\n
F\u0130NANSMAN \u015firketi Kredim, 2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 ve gelecek vizyonunu payla\u015ft\u0131. Y\u0131l\u0131 bir ‘yenilenme ve d\u00f6n\u00fc\u015f\u00fcm’ olarak tan\u0131mlayan Kredim; i\u015f modelini t\u00fcketici ve ticari finansman ekseninde yeniden kurgulad\u0131\u011f\u0131 ‘Kredim D\u00f6n\u00fc\u015f\u00fcm Program\u0131’ ile s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme yolunda kritik bir e\u015fi\u011fi geride b\u0131rakt\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n
Kredim, 2025 y\u0131l\u0131n\u0131 bir \u00f6nceki y\u0131la oranla 3 kat b\u00fcy\u00fcterek 9 milyar TL toplam plasman hacmiyle tamamlad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, aktif b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 126 art\u0131rarak 3,4 milyar TL seviyesine y\u00fckseltti\u011fini aktard\u0131. Kredi hacmini ise y\u00fczde 192,4 art\u0131\u015fla 3,4 milyar TL’ye ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ifade etti. Kredim, 2025 y\u0131l sonu kar\u0131n\u0131 bir \u00f6nceki y\u0131la oranla y\u00fczde 135 b\u00fcy\u00fcme ile kapatt\u0131\u011f\u0131n\u0131 dile getirdi.<\/p>\n
\u015eirketten yap\u0131lan a\u00e7\u0131klaman\u0131n devam\u0131nda \u015fu ifadelere yer verildi: <\/p>\n
“Kredim, 2025 y\u0131l\u0131nda i\u015f modelini \u00e7e\u015fitlendirerek Param Grup ekosistemi i\u00e7erisinde \u00f6deme ve tahsilat alt yap\u0131s\u0131ndan kaynakl\u0131, nakit ak\u0131\u015f\u0131na dayal\u0131 k\u0131sa vadeli tedarik\u00e7i finansman\u0131 \u00fcr\u00fcnlerine odakland\u0131. Ticari tarafta \u00f6deme ve tahsilat sistemleriyle kredi \u00e7\u00f6z\u00fcmlerini ayn\u0131 zeminde bulu\u015fturan bu ‘b\u00fct\u00fcnle\u015fik finans’ yakla\u015f\u0131m\u0131 sayesinde Kredim, KOB\u0130’lerin ve ticari i\u015fletmelerin finansmana eri\u015fimini kolayla\u015ft\u0131rd\u0131.<\/p>\n
“\u00d6zellikle “POS Cironuzu S\u00f6yleyin, Kredim’de Kredi Limitiniz Haz\u0131r” modeli ve dinamik fiyatlama altyap\u0131s\u0131, \u015firketin ticari kredilerdeki ba\u015far\u0131s\u0131nda belirleyici rol oynad\u0131. Ayr\u0131ca m\u00fc\u015fteri risk seviyesine g\u00f6re kademeli kredi fiyatlama ve parametrik kampanya y\u00f6netim altyap\u0131s\u0131n\u0131 i\u00e7eren Dinamik Fiyatlama Altyap\u0131s\u0131 da sistemlere entegre edildi.”<\/p>\n
T\u00dcKET\u0130C\u0130 F\u0130NANSMANINDA D\u0130J\u0130TAL ODAK VE G\u00dc\u00c7L\u00dc MARKA \u0130\u015e B\u0130RL\u0130KLER\u0130<\/p>\n
Bilgilendirmede \u015f\u00f6yle denildi: <\/p>\n
“Karl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme hedefiyle t\u00fcketici finansman\u0131ndaki oda\u011f\u0131n\u0131 tamamen online kanallara \u00e7eviren Kredim, stratejik i\u015f ortakl\u0131klar\u0131yla pazar pay\u0131n\u0131 art\u0131rd\u0131. Bu stratejinin en g\u00fc\u00e7l\u00fc yans\u0131malar\u0131ndan birisi, Param Grubu’nun ‘ekosistemlerin etkile\u015fimi’ vizyonuyla hayata ge\u00e7irilen Hopi i\u015f birli\u011fi oldu. Hopi kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fveri\u015f yolculu\u011funun do\u011fal bir par\u00e7as\u0131 haline gelen ve ‘\u015eimdi Al, Sonra \u00d6de’ (BNPL) deneyimini p\u00fcr\u00fczs\u00fczle\u015ftiren bu i\u015f birli\u011fi, \u015firketin dijital stratejisinin ba\u015far\u0131s\u0131n\u0131 kan\u0131tlad\u0131.”<\/p>\n
S\u0130GORTA G\u00dcVENCEL\u0130 ALI\u015eVER\u0130\u015e \u0130LE B\u00dcT\u00dcNLE\u015e\u0130K H\u0130ZMET<\/p>\n
