G\u00fc\u00e7l\u00fc de\u011fer \u00f6nerisi sayesinde Mango, 2025 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re toplam gelirini y\u00fczde 13 art\u0131\u015fla yakla\u015f\u0131k 3,8 milyar euroya ta\u015f\u0131d\u0131. Sabit d\u00f6viz kurlar\u0131nda gelirler y\u00fczde 16 oran\u0131nda artarak b\u00f6ylece pazar\u0131n \u00fczerinde \u00e7ift haneli b\u00fcy\u00fcme trendi yakalad\u0131. FAV\u00d6K 2024 y\u0131l\u0131na k\u0131yasla y\u00fczde 13 artarak 722 milyon euroya y\u00fckselirken, net k\u00e2r ise y\u00fczde 11 art\u0131\u015fla 242 milyon euroya ula\u015ft\u0131.<\/p>\n
2025 mali y\u0131l\u0131nda, MANGO tarihindeki en b\u00fcy\u00fck yat\u0131r\u0131m kaydedildi: ma\u011faza a\u011f\u0131n\u0131n geni\u015fletilmesi ve restorasyon yan\u0131 s\u0131ra MANGO Campus\u2019\u00fcn geli\u015fimi, teknolojik ve lojistik kapasitenin g\u00fc\u00e7lendirilmesi gibi alanlara yakla\u015f\u0131k 225 milyon euro ayr\u0131ld\u0131.<\/p>\n
MANGO, 2025 y\u0131l\u0131nda 260’\u0131n \u00fczerinde, d\u00fcnya \u00e7ap\u0131nda 120’den fazla pazarda 2 bin 900\u2019den fazla sat\u0131\u015f noktas\u0131 ve 900 bin metrekareyi yak\u0131n sat\u0131\u015f alan\u0131 ile fiziksel kanala olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. Buna paralel olarak, \u015firkering dijital sat\u0131\u015f kanal\u0131 toplam sat\u0131\u015flar\u0131n\u0131n neredeyse \u00fc\u00e7te birini olu\u015fturarak, \u00e7ok kanall\u0131 E-ticaret\u00a0modelinin \u00f6nemini ortaya koydu.<\/p>\n
MANGO’nun uluslararas\u0131 faaliyetleri, toplam gelirinin y\u00fczde 78’ini olu\u015ftururken; \u0130spanya, Fransa, T\u00fcrkiye, Almanya ve ABD en y\u00fcksek ciroya sahip \u00fclkeler aras\u0131nda yer ald\u0131. Bu \u00fclkeleri \u0130talya, \u0130ngiltere ve Portekiz takip etti.<\/p>\n
MANGO, 2025 mali y\u0131l\u0131 boyunca t\u00fcm i\u015f rakamlar\u0131ndaki b\u00fcy\u00fcme ile, global bir referans noktas\u0131 olma y\u00f6n\u00fcndeki g\u00fc\u00e7l\u00fc pozisyonunu korudu. Sa\u011flam stratejisinin ve farkl\u0131 de\u011fer \u00f6nerisinin bir g\u00f6stergesi olarak, \u015firketin 2025 y\u0131l\u0131 gelirleri, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 13’l\u00fck bir art\u0131\u015fla yakla\u015f\u0131k 3,8 milyar euroya ula\u015ft\u0131. Sabit d\u00f6viz kurlar\u0131na g\u00f6re ciro y\u00fczde 16 oran\u0131nda artarak \u015firket sekt\u00f6r ortalamas\u0131n\u0131n olduk\u00e7a \u00fczerinde bir ilerleme kaydetmi\u015f oldu.<\/p>\n
Konuyla ilgili de\u011ferlendirmede bulunan MANGO Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO’su Toni Ruiz, “Karma\u015f\u0131k bir y\u0131l\u0131 ola\u011fan\u00fcst\u00fc bir y\u0131la d\u00f6n\u00fc\u015ft\u00fcrd\u00fck, temel g\u00f6stergelerimizde rekor b\u00fcy\u00fcme elde ettik ve k\u00e2rl\u0131l\u0131\u011f\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fclebilir bir \u015fekilde g\u00fc\u00e7lendirdik. Bu kilometre ta\u015flar\u0131, i\u015f modeline yat\u0131r\u0131m yapan, de\u011fer \u00f6nerisine g\u00fcvenen ve iddial\u0131 k\u00fcresel hedefleri olan bir \u015firketi yans\u0131t\u0131yor.” <\/em><\/b>ifadelerini kulland\u0131.