00fcy\u00fcd\u00fc, geli\u015fti ve alg\u0131lar\u0131m\u0131z\u0131 \u015fekillendirmeye ba\u015flad\u0131. Biz ileti\u015fimciler de alg\u0131lar\u0131 y\u00f6nlendirmek i\u00e7in sosyal medyay\u0131 bir ara\u00e7 olarak kullanmaya ba\u015flad\u0131k. Davran\u0131\u015flar\u0131m\u0131z\u0131 y\u00f6nlendirdi, t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 de\u011fi\u015ftirdi. Sonu\u00e7ta toplumsal refleksleri yeniden d\u00fczenleyen ve tan\u0131mlayan bir ekosisteme d\u00f6n\u00fc\u015ft\u00fc.”<\/p>\n
Zirvenin amac\u0131n\u0131n yeni d\u00fcnyay\u0131 t\u00fcm y\u00f6nleriyle anlamak oldu\u011funu belirten Noyan, sosyal medya ekosisteminin etkileri, sorumluluklar\u0131, sundu\u011fu f\u0131rsatlar ve bar\u0131nd\u0131rd\u0131\u011f\u0131 risklerin ele al\u0131nd\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n
Zirve, dijitalle\u015fmenin gelece\u011finin tart\u0131\u015f\u0131ld\u0131\u011f\u0131 \u00e7e\u015fitli panellerle devam etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Antalya’da d\u00fczenlenen zirvede, sosyal medyan\u0131n etkileri ve gelece\u011fi ele al\u0131nd\u0131.<\/p>\n","protected":false},"author":1,"featured_media":82636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1046,1438,706,2275,8556],"class_list":["post-82635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dijital","tag-doga","tag-insan","tag-sosyal-medya","tag-sosyal-medyanin"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/82635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=82635"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/82635\/revisions"}],"predecessor-version":[{"id":82637,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/82635\/revisions\/82637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/82636"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=82635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=82635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=82635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}