\u015eirket, 2025 y\u0131l\u0131nda al\u0131\u015fveri\u015f kredisinin y\u00fcksek h\u0131zl\u0131 ve ‘anl\u0131k’ do\u011fas\u0131n\u0131 bozmadan m\u00fc\u015fteri deneyimini radikal bir \u015fekilde iyile\u015ftiren stratejik bir projeyi hayata ge\u00e7irdi\u011fini bildirdi. Bir fintech, bir insurtech arac\u0131s\u0131 ve bir sigorta \u015firketinin teknolojilerini ayn\u0131 ekosistemde bulu\u015fturan bu yenilik\u00e7i yap\u0131n\u0131n m\u00fc\u015fterilere tam da finansal y\u00fck\u00fcml\u00fcl\u00fck alt\u0131na girdikleri \u00f6deme an\u0131nda \u0130stem D\u0131\u015f\u0131 \u0130\u015fsizlik ve Ferdi Kaza gibi katma de\u011ferli g\u00fcvenceler sunma problemini \u00e7\u00f6zd\u00fc\u011f\u00fc belirtildi. ‘Sigorta G\u00fcvenceli Al\u0131\u015fveri\u015f’ yakla\u015f\u0131m\u0131yla kurgulanan bu s\u00fcre\u00e7te; QR kodla yap\u0131lan \u00f6demelerden 3DS ekranlar\u0131na kadar t\u00fcm temas noktalar\u0131nda, i\u015flem h\u0131z\u0131ndan \u00f6d\u00fcn vermeden b\u00fct\u00fcnle\u015fik bir hizmet sa\u011fland\u0131\u011f\u0131 kaydedildi. Bu ekosistemin, kullan\u0131c\u0131lar\u0131n finansal g\u00fcvenli\u011fini en h\u0131zl\u0131 \u015fekilde tesis ederken, t\u00fcm payda\u015flar i\u00e7in s\u00fcrd\u00fcr\u00fclebilir bir katma de\u011fer yaratt\u0131\u011f\u0131 s\u00f6ylendi.<\/p>\n
2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 ve \u015firketin gelecek vizyonunu de\u011ferlendiren Kredim Genel M\u00fcd\u00fcr\u00fc Salih \u00d6ten, \u015funlar\u0131 s\u00f6yledi: <\/p>\n
“2025 y\u0131l\u0131, Kredim D\u00f6n\u00fc\u015f\u00fcm Program\u0131’m\u0131z\u0131n somut \u00e7\u0131kt\u0131lar\u0131n\u0131 ald\u0131\u011f\u0131m\u0131z, i\u015f modelimizi \u00e7e\u015fitlendirerek hem t\u00fcketici hem de ticari finansmanda g\u00fc\u00e7l\u00fc kaslar geli\u015ftirdi\u011fimiz bir y\u0131l oldu. T\u00fcketici finansman\u0131nda online kanallara odaklanarak stratejik ortakl\u0131klarla penetrasyonumuzu art\u0131rd\u0131k. Ticari tarafta ise Param Grup ekosisteminin g\u00fcc\u00fcn\u00fc arkam\u0131za alarak, \u00f6deme ve tahsilat altyap\u0131s\u0131ndan beslenen, nakit ak\u0131\u015f\u0131na dayal\u0131 tedarik\u00e7i finansman\u0131 \u00e7\u00f6z\u00fcmlerimizle reel sekt\u00f6re can suyu olduk. Geldi\u011fimiz nokta, 2026 y\u0131l\u0131 i\u00e7in bizi son derece heyecanland\u0131r\u0131yor. Stratejik sekt\u00f6rlerde teknoloji ve finans\u0131 bulu\u015fturmaya devam edece\u011fiz. 2026 y\u0131l\u0131nda, lojistik sekt\u00f6r\u00fc ba\u015fta olmak \u00fczere dijital KOB\u0130 finansman\u0131na odaklanaca\u011f\u0131m\u0131z KOB\u0130’lerimiz i\u00e7in u\u00e7tan uca dijital bir deneyim ile b\u00fct\u00fcnle\u015fik finans vizyonumuz kapsam\u0131nda kredi ba\u015fvuru ve kullan\u0131m s\u00fcre\u00e7lerini tek platformda toplayan Kredim Business Mobil Uygulamam\u0131z\u0131 hayata ge\u00e7irece\u011fiz. ‘De\u011fer Katan G\u00f6m\u00fcl\u00fc Hizmetler’ yakla\u015f\u0131m\u0131m\u0131z ve uzun vadeli ‘super app’ vizyonumuz do\u011frultusunda, m\u00fc\u015fterilerimizin t\u00fcm finansal operasyonlar\u0131n\u0131 b\u00fct\u00fcnc\u00fcl \u015fekilde y\u00f6netebilecekleri bir platforma d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fumuzu s\u00fcrd\u00fcrece\u011fiz.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Kredim, 2025’te 9 milyar TL b\u00fcy\u00fcyerek d\u00f6n\u00fc\u015f\u00fcm program\u0131yla t\u00fcketici ve ticari finansman\u0131 g\u00fc\u00e7lendirdi.<\/p>\n","protected":false},"author":1,"featured_media":9462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2117,1633,395,903,2118],"class_list":["post-9461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-2025-yil","tag-finansman","tag-is","tag-kredi","tag-ticari"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/9461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=9461"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/9461\/revisions"}],"predecessor-version":[{"id":9463,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/9461\/revisions\/9463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/9462"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=9461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=9461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=9461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}