<\/p>\n \u015eirketin FAV\u00d6K\u2019\u00fc 2024 y\u0131l\u0131na g\u00f6re y\u00fczde 13\u2019l\u00fck bir art\u0131\u015fla 722 milyon euroya ula\u015f\u0131rken, net k\u00e2r ise y\u00fczde 11’lik bir iyile\u015fmeyle 242 milyon euro olarak ger\u00e7ekle\u015fti. \u0130\u015fletme maliyetlerinin y\u00f6netimindeki verimlili\u011fi ve tedarik zincirinin optimizasyonunu yans\u0131tan y\u00fczde 60,8’lik br\u00fct marj\u0131 ise k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 koruyarak bu rekor art\u0131\u015fa e\u015flik etti.<\/p>\n 2025’e ili\u015fkin temel g\u00f6stergeler \u015firketin ba\u015far\u0131 grafi\u011fini ortaya koyarken, t\u00fcm koleksiyonlar\u0131ndaki \u00e7e\u015fitlili\u011fini art\u0131ran MANGO kapasite ve m\u00fc\u015fteri hizmetlerinde de rekor bir performans sergiledi. 2025’te elde edilen b\u00fcy\u00fcme, yat\u0131r\u0131m h\u0131z\u0131n\u0131n rekor seviyelere ula\u015fmas\u0131yla desteklenirken, \u015firket yat\u0131r\u0131m performans\u0131nda da tarihi seviyelere ula\u015ft\u0131. MANGO, 2025\u2019de stratejik projelere yakla\u015f\u0131k olarak 225 milyon euro de\u011ferinde bir b\u00fct\u00e7e ay\u0131rarak; ma\u011faza a\u011f\u0131n\u0131n geni\u015fletilmesi ve yenilenmesi, MANGO Campus\u2019\u00fcn tam kapasiteyle faaliyete ge\u00e7irilmesi, teknolojik ve lojistik kapasitelerin geli\u015ftirilmesi gibi s\u00fcre\u00e7lere odakland\u0131. Bu yat\u0131r\u0131mlar, k\u00fcresel varl\u0131\u011f\u0131n\u0131 geni\u015fletmeye, ma\u011fazalar\u0131n teknolojik olarak geli\u015ftirilmesine ve Mango Campus\u2019\u00fcn tam kapasiteyle faaliyete ge\u00e7mesine imkan sa\u011flad\u0131.<\/p>\n T\u00dcM CO\u011eRAFYALARDA VE \u0130\u015e ALANLARINDA G\u00dc\u00c7L\u00dc B\u00dcY\u00dcME<\/strong><\/p>\n MANGO, 2024-2026 Stratejik Plan\u0131 \u00e7er\u00e7evesinde, b\u00fcy\u00fcme alanlar\u0131nda at\u0131lan ad\u0131mlar\u0131 h\u0131zland\u0131rd\u0131. \u015eirket, Barselona\u2019da ger\u00e7ekle\u015ftirdi\u011fi tasar\u0131mlar\u0131 premium alanda konumland\u0131rarak, Kaia Gerber (MANGO Woman) ve Casper Ruud (MANGO Man) gibi imaj\u0131n\u0131 uluslararas\u0131 alanda yans\u0131tan global marka el\u00e7ileriyle i\u015f birli\u011fi yaparak marka kimli\u011fini g\u00fc\u00e7lendirdi.<\/p>\n Woman, MANGO ekosisteminin ana itici g\u00fcc\u00fc olmaya devam ederken, 2025 y\u0131l\u0131nda toplam toplam gelirin y\u00fczde 79’unu olu\u015fturdu. Buna kar\u015f\u0131l\u0131k, Man, Kids, Teen ve Home koleksiyonlar\u0131 toplu bir b\u00fcy\u00fcme yakalayarak sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde bir performans sergiledi ve toplamda y\u00fczde 21’lik bir gelire ula\u015ft\u0131.