{"id":9640,"date":"2026-02-01T09:21:04","date_gmt":"2026-02-01T09:21:04","guid":{"rendered":"https:\/\/bihavadis.com\/?p=9640"},"modified":"2026-02-01T09:21:04","modified_gmt":"2026-02-01T09:21:04","slug":"dijital-kuyumcular-hareketlendi","status":"publish","type":"post","link":"https:\/\/bihavadis.com\/index.php\/2026\/02\/01\/dijital-kuyumcular-hareketlendi\/","title":{"rendered":"Dijital kuyumcular hareketlendi"},"content":{"rendered":"

Yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerde t\u00fcketici tercihleri yeniden \u015fekilleniyor.<\/p>\n

E-ticaret m\u00fc\u015fterilerinin g\u00fcm\u00fc\u015fe olan ilgisi, son bir y\u0131lda dikkat \u00e7ekici bir art\u0131\u015f g\u00f6sterdi.<\/p>\n

Ocak 2026 itibar\u0131yla g\u00fcm\u00fc\u015f \u00fcr\u00fcnlerine olan talep, ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na k\u0131yasla y\u00fczde 103 artarken g\u00fcm\u00fc\u015f\u00fcn, yat\u0131r\u0131m sepetlerinde d\u00fczenli ve tekrarlayan bir \u00fcr\u00fcn haline geldi\u011fi g\u00f6zlemlendi.<\/p>\n

G\u00dcM\u00dc\u015eTE \u0130ST\u0130KRARLI Y\u00dcKSEL\u0130\u015e<\/strong><\/p>\n

Ayl\u0131k k\u0131r\u0131l\u0131mlar incelendi\u011finde, g\u00fcm\u00fc\u015fe y\u00f6nelik talep art\u0131\u015f\u0131n\u0131n tek bir d\u00f6nemle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131, y\u0131l geneline yay\u0131lan istikrarl\u0131 bir y\u00fckseli\u015f sergiledi\u011fi g\u00f6r\u00fcl\u00fcyor. Son bir y\u0131l i\u00e7inde g\u00fcm\u00fc\u015f, yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerde e-ticaret sepetlerinin vazge\u00e7ilmez \u00fcr\u00fcnlerinden biri haline geldi.<\/p>\n

ALTINDA HAC\u0130ML\u0130 \u00dcR\u00dcNLERE Y\u00d6NEL\u0130M<\/strong><\/p>\n

Alt\u0131n kategorisinde ise t\u00fcketicilerin daha y\u00fcksek hacimli \u00fcr\u00fcnleri tercih etti\u011fi dikkat \u00e7ekiyor.<\/p>\n

Hepsiburada verilerine g\u00f6re, 22 ayar alt\u0131n bilezik gibi \u00fcr\u00fcnlere olan ilgi istikrar\u0131n\u0131 korurken, Ocak 2025\u2019te gram alt\u0131n ile 22 ayar bilezik aras\u0131nda dengeli seyreden talep, 2026 itibar\u0131yla belirgin bir de\u011fi\u015fim g\u00f6sterdi. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla 22 ayar bilezi\u011fe olan talep, gram alt\u0131na g\u00f6re yakla\u015f\u0131k y\u00fczde 50 daha fazla artt\u0131.<\/p>\n

D\u0130J\u0130TAL KUYUMCULUK T\u00dcRK\u0130YE GENEL\u0130NE YAYILIYOR<\/strong><\/p>\n

Dijital kuyumculu\u011fa olan ilginin yaln\u0131zca b\u00fcy\u00fck \u015fehirlerle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. \u0130stanbul, Ankara ve \u0130zmir\u2019in ard\u0131ndan yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerin en yo\u011fun ger\u00e7ekle\u015fti\u011fi iller Bursa, Kocaeli ve Antalya oldu.<\/p>\n

Sat\u0131\u015f taraf\u0131nda ise T\u00fcrkiye\u2019nin geleneksel kuyumculuk merkezleri \u00f6ne \u00e7\u0131kt\u0131; \u00c7orum, Kayseri ve Diyarbak\u0131r, platform \u00fczerinden en \u00e7ok sat\u0131\u015f yapan \u015fehirler aras\u0131nda yer ald\u0131.<\/p>\n

<\/p>\n

OCAK AYINDA YATIRIMCI AY SONUNU BEKLED\u0130<\/strong><\/p>\n

Ocak ay\u0131n\u0131n son 10 g\u00fcn\u00fc incelendi\u011finde, g\u00fcm\u00fc\u015f fiyatlar\u0131ndaki art\u0131\u015f\u0131n da etkisiyle yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerin bu d\u00f6nemde belirgin bi\u00e7imde yo\u011funla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n

\u00d6zellikle 28 Ocak, ay ortalamas\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 45 \u00fczerine \u00e7\u0131karak son 10 g\u00fcn\u00fcn en y\u00fcksek sat\u0131\u015f\u0131n\u0131n ger\u00e7ekle\u015fti\u011fi g\u00fcn oldu.<\/p>\n

Bu tablo, ay sonuna do\u011fru artan g\u00fcm\u00fc\u015f g\u00fcndeminin ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerinde etkili oldu\u011funu ortaya koydu.<\/p>\n

G\u00dcVEN UNSURU BEL\u0130RLEY\u0130C\u0130<\/strong><\/p>\n

Dijital kuyumculu\u011fa olan ilginin artmas\u0131yla birlikte, yat\u0131r\u0131m ama\u00e7l\u0131 alt\u0131n ve g\u00fcm\u00fc\u015f al\u0131\u015fveri\u015flerinde g\u00fcven unsuru daha da \u00f6nem kazand\u0131.<\/p>\n

Platformlar\u0131n teknik altyap\u0131s\u0131, sat\u0131c\u0131 ge\u00e7mi\u015fi ve teslimat sonras\u0131 g\u00fcvence mekanizmalar\u0131, t\u00fcketicilerin sat\u0131n alma kararlar\u0131nda belirleyici fakt\u00f6rler aras\u0131nda yer ald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-ticarette yat\u0131r\u0131m ama\u00e7l\u0131 al\u0131\u015fveri\u015flerde g\u00fcm\u00fc\u015fe olan ilgi h\u0131zla art\u0131yor. Ocak 2026\u2019da g\u00fcm\u00fc\u015f \u00fcr\u00fcnlerine talep ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 103 y\u00fckselirken, alt\u0131n taraf\u0131nda ise t\u00fcketicilerin daha hacimli \u00fcr\u00fcnlere y\u00f6neldi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"author":1,"featured_media":9641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[387,2156,1348,460],"class_list":["post-9640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-altin","tag-gumus","tag-ocak","tag-urun"],"_links":{"self":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/9640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/comments?post=9640"}],"version-history":[{"count":1,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/9640\/revisions"}],"predecessor-version":[{"id":9643,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/posts\/9640\/revisions\/9643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media\/9641"}],"wp:attachment":[{"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/media?parent=9640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/categories?post=9640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bihavadis.com\/index.php\/wp-json\/wp\/v2\/tags?post=9640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}