Biruni \u00dcniversitesi Uygulamal\u0131 Bilimler Fak\u00fcltesi Gastronomi ve Mutfak Sanatlar\u0131 B\u00f6l\u00fcm\u00fc Dr. \u00d6\u011fr. \u00dcyesi G\u00fcls\u00fcn Duran, gastronomide “hiperger\u00e7eklik” d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn yaln\u0131zca teknolojik bir yenilik de\u011fil, ayn\u0131 zamanda yeni bir deneyim anlay\u0131\u015f\u0131 oldu\u011funu belirtti.<\/p>\n
\u00dcniversiteden yap\u0131lan a\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen Dr. \u00d6\u011fr. \u00dcyesi G\u00fcls\u00fcn Duran, d\u00fcnyan\u0131n \u00f6nde gelen yiyecek ve i\u00e7ecek i\u015fletmelerinin, m\u00fc\u015fterilerine yaln\u0131zca yemek sunman\u0131n \u00f6tesine ge\u00e7erek art\u0131r\u0131lm\u0131\u015f ve sanal ger\u00e7eklik teknolojileriyle desteklenen deneyimler tasarlad\u0131klar\u0131n\u0131 anlatt\u0131.<\/p>\n
Duran, restoranlarda kullan\u0131lan art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik (AR) ve sanal ger\u00e7eklik (VR) uygulamalar\u0131n\u0131n, yeme i\u00e7me s\u00fcrecini \u00e7ok duyulu bir deneyime d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc vurgulayarak “Gastronomi art\u0131k sadece lezzetle s\u0131n\u0131rl\u0131 bir alan de\u011fil. Yemek deneyimi g\u00f6rme, i\u015fitme, koku ve mekansal atmosferle birlikte b\u00fct\u00fcnc\u00fcl bir yap\u0131ya d\u00f6n\u00fc\u015ft\u00fc. Misafirler yaln\u0131zca yemek yemiyor, tasarlanm\u0131\u015f bir hikayenin par\u00e7as\u0131 oluyor.” ifadelerini kulland\u0131.<\/p>\n
New York merkezli bir f\u0131r\u0131n restoran\u0131n\u0131n art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik tabanl\u0131 men\u00fclerle m\u00fc\u015fterilerine \u00fcr\u00fcnleri \u00fc\u00e7 boyutlu model olarak inceleme imkan\u0131 sundu\u011funu anlatan Duran, \u0130spanya’daki baz\u0131 restoranlarda ise QR kodlar arac\u0131l\u0131\u011f\u0131yla masa \u00fczerinde 3 boyutlu yemek sunumlar\u0131n\u0131n g\u00f6sterildi\u011fini kaydetti.<\/p>\n
Bu uygulamalar\u0131n sipari\u015f s\u00fcrecini h\u0131zland\u0131rd\u0131\u011f\u0131na ve m\u00fc\u015fteri memnuniyetini art\u0131rd\u0131\u011f\u0131na dikkati \u00e7eken Duran, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik sayesinde beklentiyle sunulan \u00fcr\u00fcn aras\u0131ndaki fark\u0131n azald\u0131\u011f\u0131n\u0131 bunun da marka g\u00fcvenilirli\u011fini g\u00fc\u00e7lendirdi\u011fini aktard\u0131.<\/p>\n
Duran, New York’taki Michelin y\u0131ld\u0131zl\u0131 baz\u0131 restoranlarda sanal ger\u00e7eklik ba\u015fl\u0131klar\u0131 kullan\u0131larak misafirlere farkl\u0131 duyusal deneyimler sunuldu\u011funa dikkati \u00e7ekerek, farkl\u0131 restoranlarda \u0131\u015f\u0131k, ses ve koku efektleriyle her taba\u011f\u0131 \u00e7ok duyulu bir g\u00f6steriye d\u00f6n\u00fc\u015ft\u00fcren deneyimlerin uyguland\u0131\u011f\u0131n\u0131 vurgulad\u0131.<\/p>\n
Hiperger\u00e7eklik ile restoran deneyimi yeniden tan\u0131mlan\u0131yor<\/p>\n
Bu yakla\u015f\u0131m\u0131n “hiperger\u00e7eklik” kavram\u0131yla tan\u0131mland\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Duran, \u015funlar\u0131 kaydetti:<\/p>\n
“Hiperger\u00e7eklik, restoran deneyiminin ba\u015ftan sona kurgulanmas\u0131 anlam\u0131na geliyor. Ziyaret\u00e7i yaln\u0131zca taba\u011f\u0131 tatm\u0131yor, atmosferin, hikayenin ve duygunun bir par\u00e7as\u0131 haline geliyor. Gastronomi alan\u0131ndaki k\u00fcresel e\u011filimlerin teknoloji entegrasyonunu art\u0131ran i\u015fletmeler rekabet avantaj\u0131 kazan\u0131yor.”<\/p>\n
Yeni nesil t\u00fcketici yaln\u0131zca doymay\u0131 de\u011fil, anlaml\u0131 ve payla\u015f\u0131labilir deneyimler ya\u015famay\u0131 istiyor. XR teknolojileri bu noktada i\u015fletmelere farkl\u0131la\u015fma imkan\u0131 sunuyor. Bu uygulamalar art\u0131k bir g\u00f6steri de\u011fil, stratejik bir yat\u0131r\u0131m olarak g\u00f6r\u00fclmeli. Gastronominin gelece\u011fi lezzet ile teknolojinin bulu\u015ftu\u011fu noktada \u015fekillenecek.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Dr. G\u00fcls\u00fcn Duran, hiperger\u00e7ekli\u011fin gastronomide deneyim anlay\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirdi\u011fini belirtti.<\/p>\n","protected":false},"author":1,"featured_media":94460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1329,333,9313,1876,191],"class_list":["post-94459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-deneyim","tag-duran","tag-gerceklik","tag-restoran","tag-teknoloji"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/94459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=94459"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/94459\/revisions"}],"predecessor-version":[{"id":94461,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/94459\/revisions\/94461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/94460"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=94459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=94459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=94459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}