<\/p>\n Fiziksel ma\u011faza a\u011f\u0131n\u0131 geni\u015fletme y\u00f6n\u00fcnde att\u0131\u011f\u0131 ad\u0131mlarla MANGO, m\u00fc\u015fterilerine yak\u0131n olma konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131 bir kez daha ortaya koydu. \u015eirket, 2025 y\u0131l\u0131 boyunca 260’tan fazla sat\u0131\u015f noktas\u0131n\u0131 hayata ge\u00e7irerek, 2024-26 Stratejik Plan\u0131’n\u0131n 500 yeni ma\u011faza a\u00e7ma hedefini planlanandan bir y\u0131l \u00f6nce ger\u00e7ekle\u015ftirdi. M\u00fc\u015fterilerinin al\u0131\u015fveri\u015f deneyimini iyile\u015ftirmek i\u00e7in 86 ma\u011faza restorasyonu ger\u00e7ekle\u015ftiren grup, y\u0131l sonunda 120’den fazla stratejik pazarda 2 bin 900\u2019den fazla ma\u011fazadan olu\u015fan bir a\u011fa ve 900 bin metrekareye yak\u0131n bir sat\u0131\u015f alan\u0131na da sahip oldu.<\/p>\n Bu ba\u011flamda MANGO, Barselona, Berlin, Ankara, Chicago, Roma, M\u00fcnih ve Londra gibi \u00f6nemli uluslararas\u0131 \u015fehirlerde amiral ma\u011fazalar a\u00e7arak k\u00fcresel konumunu g\u00fc\u00e7lendirdi. MANGO Teen ayr\u0131ca ma\u011faza a\u011f\u0131n\u0131 ikiye katlayarak 60’tan fazla sat\u0131\u015f noktas\u0131na ula\u015ft\u0131. \u015eirket ayr\u0131ca, 2025 y\u0131l\u0131nda ilk MANGO Home fiziksel ma\u011fazalar\u0131n\u0131 a\u00e7t\u0131 ve y\u0131l\u0131 toplam d\u00f6rt fiziksel ma\u011fazayla tamamlad\u0131.<\/p>\n Online kanal b\u00fcy\u00fcmesini de g\u00fc\u00e7lendiren \u015firketin sat\u0131\u015flar\u0131 grubun toplam gelirinin yakla\u015f\u0131k \u00fc\u00e7te birini olu\u015fturdu. Bu oran, sekt\u00f6rdeki en y\u00fcksek seviyelerden biri olarak \u00e7ok kanall\u0131 i\u015f modelinin ba\u015far\u0131s\u0131n\u0131 vurguluyor.<\/p>\n MANGO’nun uluslararas\u0131 faaliyetleri de 2025 y\u0131l\u0131nda g\u00fc\u00e7l\u00fc bir olgunluk seviyesine ula\u015ft\u0131; toplam i\u015f hacmi k\u00fcresel gelirinin y\u00fczde 78’ini temsil ederken, en y\u00fcksek sat\u0131\u015f hacmine sahip pazarlar s\u0131ralamas\u0131nda \u0130spanya, Fransa, T\u00fcrkiye, Almanya ve Amerika Birle\u015fik Devletleri \u00f6ne \u00e7\u0131kt\u0131. Bu \u00fclkeleri, \u0130talya, Birle\u015fik Krall\u0131k ve Portekiz takip etti.<\/p>\n Bu k\u00fcresel ba\u015far\u0131, \u015firketin en de\u011ferli varl\u0131\u011f\u0131 olan \u00e7al\u0131\u015fanlar\u0131n\u0131n ba\u011fl\u0131l\u0131\u011f\u0131 sayesinde m\u00fcmk\u00fcn oldu. Mango, yeteneklerin geli\u015ftirilmesine y\u00f6nelik yakla\u015f\u0131m\u0131 ile e\u015fitlik planlar\u0131, s\u00fcrekli e\u011fitim ve \u015firket i\u00e7i terfi uygulamalar\u0131n\u0131 hayata ge\u00e7irerek, 2025 y\u0131l\u0131nda i\u015f g\u00fcc\u00fcn\u00fc 1.600’den fazla profesyonelle g\u00fc\u00e7lendirdi ve d\u00fcnya genelinde 18 binin \u00fczerinde \u00e7al\u0131\u015fan say\u0131s\u0131na ula\u015ft\u0131.<\/p>\n KURUMSAL Y\u00d6NET\u0130M VE K\u0130LOMETRE TA\u015eLARI<\/strong><\/p>\n 2025 mali y\u0131l\u0131, \u015firketin y\u00f6netim yap\u0131s\u0131nda da \u00f6nemli bir de\u011fi\u015fime sahne oldu. Ocak ay\u0131nda Y\u00f6netim Kurulu, Toni Ruiz’in Y\u00f6netim Kurulu Ba\u015fkan\u0131 olarak atanmas\u0131n\u0131n ard\u0131ndan bu sorumlulu\u011fa CEO’luk g\u00f6revini de ekledi. Bu profesyonelle\u015fme s\u00fcreci H&M Group’un eski CEO’su Helena Helmersson ve sekt\u00f6rde bir\u00e7ok \u015firkette y\u00f6neticilik yapm\u0131\u015f olan Desigual’in eski CEO’su Manel Adell gibi uluslararas\u0131 finans ala\u0131nda g\u00fc\u00e7l\u00fc deneyime sahip isimlerin Y\u00f6netim Kurulu’na kat\u0131lmas\u0131yla daha da peki\u015ftirildi.<\/p>\n T\u00fcm bu stratejik giri\u015fimler, en prestijli ulusal ve uluslararas\u0131 \u00f6d\u00fcllerle de onurland\u0131r\u0131ld\u0131. Bu ba\u011flamda \u015firket, kendine \u00f6zg\u00fc de\u011fer \u00f6nerisini g\u00fc\u00e7lendirerek, Forbes dergisi taraf\u0131ndan \u0130spanya’n\u0131n En \u0130yi \u0130tibara Sahip \u015eirketlerinden biri \u015fe\u00e7ildi ve Time dergisi taraf\u0131ndan d\u00fcnyan\u0131n en iyi \u015firketlerinden biri (World\u2019s Best Companies 2025) olarak konumland\u0131r\u0131larak k\u00fcresel bir referans noktas\u0131 olma konumunu g\u00fc\u00e7lendirdi.<\/p>\n \u015eirket, ilk kez Top Employer sertifikas\u0131 alarak \u015firket i\u00e7i yetenekleri te\u015fvik etmeye devam etti ve Forbes dergisi ve Financial Times gibi \u00e7e\u015fitli uluslararas\u0131 yay\u0131nlar\u0131n s\u0131ralamalar\u0131na g\u00f6re D\u00fcnyan\u0131n \u00c7al\u0131\u015f\u0131lacak En \u0130yi \u015eirketlerinden biri olarak konumunu peki\u015ftirdi. Ayn\u0131 \u015fekilde, \u015firketin liderli\u011fi de geni\u015f \u00e7apta takdir g\u00f6rd\u00fc: Toni Ruiz, Forbes Best Vision of the Future \u00f6d\u00fcl\u00fcn\u00fc alarak \u0130spanya’n\u0131n en iyi 100 CEO’su aras\u0131nda yerini ald\u0131.<\/p>\n SOSYAL ETK\u0130 VE \u00c7EVRESEL S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130\u011eE BA\u011eLILIK<\/strong><\/p>\n 2025 mali y\u0131l\u0131 boyunca MANGO, s\u00fcrd\u00fcr\u00fclebilirli\u011fi organizasyonun t\u00fcm seviyelerine entegre ederek sorumlu moda alan\u0131ndaki lider konumunu da g\u00fc\u00e7lendirdi. \u00dcr\u00fcn geli\u015ftirme a\u00e7\u0131s\u0131ndan \u015firket, 2030 y\u0131l\u0131na kadar y\u00fczde 100 d\u00fc\u015f\u00fck etkili elyaf kullanma hedefine do\u011fru \u00f6nemli ilerleme kaydetti ve koleksiyonlar\u0131nda bu elyaflar\u0131n y\u00fczde 80’ini, y\u00fczde 32’si geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f elyaf olmak \u00fczere, halihaz\u0131rda kullan\u0131yor. \u015eirket, Materra ile ortakl\u0131k kurarak rejeneratif pamuk kullan\u0131m\u0131n\u0131 peki\u015ftirerek ve t\u00fcketici sonras\u0131 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f elyaflar\u0131n kullan\u0131m\u0131na odaklanan The Post Fiber giri\u015fimine yat\u0131r\u0131m yaparak malzeme inovasyonuna olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi. Ayr\u0131ca, d\u00f6ng\u00fcsel tasar\u0131m art\u0131k grubunun ay\u0131rt edici \u00f6zelli\u011fi haline geldi: bu y\u0131l tasarlanan giysilerin yakla\u015f\u0131k y\u00fczde 30’u d\u00f6ng\u00fcsellik ilkelerine g\u00f6re \u00e7evre dostu olarak geli\u015ftirildi.<\/p>\n \u015eirket ayr\u0131ca, 20 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir \u00f6nc\u00fcs\u00fc oldu\u011fu ve 100’den fazla ulusal ve uluslararas\u0131 sosyal kurulu\u015fla i\u015f birli\u011fi yapt\u0131\u011f\u0131 sosyal taahh\u00fcd\u00fcn\u00fc yap\u0131land\u0131rd\u0131 ve profesyonelle\u015ftirdi. Hem tedarik zinciri hem de sivil toplum \u00fczerinde etkisi olan bu projeler, kad\u0131nlar ba\u015fta olmak \u00fczere; e\u011fitim, sa\u011fl\u0131k ve temel sosyal yard\u0131m \u00e7er\u00e7evesinde \u00fc\u00e7 stratejik alana odakland\u0131. M\u00fclteci kad\u0131nlar\u0131n \u00fcniversiteye eri\u015fimini kolayla\u015ft\u0131rmak i\u00e7in UNHCR ile yap\u0131lan i\u015f birli\u011fi ve gen\u00e7 kad\u0131nlar aras\u0131nda teknik meslekleri te\u015fvik etmek i\u00e7in Club STEModa’n\u0131n desteklenmesi gibi giri\u015fimler \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n MANGO, tasar\u0131mda m\u00fckemmelli\u011fi, teknolojik yenili\u011fi, gezegene ve insanlara olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 i\u015f modelinin vazge\u00e7ilmez yap\u0131 ta\u015flar\u0131 aras\u0131na koyarak, b\u00fcy\u00fcme ve global liderlik konumunu peki\u015ftirme y\u00f6n\u00fcndeki hedefini de yeniden vurgulad\u0131.<\/p>\n G\u00fc\u00e7l\u00fc de\u011fer \u00f6nerisi sayesinde Mango, 2025 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re toplam gelirini y\u00fczde 13 art\u0131\u015fla yakla\u015f\u0131k 3,8 milyar euroya ta\u015f\u0131d\u0131. Sabit d\u00f6viz kurlar\u0131nda gelirler y\u00fczde 16 oran\u0131nda artarak b\u00f6ylece pazar\u0131n \u00fczerinde \u00e7ift haneli b\u00fcy\u00fcme trendi …<\/p>\n","protected":false},"author":1,"featured_media":86775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[395,2009,8830,922,859],"class_list":["post-86774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-is","tag-magaza","tag-mango","tag-sirket","tag-yili"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/86774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=86774"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/86774\/revisions"}],"predecessor-version":[{"id":86776,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/86774\/revisions\/86776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/86775"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=86774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=86774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=86774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}